Bloom
BLOOM Success Solutions LLC operates BLOOM, an online leadership and team performance management SaaS platform serving growing SMB and mid-market organizations. Founded in 2005 and led by Shelley Moore, the company consolidates role management, performance reviews, learning tracking, and growth planning into a single subscription platform.
- Company typePrivate
- Founded2005
- HeadquartersElkhart, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Bloom does
BLOOM Success Solutions LLC operates BLOOM (also branded as Simply BLOOM), an online leadership and team performance management SaaS platform headquartered in Elkhart, Indiana. The company has been continuously operating since 2005 under the leadership of founder Shelley Moore (President, Owner, Co-Founder) and released its current generation, BLOOM 6.0 (codenamed 'Project Pleiades'), in 2024. The platform consolidates role management, performance dialogues, learning and development tracking, culture reinforcement, growth planning, reporting and analytics, and resource libraries into a single configurable system delivered via desktop, tablet, and mobile with multi-language support (English, French, Spanish).
The core technology is a multi-tenant SaaS application with five top-level navigation areas (Dashboard, People, Grow, Reports, Admin), role-based permission levels (Administrator, HR, Executive, Manager, Personal), customizable dialogue forms, and SHRM-aligned retention reporting. BLOOM monetizes through recurring platform subscriptions paired with a 14-day free trial and an upsell annual membership program called the BLOOM Leaders Circle. Surrounding content assets include the BLOOM Optimal Performance Playbook (a free downloadable guide), the Lead Strong Podcast, the BLOOM Blog, and BLOOM Academy implementation training. The company operates from a single Elkhart office under BLOOM Success Solutions LLC, with related entity Insight Strategic Concepts Inc. holding content IP. No external funding, M&A, or institutional ownership is disclosed in the source materials.
The go-to-market is sales-led, supplemented by a self-serve product-led free trial and content-marketing funnels (podcast, blog, downloadable playbook). Disclosed customers include Specialized Staffing Solutions, Wiers, KruggelLawton, and Granite Shop, spanning staffing, professional services, accounting, and manufacturing, consistent with a horizontal mid-market positioning for growing organizations that need to systematize leadership development and team performance without deploying a full HRIS.
Bloom firmographics
Firmographics- Name
- Bloom
- Legal name
- BLOOM Success Solutions LLC
- Website
- https://bloomware.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BLOOM Success Solutions LLC operates BLOOM, an online leadership and team performance management SaaS platform serving growing SMB and mid-market organizations. Founded in 2005 and led by Shelley Moore, the company consolidates role management, performance reviews, learning tracking, and growth planning into a single subscription platform.
- Ownership category
- akta.pro rank
Bloom industry classification
Industry- Product category
- Leadership and Team Performance Management Software
- NAICS
- Administrative Management and General Management Consulting Services (541611)
- SIC
- Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH)
- akta.pro secondary industries
- Leadership Assessment, 360 Feedback & Development Planning (EDABAAAK), Remote/Hybrid Leadership & Distributed Team Management (EDABAAAN), Change Management & Transformation Leadership (EDABAAAD), Innovation Leadership & Leading Growth (EDABAAAO)
Keywords
Where Bloom is headquartered
LocationHeadquarters
- HQ city
- Elkhart
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bloom business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Platform Subscription: BLOOM operates as a SaaS platform offering online leadership and team performance management. The company has been operating since 2005 and combines all team leadership functions into one online platform. Revenue is generated through platform subscriptions with 14-day free trial available.
- BLOOM Leaders Circle Annual Membership: Annual membership program offering monthly Insight Growth kits, ability to submit questions to the team, and access to live calls for mastering team leadership.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Trial - 14 days free access to BLOOM 6.0 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Bloom product offering
Product offeringCore offering
BLOOM 6.0 is an online SaaS leadership and team performance management platform that consolidates all team leadership functions—including role management, performance dialogues, learning and development tracking, culture reinforcement, growth planning, and reporting/analytics—into a single, fully responsive system for growing organizations. Revenue is generated primarily through recurring platform subscriptions, with a 14-day free trial and an annual Leaders Circle membership offering.
Product overview
BLOOM is a single unified online leadership and team performance management platform (version 6.0) that consolidates all team leadership functions into one system. The core BLOOM 6.0 platform includes interconnected modules for Dashboard, Role Management, Performance Management, Learning and Development, Culture Reinforcement, Growth Plans, Reporting Analytics, Resource Center, and Customization/Permissions. Add-on offerings include the BLOOM Leaders Circle annual membership, the free BLOOM Playbook guide, the Lead Strong Podcast content series, and BLOOM Academy training modules for managers and team members. The platform is designed for growing teams and integrates leadership development with performance tracking, learning management, and strategic growth planning.
Differentiator
Problem solved
Functional benefit
Brands
- BLOOM Leaders Circle: Annual membership program offering monthly Insight Growth kits, team support, and live calls for mastering team leadership
- BLOOM Optimal Performance Playbook
- BLOOM Academy
- Lead Strong Podcast
Products and services
- BLOOM 6.0 Online SaaS leadership and team performance management platform that consolidates all team leadership functions—including role profiles, performance dialogues, learning and development, culture reinforcement, growth plans, and reporting/analytics—into a single fully responsive system for growing organizations.
- BLOOM Leaders Circle Annual membership program providing monthly Insight Growth kits, the ability to submit questions to the BLOOM team, and access to live calls to help members master team leadership.
Quantifiable outcome
- Strong relationships with supervisors significantly impact employee retention
- +1 more outcomes
Companies that use Bloom
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles2 records
Bloom technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Bloom partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Insight Strategic Concepts Inc.coreInsight Strategic Concepts Inc. is the company behind BLOOM. The platform was developed by Insight Strategic Concepts, with founder Shelley Moore (growth strategist) leading the BLOOM initiative. The company also operates Studio Insight where BLOOM Success Solutions LLC is located. They offer the Lead Strong Podcast and the BLOOM Optimal Performance Playbook.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Bloom competitors and assessment
Company assessmentDirect peers
- Lattice: Lattice is a SaaS platform for performance management, goal setting (OKRs), 360 reviews, and employee engagement — directly competing with BLOOM in the leadership and team performance management category.
- 15Five: 15Five provides continuous performance management, employee feedback, recognition, and engagement tools, closely mirroring BLOOM's all-in-one leadership and team development positioning.
- Culture Amp: Culture Amp offers an employee experience platform spanning performance, engagement surveys, and development — a direct competitor in the people and culture technology category.
- Betterworks: Betterworks provides performance management, goal alignment, and continuous feedback software for growing and enterprise teams, competing directly with BLOOM's leadership and performance platform.
- WorkBoard: WorkBoard is an OKR and strategy execution platform with performance review and growth plan capabilities, closely aligned with BLOOM's growth planning and performance dialogue features.
- Kazoo: Kazoo is an employee experience platform combining recognition, performance management, goals, and engagement — directly comparable to BLOOM's all-in-one leadership platform approach.
- Reflektive: Reflektive (now part of Limeade) provides real-time performance management, feedback, and goal tracking — a direct peer competing in the continuous performance management category.
Emerging players
- Leapsome: Leapsome is a people enablement platform for performance reviews, goals, learning, and engagement — an emerging player with significant functional overlap to BLOOM, particularly in mid-market.
- PerformYard: PerformYard is performance review software with goals, feedback, and development planning modules — an emerging niche competitor with overlap to BLOOM's performance dialogue offering.
Broad incumbents
- BambooHR: BambooHR is an established SMB/mid-market HRIS that has expanded into performance management and employee experience — a broader incumbent competing with BLOOM as part of a wider HR portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Bloom social profiles
Digital presenceBloom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bloom leadership team
Management profileNumber of profiles
Profiles1 record
Bloom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bloom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bloom
What does Bloom do?
BLOOM 6.0 is an online SaaS leadership and team performance management platform that consolidates all team leadership functions—including role management, performance dialogues, learning and development tracking, culture reinforcement, growth planning, and reporting/analytics—into a single, fully responsive system for growing organizations. Revenue is generated primarily through recurring platform subscriptions, with a 14-day free trial and an annual Leaders Circle membership offering.
Is Bloom a public or private company?
Bloom is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bloom founded?
Bloom was founded in 2005. It employs 1 to 10 people.
Where is Bloom based?
Bloom is headquartered in Elkhart, United States, in the North America region.
How does Bloom make money?
Two revenue lines are on record. Platform Subscription is the primary driver. The others are BLOOM Leaders Circle Annual Membership.
Who are Bloom's main competitors?
Direct peers on record are Lattice, 15Five, Culture Amp, Betterworks, WorkBoard, Kazoo and Reflektive. Emerging players are Leapsome and PerformYard. BambooHR is listed as a broad incumbent.
Does Bloom have an API?
No public API is recorded for Bloom.
What industry is Bloom in?
Bloom's product category is Leadership and Team Performance Management Software. Its primary akta.pro industry code is BPACAJAH, Talent Management & Leadership Advisory (Succession, Performance, Culture), with a secondary code of EDABAAAK, Leadership Assessment, 360 Feedback & Development Planning. Its NAICS code is 541611 and its SIC code is 7372.