Perfectview

What Perfectview does

PerfectView CRM BV is a Dutch cloud-based Customer Relationship Management (CRM) software provider headquartered in 's-Hertogenbosch, Netherlands, founded in 1993 and operating under Efficy as its corporate parent. The company delivers PerfectView CRM Online — a SaaS platform covering relationship management, sales, marketing and customer service — alongside Tribe CRM, its next-generation successor launched in 2024. The platform is hosted in Dutch cloud infrastructure, governed by Dutch law, and is ISO 27001 certified (issued January 2020) for information security management.

The product architecture is built around a horizontally-segmented CRM core extended through more than 20 native integrations with the dominant Dutch SMB back-office stack, including Exact Online, Visma, Snelstart, e-Boekhouden, Twinfield and MoneyBird on the accounting side, along with Outlook, MailChimp, Spotler, Mollie, Leadinfo, VoIP providers, Timewriter and a KvK (Chamber of Commerce) data feed. Mobile applications and a public API support custom connectivity, and unlimited data storage is included in every plan.

The business model is a pure per-seat SaaS subscription: €15 per user per month for the first 5 users per account and €30 per user per month from the 6th user onwards, with a 14-day free trial supporting unlimited seats. Distribution is hybrid, combining a self-serve trial funnel and Dutch-language website/SEO with phone-based inside sales and unlimited Dutch-language helpdesk support. The company claims 16,000+ users, over 30 years of operation and a customer base spanning Dutch SMBs in construction, manufacturing, real estate, services and education, plus enterprise, government and healthcare logos including VUMC, TU Delft, Gemeente Den Haag, Van der Valk and Peugeot. All operations and data residency remain within the Netherlands.

Name

Perfectview

Legal name

PerfectView CRM BV

Website

https://perfectview.nl

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

PerfectView CRM BV is a Dutch cloud-based CRM SaaS provider, founded in 1993 and headquartered in 's-Hertogenbosch under parent Efficy, serving more than 16,000 Dutch SMB users with subscription-priced sales, marketing and service software and 20+ Dutch-market integrations.

Ownership category

akta.pro rank

Product category

CRM Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Customer Success & Account Management CRM (HDAEAFAD)

akta.pro secondary industries

Marketing Automation & Campaign Management CRM (HDAEAFAB), Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)

Keywords

• Cloud CRM software
• Customer relationship management
• Sales automation platform
• Marketing automation CRM
• Dutch CRM SaaS

Headquarters

HQ city

Den Bosch

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. SaaS Subscription: Monthly or annual subscription fees charged per user. First 5 users priced at €15 per user per month; 6+ users at €30 per user per month. Revenue is recurring and predictable, based on user count scaling.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

PerfectView sells a cloud-based CRM SaaS platform hosted in Dutch data centers, providing relationship management, sales tracking, marketing automation, and customer service functionality to Dutch businesses. The offering includes mobile apps, unlimited data storage, a 14-day free trial, and more than 20 pre-built integrations with Dutch accounting, email, payment, and VoIP tools. Pricing is per user per month with subscription tiers at €15 for the first 5 users and €30 per user per month for additional users.

Product overview

PerfectView offers a cloud-based CRM solution in the Dutch market, consisting of two main products: PerfectView CRM Online (the established offering) and its successor, Tribe CRM. Both products provide relationship management, sales, marketing, and customer service capabilities. The company serves over 16,000 users with unlimited data storage and integration with popular business tools including accounting software (Exact Online, Visma, Snelstart, Twinfield), email/office tools (Outlook, MailChimp), and payment systems (Mollie).

Differentiator

Problem solved

Functional benefit

Brands

• Tribe CRM: The next generation of PerfectView CRM, featuring more powerful functions, faster performance, and intuitive design. Positioned as the most powerful CRM from PerfectView to date.

Products and services

• PerfectView CRM Online Cloud-based CRM system for Dutch businesses providing relationship management, sales, marketing, and customer service functionality. Includes all features, integrations, mobile apps, free helpdesk support, and unlimited data storage. Priced at €15 per user/month for the first 5 users and €30 per user/month for 6+ users, with a 14-day free trial available.
• Tribe CRM Next-generation CRM platform succeeding PerfectView CRM 2.0, with more powerful functions, faster performance, and intuitive design. Marketed as the most powerful CRM from PerfectView to date.

Named customers16 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Microsoft Outlook (Office)coreTechnology or IntegrationNative integration with Microsoft Outlook for email synchronization and calendar management within the CRM workflow
• Exact OnlinecoreTechnology or IntegrationIntegration with Exact Online accounting software for Dutch businesses, enabling seamless data flow between CRM and accounting
• VismacoreTechnology or IntegrationIntegration with Visma e-Accounting for financial data synchronization with customer records
• SnelstartcoreTechnology or IntegrationIntegration with Snelstart accounting software popular among Dutch SMBs
• e-BoekhoudencoreTechnology or IntegrationIntegration with e-Boekhouden online accounting service
• TwinfieldcoreTechnology or IntegrationIntegration with Twinfield cloud accounting software from Wolters Kluwer
• EfficyminorStrategic or Co-development PartnerParent company or affiliated CRM brand. Website references link to Efficy.com. Efficy appears to be the parent organization of PerfectView.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Emerging players

• Copper: CRM built natively on Google Workspace, serving SMB and mid-market customers with relationship-management workflows; comparable in SMB target and integration-led positioning but differentiated by ecosystem focus.
• Vtiger: Open-source-rooted CRM offering both cloud and on-premise editions, including on-premise deployment appealing to data-sovereignty-focused European buyers — directly competitive to PerfectView's Dutch-hosted value proposition.

Broad incumbents

• HubSpot: Global CRM platform with freemium SMB tier; competes with PerfectView for Dutch SMB CRM buyers but offers a vastly broader product suite (Marketing Hub, Service Hub, CMS) and stronger brand.
• Microsoft Dynamics 365 Sales: Microsoft's CRM within the Dynamics 365 suite, tightly integrated with Outlook — exactly one of PerfectView's primary integrations. Increasingly competitive in Dutch mid-market and enterprise via Microsoft Cloud Region availability.
• Zoho CRM: Broad-suite CRM and business app publisher with aggressive pricing for SMBs; competes on per-seat value proposition and competes with PerfectView's all-in-one positioning across sales, marketing, and service.
• Salesforce Sales Cloud: Enterprise-grade global CRM leader with SMB-adjacent offerings (Essentials, Starter Suite); competes for larger Dutch customers and increasingly for the mid-market that PerfectView targets with Peugeot, Van der Valk, and similar accounts.

Direct peers

• Pipedrive: Sales-focused CRM for SMBs with strong European presence; comparable on per-seat SaaS pricing, SMB ICP, and pipeline/sales-automation feature set — a primary substitute in the Dutch SMB consideration set.
• Teamleader: Belgian-headquartered all-in-one CRM and project management SaaS targeting European SMBs; highly comparable in target market (Dutch-speaking SMBs), pricing model (per-seat subscription), and product breadth (CRM + sales + marketing).
• Freshsales (Freshworks): Sales-focused CRM from Freshworks targeting SMBs and mid-market with usage-based and per-seat pricing; comparable product surface (sales, marketing, customer service) and target buyer in European SMBs.
• Efficy: Parent company and sibling CRM brand operating across Belgium, Netherlands and broader Europe; same product category (CRM), overlapping customer base in Dutch-speaking markets, and shared engineering — making it the most direct comparable for PerfectView's product and GTM.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/perfectview

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perfectview