What Novita does

Novita is an Australian not-for-profit disability services organisation headquartered in Hindmarsh, South Australia, founded in 1939 (originally as the Crippled Children's Association of South Australia). It supports more than 6,000 people each year across children, adults and families with disability through four integrated service pillars: Therapy Services (nine allied health disciplines including occupational therapy, speech pathology, physiotherapy, psychology and positive behaviour support), Community Living (Supported Independent Living, Specialist Disability Accommodation and respite), Community Supports (community programs, transition-to-work, individualised support, recreation, Wheelienet disability awareness, HIPPY early learning and COPE parent engagement), and Assistive Technology via the wholly-owned NovitaTech division — which includes the largest assistive technology experience store in Australia (opened 2022 at 31 Manton Street, Hindmarsh) and a NATA-accredited Test Laboratory (since 1989) that contributes to ISO and Standards Australia frameworks for wheelchair and rehabilitation equipment quality.

The platform is built around a hub-and-spoke clinical operating model: 22 service locations span metropolitan Adelaide (Hindmarsh, Salisbury, Christies Beach, West Croydon, Elizabeth) and regional South Australia and far-western New South Wales (Whyalla, Port Lincoln, Murray Bridge, Broken Hill), supported by mobile/onsite delivery (therapists travelling to homes, schools and workplaces) and a centralised Customer Experience Team for intake and plan navigation. Five-domain clinical governance and NDIS registered-provider compliance underpin service delivery.

Revenue is generated primarily through NDIS Pricing Arrangements and Price Limits (hourly therapy rates ranging A$86.79–A$326.19 depending on discipline and Modified Monash Model remoteness classification, plus weekly SIL rates of A$70.23–A$168.81), supplemented by a private fee-for-service channel operated through CareFirst Pty Ltd (a wholly-owned subsidiary established 2011) and Australian Government Department of Social Services funding for the HIPPY and COPE programs. Customer acquisition is direct-to-consumer via referrals (NDIS support coordinators, plan managers, families, self-referrals), complemented by a digital channel (novita.org.au, search remarketing, content marketing). The organisation has pursued a deliberate consolidation strategy, merging with scosa in October 2019 and Lighthouse Disability in October 2024 to expand SIL and plan management capability.

Name

Novita

Legal name

Novita

Website

https://novita.org.au

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Novita is a South Australian not-for-profit founded in 1939 that delivers allied health therapy, supported independent living, community programs, disability employment support and assistive technology to more than 6,000 children, adults and families with disability each year across 22 metropolitan and regional locations.

Ownership category

akta.pro rank

Product category

Disability Support Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Services for the Elderly and Persons with Disabilities (624120), Home Health Care Services (62161), Vocational Rehabilitation Services (62431), Other Residential Care Facilities (6239)

SIC

Services-Home Health Care Services (8082), Services-Social Services (8300), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Wheelchair, Seating, Mobility & Transfer Training In-Home (HSABADAO)

akta.pro secondary industries

Post-Acute Transitional Care / Subacute Rehab Centers (HLADAJAN), Interagency Coordination & Case Management (VR, DD, Medicaid Waivers) (EDAKANAM), Post-Discharge Non-Medical Transitional Support (after hospital/SNF) (HLADAGAJ)

Keywords

• Disability support services
• Allied health therapy
• Supported independent living
• Assistive technology
• NDIS registered provider

Headquarters

HQ city

Hindmarsh

HQ country

Australia

HQ region

Oceania

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. NDIS Registered Provider Services: Novita operates as a registered NDIS provider delivering therapy, community programs, community living and assistive technology services under NDIS funding arrangements. Services are billed according to NDIS Pricing Arrangements and Price Limits.
2. Private Fee-for-Service: Private services available for clients without NDIS funding or who wish to access services outside their NDIS plan. CareFirst Pty Ltd was established as a wholly owned subsidiary to support fee-for-service market entry.
3. Government Funded Programs: Programs such as HIPPY (Home Interaction Program for Parents and Youngsters) and COPE (Community Options Parent Engagement) are fully funded by the Australian Government Department of Social Services.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Novita is a not-for-profit NDIS-registered disability services provider delivering allied health therapy, supported independent living and respite accommodation, community participation programs (including transition-to-work), and assistive technology equipment and testing via its NovitaTech division. Services are delivered across metropolitan Adelaide, regional South Australia, and Broken Hill (NSW) to children and adults with disability and their families.

Product overview

Novita is a not-for-profit disability services provider offering a comprehensive suite of services organised into four core pillars: Therapy Services, Community Living, Community Supports, and Assistive Technology (NovitaTech). Therapy Services encompasses nine allied health disciplines (occupational therapy, speech pathology, physiotherapy, aquatic therapy, developmental education, social work, psychology, exercise physiology, and positive behaviour support) providing individualised clinical interventions across all life stages. Community Living provides Supported Independent Living (SIL), Specialist Disability Accommodation (SDA), respite care, and accommodation across South Australia. Community Supports spans community programs, transition to work, individualised support, recreation, Wheelienet (disability awareness education), catering, HIPPY (home-based early learning), and COPE (parent engagement) programs. Assistive Technology (NovitaTech) offers equipment, a retail store, and a test laboratory for wheelchairs and rehabilitation equipment. The overall offering functions as a unified service portfolio under a single organisational brand, with services delivered through a network of metropolitan and regional hubs.

Differentiator

Problem solved

Functional benefit

Products and services

• Therapy Services Allied health therapy services across nine disciplines (occupational therapy, speech pathology, physiotherapy, aquatic therapy, developmental education, social work, psychology, exercise physiology and positive behaviour support) for people with disability across all life stages, funded through NDIS or paid privately.
• Community Living (SIL, SDA, Respite) Disability accommodation and living supports including Supported Independent Living (SIL), Specialist Disability Accommodation (SDA) and respite care for people with disability across South Australia.
• Community Supports Group and individualised programs enabling community participation, including community programs at three support levels, Transition to Work employment preparation, individualised one-to-one support, recreation and catering skills programs.
• Wheelienet Disability Awareness Program Interactive disability awareness education program for schools, workplaces and community groups featuring wheelchair sports, hands-on learning activities and lived-experience insights; qualifies for Australian Government Sporting Schools funding.
• Assistive Technology (NovitaTech) Assistive technology equipment and services including equipment testing, prescription, retail (largest assistive technology experience store in Australia), and a NATA-accredited test laboratory contributing to wheelchair and rehabilitation equipment standards.
• HIPPY (Home Interaction Program for Parents and Youngsters) Free 2-year home-based early learning literacy and numeracy program for children aged 3-4 in kindergarten, delivered through home tutors with play-based activities; funded by the Australian Government Department of Social Services.
• COPE (Community Options Parent Engagement) Free community-based family support programs including Dad's Support Group, Mobile Toy Library, Supported Playgroups and Parent Education Workshops, funded by the Australian Government Department of Social Services.

Quantifiable outcome

• Supporting more than 6,000 people each year
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• Lighthouse DisabilityflagshipStrategic or Co-development Partner · 1 October 2024Following a member vote in October 2024, Lighthouse Disability officially merged with Novita. Lighthouse was a pioneer in supported independent living for more than 30 years, expanding Novita's support in SIL and plan management.
• scosa (Spastic Centre of South Australia)flagshipStrategic or Co-development Partner · 1 October 2019In October 2019, scosa formally merged with Novita following member and Board approval. The merger created one of South Australia's largest disability service providers offering a continuum of support for people with disability at all stages of life under the NDIS.
• National Association of Testing Authorities (NATA)coreStrategic or Co-development Partner · 1 January 1989NovitaTech Test Laboratory has been NATA accredited since 1989, assisting ISO and Standards Australia in developing quality and performance standards for wheelchairs and rehabilitation equipment.
• Department of Social Services (Australian Government)coreOthersHIPPY (Home Interaction Program for Parents and Youngsters) and COPE (Community Options Parent Engagement) programs are fully funded by the Australian Government through the Department of Social Services.
• Brotherhood of St LaurencecoreStrategic or Co-development PartnerThe Brotherhood of St Laurence holds the licence to operate HIPPY in Australia. Novita delivers the HIPPY program as a licensed affiliate.
• Australian Sports Commission (Sporting Schools)minorOthersWheelienet disability awareness sessions qualify for Sporting Schools funding, an Australian Government initiative helping schools increase children's participation in sport.
• Women's and Children's HospitalminorStrategic or Co-development PartnerSince 1997, Novita has worked with the Women's and Children's Hospital to provide medical rehabilitation services to children with disability recovering from surgery.
• Port Adelaide Central MissionminorChannel Partner/ Reseller/ DistributorThe villa complex at Regency Park was sold to Port Adelaide Central Mission, with space in the day centre leased to the Intellectual Disability Services Council.

Scale indicators6 records

Recent moves12 records

Expansion highlights5 records

Regional players

• Northcott: NSW-based disability NFP delivering therapy, accommodation, and community programs. Comparable in service breadth and NDIS orientation, but operates primarily in NSW/ACT rather than SA.
• CPL (Choice, Passion, Life): Queensland's largest disability NFP, originally the Cerebral Palsy League, offering allied health therapy, accommodation, and assistive technology. Highly comparable service portfolio, but Queensland-focused.
• Therapy Focus: Western Australia-based NDIS therapy provider offering allied health services. Direct therapy services comparator but limited geographic overlap with Novita.
• Kalyra Communities: South Australian NFP providing disability and aged care services. Operates in the same SA market with overlapping community and accommodation services, providing a local peer benchmark.

Emerging players

• Mable: NDIS-registered digital platform connecting participants with independent support workers and therapists. Represents an emerging marketplace model that competes with traditional providers like Novita for therapy and support hours.

Direct peers

• Yooralla: Large Victorian disability service NFP delivering therapy, SIL/SDA, and community supports. Similar integrated service offering and historical scale, serving as a state-level analogue to Novita's SA leadership position.
• Scope Australia: Victoria-based not-for-profit disability provider offering therapy, accommodation, and community programs. Comparable integrated service model and NDIS funding dependence, though geographically concentrated in VIC.
• Ability Action Australia: National NDIS-registered allied health therapy provider delivering OT, speech pathology, physio, and psychology under the same funding model as Novita's therapy services. Direct competitor for NDIS therapy hours across Australia.
• HenderCare: South Australia-based NDIS and aged care provider offering in-home support, allied health therapy, and community nursing. Operates in the same SA market with overlapping therapy and personal care services.
• Life Without Barriers: One of Australia's largest NDIS-registered disability service providers offering therapy, accommodation (SIL/SDA), and community programs nationally. Directly comparable in service portfolio and NDIS funding model, with substantially greater geographic diversification.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/novitastar

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novita