Infoodle

What Infoodle does

Infoodle Ltd. is a New Zealand-incorporated, privately held software company that develops a cloud-based CRM and donor management platform purpose-built for charities, churches, and community groups. The product is delivered as a modular SaaS suite spanning a core infoodle CRM (contacts, notes, workflows, email/SMS communications) plus dedicated modules for Finance (donations, payments, Gift Aid, receipting, two-way Xero integration), Events (registrations, ticketing, attendance, volunteer rostering, live event manager, check-in), Libraries (document and physical asset management, public library kiosk), and a UK-specific Gift Aid module that files claims directly with HMRC. The platform is supported by multi-region data center infrastructure across New Zealand, the United Kingdom (London), Australia (Sydney), the United States (San Francisco), and Ireland, with GDPR-compliant data practices and a public API at api.infoodle.com for custom integrations.

Infoodle monetises through module-based monthly subscriptions paid in advance, supplemented by add-ons and hourly professional services for training and onboarding. The go-to-market blends self-serve product-led growth — a 14-day free trial with no credit card required via biz.infoodle.com/signup — with sales-led motion for medium-to-large and enterprise charities, supported by dedicated UK and New Zealand teams. Distribution is direct-to-customer via the website and demo paths for charities and churches, augmented by listing on the Xero App Marketplace and integrations with Mailchimp, Ezidebit, and SparkPost.

The company serves more than 600 organisations globally and is headquartered in Mt Maunganui, New Zealand, with a UK regional office in London. It is founder/management-owned, with Richard Smith identified as Director, and operates with a reported 1-10 employees, suggesting a lean, bootstrapped operating model targeting the SMB-to-mid-market nonprofit segment.

Name

Infoodle

Legal name

Infoodle Ltd.

Website

https://infoodle.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Infoodle is a New Zealand-based SaaS company that provides a cloud-based CRM and donor management platform purpose-built for charities, churches, and community groups, with modules for finance, events, Gift Aid, and libraries, serving 600+ organisations globally.

Ownership category

akta.pro rank

Product category

Nonprofit / Charity Management Software (CRM)

NAICS

Software Publishers (513210), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYHDAEAHAI

Enterprise Work Management & Collaborative Workflow Platforms

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Business Process Management (BPM), Workflow & Automation Platforms

SECONDARYCRAFAIAB

Software/SaaS Subscriptions (Consumer & Prosumer)

Consumer Products & Retail/E-commerce & Marketplaces/Digital Products & Subscription Commerce

Keywords

• Nonprofit CRM software
• Charity management software
• Donor management system
• Church management software
• Gift Aid automation

Headquarters

HQ city

Tauranga

HQ country

New Zealand

HQ region

Oceania

Offices7 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription (Module-Based): Monthly subscription license fee based on selected modules (Schedule). Fees paid in advance. License fee increases require 3 months written notice. Ad-hoc expenses (e.g., text messaging) invoiced separately.
2. Professional Services: Training and onboarding services charged at hourly rates based on time and attendance for staff instruction on software usage.
3. Add-ons: Additional functionality available through Add-ons page, providing incremental revenue from supplementary features.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels12 records

Core offering

Infoodle offers a cloud-based SaaS platform that consolidates nonprofit administration—CRM, donor management, finance/Gift Aid, events, libraries, volunteer coordination, and reporting—into one modular system for charities, churches, and community organisations. Subscriptions are paid monthly on a module-based basis, with a 14-day free trial, self-serve signup, UK and NZ sales teams, and complementary professional services for training and onboarding.

Product overview

infoodle is a cloud-based nonprofit/charity management software solution offered as a unified platform with modular architecture. The core product, infoodle CRM, provides centralized contact management, fundraising, and administrative tools. Key modules include the Finance Module for donation collection and payment processing with Xero integration, Events Module for event registration and volunteer management, Libraries Module for asset and document management, and Gift Aid Module for UK-specific automated HMRC claims. The platform also offers specialized features including Forms for donation collection, Reports for analytics, infoodle App for mobile access, Check-in System for attendance tracking, Activity Boards for task management, Live Event Manager for real-time coordination, and Event Organiser for comprehensive event planning. All components are designed specifically for charities, churches, and nonprofit organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• infoodle CRM Purpose-built cloud-based nonprofit/charity management software solution that centralises administrative needs including donor management, volunteer coordination, and communications in one platform for charities, churches, and community groups.
• Finance Module Financial management module enabling charities to collect donations, process payments, issue statements, and manage Gift Aid and receipting with seamless two-way Xero integration.
• Events Module Event management module for capturing registrations and bookings, issuing tickets, tracking attendance, and managing volunteer rosters for charity and church events.
• Libraries Module Asset and document management module for creating document libraries, managing digital and physical assets, monitoring equipment bookings, with a Public Library Kiosk for reserving books.
• Gift Aid Module Specialised UK-focused module for automating HMRC Gift Aid claims, helping UK charities maximise tax relief on eligible donations.
• infoodle Mobile App Mobile application enabling users to access and manage their infoodle data on-the-go via iOS and Android devices.
• Professional Services (Training & Onboarding) Training and onboarding services charged at hourly rates, based on time and attendance, to instruct staff on software usage and support implementation.

Quantifiable outcome

• 90% reduction in Gift Aid coordination time
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature10 records

Partnerships

Nine partnerships are on record, tiered core and standard.

• XerocoreTechnology or IntegrationFull two-way integration with Xero accounting software providing seamless financial data synchronization. Automatic bank account reconciliation capability. Listed on Xero App Marketplace.
• MailchimpstandardTechnology or IntegrationIntegration for email list management, enabling synchronisation of names and email addresses between infoodle and Mailchimp for email marketing campaigns.
• HMRCcoreTechnology or IntegrationDirect integration for automated Gift Aid claim filing to HMRC for UK charities. Core regulatory integration enabling automated compliance.
• SparkPoststandardTechnology or IntegrationEmail gateway service for sending emails from infoodle platform. Used for transactional and marketing email delivery.
• EzidebitstandardTechnology or IntegrationPayment gateway integration for processing donations and payments. Supports AU and NZ real-time bank payments via Ezidebit gateway.
• FreshdeskstandardTechnology or IntegrationSupport ticketing system used to manage and track customer support requests submitted through help system and in-product support forms.
• FreshstatusstandardTechnology or IntegrationStatus page platform (status.infoodle.com) for publishing system status, maintenance notices, and incident updates to customers.
• Google AnalyticsstandardTechnology or IntegrationWeb analytics service used to collect anonymous tracking data about website usage and optimise content targeting.
• SlackstandardTechnology or IntegrationDiscussion support channel for internal team communication and customer community engagement.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Direct peers

• Neon One: Nonprofit CRM suite combining donor management, payments, events, and marketing automation for small and mid-sized nonprofits. Comparable in vertical focus, product breadth, and PLG/self-serve onboarding motion.
• Planning Center: Church management software suite with modules for people, giving, events, check-ins, and resources. Directly competes with infoodle in the churches vertical with a comparable modular, subscription-based product architecture.
• DonorPerfect: Long-established nonprofit CRM and donor management platform serving small and mid-sized charities and faith-based organizations. Highly comparable in target customer, subscription pricing model, and module-based architecture.
• Bloomerang: US-headquartered donor management and nonprofit CRM SaaS serving small to mid-sized charities. Directly comparable to infoodle in customer segment, subscription model, and feature scope (donor database, communications, events, reporting).
• Tithe.ly: Church-focused giving, CRM, and management platform serving faith-based organizations globally. Overlaps with infoodle's church segment on donation processing, member management, and events.
• Keela: Cloud CRM built specifically for small nonprofits with donor management, email marketing, and impact reporting. Closely comparable customer segment, product positioning, and subscription model to infoodle.
• Aplos: Cloud accounting and donor management software purpose-built for nonprofits and churches. Closely comparable in vertical specialization, subscription model, and integrated finance/CRM approach.

Emerging players

• Funraise: Modern nonprofit fundraising and CRM platform focused on online giving, donor management, and campaign tools. Comparable in targeting digitally-forward small-to-mid nonprofits but with stronger emphasis on online fundraising.

Broad incumbents

• Salesforce.org Nonprofit Cloud: Nonprofit-focused edition of Salesforce CRM offering donor management, program management, and analytics on the Salesforce platform. Competes for the same mid-market and large-charity segment but with vastly greater scale and broader CRM functionality.
• Blackbaud: Largest vertical software incumbent serving nonprofits with Raiser's Edge NXT, Financial Edge NXT, and JustGiving. Overlaps with infoodle on donor management, finance, and event capabilities, but targets larger enterprise customers with on-prem/hybrid deployments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/infoodle
• Xx.com/infoodle

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Infoodle