Sorted Group
Sorted Group operates an API-first delivery experience platform offering Ship (carrier management and automated allocation) and Track (post-purchase tracking and branded notifications) to enterprise retailers, D2C brands, and 3PLs including ASDA, nBrown, MusicMagpie, Wincanton, and GXO.
- Company typePublic
- Founded2010
- HeadquartersManchester, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Sorted Group does
Sorted Group operates an API-first delivery experience and management platform for retailers and third-party logistics providers, with two core products: Ship (carrier and delivery management with automated, rules-based allocation across a catalogue of 15+ integrated carriers including DPD, DHL, FedEx, Royal Mail, UPS, and Evri) and Track (post-purchase tracking, branded customer communications, and proactive late-shipment alerts). The platform is built on Microsoft Azure cloud infrastructure and exposes Ship and Track functionality through REST APIs (Consignments API, Shipments API, Track API) as well as a unified Ship UI launched in August 2025. The business serves D2C brands, omnichannel retailers, global scale retailers, CX-focused brands, and 3PL partners including Wincanton and GXO; named enterprise customers include ASDA, nBrown, and MusicMagpie. Sorted monetizes via quote-based subscription pricing (annual billing cadence) with dedicated account management for all customers and a consultative direct sales motion rather than self-service sign-up.
The corporate entity is Sorted Group Holdings PLC, publicly listed on AIM (London Stock Exchange) under ticker SRT following a reverse takeover approximately two years prior to April 2026. Following failed restructuring that reduced headcount from 90 to 37 and closed the London office, on 2 April 2026 the company announced disposal of its main operating subsidiary Sorted Group Ltd to Brislington Holdco for a nominal £1, with the listed entity reclassified under AIM Rule 15 as a cash shell given six months to complete an acquisition or face suspension. Despite material operational scale (645 million tracking events, 80 million shipments tracked, 115 million packages processed in 2025 and a 45% YoY reduction in support tickets during peak periods), the disposal decision indicates the underlying business was unable to achieve standalone profitability or attract growth capital.
Sorted Group firmographics
Firmographics- Name
- Sorted Group
- Legal name
- Sorted Holdings Limited
- Website
- https://sorted.com
- Company type
- Public
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Sorted Group operates an API-first delivery experience platform offering Ship (carrier management and automated allocation) and Track (post-purchase tracking and branded notifications) to enterprise retailers, D2C brands, and 3PLs including ASDA, nBrown, MusicMagpie, Wincanton, and GXO.
- Ownership category
- akta.pro rank
Sorted Group industry classification
Industry- Product category
- Delivery Management SaaS
- NAICS
- Freight Transportation Arrangement (488510), Freight Transportation Arrangement (48851)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Order Management, Pick/Pack & SLA Execution (Cartonization/Wave Picking) (TLAIADAD)
- akta.pro secondary industries
- Dedicated Lanes & Mini-Bid / RFP Marketplace Platforms (TLAEAJAG), E-commerce & Omnichannel Fulfillment Centers (Non-Temp Controlled) (TLALAAAC)
Keywords
Where Sorted Group is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Sorted Group business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscription: Sorted operates as a SaaS delivery management platform with subscription-based pricing. The platform offers Ship (carrier management) and Track (post-purchase tracking) products. Customers integrate via API and access carrier services through the platform. Pricing is quote-based with dedicated account management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Platform access with Ship and Track modules |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Sorted Group product offering
Product offeringCore offering
Sorted Group sells an API-first, SaaS delivery experience and management platform for retailers and 3PLs, built around two products: Ship (carrier management with automated, rules-based allocation across 15+ integrated carriers) and Track (post-purchase tracking with branded email/SMS notifications, proactive alerts and real-time delivery visibility). Customers integrate once via REST API to access allocation, labelling, manifesting, customs documentation and tracking workflows.
Product overview
Sorted Group operates a dual-product delivery experience platform: Ship (carrier and delivery management) and Track (post-purchase customer experience), both accessible via API and/or UI. Ship comprises two API packages — Consignments API (for warehouse dispatch with delivery/pickup option selection and flexible consignment management) and Shipments API (for on-demand shipping with automated allocation and manifest workflows) — plus a unified Ship UI that consolidates both API package users into a single interface launched in August 2025. Track provides real-time shipment tracking, branded customer notifications, and proactive alerts for delivery issues. Reporting is supported through Sorted Insights, with the Wisdom data package enabling raw data analysis in customer data warehouses. Additional features include a JavaScript tracking plugin for website embedding, calculated events for late/missing shipment detection, and predefined PUDO (Pick-Up Drop-Off) support across both Ship API packages.
Differentiator
Problem solved
Functional benefit
Products and services
- Ship Carrier and delivery management platform providing complete control over shipping operations for retailers and 3PLs. Offers automated allocation, rules-based carrier selection, streamlined carrier workflows and consolidated carrier integrations across 15+ carriers.
- Track Post-purchase customer experience and package tracking platform for retailers. Provides real-time delivery visibility, branded tracking pages, and bespoke email/SMS customer notifications to reduce WISMO (Where Is My Order) inquiries.
- Shipments API API package for flexible, on-demand shipping operations. Supports creating and managing shipments, automated allocation to carrier services, getting quotes, generating labels, manifesting, and customs documentation (CN22/CN23). Includes shipment groups for batch operations.
- Consignments API API package for warehouse dispatch and flexible consignment management. Supports creating consignments, getting quotes before booking, delivery/pickup option selection, allocation via rules/tags/service groups, label generation, and manifesting. Designed for customer service and expedited workflows.
- Track API API package for registering shipments into Track and retrieving delivery updates. Supports webhook-based event notifications, simulated tracking for testing, and updating/deleting shipments.
- Sorted Insights Shipping data reporting and analytics tool. Enables users to explore, filter, and understand shipping data. The Wisdom data package provides raw shipping data in the customer's own data warehouse for flexible analysis via Power BI.
Quantifiable outcome
- 45% reduction in support tickets during peak periods year over year
- +4 more outcomes
Companies that use Sorted Group
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Sorted Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability3 records
Feature7 records
Sorted Group partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and supporting.
- DPDcoreIntegrated carrier partner providing delivery services through Sorted's Ship platform. DPD integration includes services like DPD Direct Lite for international shipments.
- DHLcoreIntegrated carrier partner providing domestic and international delivery services through Sorted's platform.
- FedExcoreIntegrated carrier partner providing express and international shipping services. Sorted provides guided account registration and validation for FedEx integration.
- Royal MailcoreUK-based carrier integration providing Tracked 24/48, Special Delivery, and international services. Includes Windsor Framework compliance for Northern Ireland shipments.
- UPScoreIntegrated carrier partner with OAuth 2.0 authentication migration completed. Provides domestic and international shipping services.
- EvricoreUK carrier partner with enhanced package-level tracking integration in Track, providing accurate per-package visibility for multi-package shipments.
- YodelsupportingUK-based carrier integration providing domestic delivery services.
- DX ExpresssupportingCarrier integration expanded with PIN delivery services across Pre-1, Pre-10:30, and Saturday options for secure, PIN-verified delivery.
- Microsoft AzurecoreCloud infrastructure provider. Sorted's customer-facing infrastructure is 100% hosted in Microsoft Azure, which is committed to energy efficiency and renewable energy.
- Wincantoncore3PL partner using Sorted's platform to provide delivery management services. Wincanton leverages Sorted's final mile and CX expertise.
- GXOcoreMajor 3PL partner working with Sorted for delivery and carrier management capabilities.
Scale indicators6 records
Recent moves7 records
Expansion highlights4 records
Sorted Group competitors and assessment
Company assessmentDirect peers
- Metapack: Metapack (now part of Auctane/Stamps.com) provides delivery management software for retailers, including carrier allocation, label generation, and tracking. It is one of Sorted's closest direct peers in the European delivery management SaaS category, serving enterprise retailers with multi-carrier orchestration needs.
- Bringg: Bringg is a delivery orchestration platform that helps retailers and logistics providers manage last-mile fulfillment, dispatch, and tracking across multiple carriers and providers. It competes with Sorted in the carrier allocation and delivery management space, particularly for enterprise retailers with complex fulfillment needs.
- parcelLab: parcelLab is a European post-purchase experience platform providing branded tracking pages, delivery notifications, and returns management to retailers. It competes directly with Sorted's Track product, particularly in the DACH and broader European market, with a similar enterprise retailer focus.
- Shippo: Shippo is a multi-carrier shipping API and dashboard that helps merchants compare rates, print labels, and track shipments across carriers. It competes with Sorted's Ship product, though it skews more toward SMB and mid-market rather than Sorted's enterprise focus.
- EasyPost: EasyPost offers a shipping API that connects retailers to multiple carriers for label generation, tracking, and address verification. It competes with Sorted's Ship product on the carrier integration and label generation side, particularly for developers and merchants seeking multi-carrier API access.
- AfterShip: AfterShip is a post-purchase experience SaaS platform offering shipment tracking, branded notifications, and returns management to retailers globally. It is the most direct functional competitor to Sorted's Track product, serving a similar D2C and omnichannel retailer base with comparable tracking and WISMO-reduction capabilities.
- Narvar: Narvar provides post-purchase experience software for retailers, including branded shipment tracking, delivery notifications, and returns. It is a direct competitor to Sorted's Track offering, focused on enterprise and mid-market retailers seeking to reduce WISMO inquiries and improve customer experience.
- ShipStation: ShipStation (owned by Auctane) is a web-based shipping management platform that aggregates carriers, automates label printing, and provides tracking. It is a direct competitor in multi-carrier management, though it historically focused on SMB and marketplace sellers rather than Sorted's enterprise retailer base.
Broad incumbents
- project44: project44 is a large supply chain visibility platform offering carrier connectivity, real-time tracking, and delivery orchestration across global logistics providers. It overlaps with Sorted's tracking and carrier integration capabilities but operates at a much larger scale, serving enterprise shippers across multiple modes beyond parcel delivery.
- Rithum: Rithum (formerly CommerceHub and ChannelAdvisor) is a large e-commerce and delivery management platform serving enterprise retailers and brands with order management, fulfillment, and shipping optimization. It competes with Sorted in carrier and delivery management but operates as part of a much broader commerce platform portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Sorted Group social profiles
Digital presenceSorted Group compliance and trust
Trust signalCompliance1 record
Sorted Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sorted Group leadership team
Management profileNumber of profiles
Profiles1 record
Sorted Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sorted Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sorted Group
What does Sorted Group do?
Sorted Group sells an API-first, SaaS delivery experience and management platform for retailers and 3PLs, built around two products: Ship (carrier management with automated, rules-based allocation across 15+ integrated carriers) and Track (post-purchase tracking with branded email/SMS notifications, proactive alerts and real-time delivery visibility). Customers integrate once via REST API to access allocation, labelling, manifesting, customs documentation and tracking workflows.
Is Sorted Group a public or private company?
Sorted Group is a public company. It is classified as public and is currently operating.
When was Sorted Group founded?
Sorted Group was founded in 2010. It employs 101 to 250 people.
Where is Sorted Group based?
Sorted Group is headquartered in Manchester, United Kingdom, in the Europe region.
How does Sorted Group make money?
One revenue line is on record: saaS Platform Subscription.
Who are Sorted Group's main competitors?
Direct peers on record are Metapack, Bringg, parcelLab, Shippo, EasyPost, AfterShip, Narvar and ShipStation. Broad incumbents are project44 and Rithum.
Does Sorted Group have an API?
Yes. Sorted offers a REST-based API-first platform with multiple API packages: Ship (covering Consignments API and Shipments API for carrier management, allocation, quotes, labels, manifests, and customs docs), and Track (for shipment registration, tracking events, notifications, webhooks, and simulated tracking). Integration methods include API, SFTP, and Email for data transfer. Shipments API supports version 1.1. Both Ship and Track APIs are documented via OpenAPI-style reference docs. Authentication uses x-api-key header with versioning via x-api-version header. Developer documentation is at docs.sorted.com.
What industry is Sorted Group in?
Sorted Group's product category is Delivery Management SaaS. Its primary akta.pro industry code is TLAIADAD, Order Management, Pick/Pack & SLA Execution (Cartonization/Wave Picking), with a secondary code of TLAEAJAG, Dedicated Lanes & Mini-Bid / RFP Marketplace Platforms. Its NAICS code is 488510 and its SIC code is 4731.