One iota
One iota is a Manchester-based retail technology firm that designs and operates native consumer mobile apps, in-store kiosks, assistive staff devices and digital fitting rooms for enterprise retailers globally, alongside three Shopify-exclusive products (Amplify, MagnifyBI, SatisfyCX).
- Company typePrivate
- Founded2010
- HeadquartersManchester, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What One iota does
One iota is a Manchester-based retail technology specialist founded in 2010 that designs, develops and operates omnichannel customer-experience solutions for large enterprise retailers. Its portfolio covers four solution areas — native consumer mobile apps (iOS and Android), in-store kiosks, assistive staff apps on tablets and handhelds, and digital fitting rooms integrating RFID and sensors with eCommerce and stock systems — supplemented by three Shopify-exclusive products (Amplify for in-store kiosks, MagnifyBI for retail analytics dashboards, and forthcoming SatisfyCX for conversational customer service across Live Chat, Email, WhatsApp and Voice).
The platform is architected around deep integrations with Shopify (formal Technology Partner), Salesforce Commerce Cloud (Einstein personalisation), Adyen payment hardware (S1E Android terminals) and AWS infrastructure, with deployments scaled to global retail footprints including Hugo Boss across 451 stores, JD Sports across 2,400+ stores in 19 territories, Superdry across 220 owned plus 479 franchise stores in 53 countries, and Regatta across 120+ stores in 55+ countries. Recent product investments have centred on Shopify Marketplace distribution (Amplify launched June 2026, MagnifyBI 2026, SatisfyCX forthcoming) and AI-driven recommendation features inside kiosks and fitting rooms.
The business operates a hybrid revenue model: enterprise-grade custom design, development and implementation engagements delivered as multi-year managed services with cloud-based ongoing support, optimisation and feature development (subscription/recurring component), complemented by self-serve Shopify Marketplace app subscriptions for mid-market merchants. No public pricing tiers are disclosed; pricing is quote-based and tailored to each retailer. One iota is privately held with no institutional investor involvement evidenced, co-founded by Damian Hanson and David Hague, and led as of January 2026 by CEO Joe Till (formerly of OneStock) alongside CFO Darren Eagles, COO Ed Lawrenson and CTO James Lendrum.
One iota firmographics
Firmographics- Name
- One iota
- Legal name
- One iota Ltd
- Website
- https://itsoneiota.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- One iota is a Manchester-based retail technology firm that designs and operates native consumer mobile apps, in-store kiosks, assistive staff devices and digital fitting rooms for enterprise retailers globally, alongside three Shopify-exclusive products (Amplify, MagnifyBI, SatisfyCX).
- Ownership category
- akta.pro rank
One iota industry classification
Industry- Product category
- Retail Technology / Omnichannel CX Software
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design Services (541512)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
- akta.pro secondary industry
- Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)
Keywords
Where One iota is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
One iota business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Managed Services (Cloud-based): Ongoing managed service delivery for deployed apps including support, optimisation, analytics and continued feature development. Delivered as cloud-based service with resources for continued development.
- Professional Services / Implementation: Design, development and delivery of custom retail technology solutions including native mobile apps, in-store kiosks, staff apps, and digital fitting rooms.
- Shopify Marketplace Apps: Amplify and Magnify apps available on Shopify Marketplace for self-serve merchant acquisition.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise Custom Solutions |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
One iota product offering
Product offeringCore offering
One iota designs, develops and manages omnichannel retail technology solutions for enterprise retailers, including native consumer and staff mobile apps, in-store kiosk platforms, assistive in-store devices, and digital fitting rooms. The company delivers these as cloud-based managed services with deep integrations to Shopify, Salesforce Commerce Cloud, and Adyen payment systems, complemented by Shopify-exclusive marketplace apps (Amplify, MagnifyBI, SatisfyCX).
Product overview
One iota offers a unified omnichannel retail technology platform built around four core solution areas: Native Mobile Apps (consumer and staff), In-Store Kiosks, Assistive In-Store Devices, and Digital Fitting Rooms. The platform is architected with Shopify as the primary ecosystem, evidenced by three Shopify-exclusive marketplace products: Amplify (in-store kiosk solution), Magnify (retail intelligence/BI dashboards), and Satisfy (conversational customer service). These products are designed to work together within the broader platform, enabling retailers to connect physical and digital customer journeys while leveraging shared data across mobile, kiosk, and in-store touchpoints.
Differentiator
Problem solved
Functional benefit
Products and services
- Native Mobile Apps Native iOS and Android consumer mobile apps built for retail brands that connect loyalty, content and commerce into one personalised mobile journey, integrating with Shopify and enterprise retail systems. Used by enterprise retailers such as Hugo Boss, JD Sports, Pro:Direct, SportsShoes.com, Regatta and Tessuti to drive repeat engagement and higher AOV.
- Staff Apps Tablet and handheld applications for store associates to check stock, locate items, manage orders and complete purchases from anywhere on the shop floor, integrating with eCommerce, CRM, stock and Adyen payment systems. Deployed by Superdry, Regatta, QUIZ and Hudson Group across hundreds of stores.
- In-Store Kiosks Interactive kiosk solutions that bring the full ecommerce range into stores, enabling customers to browse the catalogue, check availability and complete purchases, with AI-driven cross-sell/upsell recommendations and integrated checkout. Used for endless-aisle experiences by enterprise retailers including Hugo Boss, JD Sports and Superdry.
- Digital Fitting Rooms Intelligent fitting rooms combining RFID, sensors and touchscreen technology that sync with ecommerce and stock systems, enabling customers to request sizes, view product information and receive AI-driven recommendations, with the option to purchase directly from the fitting room.
- Amplify Shopify-exclusive in-store kiosk solution that instantly syncs with the Shopify catalogue and creates a fully transactional kiosk app on any iPad or Android tablet, allowing customers to browse, buy and check out via QR code. Listed on the Shopify App Marketplace for self-serve merchant installation.
- Magnify (MagnifyBI) Shopify-exclusive retail intelligence and analytics tool that turns Shopify data into real-time performance dashboards with KPIs, trends and insights for management, marketing and operations teams. Available on the Shopify App Marketplace for self-serve installation.
- Satisfy (SatisfyCX) Shopify-exclusive conversational sales and customer service tool that connects shoppers across Live Chat, Email, WhatsApp and Voice from one unified workspace, fully synchronised with the Shopify store and admin dashboard.
Quantifiable outcome
- Up to 20% in-store conversion increase using assistive staff apps
- +4 more outcomes
Companies that use One iota
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles2 records
One iota technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability5 records
Feature7 records
One iota partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core, notable and infrastructure.
- ShopifycoreOfficial Shopify Technology Partner. One iota builds proprietary apps (Amplify, Magnify, Satisfy) exclusively for Shopify merchants. Deep platform integration enables instant sync with Shopify catalogues and seamless eCommerce connectivity.
- AdyencoreGlobal omnichannel payment solutions partner. Adyen's S1E Android devices and payment hardware integrated with One iota's staff apps for Superdry, Regatta, QUIZ, and Hudson Group deployments. Enables secure in-store payments across global store estates.
- Salesforce (Commerce Cloud)notableIntegration partnership for Life Style Sports consumer mobile app. Connects Salesforce Cloud Commerce platform with One iota's mobile app, leveraging Einstein recommendations API for personalisation.
- Amazon Web Services (AWS)infrastructureCloud infrastructure provider for One iota's mobile app deployments. Life Style Sports app runs in One iota's AWS environment.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
One iota competitors and assessment
Company assessmentDirect peers
- PredictSpring: PredictSpring delivers a modern mobile POS and omnichannel clienteling platform for retail brands, with native consumer apps and in-store associate tools. It competes head-to-head with One iota on mobile-first retail CX and Shopify/enterprise integrations.
- Tulip Retail: Tulip (acquired by Shopify) builds mobile-first store associate apps, clienteling, and in-store task tools for retailers. It is the most direct competitor to One iota's Staff Apps and assistive in-store devices within both the Shopify ecosystem and the broader retail associate platform category.
- OneStock: OneStock is an Order Management System and unified inventory platform for omnichannel retailers, including ship-from-store, click-and-collect, and endless aisle. It overlaps directly with One iota's endless aisle and kiosk capabilities and was One iota's incoming CEO's previous employer.
- NewStore: NewStore provides an omnichannel mobile commerce platform combining POS, order management, and consumer mobile apps for retail brands. Like One iota, it targets enterprise retailers unifying mobile, in-store and digital touchpoints with managed services delivery.
Broad incumbents
- Aptos: Aptos is a long-established retail technology vendor providing merchandising, CRM, store operations, and unified commerce software to specialty and apparel retailers. It competes with One iota at the enterprise level for store associate and omnichannel budgets.
- Mi9 Retail: Mi9 Retail is a long-standing retail technology vendor offering merchandising, planning, and in-store mobility solutions to mid-market and enterprise retailers. It is a broader incumbent serving overlapping in-store and omnichannel needs with deeper installed base.
- Salesforce Commerce Cloud: Salesforce Commerce Cloud is an enterprise e-commerce and order management platform with mobile and in-store capabilities (e.g., Einstein recommendations). One iota integrates with it for clients such as Life Style Sports while also competing with its emerging mobile/in-store features.
- Shopify (Retail POS & Hardware): Shopify is both One iota's primary technology partner and a potential broad incumbent, offering POS hardware, in-store software, and the recently integrated Tulip associate platform. It shapes the ecosystem in which One iota's Amplify, Magnify and Satisfy apps compete.
Emerging players
- Loop Returns: Loop is a leading Shopify returns and exchanges platform with a strong merchant base in fashion and apparel. It is an adjacent Shopify ecosystem player competing for the same Shopify merchant wallet share One iota targets with Amplify, Magnify and SatisfyCX.
- Rebuy Engine: Rebuy is a Shopify-focused personalisation and AI recommendations engine used by Shopify merchants for upsell, cross-sell, and on-site personalisation. It overlaps with MagnifyBI's analytics and the AI-driven recommendation features inside One iota's kiosks and apps.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
One iota social profiles
Digital presenceOne iota financial estimates
Financial estimateRevenue estimate
Valuation estimate
One iota leadership team
Management profileNumber of profiles
Profiles6 records
One iota funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
One iota M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about One iota
What does One iota do?
One iota designs, develops and manages omnichannel retail technology solutions for enterprise retailers, including native consumer and staff mobile apps, in-store kiosk platforms, assistive in-store devices, and digital fitting rooms. The company delivers these as cloud-based managed services with deep integrations to Shopify, Salesforce Commerce Cloud, and Adyen payment systems, complemented by Shopify-exclusive marketplace apps (Amplify, MagnifyBI, SatisfyCX).
Is One iota a public or private company?
One iota is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was One iota founded?
One iota was founded in 2010. It employs 11 to 50 people.
Where is One iota based?
One iota is headquartered in Manchester, United Kingdom, in the Europe region.
How does One iota make money?
Three revenue lines are on record. Managed Services (Cloud-based) is the primary driver. The others are professional Services / Implementation and shopify Marketplace Apps.
Who are One iota's main competitors?
Direct peers on record are PredictSpring, Tulip Retail, OneStock and NewStore. Broad incumbents are Aptos, Mi9 Retail, Salesforce Commerce Cloud and Shopify (Retail POS & Hardware). Emerging players are Loop Returns and Rebuy Engine.
Does One iota have an API?
No public API is recorded for One iota.
What industry is One iota in?
One iota's product category is Retail Technology / Omnichannel CX Software. Its primary akta.pro industry code is BPAMAGAL, Omnichannel Commerce & Click-and-Collect Platforms, with a secondary code of BPAMAGAK, Marketplace Enablement, Seller Tools & E-commerce Infrastructure. Its NAICS code is 541511 and its SIC code is 7371.