What Human Circuit does

Human Circuit is a Video Systems Integration and Engineering firm headquartered in Gaithersburg, Maryland, that designs, builds, and supports digital media production, distribution, and visualization systems for enterprise clients. The company serves broadcasters, government agencies, research facilities, financial corporations, hospitals, and educational institutions, with named engagements spanning Howard University, The Washington Post, Rescue Media, and ATF Fire Lab. Its go-to-market is direct enterprise field sales, supported by an Integration Lab at headquarters and industry presence at events such as NAB.

The company's technology stack centers on multi-vendor broadcast and AV system integration, combining best-of-breed hardware (Ross Carbonite switchers, EditShare storage, Crestron/Q-SYS/AMX control platforms) with proprietary software developed under its HC LAB division. HC LAB products include Media Cache 2.0 (multichannel recording), NI-2020 (broadcast playout scheduling), OTT Launchpad (cloud-based content delivery via AWS), Line Speed (bonded cellular VPN transmission), Zoom and FaceTime for Broadcast integrations, the MB750 Tally Gateway, WASP multiviewer for emergency operations centers, ACUMEN visual collaboration platform, and the 451 MOS Gateway for newsroom integration. A 32-channel HD-SDI/3G ingest deployment with 445 TB of usable EditShare storage and AI-driven closed captioning via Audimus demonstrates large-scale system engineering capability.

Revenue is generated through four streams: professional services for systems integration, recurring support and maintenance subscriptions accessed via a 24/7 customer support portal, licensing of HC LAB custom software applications, and hardware/equipment pass-through sales. Pricing is quote-based and not publicly disclosed, reflecting the custom project nature of each engagement. The company operates as an independent, privately-held corporation with no disclosed institutional investors, suggesting founder/management ownership under President & CEO Bruce Kaufmann and CTO Jim Hatcher.

Name

Human Circuit

Legal name

Human Circuit, Inc.

Website

https://humancircuit.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

11–50 employees

Short description

Human Circuit is a video systems integration and engineering firm that designs, builds, and supports digital media production, distribution, and visualization systems for broadcasters, government agencies, and educational institutions in the Washington D.C. metro area.

Ownership category

akta.pro rank

Product category

Broadcast and AV Systems Integration

NAICS

Computer and Electronic Product Manufacturing (334), Audio and Video Equipment Manufacturing (33431)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Live Production Switching & Routing (Vision Mixers, Routers) (MPAHAKAE)

akta.pro secondary industry

Virtual/Hybrid Conference Production & Platform Management (THAHACAM)

Keywords

• Broadcast systems integration
• Video production systems
• AV control systems
• Digital media engineering
• UHD production systems

Headquarters

HQ city

Gaithersburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Systems Integration Services: Design, build, and integration of digital media production, distribution, and visualization systems for enterprise clients including broadcasters, government agencies, and educational institutions.
2. Systems Support and Maintenance: Ongoing technical support including 24/7 customer support portal with ticketing system, system monitoring, and maintenance services.
3. Custom Software Applications: Development and licensing of customized applications and workflows including Media Cache, NI-2020, OTT Launchpad, and other broadcast tools from HC LAB.
4. Hardware and Equipment Sales: Supply and installation of broadcast equipment including video routers, production switchers, cameras, multiviewers, and studio infrastructure components.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Human Circuit is a Video Systems Integration and Engineering firm that designs, builds, and supports digital media production, distribution, and visualization systems for enterprise clients. Through its HC LAB division, the company develops proprietary broadcast applications and workflows, complemented by custom systems integration services including UHD/4K production studio builds, broadcast control systems programming, cloud-based OTT playout, and AI-driven closed captioning automation. The firm serves broadcasters, government agencies, research facilities, financial corporations, hospitals, and educational institutions across on-premises and cloud operations.

Product overview

Human Circuit is a Video Systems Integration firm that offers a portfolio of specialized broadcast applications (HC LAB products) combined with custom systems integration and engineering services. The core products include Media Cache 2.0 (multichannel recording), NI-2020 (playout scheduling), OTT Launchpad (cloud broadcast playout), Line Speed (cellular VPN video), Zoom for Broadcast and FaceTime for Broadcast (video conferencing integrations), MB750 Tally Gateway, WASP multiviewer, ACUMEN collaboration platform, and 451 MOS Gateway. These applications are complemented by custom engineering solutions including UHD studio builds, 32-channel video ingest systems with AI-driven closed captioning, and broadcast/AV control systems programming using Crestron, Q-SYS, and AMX platforms. The company designs, builds, and supports end-to-end digital media production, distribution, and visualization systems for broadcasters, government agencies, and educational institutions.

Differentiator

Problem solved

Functional benefit

Brands

• HC LAB: Human Circuit's technology development division that creates customized applications and workflows including Media Cache 2.0, NI-2020, OTT Launchpad, Line Speed, Zoom for Broadcast, FaceTime for Broadcast, MB750, WASP, ACUMEN, and 451 products.
• UHD Studio

Products and services

• Systems Integration and Engineering Services End-to-end engineering, design, build, and ongoing support services for digital media production, distribution, and visualization systems. Delivered for enterprise clients including broadcasters, government agencies, research facilities, financial corporations, hospitals, and educational institutions, and including workflow automation, control systems programming, project management, and systems support.
• Media Cache 2.0 Automated, multichannel, network-attached recording system for capturing and storing video content from multiple sources simultaneously, developed under HC LAB. Used by broadcast operators that need simultaneous ingest and storage across many channels.
• NI-2020 Broadcast playout scheduling software for managing and automating video content scheduling and playout operations, developed under HC LAB.
• OTT Launchpad Over-the-top broadcast playout platform enabling cloud-based content distribution and streaming delivery to viewers via AWS infrastructure, developed under HC LAB.
• Line Speed Broadcast video and control transmission system operating over bonded cellular VPN, enabling remote video transmission and control for remote production scenarios, developed under HC LAB.
• Zoom for Broadcast Video conferencing integration for in-studio news and talk show production enabling remote interview participants via Zoom in broadcast workflows, developed under HC LAB.
• FaceTime for Broadcast Integration solution enabling Apple FaceTime to be used as a source for live studio productions, allowing mobile video calls to be incorporated into broadcast content, developed under HC LAB.
• MB750 Tally Gateway Tally gateway device enabling tally signal routing and management for broadcast production switchers and camera systems, developed under HC LAB.
• WASP (Web Active Source Platform) Real-time multiviewer solution for Emergency Operations Center (EOC) operations, displaying multiple data sources on single-screen views, developed under HC LAB.
• ACUMEN Integrated visual collaboration platform providing multiple software modules for collaborative visual workflows in enterprise environments, developed under HC LAB.
• 451 MOS Gateway MOS (Media Object Server) gateway enabling integration between newsroom computer systems and broadcast production equipment, developed under HC LAB.
• AI-Driven Closed Captioning Workflow Automated closed caption creation and insertion workflow that leverages the Audimus on-premises speech-to-text engine with machine learning and AI to generate transcripts from recorded video files, integrated with EditShare Flow ingest and EFS storage for SRT file storage and workflow automation. Awarded the EditShare Technical Collaboration Partner Award at NAB 2023.

Quantifiable outcome

• 445 TB usable storage capacity with 10Gbps network connectivity supporting 32 simultaneous HD video ingest channels and multiple real-time editing operations
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature12 records

Partnerships

Two partnerships are on record, tiered core.

• EditSharecoreTechnology or Integration · 1 January 2023Human Circuit and EditShare developed an automated closed caption creation and insertion workflow that leverages Audimus speech-to-text engine with machine learning and AI. The partnership includes implementation of EditShare Flow ingest servers and EFS storage systems. Human Circuit received the EditShare Technical Collaboration Partner Award at NAB 2023 for this collaboration.
• AWScoreTechnology or IntegrationHuman Circuit's OTT Launchpad product utilizes AWS cloud operations for over-the-top broadcast playout capabilities, enabling customers to deliver content via cloud-based infrastructure.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• BeckTV: BeckTV is a broadcast systems integrator that designs and builds production, playout, and control room facilities for broadcasters, sports leagues, and corporate clients. It is the most direct comparable to Human Circuit in terms of project-based broadcast/AV systems integration scope and customer mix.
• Diversified (Diversified Systems): Diversified is a national technology integrator delivering broadcast, AV, collaboration, and media production systems. It is a direct peer to Human Circuit in broadcast/AV systems design and integration, with a meaningfully larger footprint.
• Key Code Media: Key Code Media is a broadcast and AV systems integrator serving studios, post-production houses, and media companies. It is a direct peer in video systems integration, with similar focus on Ross, EditShare, and similar broadcast technology stacks.
• Snader and Associates: Snader and Associates provides broadcast and professional video systems integration and engineering services, with a similar mix of hardware, software, and custom workflow work as Human Circuit. Comparable in size and customer profile.

Broad incumbents

• AVI Systems: AVI Systems is one of the largest North American AV and broadcast systems integrators, offering design, build, and managed services to enterprise, government, and broadcast customers. It is a broader incumbent competing for many of the same large enterprise and government integration programs.
• Ford AV: Ford AV is a large-scale AV systems integrator serving corporate, government, education, and worship customers with design-build and managed services. Comparable to Human Circuit on the AV/control systems integration side, though less specialized in broadcast.
• Whitlock (now MNTIV): Whitlock is a national AV and broadcast systems integrator offering design, integration, and managed services to enterprise and public-sector clients. Overlaps with Human Circuit in government, education, and broadcast control room work.

Others

• Imagine Communications: Imagine Communications is a broadcast technology vendor providing playout, routing, and advertising management systems used by the same broadcasters Human Circuit serves. It is a complementary ecosystem player rather than a direct competitor, but its product roadmap shapes HC's integration scope.
• Vizrt Group: Vizrt Group supplies broadcast graphics, playout, and newsroom workflow software to broadcasters and sports organizations. It is a vendor/ecosystem participant whose products are often integrated alongside Human Circuit deployments rather than a direct peer.
• Evertz Microsystems: Evertz is a major broadcast infrastructure vendor offering routers, switchers, and IP-based media transport. It is an enabling/ecosystem participant whose routing and switching products are commonly deployed in Human Circuit-style broadcast integration projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/humancircuit1
• LinkedInlinkedin.com/company/human-circuit

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Human Circuit