Vtenext

What Vtenext does

Vtenext is an Italian open-source CRM software company offering both cloud-hosted and on-premise deployments under the trade name vtenext. The platform combines CRM functionality (marketing, sales, customer service) with an embedded BPMN engine for business process automation, allowing customers to map and automate cross-departmental workflows. Founded in 2004 as CRMVillage.biz S.r.l. and rebranded to VTENEXT S.r.l. in December 2020, the company is headquartered in Milan (Viale Sarca 336/F) with a registered seat in Arcole, Verona (Via Alzana 2/c). It operates as a dual-entity Società Benefit since January 2022 with fully paid share capital of €1,000,000, holds ISO 27001 and ISO 9001 certifications, and reports no external venture or private equity funding.

The product portfolio centers on the vtenext CRM+BPM core platform, built on PHP/MySQL, and extends across Wilson Mobile App (iOS/Android with offline capability), Business Portal, Branzino Marketing HUB, Case Management System, Smart Working Tools, HR Processes, and a catalog of 200+ integrations and plugins (Salesforce, TeamSystem, Mexal, WhatsApp, Google Analytics, ERP connectors). AI capabilities are exposed as features (chatbots, OCR, automatic classifiers, GPT integration via v24.08) rather than as core intellectual property. The technology stack is open-source-based, offering customers full data ownership and avoiding vendor lock-in.

Vtenext operates a partner-led go-to-market with 100+ certified resellers and implementation partners concentrated in Italy and selectively extended to the USA, Mexico, and South Africa. Revenue streams include subscription SaaS (monthly/annual cloud), perpetual or subscription on-premise licenses, partner-delivered professional services (implementation, customization, training), and add-on/plugin sales. Customers span Italian SMEs and larger enterprises across manufacturing, energy/utilities, automotive, HVAC, pharmaceutical distribution, travel, non-profits, and food/ingredients, with named reference accounts including Bosch Rexroth, Lastminute.com, Dolomiti Energia, ButanGas, Carel Industries, Farvima, Decoral Group, and Fondazione Banco di Napoli. The customer base reportedly exceeds 1,800 companies, with 98,745+ open-source downloads as a top-of-funnel adoption signal.

Name

Vtenext

Legal name

VTENEXT SRL con socio unico

Website

https://vtenext.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Vtenext is an Italian open-source CRM software provider offering cloud and on-premise deployments with an embedded BPMN engine and AI features, serving SMEs and enterprises across manufacturing, energy, and other industries primarily in Italy through a 100+ partner channel network.

Ownership category

akta.pro rank

Product category

Customer Relationship Management (CRM) Software

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Sales Force Automation (SFA) CRM (HDAEAFAA)

akta.pro secondary industries

Marketing Automation & Campaign Management CRM (HDAEAFAB), Customer Service, Support & Contact Center CRM (HDAEAFAC), Industry-Specific CRM (Vertical CRM Suites) (HDAEAFAH)

Keywords

• Open source CRM
• Business process management
• Customer relationship management
• CRM software platform
• BPMN workflow automation

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Licenses (On-premise): Perpetual or subscription licenses for on-premise deployment of the vtenext CRM platform, including BPM capabilities.
2. Cloud/SaaS Subscription: Monthly or annual subscription for cloud-hosted CRM with automatic updates and maintenance included.
3. Professional Services: Implementation, customization, training, and consulting services through certified partners and direct delivery.
4. Add-ons and Plugins: Additional modules and extensions including vertical solutions, industry-specific plugins, and third-party integrations.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Vtenext develops and sells an Italian open-source CRM platform with a native BPMN engine that lets companies model, automate, and monitor business processes directly inside the CRM. The platform is offered in both open-source/on-premise and Cloud/SaaS editions, with AI capabilities (chatbot, OCR, automatic classifiers), a mobile CRM app (Wilson), a customer self-service Business Portal, a marketing automation module (Branzino Marketing HUB), and an ecosystem of 200+ add-ons/plugins.

Product overview

Vtenext is an Italian Open Source CRM platform offered as both On Premise and Cloud deployment. The core vtenext CRM + BPM platform includes an embedded BPMN engine for business process management. The product portfolio includes core CRM functionality (marketing, sales, customer service) plus add-on modules: Wilson Mobile App for field operations, Business Portal for stakeholder communication, Branzino (Marketing HUB) for website tracking and marketing automation, Case Management System for ticket handling, Smart Working Tools and HR Processes for internal customer management, and various Add Ons & Plugins. The platform supports over 200 integrations and plugins, and is backed by a network of over 100 partners.

Differentiator

Problem solved

Functional benefit

Brands

• Wilson Mobile App: Mobile CRM application for managing CRM processes on-the-go, available for iOS and Android devices
• Branzino
• Business Portal
• Marketing HUB
• SPRO Sistema Integrato

Products and services

• vtenext CRM + BPM Core open-source CRM platform with a natively integrated BPMN engine for modeling, automating, and monitoring business processes. Sold in both open-source/on-premise (perpetual or subscription license) and Cloud/SaaS editions, with embedded AI features (chatbot, OCR, automatic classifiers) and access to 200+ add-ons/plugins. Target users are Italian SMEs, mid-market companies, and large enterprises that need process automation, full data ownership, and local Italian support.
• vtenext Open Source CRM Free, open-source edition of the vtenext CRM platform distributed via SourceForge, providing access to the core CRM and BPMN engine source code for self-hosting and customization. Aimed at developers, SMEs, and enterprises that want full control of the code and on-premise data ownership.
• vtenext Cloud CRM Managed Cloud/SaaS edition of the vtenext CRM platform, hosted and maintained by Vtenext with subscription-based pricing. Targets customers that want the CRM and BPMN process automation capabilities without managing infrastructure themselves. A free trial is offered through the company website.
• Wilson Mobile App Native mobile CRM client for iOS and Android (Wilson) that gives field salespeople and remote users access to CRM data, contacts, activities, and process-driven workflows from smartphones and tablets, with offline synchronization. Sold as an add-on to the vtenext CRM platform.
• Business Portal Web-based self-service portal that lets external customers, partners, and suppliers interact with selected CRM records (e.g., tickets, orders, documents) through role-based access. Sold as an add-on to the vtenext CRM platform to extend CRM processes to external stakeholders.
• Branzino Marketing HUB Marketing automation module of the vtenext CRM platform that supports campaign management, landing pages, lead nurturing, and email marketing directly inside the CRM. Sold as an add-on to the core platform for marketing and sales teams.
• Case Management System Capability module that manages customer service cases, support tickets, and after-sales workflows inside the vtenext CRM platform, using the BPMN engine to automate case routing, escalation, and resolution. Sold as an add-on for service and support teams.
• Smart Working Tools Bundle of tools within the vtenext CRM platform that supports remote and hybrid work, including collaboration, activity, and process-driven productivity features. Sold as an add-on to the core platform for distributed teams.
• Human Resources Processes Capability module that digitizes and automates HR processes (e.g., onboarding, employee records, internal workflows) using the BPMN engine inside the vtenext CRM platform. Sold as an add-on for HR departments.
• CRM and AI Capability bundle that adds embedded artificial-intelligence features to the vtenext CRM platform, including a GPT-based chatbot assistant, OCR for automated document data extraction, and automatic classifiers for records. Sold as an add-on to the core platform.
• Add Ons & Plugins Library of more than 200 paid and free add-ons/plugins that extend the vtenext CRM platform with vertical and integration features (e.g., WhatsApp, SMS, electronic signature, electronic invoicing, ERP connectors). Sold as individual plugins with their own subscription/license pricing on top of the core platform.
• vtenext Partner Program Structured program for resellers, system integrators, and technology partners that want to sell, implement, or extend the vtenext CRM platform. Provides partner accreditation, training, and lead-sharing; offered by Vtenext as a service to its 100+ certified partner network.

Quantifiable outcome

• 98,745+ downloads demonstrating platform adoption
• +3 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability6 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• KPRO ConsultingcoreImplementation/ SI/ Consulting PartnerPartner since 2017 specializing in business process consulting and SPRO (Sistema Integrato) plugin development for workplace safety management. Located in Italy.
• EDM InformaticacoreImplementation/ SI/ Consulting PartnerItalian partner based in Naples specializing in vtenext implementation and digital transformation projects.
• ReadyteccoreImplementation/ SI/ Consulting PartnerIT specialist with 40+ years experience, 7000+ clients, and 10+ offices in Northern-Central Italy. Partner for over 10 years developing mobile apps and ERP connectors for TeamSystem integration.
• Dot ComcoreImplementation/ SI/ Consulting PartnerSMB software and services provider, partner for 5 years, developed Passepartout ERP connector for vtenext integration.
• Texo SoftwarecoreImplementation/ SI/ Consulting PartnerSoftware integrator serving SMEs with CRM, ERP, DMS, BPM solutions. Partner implementing vtenext for commercial and technical departments.
• Sistemi CuneominorImplementation/ SI/ Consulting PartnerSoftware and hardware provider since 1984, partnered with vtenext 2 years ago for CRM solutions.
• Future Proof CommunicationscoreChannel Partner/ Reseller/ DistributorInternational partner based in South Africa specializing in contact center technology and CRM integration for African market.
• Exergy Energy LLCcoreChannel Partner/ Reseller/ DistributorInternational partner with offices in various US cities, representing vtenext in the United States market.
• OdincoreChannel Partner/ Reseller/ DistributorInternational partner based in Mexico City representing vtenext in the Mexican market.
• TriceminorGTM or Marketing PartnerPartner that invited vtenext to BET Forum 2025 in Milan, an event with 600+ professionals focused on technology and business.
• R1 GroupminorGTM or Marketing PartnerOrganizer of BET Forum 2025 in Milan, bringing together technology professionals for networking and knowledge sharing.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• SuiteCRM: Open-source CRM forked from SugarCRM with a similar download/community-driven model; the most direct open-source CRM competitor to vtenext for SMB and mid-market deployments.
• EspoCRM: Lightweight open-source CRM platform with extensibility and customization; competes head-to-head with vtenext for SMBs seeking low-cost customizable CRM without vendor lock-in.
• Camunda: BPMN-native workflow and process automation platform; vtenext's embedded BPMN engine competes with Camunda for organizations combining CRM and process orchestration, though Camunda is BPM-first without native CRM.
• Creatio: Unified low-code platform combining CRM, BPM and workflow automation; the closest single-vendor competitor to vtenext's "CRM plus BPM" proposition at the mid-market level.
• Yetiforce CRM: Open-source CRM aimed at SMBs with multi-language support and customizable modules; comparable open-source positioning to vtenext, especially in European markets.

Broad incumbents

• Zoho CRM: Broad SaaS CRM suite with workflow automation, AI (Zia) and a vast product line; competes with vtenext on breadth and price, especially for Italian SMEs seeking a cloud-native alternative.
• Salesforce: Global CRM platform with Sales/Service/Marketing Clouds and Einstein AI; the dominant enterprise incumbent against which vtenext positions itself, and one with which vtenext integrates natively.
• Microsoft Dynamics 365: Enterprise CRM/ERP suite with Power Platform and Copilot AI; competes with vtenext in Italian mid-market enterprises already standardized on Microsoft.
• HubSpot: Cloud CRM platform with strong free/SMB tiers, marketing automation and AI features; a key competitor for Italian and European SMBs comparing vtenext against a freemium SaaS alternative.

Regional players

• TeamSystem: Italian ERP/CRM vendor with deep SME footprint and an integrated suite; serves Italian SMEs (same primary segment as vtenext) though vtenext partners with TeamSystem-aligned firms like Readytec rather than competing head-on.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/ReadytecSpA
• Facebookfacebook.com/Vtenext
• LinkedInlinkedin.com/company/vtenext
• Xx.com/vtenext

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vtenext