Yard Internet

What Yard Internet does

Yard Internet, operating as Yard Digital Agency, is a Netherlands-based digital agency founded in 2000 and headquartered in Utrecht that exclusively serves Dutch "social organizations" (maatschappelijke organisaties) — municipalities and semi-government bodies, associations and member organizations, healthcare and welfare providers, and knowledge/education institutions. Yard delivers full-service digital solutions spanning UX and online strategy, visual design, in-house web development, project management, and ongoing managed support, and reports serving more than 200 organizations across its four verticals. The firm is ISO 27001:2022 and ISO 9001:2015 certified (since February 2022) and pursues WCAG accessibility compliance.

The technology foundation is open-source-centric: WordPress with the Gutenberg editor as the CMS, Elasticsearch (with ReactiveSearch) for advanced site search, React and Symfony for application work, and Haven cloud infrastructure aligned with the Dutch government's Common Ground principles. Yard co-founded the Open Webconcept, an open-source consortium of 60+ organizations including 35 municipalities that share reusable building blocks such as MijnOmgeving, Woo-portaal, and the Meedoen-environment. The firm also operates Yunits, its proprietary community software platform used by 70+ associations for Q&A, working groups, events, knowledge bases, and personalized notifications; an AI layer ("AI Slim Vinden") was added to Yunits, and broader AI Solutions (chatbots, document assistants, personalized portals, AEO/GEO optimization) are built on Elasticsearch retrieval combined with third-party GPT models from OpenAI, Microsoft Azure, or Mistral. E-learning environments are delivered via LearnDash, and platforms integrate with multiple Dutch/enterprise CRMs and ERPs (Salesforce, Microsoft Dynamics, AFAS Profit, Eudonet STB, PerfectView).

The business model combines project-based professional services (strategy, design, build) with recurring revenue from managed support/hosting and Yunits subscriptions, plus consulting (community strategy, AI advice, acquisition guidance). Go-to-market is direct and consultative, targeting Dutch municipalities, large associations, healthcare organizations, and knowledge institutions — augmented by community-led growth through Yunits and the Open Webconcept network. Pricing is quote-based with no public tiers; municipal deployments are achievable within roughly 8 weeks using pre-built building blocks. The firm operates solely within the Netherlands and shows no disclosed geographic expansion.

Name

Yard Internet

Legal name

Yard Digital Agency

Website

https://yard.nl

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Yard Internet is a 25+ year-old Dutch digital agency based in Utrecht that exclusively serves municipalities, associations, healthcare, and education organizations with strategy, design, web development, managed support, and its Yunits community platform, anchored in the Open Webconcept open-source consortium.

Ownership category

akta.pro rank

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Web Development & Digital Platform Development: Design, build, and maintain websites, portals, and digital platforms for social organizations including municipalities, associations, healthcare, and educational institutions. Revenue generated through project-based engagements with continuous optimization partnerships.
2. Ongoing Support & Maintenance: Post-launch support services ensuring websites remain secure, fast, and up-to-date. Includes hosting, security updates, and continuous improvement.
3. Consulting & Advisory Services: Strategic AI advice, UX research, community strategy consulting, and acquisition guidance for digital transformation projects.
4. Yunits Community Platform: Own community software platform licensing/subscription for member organizations (70+ organizations already using)

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Yard Internet is a Dutch digital agency that designs, builds, and maintains websites, online communities, and digital platforms for social organizations. The firm delivers multidisciplinary services — web development, UX and visual design, project and procurement advisory, and ongoing managed support — and also sells its proprietary Yunits community platform and co-developed Open Webconcept building blocks.

Product overview

Yard Digital Agency is a Dutch digital agency serving societal organizations (municipalities, healthcare, associations, and knowledge organizations) for over 25 years. Its core offering is a full-service digital agency providing strategy, UX design, visual design, web development, and ongoing support — all delivered in-house. The primary product portfolio consists of: (1) Yunits, Yard's proprietary community software platform used by 70+ associations for member engagement, Q&A, events, working groups, and knowledge sharing; (2) WordPress-based CMS and website development leveraging the Gutenberg block editor; (3) Elasticsearch-powered enterprise search integrated with ReactiveSearch for real-time, intelligent site search; (4) AI Solutions including smart chatbots, AI document assistants, and personalized member portals built on GPT technology (OpenAI, Microsoft Azure, or Mistral); (5) LearnDash e-learning platform for online training environments; and (6) the Open Webconcept collaborative initiative for municipal websites with 60+ participating organizations. Services span community strategy consulting, project management, and ongoing support, all tied together by ISO 27001 and 9001 certifications.

Differentiator

Problem solved

Functional benefit

Brands

• Yunits: Community software platform developed by Yard for associations and member organizations to build online communities.

Products and services

• Webdevelopment End-to-end web development service for municipalities, associations, healthcare providers, and knowledge organizations, covering site builds, integrations, and platform development on WordPress and custom stacks.
• UX Design User-experience research and design service — including UX research, interaction design, and accessibility/WCAG-compliant design — sold alongside web development projects.
• Visual Design Brand-aligned visual design service, covering visual identity work for digital touchpoints, sold as a standalone or bundled offering to Yard's organizational clients.
• Beheer & Support Ongoing managed support and maintenance service for digital platforms built by Yard, including hosting oversight, security updates, content support, and continuous improvement.
• Projectbegeleiding Project management service that runs digital builds end-to-end on behalf of clients, coordinating internal teams, vendors, and stakeholders through delivery.
• Aankoopbegeleiding

Quantifiable outcome

• 30% time savings on newsletters through automated notifications
• +6 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability8 records

Feature7 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Open WebconceptcoreStrategic or Co-development Partner · 1 January 2019Yard is co-founder of the Open Webconcept, a collaboration of 60+ municipalities, semi-government organizations, and market parties developing open source functionality for municipal websites. Together they share knowledge, reuse building blocks, and develop new functionalities. The concept follows Common Ground principles with data stored at source and accessible via API.
• Haven-omgevingcoreTechnology or IntegrationPlatform-independent cloud infrastructure used for hosting municipal websites within the Open Webconcept. Enables easy technical migration to another Haven environment, ensuring supplier independence.
• ElasticcoreTechnology or IntegrationProvider of Elasticsearch open-source search and analytics engine used by Yard for advanced website search functionality with partial matching, spell correction, and synonym recognition.
• Olifant MediaminorStrategic or Co-development PartnerDigital strategy partner led by Steven de Jong, co-speaker in Yard's AI webinars on Answer Engine Optimization and Generative Engine Optimization.
• SalesforcecoreTechnology or IntegrationCRM platform integrated with DDMA website for automatic synchronization of member data, preferences, and newsletter management.
• Microsoft DynamicscoreTechnology or IntegrationCRM system integrated with NVTZ platform for member information management, event registrations, and accreditation workflows.
• AFAS ProfitcoreTechnology or IntegrationERP system integrated with NSPOH learning platform for administrative processes and data handling.
• Eudonet STB LedencoreTechnology or IntegrationCRM system for member management integrated with Modint community platform for centralized member administration.
• PerfectViewcoreTechnology or IntegrationCRM system integrated with FNRS community platform for relationship data management and automatic event registration processing.
• LearnDashcoreTechnology or IntegrationWordPress e-learning plugin used for online learning environments including Special Heroes and NSPOH platforms with courses, quizzes, and certificates.
• KiwaminorOthersIndependent certification auditor conducting annual audits and full recertification every three years for ISO 27001 and ISO 9001 compliance.
• Common GroundcoreStrategic or Co-development PartnerDutch government digital transformation movement Yard participates in through Open Webconcept. Follows principles of data stored at source, open standards, and supplier independence. Yard participates in fieldlabs organized by Common Ground.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Visma Roxit:
• Centric: Centric is a large Dutch IT services provider with a strong government and public-sector portfolio, including citizen portals and e-government solutions; broader incumbent that competes with Yard on municipal digital mandates.
• Dept: Dept is a large international digital agency with a strong Dutch presence serving enterprise, public-sector, and association clients with full-service digital capabilities; it overlaps with Yard but operates at significantly larger scale across many sectors.

Direct peers

• Liones: Liones is a Dutch digital agency specializing in websites, online platforms, and member environments for associations and social organizations; closely overlaps with Yard in vertical focus and recurring managed-services model.
• Crossphase: Crossphase is a Dutch digital agency focused on government and semi-public organizations, building websites and platforms on open-source CMS; it competes directly with Yard for the same municipal customer base.
• Hoppinger: Hoppinger is a Dutch digital agency that builds custom platforms and online communities for associations and member organizations using open-source CMS like Drupal and WordPress, directly mirroring Yard's vertical and technology stack.
• Qlic: Qlic is a Dutch digital agency delivering custom web platforms and CMS implementations for healthcare, government, and education sectors, comparable to Yard in vertical specialization and technology stack.
• Tam Tam: Tam Tam is a Dutch independent digital agency with a similar full-service offering (strategy, design, development, CMS). It competes with Yard for Dutch mid-market digital engagements across nonprofit and public-sector clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/yarddigitalagency/mycompany
• Xx.com/yardinternet

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yard Internet