WishList Products

What WishList Products does

WishList Products is a privately-held, bootstrapped software company founded in 2008 and headquartered in Las Vegas, Nevada, operating under the doing-business-as name WishList Member. The company builds and maintains WishList Member, a WordPress membership plugin that enables content creators, online educators, community builders, and small e-commerce sellers to protect digital content, manage membership tiers, accept recurring and one-time payments, drip and schedule content releases, and run online courses. The plugin is sold on a self-serve basis via the company's website and is also distributed through the official WordPress plugin repository, with cumulative activations reported at 120,310+ membership sites since launch. WishList Products operates with a 1-10 person team led by co-founder and president Tracy Childers, with no disclosed external funding, parent company, or M&A activity in the source material.

WishList Member's technical foundation is a WordPress plugin that exposes a full REST API and WordPress-style template tags, enabling developers to automate membership workflows and integrate with custom code. The product includes an unlimited-membership-levels architecture, one-click content protection for posts, pages, and custom post types, partial content display for non-members, scheduled and drip content release, and pay-per-post monetization. CourseCure, added to the platform and described as a 2024 launch, adds course creation with quizzes, gamification, and data insights for course optimization, expanding the product from pure membership management into a lightweight LMS. The platform ships with 50+ native integrations spanning payments (PayPal, Stripe, WooCommerce, Authorize.net, ClickBank, JVZoo, ThriveCart), email and CRM (AWeber, Mailchimp, ActiveCampaign, Keap), automation (Zapier), communications (Slack), LMS (LearnDash), page builder (Elementor), and community (BuddyBoss).

The revenue model is a direct-to-customer annual subscription or lifetime license sold through the company's website and the WordPress plugin repository, with both tiers including the full feature set and CourseCure module. Distribution is product-led: customers discover the plugin via SEO, the WordPress plugin directory, content marketing (blog, how-to guides, 30+ tutorial videos), organic social channels (Facebook, Twitter, YouTube, LinkedIn), an official Facebook peer-support community, and a partner affiliate program. The target customer base is horizontal across four primary use-case segments: online course creators, community builders, content creators monetizing premium or paywalled content, and e-commerce sellers using WooCommerce integrations. GDPR-aligned data handling is self-attested for both the company and member-facing tooling. No revenue, ARR, or pricing figures are publicly disclosed in the source material.

Name

WishList Products

Legal name

WishList Products

Website

https://wishlistproducts.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

WishList Products is a bootstrapped Las Vegas software company that builds and sells WishList Member, a WordPress membership plugin enabling course creators, community builders, and content publishers to protect content, manage members, process recurring payments, and run online courses across 120,000+ sites.

Ownership category

akta.pro rank

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. WordPress Plugin License: Annual or lifetime license for WishList Member WordPress plugin providing unlimited membership levels and members. Plugin offers all features with no upsells or advertising.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

WishList Products develops and sells WishList Member, a WordPress membership plugin that enables site owners to protect content, manage members, create subscription tiers, and sell online courses. The product supports unlimited membership levels, integrated payment processing, drip content, and a built-in course builder (CourseCure). It is sold on an annual subscription basis with lifetime license options, targeting individual creators, educators, and small businesses running membership sites.

Product overview

WishList Products offers WishList Member, a unified WordPress membership plugin platform for building membership sites, online courses, and online communities. The core product WishList Member provides content protection, member management, unlimited membership levels, and payment processing integration. CourseCure is a built-in course creation module included with both plans, enabling rapid course building with quizzes and interactive content.

Differentiator

Problem solved

Functional benefit

Products and services

• WishList Member WishList Member is a WordPress membership plugin that enables site owners to protect content, manage members, sell subscriptions, and create online courses. It supports unlimited membership levels, drip content release, integrated payment processing through Stripe, PayPal, and other gateways, a built-in course builder (CourseCure), and over 50 third-party integrations with email marketing, LMS, e-commerce, and CRM platforms. The product is sold to individual creators, educators, community builders, and small businesses running membership or subscription sites.

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core.

• PayPalcoreTechnology or IntegrationIntegrated payment processor allowing users to accept PayPal Checkout payments. Supports recurring and one-time payment configurations for membership subscriptions.
• StripecoreTechnology or IntegrationIntegrated payment gateway enabling credit card processing through Stripe. Supports recurring billing and subscription management for membership sites.
• WooCommercecoreTechnology or IntegrationNative integration with WooCommerce for e-commerce functionality. Allows combining membership products with physical and digital products.
• ZapiercoreTechnology or IntegrationIntegration enabling automation workflows connecting WishList Member with 5,000+ apps. Automates membership workflow across CRM, email, and other platforms.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• LearnDash: LearnDash is a WordPress LMS plugin with course builder, quizzes, and membership capabilities. It is integrated with WishList Member yet competes for the same online course and membership site customers, making it both a partner and competitor.
• LifterLMS: LifterLMS is a WordPress LMS and membership plugin offering course creation, memberships, and content protection. It directly competes with WishList Member + CourseCure for online course and membership site use cases.
• MemberMouse: MemberMouse is a WordPress membership plugin for subscription billing, content protection, and member management, often positioned at the higher end of the market. It competes with WishList Member for premium membership site customers.
• Restrict Content Pro: Restrict Content Pro is a WordPress membership plugin focused on content restriction, subscription management, and payment integrations. It is a close direct competitor for paid content and membership sites.
• MemberPress: MemberPress is a WordPress membership plugin offering content protection, subscription billing, and online courses. It is the most direct head-to-head competitor to WishList Member in the WP membership plugin space with very similar feature sets.
• Paid Memberships Pro: Paid Memberships Pro is a WordPress membership plugin with content protection, subscriptions, and member management. It targets the same SMB and creator customers as WishList Member, often at lower or open-source-friendly price points.

Broad incumbents

• Kajabi: Kajabi is an all-in-one creator platform offering courses, memberships, websites, email, and payments. While not a WordPress plugin, it competes for the same online course and membership creators that WishList Member serves.
• Podia: Podia is an all-in-one platform for courses, memberships, downloads, and webinars. It competes for creators who would otherwise build a WordPress membership site with WishList Member.
• Thinkific: Thinkific is a hosted course and membership platform. It targets the same online educator and creator segment as WishList Member, but as a broader, non-WordPress solution.
• Teachable: Teachable is a hosted online course platform with built-in memberships, payments, and content protection. It competes for course creators who might otherwise use WishList Member + CourseCure on WordPress.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/wishlistproduct
• YouTubeyoutube.com/channel/UCLTW4wRrTMnya56vqNhpCfA
• Facebookfacebook.com/wishlistproducts
• LinkedInlinkedin.com/company/wishlist-products

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WishList Products