UnderPar

What UnderPar does

UnderPar is a direct-to-consumer golf promotions marketplace that resells discounted tee-time vouchers ("Green Tickets") and bundled stay-and-play vacation packages from premium and semi-private golf courses. The platform aggregates inventory across 11 US states (Arizona, California, Florida, Georgia, Nevada, North Carolina, Oregon, South Carolina, Texas, Utah, Washington), Ontario, Canada, and 17+ international destinations. California is the deepest market, with 75 courses covered including Pebble Beach, Trump National, Pelican Hill, and Aviara. The platform is built as a self-serve e-commerce site with electronic PDF ticket delivery; there is no mobile app and no public API. UnderPar holds IAGTO membership, is CCPA-compliant, and operates under UnderPar Golf LLC (San Diego, CA) with 2161184 Ontario Inc. (Toronto) as the operating entity.

Revenue is generated through a per-ticket service fee ranging from $2.48 to $7.98 depending on the green-fee price tier; the company buys tee-time inventory at negotiated wholesale rates from courses and resells at up to 70% off rack rate, retaining the spread. Distribution relies on an email newsletter, organic SEO, and a Pepperjam-powered affiliate program offering 4–10% commissions. Adjacent monetization includes gift certificates ($50–$500 denominations), a justgolfstuff.com golf products sub-channel, and a partnership with The Golf Bar simulator venue. The business is privately held with no disclosed funding rounds, headcount, management team, or acquisitions.

For customer concentration, demand is highly fragmented across individual consumer golfers purchasing one-off vouchers; on the supply side, inventory is meaningfully weighted toward California luxury and premium courses. The lack of disclosed enterprise contracts, recurring billing, or sticky consumer accounts means revenue per customer is transactional and infrequent.

Name

UnderPar

Legal name

UnderPar Golf LLC

Website

https://underpar.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

UnderPar is a direct-to-consumer golf promotions marketplace selling discounted green-fee vouchers and stay-and-play packages for premium courses across 11 US states, Ontario, and 17+ international destinations, with revenue generated through per-ticket service fees.

Ownership category

akta.pro rank

Product category

Golf Deal Marketplace

NAICS

Golf Courses and Country Clubs (71391), Golf Courses and Country Clubs (713910), Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Equipment & Accessories Distribution (CRAOAJAK)

Keywords

• Discounted golf tee times
• Golf course deals
• Golf vacation packages
• Golf gift certificates
• Golf promotions marketplace

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales

Revenue model

1. Green Ticket Sales Commission: UnderPar charges service fees on each green ticket sold, ranging from $2.48 to $7.98 depending on ticket price. The company purchases inventory from golf courses at negotiated rates and resells to consumers at discounted prices, capturing the margin between retail value and discounted selling price.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

UnderPar sells discounted "Green Tickets" (electronic golf vouchers) for rounds of golf at 200+ partner courses across the United States, Canada, and international destinations, offering up to 70% off retail rack-rate green fees. The company also packages Stay & Play golf vacation bundles that combine resort accommodations with rounds at premium courses such as Pebble Beach, JW Marriott Desert Springs, and Fairmont Grand Del Mar, plus gift certificates redeemable on the platform.

Product overview

UnderPar is a golf promotions company operating a consumer marketplace for discounted golf tee times and golf vacation packages. The core product is Green Tickets, which are discounted golf vouchers sold directly to consumers at reduced prices compared to rack rates. The platform aggregates deals from partner golf courses across the United States and international destinations, offering savings of up to 70% off retail green fees. Additional offerings include Gift Certificates available in fixed denominations, and Stay & Play Packages that bundle accommodations at partner resort properties with golf rounds.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Up to 70% savings on green fees compared to retail rack rates

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

20 partnerships are on record, tiered core and minor.

• JW Marriott Desert Springs Golf ClubcoreChannel Partner/ Reseller/ DistributorPremium Palm Springs resort with two Ted Robinson designed championship courses. UnderPar offers stay-and-play packages including accommodation and golf.
• Pebble Beach ResortscoreChannel Partner/ Reseller/ DistributorIconic Monterey Peninsula destination including The Lodge at Pebble Beach, The Inn at Spanish Bay, Casa Palmero, and access to Pebble Beach Golf Links, Spyglass Hill, and The Links at Spanish Bay.
• Pelican Hill Golf ClubcoreChannel Partner/ Reseller/ DistributorTom Fazio designed oceanfront championship courses (Ocean North and Ocean South) with luxury bungalow and villa accommodations.
• Park Hyatt Aviara Resort, Golf Club & SpacoreChannel Partner/ Reseller/ DistributorAAA Five Diamond resort with Arnold Palmer's only coastal California design at Aviara Golf Club in Carlsbad.
• Waldorf Astoria Monarch Beach Resort & ClubcoreChannel Partner/ Reseller/ DistributorRobert Trent Jones Jr. designed championship links in Dana Point with private beach club access.
• The Lodge at Torrey PinescoreChannel Partner/ Reseller/ DistributorLuxury La Jolla resort adjacent to Torrey Pines Golf Course (South & North Courses), featuring elegant rooms and fine dining.
• Omni La Costa Resort & SpacoreChannel Partner/ Reseller/ DistributorHistoric Carlsbad resort with two championship courses that hosted 37 PGA tour events, including NCAA Championship host venue.
• The Ritz Carlton BacaracoreChannel Partner/ Reseller/ DistributorLuxury Santa Barbara coast resort bundled with Sandpiper Golf Club, Mediterranean-inspired accommodations with panoramic Pacific views.
• Silverado Resort Golf & SpacoreChannel Partner/ Reseller/ DistributorHistoric Napa Valley resort with Johnny Miller redesigned North and South championship courses.
• Ojai Valley Inn & SpacoreChannel Partner/ Reseller/ DistributorAAA Five Diamond resort since 1923 with Greg Norman designed Solmar Golf Links in Ojai Valley.
• Sandpiper Golf ClubcoreChannel Partner/ Reseller/ DistributorWilliam F. Bell designed championship seaside links in Santa Barbara rated in top 25 public courses in California.
• Trump National Golf Club Los AngelescoreChannel Partner/ Reseller/ DistributorChampionship cliffside course in Rancho Palos Verdes with panoramic Pacific views, ranked among top courses.
• Indian Palms Country Club & ResortcoreChannel Partner/ Reseller/ DistributorHistoric 27-hole championship course in Indio with boutique hotel, near Coachella and Stagecoach festival venues.
• Morongo Golf Club at Tukwet CanyoncoreChannel Partner/ Reseller/ Distributor36-hole world-class facility and 'Home of the Southern California PGA' with Champions and Legends courses.
• La Costa Golf CoursescoreChannel Partner/ Reseller/ DistributorNorth Course (renovated by Gil Hanse) and South Course (Legends), home to NCAA Division I Championships 2024-2028.
• Terranea ResortcoreChannel Partner/ Reseller/ Distributor102-acre oceanfront luxury destination on Palos Verdes Peninsula with The Links at Terranea 9-hole oceanfront course.
• PepperjamcoreTechnology or IntegrationAffiliate tracking platform used by UnderPar to manage affiliate program, track sales, and process commissions.
• San Vicente Golf ResortcoreChannel Partner/ Reseller/ DistributorTed Robinson designed parkland course in Ramona (Valley of the Sun), renovated by Andy Staples, winner of Golf Inc. Renovation of the Year 2021.
• Rams Hill Golf ClubcoreChannel Partner/ Reseller/ DistributorAward-winning Tom Fazio designed desert course in Borrego Springs with 15 luxury golf house accommodations for up to 10 guests.
• The Golf Bar (Multiple Locations)minorChannel Partner/ Reseller/ DistributorGolf simulator facilities in La Quinta, Huntington Beach, and San Diego (Clairemont and Rancho Bernardo) locations offering simulated golf experiences.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• GolfNow: GolfNow is the dominant online tee-time booking and discount marketplace in the US, owned by NBC Sports. It directly competes with UnderPar in reselling discounted green fees at public and resort courses, with broader inventory but less curated premium positioning.
• TeeOff: TeeOff is operated by PGA Tour-affiliated entities and offers discounted tee-time bookings at thousands of courses. It competes head-to-head with UnderPar's core Green Ticket product and benefits from PGA Tour distribution.
• Golfbreaks: Golfbreaks is a UK-based golf travel package specialist offering stay-and-play deals at premium courses across Europe, the US, and beyond. It is highly comparable to UnderPar's Stay & Play Packages and IAGTO-recognized international golf travel positioning.
• Supreme Golf: Supreme Golf is a tee-time booking and golf deal marketplace focused on connecting golfers with discounted rounds. It is a direct marketplace competitor with similar take-rate economics and a comparable partner-base approach.
• Your Golf Travel: Your Golf Travel is a UK-based golf holiday package operator offering customized stay-and-play experiences at premium courses across Europe and beyond. Closely comparable to UnderPar's Stay & Play module for international golf vacations.
• Golf Zoo: Golf Zoo packages discounted golf vacations at premier US and international resorts, closely paralleling UnderPar's Stay & Play Packages with comparable AOVs and resort partnerships.

Broad incumbents

• GolfPass: GolfPass is a Golf Channel/NBC Sports subscription that bundles tee-time discounts, instruction, and content. It competes broadly with UnderPar on tee-time discovery while also adding instructional content and benefits that UnderPar does not offer.
• EZLinks Golf: EZLinks Golf (now part of Lightspeed) provides tee-time management and booking SaaS to golf courses, powering online tee sheets for many operators that also list on UnderPar. It is an adjacent technology enabler rather than a direct consumer competitor.
• Groupon: Groupon's local deals platform historically featured golf deals and competes with UnderPar on the discount-discovery mechanism, though Groupon's breadth and lack of golf specialization make it a broad incumbent rather than a focused competitor.

Emerging players

• Golfmoose: Golfmoose is a smaller golf deals aggregator offering discounted tee times in select markets. It targets the same budget-conscious golfer niche as UnderPar but with a narrower geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/underparcom

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UnderPar