Metro Sales Inc.
Metro Sales Inc. is an ESOP-owned managed services and office technology provider in the Upper Midwest, offering Ricoh hardware, Managed IT, Managed Print, scanning, and DocuWare workflow solutions to education, legal, financial, healthcare, government, and manufacturing customers across 10 branches in Minnesota, Wisconsin, and North Dakota.
- Company typePrivate
- Founded1969
- HeadquartersMinneapolis, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Metro Sales Inc. does
Metro Sales Inc. is an employee-owned (ESOP since 2019) managed services and office technology provider founded in 1969 and headquartered in Burnsville, Minnesota. The company operates 10 branch offices across the Upper Midwest—seven in Minnesota plus Green Bay, Milwaukee, and Fargo—employing between 251 and 500 people and serving customers described as one of the largest independent office imaging providers in the United States.
The portfolio pairs Ricoh hardware (copiers, multi-function devices, production and wide-format printers, scanners, digital presses, interactive flat-panel displays) and HP products with recurring managed services: Managed IT Services (AI-based email security, network and endpoint protection, AI strategy consulting, 24/7 help desk), Managed Print Services (fleet monitoring, auto-toner replenishment, certified technician repairs with 3-4 hour SLAs), Document Services (commercial print, binding, direct mail, online planroom), and HIPAA-compliant Scanning Services. Workflow automation is delivered through DocuWare (Platinum Partner 2026), supporting HR workflows, AP automation, cloud integrations, and secure print release.
Metro Sales generates revenue through three streams: hardware sales and leases, recurring managed service subscriptions (monthly billing), and professional services for implementation, training, scanning, and document conversion. Go-to-market is exclusively field sales through dedicated account managers embedded in 10 branches, targeting vertical-specific solutions for Education, Legal, Financial, Healthcare, Government, Advertising, Transportation, and Manufacturing customers. Distribution is amplified by strategic partnerships including an exclusive Ricoh dealership since 1981, DocuWare Platinum 2026, Fortinet for cybersecurity, and PaperCut for print management, and the recent August 2024 merger with Wisconsin Document Imaging extends the Wisconsin footprint.
Metro Sales Inc. firmographics
Firmographics- Name
- Metro Sales Inc.
- Legal name
- Metro Sales Inc.
- Website
- https://metrosales.com
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Metro Sales Inc. is an ESOP-owned managed services and office technology provider in the Upper Midwest, offering Ricoh hardware, Managed IT, Managed Print, scanning, and DocuWare workflow solutions to education, legal, financial, healthcare, government, and manufacturing customers across 10 branches in Minnesota, Wisconsin, and North Dakota.
- Ownership category
- akta.pro rank
Metro Sales Inc. industry classification
Industry- Product category
- Office Equipment and Managed Services
- NAICS
- Office Equipment Merchant Wholesalers (42342), Office Machinery and Equipment Rental and Leasing (532420), Commercial Printing (except Screen and Books) (323111), Support Activities for Printing (32312)
- SIC
- Commercial Printing (2750), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Print & Peripheral Services (Managed Print, scanners, peripherals) (BPAEAIAM)
- akta.pro secondary industries
- Production & High-Volume Printing Systems (HDACAEAJ), Print, Mailroom & Document Workflow Services (Inbound/Outbound Processing) (BPAAAKAL)
Keywords
Where Metro Sales Inc. is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
Metro Sales Inc. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Hardware Sales: Sale and lease of office equipment including copiers, multi-function devices, printers, scanners, interactive whiteboards, digital presses
- Managed Services: Recurring managed IT, managed print, and document management services with service level agreements
- Professional Services: Implementation, training, technical support, consulting, and document scanning services
- Document Services: Commercial printing, binding, punching, cutting, direct mail marketing services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Managed IT Services |
| Subscription | Monthly | Managed Print Services |
| Other | Pay-as-you-go | Service Calls |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Metro Sales Inc. product offering
Product offeringCore offering
Metro Sales Inc. sells, leases, and services office imaging and printing hardware — primarily Ricoh copiers, multi-function devices, printers, scanners, digital presses, and interactive whiteboards — and wraps that hardware with managed IT, managed print, document scanning, and commercial document/printing services. The company also implements DocuWare document and workflow automation solutions for enterprise and mid-market customers, operating a total office approach that combines hardware, software, and ongoing managed services through ten physical branch locations across the Upper Midwest.
Product overview
Metro Sales Inc. is an employee-owned managed services and office technology provider serving the Upper Midwest since 1969. The company operates a platform-plus-services model combining managed IT, document automation, printer management, and hardware products. The core product portfolio centers on DocuWare (document and workflow solutions) integrated with Ricoh and Xerox hardware—specifically Copiers & Multi-Function Devices, Printers (Desktop, Production, Wide-Format), Scanners, Digital Presses, and Interactive Whiteboards. These hardware products are complemented by managed services including Managed IT Services (with AI-based email security and AI strategy consulting), Managed Print Services, Scanning Services (with HIPAA-compliant document digitization), and Document Services (professional printing, binding, and direct mail). The company also provides a Knowledge Base for self-service support and software/drivers access. Metro Sales serves industries including Education, Legal, Financial, Healthcare, Government, Advertising, Transportation, and Manufacturing.
Differentiator
Problem solved
Functional benefit
Products and services
- Copiers & Multi-Function Devices
- Printers
- Scanners
- Digital Presses
- Interactive Whiteboards (IFPD)
- DocuWare Document & Workflow Solutions
- Managed IT Services
- Managed Print Services
- Scanning Services
- Document Services
Quantifiable outcome
- 4 hours or less printer repair by certified technicians
- +4 more outcomes
Companies that use Metro Sales Inc.
Customer profileNamed customers16 records
Segments9 records
Ideal customer profiles3 records
Metro Sales Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability8 records
Feature5 records
Metro Sales Inc. partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- DocuWarecoreDocuWare Partner Platinum 2026. Provides document workflow solutions including HR workflows, AP automation, cloud integrations, and print security. Metro Sales implements DocuWare for customers seeking document management and workflow automation.
- RicohcoreExclusive Minnesota Ricoh dealership since 1981. Leading Ricoh partner providing the most expansive Ricoh product catalog. Company serves as premier Ricoh partner offering full product line including copiers, multifunction devices, production printers, and interactive whiteboards.
- HPminorHP product offerings available through MSI. Logo partner displayed on website.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Metro Sales Inc. competitors and assessment
Company assessmentDirect peers
- Marco Technologies Corporation: St. Cloud, Minnesota–based managed services and office technology provider offering managed IT, managed print, document management, and copier/printer hardware across the Upper Midwest, directly comparable to Metro Sales in geography and total-office GTM.
- Loffler Companies: Minnesota-based independent provider of managed IT, managed print, and document solutions with regional Midwest presence; very comparable to Metro Sales in bundled technology services and hardware-attached service model.
- Gordon Flesch Company: Large family-owned independent office technology dealer in the Midwest offering copiers, managed print, document management, and unified communications; mirrors Metro Sales' positioning as a top-tier independent regional dealer.
- EO Johnson Business Technologies: Wisconsin-based independent technology provider offering managed print, document management, managed IT, and production print hardware; comparable size and independent ownership model to Metro Sales with overlapping Midwest territory.
- FlexPrint: National independent managed print services provider with a regional branch model similar to Metro Sales, serving enterprise customers with hardware, MPS, and document workflow.
- ImageNet Consulting: Oklahoma-based independent office technology and managed services provider with a similar total-office focus on managed print, document management, and IT services; comparable size and competitor profile to Metro Sales.
Broad incumbents
- Konica Minolta Business Solutions U.S.A. Global manufacturer and direct seller of multifunction printers, managed print services, and document workflow — competes with Metro Sales both as a hardware vendor and as a direct MPS/services provider to enterprise accounts.
- Xerox: Global incumbent offering production printers, multifunction devices, managed print services, and document services — Metro Sales resells select Xerox production presses and competes with Xerox's direct enterprise motion.
- Ricoh USA: Metro Sales' exclusive partner since 1981; Ricoh's direct enterprise sales and services organization competes head-to-head against independents in larger accounts and represents both a partnership and a competitive threat.
- Sharp Electronics Corporation: Manufacturer of copiers, MFPs, and production printers competing with Ricoh and the independent dealer channel for managed print contracts across the U.S.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Metro Sales Inc. social profiles
Digital presenceMetro Sales Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Metro Sales Inc. leadership team
Management profileNumber of profiles
Profiles2 records
Metro Sales Inc. subsidiaries and ownership
Company hierarchySubsidiaries1 record
Metro Sales Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Metro Sales Inc. M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Metro Sales Inc.
What does Metro Sales Inc. do?
Metro Sales Inc. sells, leases, and services office imaging and printing hardware — primarily Ricoh copiers, multi-function devices, printers, scanners, digital presses, and interactive whiteboards — and wraps that hardware with managed IT, managed print, document scanning, and commercial document/printing services. The company also implements DocuWare document and workflow automation solutions for enterprise and mid-market customers, operating a total office approach that combines hardware, software, and ongoing managed services through ten physical branch locations across the Upper Midwest.
Is Metro Sales Inc. a public or private company?
Metro Sales Inc. is a private company. It is classified as management employee owned and is currently operating.
When was Metro Sales Inc. founded?
Metro Sales Inc. was founded in 1969. It employs 251 to 500 people.
Where is Metro Sales Inc. based?
Metro Sales Inc. is headquartered in Minneapolis, United States, in the North America region.
How does Metro Sales Inc. make money?
Four revenue lines are on record. Hardware Sales are the primary driver. The others are managed Services, professional Services and document Services.
Who are Metro Sales Inc.'s main competitors?
Direct peers on record are Marco Technologies Corporation, Loffler Companies, Gordon Flesch Company, EO Johnson Business Technologies, FlexPrint and ImageNet Consulting. Broad incumbents are Konica Minolta Business Solutions U.S.A., Xerox, Ricoh USA and Sharp Electronics Corporation.
Does Metro Sales Inc. have an API?
No public API is recorded for Metro Sales Inc..
What industry is Metro Sales Inc. in?
Metro Sales Inc.'s product category is Office Equipment and Managed Services. Its primary akta.pro industry code is BPAEAIAM, Print & Peripheral Services (Managed Print, scanners, peripherals), with a secondary code of HDACAEAJ, Production & High-Volume Printing Systems. Its NAICS code is 42342 and its SIC code is 2750.