ChooseMyCompany

What ChooseMyCompany does

ChooseMyCompany SAS is a French company founded in 2009 and headquartered at 36 rue de Liège, Paris, that operates a certified review and ranking platform for employers and educational institutions. It collects internal stakeholder surveys — from employees, trainees, apprentices, candidates, students, and clients — under its proprietary C-FAIRR protocol, which enforces standards for confidentiality, anonymity, inclusion, GDPR compliance, and freedom of expression. Reviews are validated through a priori moderation by HR professionals and are published under a portfolio of branded ranking programs including HappyIndex AtWork, HappyIndex Trainees, HappyIndex Candidates, HappyIndex AtSchool, HappyClients, and the ESG-oriented WeImpact Index. Over 17 years the platform has aggregated 36 million verified reviews covering 1,500+ certified companies and 250+ certified schools.

The technology stack centers on a survey certification engine with an AI-branded layer (CertificationMatch/AI) that allows companies to certify and republish their existing internal survey data, supplemented by embeddable Widgets V2 with asynchronous loading for corporate and career sites. The platform is delivered in seven languages (French, English, Spanish, German, Italian, Portuguese, Danish) and distributes rankings through a media partnership with Les Echos and channel partnerships with JobTeaser and Thotis. OTI, an independent third-party auditor, verifies the company's ESG and mission-committee disclosures.

The company runs a sales-led go-to-market with a Freemium and Premium subscription model: free access for browsing reviews and basic company visibility, with paid Premium tiers covering full certification, advanced analytics, survey creation, and priority placement in rankings, plus professional services for custom survey design. Customer concentration is distributed across a long tail of European employers and schools, and the company is privately held with a registered capital of €21,920, no disclosed external funding, and no parent entity.

Name

ChooseMyCompany

Legal name

ChooseMyCompany SAS

Website

https://choosemycompany.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

ChooseMyCompany is a French certified review platform, founded in 2009, that collects and certifies stakeholder surveys (employees, trainees, candidates, students, clients) under its C-FAIRR protocol and publishes branded employer and school rankings across Europe.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Freemium Model: Basic platform access is free for users to browse reviews and company information. Companies and schools can access limited features at no cost.
2. Premium Corporate Subscriptions: Premium tier for companies wanting full certification, detailed analytics, survey creation, and priority placement in rankings. Revenue generated through annual or multi-year subscriptions.
3. Custom Survey Creation Services: Companies without existing internal surveys can commission personalized surveys created by ChooseMyCompany to help them progress and develop attractiveness as employers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

ChooseMyCompany operates a certified review and employer branding SaaS platform that collects, verifies, moderates, and ranks verified feedback from employees, trainees, candidates, students, and clients of companies and schools. It issues official HappyIndex certification labels under a proprietary C-FAIRR protocol and provides AI-powered employer/school matching through CertificationMatch/AI, mainly for HR, communications, and CSR teams seeking employer brand differentiation and engagement benchmarking.

Product overview

ChooseMyCompany is a platform that provides certified reviews and ESG ratings for companies and educational institutions. The core platform aggregates verified feedback from employees, trainees, apprentices, candidates, students, and clients through surveys conducted under the C-FAIRR protocol. The product portfolio includes branded ranking programs (HappyIndex®AtWork, HappyIndex®Trainees, HappyIndex®Candidates, HappyIndex®Candidates Professionals, HappyIndex®AtSchool, HappyClients), a CertificationMatch/AI module for certifying existing internal surveys, and embeddable Widgets V2 for website integration. The company operates on a Freemium and Premium subscription model.

Differentiator

Problem solved

Functional benefit

Brands

• HappyIndex®AtWork: Index measuring employee engagement and satisfaction in companies.
• HappyIndex®Trainees
• HappyIndex®Candidates
• HappyIndex®Candidates Professionals
• HAPPYATSCHOOL
• HAPPYTRAINEES
• HAPPYCLIENTS
• CertificationMatch/AI
• C-FAIRR®

Quantifiable outcome

• 36 million reviews collected from certified surveys
• +1 more outcomes

Segments5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered major, core and minor.

• Les EchosmajorGTM or Marketing PartnerLes Echos is a major French business newspaper that serves as a media partner for publishing ChooseMyCompany rankings. This media partnership provides credibility and broad reach for the rankings among business professionals and executives.
• JobTeasercoreGTM or Marketing PartnerJobTeaser is a recruitment platform partner that distributes ChooseMyCompany rankings and content to its student and graduate user base. The partnership extends reach to young professionals entering the job market.
• ThotisminorGTM or Marketing PartnerThotis is an education-focused platform that partners with ChooseMyCompany for distributing school rankings to students and prospective students.
• OTI (Orgissement, Transparence, Intégrité)coreOthersOTI is an independent third-party auditor that verifies ChooseMyCompany's mission committee reports and ESG practices. OTI conducted an audit opinion in 2022 confirming the company's compliance with its stated mission.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kununu: Kununu is the DACH-region analogue to Glassdoor, operated by NEW WORK SE, offering employer reviews and ratings. It is a direct functional peer for ChooseMyCompany's employee and trainee review products in German-speaking markets.
• Glassdoor: Glassdoor is the global leader in employer reviews and salary transparency, directly comparable to ChooseMyCompany's HappyIndex AtWork. Both monetize employee reviews for employer branding and talent acquisition, though Glassdoor operates at a much larger global scale.
• Welcome to the Jungle: Welcome to the Jungle is a French employer branding and recruitment media platform that competes head-to-head with ChooseMyCompany in France. Both serve mid-market and enterprise employers with content-driven employer brand solutions and review-style content.
• Comparably: Comparably is a US-based employer review and workplace culture platform focused on company ratings and anonymous employee feedback. It shares ChooseMyCompany's positioning as a culture/employer brand platform with rankings and certified survey methodologies.
• Great Place to Work: Great Place to Work provides certified employer rankings and culture assessments based on employee surveys, directly analogous to ChooseMyCompany's HappyIndex AtWork. Both monetize employer certification as a primary revenue stream.

Broad incumbents

• Indeed: Indeed is the world's largest job search platform, now owning Glassdoor. It competes indirectly with ChooseMyCompany by integrating company reviews and ratings into job search, though its primary business is job listings rather than certified survey-based employer branding.
• Trustpilot: Trustpilot is a global certified review platform that, while focused on consumer/client reviews, shares the underlying methodology of certified, verified reviews. The HappyClients product overlaps with Trustpilot's enterprise ratings and brand-trust offerings.

Emerging players

• Levels.fyi: Levels.fyi is an emerging player in compensation and workplace transparency with verified data crowdsourcing. While focused on tech compensation, its methodology of self-reported, verified employee data parallels ChooseMyCompany's certified survey approach.

Regional players

• Viadeo: Viadeo is a French-headquartered professional network that historically incorporated company reviews and ratings. As a regional French player, it has overlapping employer branding exposure with ChooseMyCompany, particularly among French SMEs and professionals.
• AmbitionBox: AmbitionBox is an Indian employer review and salary platform. It is a regional peer offering the same employee review and company rating product as ChooseMyCompany, but operating primarily in India rather than Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/CMC_Data
• YouTubeyoutube.com/@choosemycompanyfrance8667
• Facebookfacebook.com/choosemycompany
• LinkedInlinkedin.com/company/meilleures-entreprises

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ChooseMyCompany