What AdeptAg does

AdeptAg is a North American provider of integrated greenhouse automation, irrigation, and climate control solutions serving commercial produce (CEA), ornamental, and nursery growers. The company was formed in 2022 as the parent entity uniting three legacy brands — AgriNomix (greenhouse automation, founded 1994), Zwart Irrigation (founded 1969), and Plantech Control Solutions (founded 1973) — followed by the October 2022 acquisition of Bellpark Horticulture and December 2022 acquisition of the Plantech family of companies. Its technology stack spans proprietary equipment (potting machines, transplanters, seeders, soil handling systems, the HydraFiber Processing Unit), precision irrigation hardware (drip, boom, flood floors, fertigation, fogging), and certified-dealer relationships with the two dominant greenhouse process computer platforms, Priva and Hoogendoorn. The company is also the exclusive North American distributor of FGM Moving Gutter Systems for leafy greens and herbs.

The product surface is unified by AdeptAg+, a subscription software platform providing real-time material tracking, batch-level visibility, and cross-equipment integration across the installed base. AdeptAg monetizes primarily through capital equipment sales (automation lines, irrigation systems, climate control hardware), complemented by subscription software (AdeptAg+), OEM and aftermarket parts, and professional installation, maintenance, and repair services. Go-to-market is enterprise field sales through regional sales managers serving North America (US and Canada), supported by industry trade show presence (Cultivate, Farwest, Canadian Greenhouse Conference), a knowledge center, customer case studies, and a service hotline. The company is privately held and PE-backed by LLR Partners, with Dave Stienes (an LLR Partners partner) having succeeded Rick Parod as CEO in October 2024. AdeptAg reports 2,000+ unique customers, 30,000+ machines delivered, 15,000+ acres of greenhouse supported, and penetration of 90% of the Top 100 Ornamental Growers, operating from offices in Oberlin, Ohio (US headquarters) and Beamsville and Kingsville, Ontario (Canada manufacturing and field service).

Name

AdeptAg

Legal name

AdeptAg

Website

https://adeptag.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Short description

AdeptAg is a PE-backed North American provider of integrated greenhouse automation, precision irrigation, climate control, and AdeptAg+ software, serving commercial produce, ornamental, and nursery growers through its AgriNomix, Zwart, and Plantech brands.

Ownership category

akta.pro rank

Product category

Greenhouse Automation Equipment

NAICS

Farm Machinery and Equipment Manufacturing (333111), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Farm Machinery & Equipment (3523), Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

CEA Monitoring, Sensors & Automation Software (SCADA, IoT, Climate/Recipe Control) (AFAAAHAG)

akta.pro secondary industries

Irrigation, Fertigation & Nutrient Delivery Systems (Dosing, Injectors, Sensors) (AFAAAHAE), Environmental Control & Climate Systems (HVAC, CO₂, Ventilation, Dehumidification) (AFAAAHAB), Plant Propagation & Nursery CEA Equipment (Germination Rooms, Tissue Culture Support) (AFAAAHAJ), Hydroponic & Aeroponic Growing Systems (NFT, DWC, Ebb/Flow, Misting) (AFAAAHAD)

Keywords

• Greenhouse automation
• Precision irrigation systems
• Horticulture climate control
• Nursery automation equipment
• Controlled environment agriculture

Headquarters

HQ city

Oberlin

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Automation Equipment Sales: Sale of greenhouse automation equipment including potting machines, conveyors, transplanters, seeders, and soil handling systems
2. Irrigation Systems: Sale and installation of precision irrigation systems including drip irrigation, boom irrigation, flood floors, and fertigation systems
3. Climate Control Systems: Sale of climate control solutions including Priva and Hoogendoorn process computers, sensors, and integrated control platforms
4. AdeptAg+ Software: Subscription-based software for greenhouse and nursery management providing real-time visibility, material tracking, and equipment integration
5. Parts and Components: OEM and specialized parts for all machines and systems with fast North American shipping
6. Service and Installation: Professional installation, maintenance, and repair services by experienced technicians

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

AdeptAg designs, manufactures, sells, and services integrated greenhouse automation, precision irrigation, and climate control equipment for commercial greenhouse, nursery, and controlled environment agriculture (CEA) operations across North America. The company unites three legacy brands—AgriNomix (automation), Zwart (irrigation), and Plantech (controls)—and layers proprietary AdeptAg+ software on top for real-time material tracking, equipment integration, and operational visibility. Offerings span potting machines, seeders, transplanters, conveyors, drip and boom irrigation, fogging, flood floors, fertigation, and certified Priva/Hoogendoorn climate control platforms.

Product overview

AdeptAg is a unified platform company formed in 2022 by combining three established horticulture brands: AgriNomix Automation (88 automation products), Zwart Irrigation (31 irrigation products), and Plantech Control Solutions (7 control products), totaling over 121 products. The offering is a platform-plus-modules architecture built around three core pillars: automation (soil handling, potting, seeding, transplanting, conveyors, transport), irrigation (drip, boom, flood floors, fertigation, fogging, water storage/treatment), and climate controls (Priva and Hoogendoorn systems). Key products include the HydraFiber Processing Unit for high-volume soil mixing, Smart Boom Controller for connected irrigation management, FGM Moving Gutter Systems for leafy greens production, and the RW1500 Transplanter for automated planting. The AdeptAg+ software layer provides cross-system integration with real-time material tracking and equipment intelligence. The company serves produce, ornamental, and nursery markets across North America with over 125 years of combined horticultural experience.

Differentiator

Problem solved

Functional benefit

Brands

• AdeptAg+: Software platform for greenhouse and nursery management providing real-time material tracking, batch-level visibility, and integrated equipment intelligence
• AgriNomix
• Zwart
• Plantech

Products and services

• AgriNomix Automation Solutions Sub-brand offering horticulture automation including soil handling, potting, seeding, transplanting, tray handling, conveyors, and transport systems; designs and builds complete custom automation systems for greenhouse and nursery operations.
• Zwart Irrigation Solutions Sub-brand providing precision irrigation systems including drip, boom, flood floors, fertigation, fogging, water storage, and water treatment solutions with over 50 years of horticultural irrigation expertise.
• Plantech Control Solutions Sub-brand providing greenhouse climate controls, custom electrical installations, and integration with third-party control platforms (Priva, Hoogendoorn), with over 35 years of experience.
• HydraFiber Processing Unit (HPU) High-volume soil processing unit that processes up to 100 cubic yards of blended soil per hour, using tungsten carbide-coated shredder rollers to return compressed HydraFiber Ultra bales to a fibrous state with integrated soil recipe controls.
• Smart Boom Controller Connected boom irrigation controller replacing text-based systems with a visual touchscreen interface, auto-correcting position tracking, remote browser access, and built-in AdeptAg+ cloud connectivity. Controls up to 12 valves, 40 zones per row, 8 rows, 20 schedules/presets, 50 auto rules, and supports up to 20 crop types.
• FGM Moving Gutter Systems Automated moving gutter system for growing lettuce, herbs, and leafy greens, featuring dynamic gutter spacing that boosts yields while reducing labor and resource use. Distributed exclusively in North America by AdeptAg.
• VBT Bale Shaver Peat and pre-mix processing machine delivering consistent media texture; horizontal scraper extracts material layer-by-layer from palletized bales to maximize yield and moisture consistency.
• RW1500 Transplanter Advanced transplanter with up to 24 independent fingers transplanting up to 24,000 plugs per hour; features wireless technology, touchscreen controls, and quick changeovers.
• Lambda Drum Seeder Precision seeder with 1–3 seeding drums for staggered plug trays; electronically controlled drums sow up to 650 trays per hour with tool-free drum changeover and 99 program storage.
• KV-XL Filler Versatile tray and pot filler with heavy-duty construction; fills containers up to 22 inches wide and 17.5 inches high with superior soil return system.
• Priva Compass Greenhouse climate control interface allowing growers to view, adjust, and respond to climate, irrigation, and heat management conditions in real-time.
• Priva Compact CC Entry-level Priva climate control system offering essential greenhouse automation features.
• Priva Connext Process computer connecting and managing all greenhouse processes—humidity, vents, air circulation, lighting, and heat—from a single unified platform; includes Nutriflex/Nutrijet dosing, UV disinfection, and FS Performance data analytics.
• Hoogendoorn IIVO Advanced greenhouse control system combining intelligent software with state-of-the-art hardware; features predictive climate control, intelligent algorithms proven to reduce operating costs by up to 25%, and Plant Empowerment principles. ISO 9001 and ISO 27001 certified.
• Dual Rail Watering Boom Overhead irrigation boom system traveling on dual rails above benches, delivering uniform water application across large growing areas (10,000+ square feet).
• UltraCool Fog System High-pressure (1,000+ PSI) fogging system generating ultra-fine droplets for evaporative cooling; reduces greenhouse temperatures by 10–20°F without wetting foliage.
• Drip Irrigation System Pressure-compensated drip irrigation systems achieving 95% uniformity for hanging baskets; custom poly pipe preparation and valve tree manifolds for drench applications; reduces water consumption 40–60% while keeping foliage dry.
• Irrigation Flood Floors Concrete flood floor systems for subirrigation that allow plants to absorb water from below for efficient water use and uniform crop growth.
• Cyclone Pump Set High-capacity irrigation pumping system for nutrient delivery and water circulation in greenhouse operations.
• AdeptAg+ Software Platform Subscription-based software platform providing real-time material tracking, batch-level visibility, time-based data filtering, and integrated equipment intelligence for greenhouse and nursery management; enables data-driven decisions, bottleneck identification, and resource optimization.

Quantifiable outcome

• 90% of the Top 100 Ornamental Growers are AdeptAg Customers
• +8 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• FGM Moving Gutter SystemscoreChannel Partner/ Reseller/ Distributor · 19 February 2025AdeptAg is the exclusive North American distributor of FGM's Moving Gutter Systems — an automated solution for growing lettuce, herbs, and leafy greens. The MGS' dynamic spacing of gutters boosts yields while reducing labor and resource use.
• PrivacoreTechnology or IntegrationAdeptAg is a certified Priva dealer for sales, installation, and support. Offers Priva Control Solutions including Compass, Compact CC, and Connext process computers for unified greenhouse climate control.
• HoogendoorncoreTechnology or IntegrationAdeptAg offers Hoogendoorn IIVO process computer as part of advanced control solutions lineup. The IIVO maximizes growing potential while conserving resources through intelligent software and state-of-the-art hardware.
• Martin StolzecoreChannel Partner/ Reseller/ DistributorAdeptAg is the USA partner with Martin Stolze conveyors. Offers an extensive product line of conveyors and attachments with many years of experience in horticultural automation. AdeptAg stocks the most popular sizes in Oberlin, OH year-round.
• Universal FabricatingminorImplementation/ SI/ Consulting PartnerPartnered with Universal Fabricating on the Under Sun Acres project — a 25-acre state-of-the-art glass pepper greenhouse range.
• Wilkinson ElectricminorImplementation/ SI/ Consulting PartnerContractor partner on the Under Sun Acres II project for greenhouse electrical systems.
• Meteor SystemsminorImplementation/ SI/ Consulting PartnerContractor partner on the Under Sun Acres II project for greenhouse systems.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Autogrow: Autogrow is a New Zealand-based provider of climate, irrigation, and fertigation automation software for greenhouses and indoor farms. It competes with the AdeptAg+ / Plantech software layer, with a stronger software-first positioning.

Broad incumbents

• Hoogendoorn Growth Management: Hoogendoorn is a Dutch climate and irrigation control specialist whose IIVO process computer AdeptAg resells and integrates. As the global benchmark in horticultural process control, Hoogendoorn is the closest large-scale competitor on the controls side of AdeptAg's offering.
• Netafim: Netafim is an Israel-based global leader in drip and precision irrigation, serving agriculture and CEA. It is a much larger, broader irrigation incumbent overlapping with AdeptAg's Zwart irrigation business in greenhouse and nursery drip/fertigation applications.
• Priva: Priva is a Dutch global leader in climate-control process computers and integrated greenhouse management software. AdeptAg is a certified Priva dealer in North America, so they sit in a partner/overlap relationship depending on customer; Priva's scale and direct OEM capability make it the most relevant incumbent comparable.

Direct peers

• Nexus Greenhouse Systems: Nexus (formerly Rough Brothers) is a US-based greenhouse design, construction, and equipment supplier serving commercial produce and ornamental growers across North America. It is the closest US-based direct competitor to AdeptAg in greenhouse structures plus integrated equipment.
• Richel Group: Richel Group is a French greenhouse construction and equipment provider, manufacturing greenhouse structures, ventilation, and integrated growing systems. It competes with AdeptAg in the North American plastic-greenhouse and produce-CEA segments.
• Argus Controls: Argus Controls is a Canadian supplier of climate and irrigation control systems for greenhouses and CEA operations, serving produce and ornamental growers across North America. Argus competes most directly with AdeptAg's Plantech controls business for the same commercial-grower segment.
• Certhon: Certhon is a Dutch turnkey greenhouse builder supplying high-tech greenhouse construction, climate, irrigation, and automation systems worldwide. It overlaps directly with AdeptAg's combined automation/irrigation/controls offering for new-build CEA projects.
• Hort Americas: Hort Americas is a US-based horticultural supplier specializing in CEA equipment, substrates, lighting, and nutrients. It serves the same North American commercial greenhouse and vertical-farming customer base as AdeptAg across multiple product categories.
• Logiqs: Logiqs is a Dutch manufacturer of internal logistics and automation systems for greenhouses, including potting machines, conveyors, and mobile growing systems. It competes head-to-head with AdeptAg's AgriNomix automation line for the same large-scale commercial greenhouse customer.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/adept_ag

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AdeptAg