Fyve Marketing

What Fyve Marketing does

FYVE Marketing is a privately held, Columbus, Ohio-headquartered digital marketing agency founded in 2020 that delivers an integrated suite of six services — web design and development, search engine optimization (SEO), Google Ads management (PPC), social media marketing, content and email marketing, and local public relations — to small and medium-sized businesses primarily in the Columbus metropolitan area. The firm positions itself as a one-stop digital partner, treating the client website as the central hub around which all other marketing channels are orchestrated, and operates on a stack of industry-standard platforms including WordPress (delivered via managed hosting partner Flywheel), Google Ads, and the major social networks (Facebook, Instagram, LinkedIn).

The agency is staffed by a five-person senior team whose individual tenure materially exceeds the firm's own age: President Caitlin Figaro (15+ years in digital marketing), Creative Director Jason Wolfe (8+ years in brand storytelling), Advertising Director Brian (executing Google Ads campaigns since 2007 with prior experience managing nine-figure revenue budgets and growing a family manufacturing business by 400% via digital channels), SEO Consultant Nelly, and Copywriter Lynsie (8+ years, 100+ companies). This bench supports a portfolio of roughly fifteen named clients across verticals including healthcare (ophthalmology, dental, orthodontics), legal, hospitality, construction, retail e-commerce, automotive, tourism, and tree services, with documented client outcomes such as a 359% increase in phone calls for an ophthalmology center, 500+ monthly leads for a dental practice, and a 15,000+-subscriber email list built for a bed and breakfast.

FYVE operates on a quote-based, monthly retainer professional services model with no long-term contracts, emphasizing transparent reporting and consultative selling. The firm is independently owned and bootstrapped, with no disclosed external funding, parent company, institutional investment, or capital structure changes. Revenue is generated entirely through integrated campaign delivery and ongoing client relationships rather than through productized offerings or licensed technology, and customer logos concentrate on Columbus-area SMBs with a small number of enterprise-tier accounts (Hutta & Hutta Orthodontics, Columbus Laser & Cataract Center, Danbert Inc.). The firm maintains platform partner status with Google, Facebook, and Flywheel and is listed on Expertise.com as a Best SEO Agency in Columbus.

Name

Fyve Marketing

Legal name

FYVE Marketing

Website

https://fyvemarketing.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

FYVE Marketing is a privately held Columbus, Ohio-based digital marketing agency offering integrated web design, SEO, Google Ads, social media, content/email marketing, and local PR services to Columbus-area small and medium-sized businesses across healthcare, legal, hospitality, and construction verticals.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (541830), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industries

Programmatic Display & Retargeting (DSP) (MPAAACAE), Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ)

Keywords

• Digital marketing services
• Web design development
• Search engine optimization
• Pay per click advertising
• Social media marketing

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Marketing Services: Professional services revenue from delivering integrated digital marketing campaigns including web design, SEO, PPC, social media, content marketing, and PR services to Columbus area small businesses. Monthly reporting and retainer-based ongoing relationships.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Fyve Marketing is a Columbus, Ohio digital marketing agency that delivers an integrated suite of six services: Web Design & Development, Search Engine Optimization (SEO), Google Ads Management (PPC), Social Media Marketing, Content & Email Marketing, and Local PR. The offerings are sold as monthly retainer and project-based engagements to local small and medium-sized businesses seeking to grow online presence, generate leads, and convert customers. Web design serves as the central hub around which the other marketing services operate.

Product overview

Fyve Marketing is a digital marketing agency providing six interconnected service offerings centered around a custom web design and development foundation. The services include SEO for organic search visibility, Google Ads (PPC) for paid search advertising, Social Media Marketing for audience engagement, Content & Email Marketing for direct communication, and Local PR for community relations. These services work together as a comprehensive digital marketing ecosystem where web design serves as the central hub that all other marketing efforts point to, enabling businesses to grow their online presence, generate leads, and convert visitors into customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Design & Development Custom website design and development services for Columbus area small and medium-sized businesses. The website acts as the central hub of all marketing efforts, built with purpose and intention around user experience and lead conversion goals.
• Search Engine Optimization (SEO) SEO services that improve client websites' rankings on Google and other search engines to drive relevant organic traffic. Combines technical SEO, content optimization, and competitor outranking techniques for Columbus area businesses.
• Google Ads Management (PPC) Pay-per-click advertising management on Google Ads including search ads, display ads, YouTube video ads, shopping ads, and remarketing. Connects businesses with customers searching at the exact moment of purchase intent.
• Social Media Marketing Social media posting and paid advertising across Facebook, Instagram, and LinkedIn. Combines organic content, audience building, and paid social ads to grow engagement, brand awareness, and audience for client brands.
• Content & Email Marketing Content creation including blogging, infographics, and email campaign management for client audiences. Builds email lists, develops segmentation, and delivers meaningful content to drive engagement and conversions.
• Local PR Public relations services leveraging local media connections in Columbus, Ohio, including relationships with Fox28, 10TV, NBC, ABC, Columbus Dispatch, Columbus Business First, Columbus CEO Magazine, and Columbus Underground. Crafts unique messaging and places clients in front of the right local audiences.

Named customers17 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• FacebookcoreGTM or Marketing PartnerFacebook Marketing Partner status, enabling provision of social media marketing services to clients
• FlywheelcoreTechnology or IntegrationAgency partner for Flywheel managed WordPress hosting platform, used for client website hosting and development
• GooglecoreGTM or Marketing PartnerGoogle Certified Partner with certified Google Ads expertise for managing PPC campaigns

Scale indicators8 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Ologie: Columbus, Ohio-based full-service branding and marketing agency serving B2B and consumer clients. Direct local peer with overlapping services in web design, content, and digital marketing for SMB and mid-market clients in the same Columbus market.
• WebFX: Harrisburg, Pennsylvania-based digital marketing agency offering SEO, PPC, web design, and content marketing to SMB and mid-market clients. Closest national-scale direct peer in service menu and SMB target segment, although significantly larger than Fyve.
• Disruptive Advertising: Lehi, Utah-based digital marketing agency specializing in PPC management, SEO, and conversion rate optimization for mid-market clients. Directly comparable in Google Ads and paid search focus with a similar SMB-to-mid-market customer profile.
• KlientBoost: Irvine, California-based performance marketing agency focused on PPC, paid social, and landing page conversion. Directly comparable on the paid acquisition side of Fyve's service mix and similar mid-market customer orientation.
• SmartSites: Paramus, New Jersey-based digital marketing agency offering web design, SEO, PPC, and social media to SMB clients. Comparable business model targeting the same SMB customer segment with a similar integrated service menu.
• Boostability: Lehi, Utah-based SEO and digital marketing agency focused on serving small businesses and reselling through partners and agencies. Comparable SEO-centric SMB service orientation and similar mid-market customer profile.
• HigherVisibility: Memphis, Tennessee-based full-service digital marketing agency offering SEO, PPC, web design, and social media to SMB and mid-market clients. Comparable integrated service offering and customer segment focus.
• LYFE Marketing: Atlanta, Georgia-based social media marketing and digital agency serving SMB clients across multiple verticals. Directly comparable on social media marketing, content, and SMB-focused full-service delivery model.

Regional players

• Falls & Co. Cleveland, Ohio-based integrated marketing agency offering digital, brand, PR, and content services. Comparable in service breadth but primarily serves the Cleveland/Northeast Ohio market and does not directly compete with Fyve in Columbus.
• Thundertech: Cleveland-based digital agency providing web development, marketing strategy, and creative services to growth-stage and enterprise clients. Comparable digital offering but operates primarily outside Fyve's Columbus market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/FyveMarketing
• Facebookfacebook.com/FYVEMarketing
• LinkedInlinkedin.com/company/fyve-marketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fyve Marketing