What L'Eco della Stampa does

L'Eco della Stampa SpA is a Milan-headquartered, privately held Italian media intelligence company founded in Rome in 1901 by Ignazio Frugiuele. It operates a cross-media monitoring and analytics platform covering print press (over 5,000 outlets), web (30,000+ websites and blogs), broadcast (150+ radio and TV broadcasters), and social media (LinkedIn, Facebook, Instagram, X/Twitter, YouTube, TikTok), with AI-powered processing including proprietary OCR, semantic analysis, speech-to-text, and sentiment tracking.

The company's product portfolio is structured around four phases: Listen (Press/Web Monitoring, Radio/TV Monitoring via EcoVideo, EcoSocial monitoring), Understand (Intelligence real-time cross-media dashboard, Insight social analytics, Advanced Analysis Reports), Communicate (Mediaddress press release distribution to 600,000+ journalist contacts worldwide, PostPickr social publishing for 100,000+ professionals), and Manage (Simulnews digital newsstand). A wholly-owned subsidiary, PostPickr, was acquired in September 2022 to extend into social media publishing. The platform is supported by a team of over 80 editorial and technical professionals providing customized profiling, setup, and qualitative analysis.

L'Eco della Stampa generates revenue primarily through recurring subscriptions for monitoring, press release distribution, and social publishing, supplemented by professional services for custom advanced analysis reports. Pricing is quote-based with annual billing for enterprise clients and a freemium tier (Insight, first 3 pages free). The go-to-market combines direct enterprise sales, inside sales, self-serve web and mobile access, and a community-driven content engine including webinars, ECOffee talks, and a free certified media monitoring course. Customers include Italian enterprises such as Heineken, Eni, KPMG, and government institutions, alongside 3,750+ press offices using Mediaddress. The company holds ISO/IEC 27001:2022, ISO 9001, UNI PdR 125, SA8000, and DASA RaP certifications.

Name

L'Eco della Stampa

Legal name

L'ECO DELLA STAMPA SpA

Website

https://ecostampa.it

Company type

Private

Founded year

1901

Operating status

Operating

Headcount range

251–500 employees

Short description

L'Eco della Stampa is a Milan-based Italian media intelligence company founded in 1901, offering AI-powered cross-media monitoring, analytics, press release distribution, and social publishing to enterprise press offices, PR agencies, and corporate communication teams across Italy and Europe.

Ownership category

akta.pro rank

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Media Monitoring Subscriptions: Recurring subscription fees for press clipping, web monitoring, radio/TV monitoring, and social media monitoring services. Pricing based on media coverage scope, customization, and service tier.
2. Press Release Distribution: Mediaddress platform generates revenue from journalist database access and press release distribution services, used by over 3,750 press offices
3. Social Media Management Tools: PostPickr subscription for social media publishing and content management, chosen by over 100,000 professionals
4. Advanced Analytics Services: Custom quantitative-qualitative analysis reports from analyst team, delivered on ad-hoc or periodic basis
5. Digital Newsstand: Simulnews subscription for accessing digital newspapers and periodicals

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

L'Eco della Stampa is a media intelligence company that monitors over 5,000 press outlets, 30,000+ websites, 150+ radio/TV broadcasters, and major social platforms to deliver brand mention tracking, sentiment analysis, and media coverage alerts. The company offers an integrated ecosystem of subscription-based SaaS platforms covering media monitoring, cross-media analytics, journalist database access for press release distribution (Mediaddress with 600,000+ contacts), social media publishing (PostPickr), digital newsstand (Simulnews), and custom advanced analysis reports, supported by a team of over 80 professionals.

Product overview

L'Eco della Stampa is a comprehensive media intelligence platform offering an integrated suite of monitoring, analytics, and communication tools for businesses. The platform consists of core monitoring products (Press and Web Monitoring, Radio/TV Monitoring, EcoSocial for Social Media), analytics platforms (Intelligence for cross-media analysis, Insight for social analytics), communication tools (Mediaddress for press releases, PostPickr for social publishing), and supplementary services (Simulnews digital newsstand, Advanced Analysis Reports). The offering is organized around four key phases: Listen (monitoring), Understand (analytics), Communicate (content distribution), and Manage (digital newsstand). The platform is enhanced by a professional services team of over 80 experts and serves thousands of clients across Italy and Europe.

Differentiator

Problem solved

Functional benefit

Brands

• Mediaddress: Database and platform for distributing press releases to journalists, with over 600,000 journalist contacts worldwide
• Eco Social
• Intelligence
• Simulnews
• PostPickr
• Insight
• Eco Video

Products and services

• Rassegna stampa e web (Press and Web Monitoring) Daily press review service monitoring over 5,000 press titles and 30,000+ Italian and international websites and blogs. Delivers relevant brand mentions via email alerts, real-time platform, and mobile app for corporate press offices and PR teams.
• Monitoraggio radio e tv (Radio and TV Monitoring) Broadcast monitoring service tracking over 150 national and local radio and TV channels (terrestrial, digital, satellite). Delivers audio and video clips within 30 minutes of airing using proprietary speech-to-text technology, with real-time text and visual monitoring capabilities.
• EcoSocial (Social Media Monitoring) Real-time social media monitoring for LinkedIn, Facebook, Instagram, YouTube, X/Twitter, and TikTok. Tracks brand mentions, analyzes sentiment, identifies influencers, and monitors online conversations for corporate brands and PR teams.
• Intelligence (Real-time Media Analysis) Cross-media analytics platform providing a real-time dashboard with metrics on press, web, radio, TV, and social media. Combines AI-powered analysis with proprietary algorithms for sentiment, reach, AVE calculations, and customizable reporting for brands and communications teams.
• Insight (Social Media Analytics) Social media analytics dashboard aggregating metrics from Facebook, Instagram, LinkedIn, and X/Twitter pages. Provides real-time performance monitoring, audience insights, competitor benchmarking, and trend analysis with first 3 pages free.
• Mediaddress (Press Release Distribution) Press release distribution platform with over 600,000 journalist contacts worldwide (including 40,000+ Italian contacts), maintained with over 170,000 verifications and 80,000 updates annually. Includes GDPR-compliant database, AI-powered journalist selection, and delivery analytics; used by over 3,750 press offices.
• PostPickr (Social Media Publishing) Social media management and publishing tool supporting Facebook, Instagram, X/Twitter, LinkedIn, YouTube, TikTok, Google My Business, Pinterest, and Telegram. Includes content calendar, team collaboration, and performance analytics; chosen by over 100,000 professionals in Italy.
• Simulnews (Digital Newsstand) Digital newsstand platform for managing and subscribing to Italian and international newspapers and magazines. Provides digital flip-through reading experience with alerts and advanced search functionality for centralized media consumption.
• Report di analisi avanzata (Advanced Analysis Reports) Custom quantitative and qualitative analysis reports prepared by professional analysts from L'Eco della Stampa's Media Analysis department. Includes graphs, sentiment analysis, key message tracking, and executive reputation assessment delivered on ad-hoc or periodic basis.

Quantifiable outcome

• Clip delivery within 30 minutes from broadcast
• +2 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability11 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Caltagirone EditorecoreStrategic or Co-development Partner · 29 April 2026Partnership agreement signed April 2026 between Caltagirone Editore and L'Eco della Stampa for enhanced media monitoring and content analysis capabilities.
• PostPickrcoreTechnology or Integration · 14 September 2022PostPickr social media publishing tool was acquired and integrated into L'Eco della Stampa ecosystem in September 2022, enabling unified social media management alongside monitoring services.
• Will MediaminorGTM or Marketing Partner · 12 July 2022Collaborative project 'Back To The Future' with Will Media for exploring Italian economic literature and thought leadership content.
• Promopress (FIEG)minorStrategic or Co-development Partner · 25 November 2020Agreement between Promopress (FIEG - Italian Federation of Newspaper Publishers) and L'Eco della Stampa for enhanced press monitoring and industry collaboration.

Scale indicators16 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Mention: Real-time media monitoring tool covering web, social, and news. Competes with L'Eco della Stampa's social and web monitoring offerings, particularly for SMB and mid-market customers.
• Cision: PR and media intelligence platform combining media monitoring, journalist database access, and press release distribution. Closely overlaps with L'Eco della Stampa's Mediaddress and monitoring offerings, particularly for enterprise PR teams.
• Agility PR Solutions: Media monitoring, journalist database, and PR analytics platform. Directly comparable to L'Eco della Stampa's Mediaddress and monitoring stack for PR and communications teams.
• Talkwalker: AI-powered consumer and media intelligence platform covering social, news, blogs, forums, and broadcast. Competes directly with EcoSocial, Intelligence, and Insight products on sentiment, reach, and cross-channel analytics.
• Muck Rack: PR platform with a journalist database, media monitoring, and press release distribution tools. Highly comparable to Mediaddress and L'Eco della Stampa's PR-focused monitoring and outreach workflow.
• Meltwater: Global media intelligence and social listening platform offering press, web, social, and broadcast monitoring with AI-driven analytics. Direct competitor to L'Eco della Stampa across the same product categories, with significantly broader geographic and language coverage.
• Brandwatch: Digital consumer intelligence and social media analytics platform. Competes with L'Eco della Stampa's social listening, sentiment analysis, and Insight analytics products for enterprise brand and PR teams.

Emerging players

• Signal AI: AI-native media monitoring and reputation intelligence platform focused on enterprise and executive-level insights. Overlaps with L'Eco della Stampa's Intelligence and Advanced Analysis Reports offerings through an AI-first positioning.

Broad incumbents

• LexisNexis: Global news, business, and media intelligence provider with extensive monitoring and analytics capabilities. Overlaps with L'Eco della Stampa's press and web monitoring, particularly for enterprise and legal sectors.
• Kantar Media: Large-scale media measurement and audience analytics firm offering broadcast, print, and digital monitoring. Overlaps with L'Eco della Stampa's radio/TV monitoring and cross-media reach analytics as part of a much broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ecodellastampa
• YouTubeyoutube.com/channel/UCZMX-qUCRfCzuMF8Tz06Pfg
• Facebookfacebook.com/ecostampa
• LinkedInlinkedin.com/company/l'eco-della-stampa-s-p-a-
• Instagraminstagram.com/ecodellastampa

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about L'Eco della Stampa