eHome Counseling Group

What eHome Counseling Group does

eHome Counseling Group is a privately held, Orlando-based telehealth mental health provider founded in the mid-1990s (firmographics state 2014; corporate history cites 1996–1997), delivering licensed counseling via a HIPAA-compliant video platform accessible on smartphone, tablet, or computer. Counselors serve individuals, families, couples, adolescents, and groups across conditions including PTSD, addiction, depression, anxiety, military sexual trauma, and relationship issues, with sub-brands segmenting the market: eHome Counseling (general consumers), eHome Military, eHome Heroes (first responders), eHome Aftercare and eHome Court (addiction/court-ordered), eHome Couples, eHome Behavioral Care (medical-practice integration), and eVideo Counselor (employer/member benefits). Marquee partners include Wounded Warrior Project/Warrior Care Network, USOPC, PGA TOUR, and four bar associations (Philadelphia, Colorado Trial Lawyers, Florida, Wyoming).

The technology stack is centered on three proprietary modules: Deep Mind Insight™ (a measurement-based-care program built on the M3 Checklist and supplemented with PHQ-9, GAD-7, PCL-5, NIDA, AUDIT, and Connor-Davidson instruments) that generates longitudinal outcome data and a single M3 Score; the Sixth Sense Counselor Performance Model™, a metric-based recruitment, selection, and coaching system for therapists; and Tether®, a between-session recovery and engagement application described as AI-enabled. Counselors are licensed across nearly every U.S. state, with credentialed specialties (EMDR, Gottman, Certified Clinical Trauma Professionals) and bilingual coverage (Spanish, French, Thai). The company reports externally validated outcomes including 80%+ PTSD improvement, 80% addiction-treatment completion vs. 41% traditional outpatient, and a sub-10% no-show rate.

The business model is a hybrid B2C and B2B2C telehealth operation. Direct-to-consumer revenue is generated through insurance reimbursement (Cigna, United Healthcare, Optum, CareFirst in-network) and flexible self-pay, while organization-driven revenue flows from contracts with bar associations (member-benefit discounts), sports organizations (USOPC, PGA TOUR covering athlete costs), military nonprofits (Wounded Warrior Project often covering veteran care at no cost), and healthcare networks (Evolutions Healthcare Systems, Wyoming Professional Assistance Program). Growth has historically been organic — no external funding rounds are disclosed — supported by content marketing, SEO, CLE-credit webinars, PR coverage, and a small core team.

Name

eHome Counseling Group

Legal name

eHome Counseling Group

Website

https://ehomegroup.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

eHome Counseling Group is a privately held Orlando-based telehealth mental health provider delivering HIPAA-compliant video counseling to individuals, military, veterans, first responders, legal professionals, and athletes, monetized through insurance, self-pay, and B2B2C partnerships.

Ownership category

akta.pro rank

Product category

Telehealth Mental Health Counseling

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Offices of Physicians, Mental Health Specialists (621112)

SIC

Services-Health Services (8000)

akta.pro primary industry

General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)

akta.pro secondary industries

Couples & Family Therapy Teletherapy Platforms (HLALAEAG), Psychiatry & Medication Management Platforms (HLALAEAB), Behavioral Health & Psychiatry Virtual Care (Payer Network) (HLALACAC)

Keywords

• Telehealth mental health
• Online therapy services
• Virtual counseling platform
• PTSD treatment program
• Addiction recovery counseling

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Insurance-reimbursed telehealth services: Most insurance accepted including Cigna, United Healthcare, Optum, and CareFirst. Insurance covers telehealth mental health services with coverage varying by provider and state. Company verifies benefits before first appointment.
2. Self-pay programs: Flexible self-pay options for uninsured clients. Discounts available for bar association members and their families. PGA TOUR has negotiated affordable self-pay rates for those without insurance.
3. Wounded Warrior Project partnership: Veterans often receive care at no-cost through partnership with Wounded Warrior Project.
4. Organization group benefits: B2B contracts with organizations (bar associations, sports organizations) providing counseling as employee/member benefit.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels7 records

Core offering

eHome Counseling Group delivers virtual, face-to-face mental health counseling via a HIPAA-compliant video platform, providing licensed therapy for individuals, families, couples, adolescents, and groups. Services span specialized programs for veterans, first responders, legal professionals, elite athletes, addiction recovery, and court-ordered counseling, augmented by proprietary measurement-based care (Deep Mind Insight™), a proprietary counselor performance model (Sixth Sense), and the Tether® between-session recovery app.

Product overview

eHome Counseling Group operates as a virtual mental health counseling company offering multiple specialized sub-brands. The core product is eHome Counseling, a telehealth platform providing confidential video-based therapy sessions. This core offering is supported by proprietary technology modules including Deep Mind Insight™ for measurement-based care using the M3 Checklist assessment, the Sixth Sense Counselor Performance Model™ for recruiting top counselors, and Tether® for between-session support. The company offers specialized programs through sub-brands targeting specific populations: eHome Behavioral Care for medical practices, eHome Heroes for first responders, eHome Military for veterans, eHome Aftercare and eHome Court for addiction services, eHome Couples for relationship counseling, and eVideo Counselor for employer/member benefits. Partnership programs include North Star Care for substance use treatment.

Differentiator

Problem solved

Functional benefit

Brands

• Deep Mind Insight™: Proprietary assessment program that quantitatively measures patient progress and counselor effectiveness using the M3 Checklist and other validated clinical measures.
• Sixth Sense Counselor Performance Model™
• Tether®

Products and services

• eHome Counseling Core virtual face-to-face mental health counseling service for individuals delivered via HIPAA-compliant video on smartphone, tablet, or computer. Targeted at consumers seeking confidential, convenient therapy with licensed Master's-level counselors.
• eHome Military Virtual counseling service for active duty and retired military personnel, including specialized PTSD treatment and military-specific trauma programs. Counselors include veterans and care is often covered through the Wounded Warrior Project partnership.
• eHome Heroes Virtual mental health counseling service designed specifically for first responders, addressing trauma, PTSD, stress, and critical incident response.
• eHome Behavioral Care Behavioral health services for medical practice clients integrating mental health treatment within primary care and behavioral care settings.
• eHome Aftercare Post-treatment virtual counseling and support for drug and alcohol addiction clients to help maintain sobriety following primary treatment.
• eHome Court Court-ordered alcohol and drug addiction counseling and classes delivered virtually to satisfy legal compliance requirements.
• eHome Couples Virtual couples assessment and coaching services addressing relationship issues, communication problems, and marriage difficulties.
• eVideo Counselor Virtual counseling offering structured for employee assistance programs and member benefits programs sold to corporate partners and organizations.
• North Star Care Substance Use Treatment Program Comprehensive substance use treatment partnership combining medication-assisted treatment, nutrients, virtual reality group sessions, and individual/family counseling, reporting an 85% success rate for addiction recovery over a full year.

Quantifiable outcome

• 80%+ of PTSD clients improved, often in as little as four weeks
• +7 more outcomes

Named customers10 records

Segments11 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Wyoming State BarcoreGTM or Marketing Partner · 9 December 2020Wyoming State Bar offers online counseling to members through eHome Counseling Group, announced December 2020. Services approved for CLE credit.
• Philadelphia Bar AssociationcoreGTM or Marketing Partner · 21 May 2020eHome Counseling Group offers video mental health counseling as a new member benefit for Philadelphia Bar Association members, announced May 2020. This addresses high rates of depression and problem drinking in the legal profession.
• Wounded Warrior ProjectcoreGTM or Marketing PartnerPartnership to provide mental health services to veterans. eHome Counseling has treated over 1,000 Veterans in partnership with Wounded Warrior Project, including many with severe conditions in the Warrior Care Network. Veterans often receive care at no-cost through this partnership.
• USOPC (United States Olympic & Paralympic Committee)coreGTM or Marketing PartnereHome Counseling Group partnered with USOPC to provide outpatient mental health services to Team USA athletes. Mental health services are confidentially covered by the USOPC. Services address high rates of mental illness among elite athletes (up to 35% struggle with significant mental illness).
• PGA TOURcoreGTM or Marketing PartnerPartnership to provide mental health services to PGA TOUR athletes. PGA TOUR insurance covers mental healthcare including co-pays and deductibles. For those without insurance, PGA TOUR has negotiated affordable self-pay rates.
• North Star CarecoreStrategic or Co-development PartnerPartnership to provide comprehensive substance use treatment. The North Star Care program provides a full year of treatment combining medications, nutrients, virtual reality group sessions, and individual/family counseling. Achieves 85% success rate compared to traditional rehab's 40-85% relapse rate.
• Evolutions Healthcare SystemsminorGTM or Marketing PartnereHome Counseling Group is a participating provider of Evolutions Healthcare Systems, providing outpatient mental health services to its members.
• Wyoming Professional Assistance ProgramminorGTM or Marketing PartnereHome Counseling Group is a participating provider of the Wyoming Professional Assistance Program, providing outpatient mental health services to its members.
• Colorado Trial Lawyers AssociationcoreGTM or Marketing PartnerColorado Trial Lawyers Association offers video mental health counseling as a member benefit through eHome Counseling Group.
• The Florida BarcoreGTM or Marketing PartnereHome Counseling is an approved member benefit of The Florida Bar, offering mental health counseling services to members with discounts available.
• M3 InformationcoreTechnology or IntegrationM3 Information provides the M3 Checklist assessment platform used in Deep Mind Insight program. Gerald Hurowitz, eHome's Chief Medical Advisor, is also founder and CMO of M3 Information, focusing on mental health integration into primary care.

Scale indicators12 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• BetterHelp: The largest direct-to-consumer virtual talk-therapy platform, offering licensed-counselor video, chat, and phone sessions on a subscription basis — the same core model as eHome Counseling but at significantly greater scale and brand awareness.
• Talkspace: Public telehealth therapy platform serving both consumers and enterprise clients (employers, health plans) via video, audio, and text therapy with licensed therapists — directly overlapping with eHome's B2C and B2B2C channels.
• Lyra Health: Enterprise-focused virtual mental health benefits provider sold to employers and health plans, with measurement-based care and outcomes reporting — closely comparable to eHome's measurement-based Deep Mind Insight™ approach and association/employer distribution.
• Cerebral: Telehealth platform combining therapy with medication management for anxiety, depression, and ADHD — overlapping with eHome's North Star Care medication-assisted addiction treatment and broader teletherapy + psychiatry offerings.
• Spring Health: Employer-sponsored mental health benefits platform offering therapy, coaching, and medication management with a measurement-based-care model — directly comparable to eHome's enterprise and association channel strategy.
• Headspace Health (Ginger): Combined mental health platform offering on-demand coaching, teletherapy, and psychiatry to employers and health plans — overlaps with eHome's eVideo Counselor/eHome Behavioral Care enterprise offerings and consumer self-help tooling.

Broad incumbents

• Doctor On Demand (Included Health): Large incumbent virtual care provider offering urgent care, behavioral health, and chronic-condition management through employer and payer contracts — overlaps eHome's video-counseling services and major-insurance network participation.
• Amwell: Enterprise telehealth platform serving health systems, insurers, and employers across urgent care, behavioral health, and specialty visits — a broader incumbent that includes virtual therapy similar to eHome within a wider portfolio.

Emerging players

• Charlie Health: Virtual intensive outpatient program (IOP) provider focused on teens, young adults, and high-acuity mental health conditions — overlaps eHome's higher-acuity virtual treatment (PTSD, addiction) and outcomes-driven care model.

Others

• Wounded Warrior Project (in-house program): Although currently a partner of eHome for veteran mental health services, WWP also runs its own mental health programs and Warrior Care Network — a counterparty that could internalize services or alter partnership economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eHome Counseling Group