Nudgyt

What Nudgyt does

Nudgyt Pte Ltd is a Singapore-based private software company that develops a Behavioural AI platform designed to encode expert decision-making heuristics into AI systems capable of perceiving context (SENSE), reasoning through problems (THINK), and executing context-aware actions (ACT). The company serves enterprise customers across real estate (CitiGlobal Realty & Development), call center/BPO (Transcom), and healthcare (Kwong Wai Shiu Hospital / KWSH), addressing pain points such as limited expert availability for coaching, inconsistent training quality at scale, and inefficient hiring through AI-driven talent matching. The platform is delivered as a browser-based application and embedded within Microsoft Teams and Slack, enabling adoption without significant IT infrastructure changes.

The product suite comprises the core Nudgyt Platform, Behavioural AI engine, Learning Simulations (multi-agent conversational training), AI Coach (question-driven expert replication), AI Teammates (autonomous task automation, listed as "coming soon"), and Challenger Circles (a peer-learning sub-brand). Underlying capabilities span generative AI for coaching dialogues, autonomous agents, recommendation engines for nudges, predictive analytics for recruitment, and process automation. The platform integrates with Microsoft Azure/AWS infrastructure, MongoDB, Stripe, and Mailgun, and the company has a 1,000+ person waitlist for the upcoming AI Teammates product.

Nudgyt operates a SaaS subscription revenue model with monthly and annual billing cycles and offers a free tier without mandatory credit card, suggesting a freemium-to-paid motion. GTM is hybrid: product-led growth through self-serve waitlist and login portals, combined with enterprise field sales via "Request Demo" and "Contact Us" CTAs. Reported customer outcomes include a 600% revenue uplift for CitiGlobal over 18 months, 247% productivity gains at Transcom, and 30x trainer productivity scaling at KWSH. The company has no disclosed funding rounds, no revenue figures, and reports 1–10 employees, indicating an early-stage operation founded by CEO Kathleen Yu and COO Chew Shao Yong.

Name

Nudgyt

Legal name

Nudgyt Pte Ltd

Website

https://nudgyt.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Nudgyt is a Singapore-based AI software company that encodes expert decision-making heuristics into a Behavioural AI platform (SENSE/THINK/ACT), delivering AI coaching, multi-agent training simulations, and AI teammates to enterprises in real estate, BPO, and healthcare.

Ownership category

akta.pro rank

Product category

AI-Powered Enterprise Learning and Talent Platform

NAICS

Software Publishers (5132), Computer Training (611420)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

AI-Powered Tutoring & Study Assistant Platforms (EDANAGAD)

akta.pro secondary industries

Interactive Practice & Skill-Building (Drills, Games, Mastery Practice) (EDAFACAC), Competency/Skills Analytics & Learning Progression Mapping (EDAFAFAF), AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

Keywords

• Behavioural AI platform
• Enterprise learning simulations
• AI coaching software
• Talent matching AI
• AI training platform

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Subscription-based model with monthly and annual billing cycles. Paid accounts require credit card or bank account. Subscriptions automatically renew unless cancelled 30 days prior.
2. AI Platform Access: Access to Behavioural AI platform including Learning Simulations, AI Coach, and AI Teammates capabilities delivered through browser and Microsoft Teams integration.
3. Professional Services: Implementation, training, and consulting services provided by Nudgyt partners to deliver and implement customer solutions around the Services.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Nudgyt develops and sells a Behavioural AI platform that combines behavioural science with artificial intelligence to replicate expert thinking processes. Its offerings include Learning Simulations, AI Coach, and AI Teammates delivered via browser and Microsoft Teams to enable enterprise-scale training, sales coaching, and AI-driven talent matching for organisations. The platform analyses user activity, applies expert heuristics, and delivers context-aware nudges to drive behaviour change and skill development.

Differentiator

Problem solved

Functional benefit

Brands

• Challenger Circles: A guided learning platform that blends AI coaching with facilitated peer learning to help adult learners apply what they have learnt into practical situations and challenges in their organizations

Products and services

• Behavioural AI Platform Core AI technology that replicates expert thinking processes by encoding decision-making into AI, enabling the system to ask relevant questions, apply thinking frameworks, and co-create solutions with users across enterprise training, coaching, and talent matching use cases.
• AI Coach AI-powered coaching module trained on expert thinking processes that guides users through contextual questioning, challenge framing, and solution co-creation, enabling business experts to scale their guidance without one-to-one sessions.
• Learning Simulations Interactive training simulations with realistic AI-persona conversations and individual evaluations, supporting multi-language and browser-based access without installation, used to scale trainer productivity across enterprise learning programmes.
• Perfect Fit Agent AI-driven recruitment and talent matching capability that uses personality and behavioural data, together with stacked AI modules and machine learning, to rank candidates against performance KPIs and dynamically improve hiring decisions over time.
• Challenger Circles Guided learning platform under the Nudgyt sub-brand that blends AI coaching with facilitated peer learning to help adult learners apply theoretical knowledge into practical workplace situations and organisational challenges.
• Nudgyt Implementation and Partner Services Professional services covering implementation, training, and consulting delivered by Nudgyt partners to deploy and operate the Behavioural AI platform for enterprise customers.

Quantifiable outcome

• 600% revenue increase for customers within 18 months
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability6 records

Feature5 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Google For StartupsminorGTM or Marketing PartnerGoogle For Startups partner providing startup ecosystem support, credibility, and potentially cloud credits or mentorship programs for Nudgyt's growth-stage operations.
• MicrosoftcoreTechnology or IntegrationMicrosoft provides cloud infrastructure (Azure) and platform integration (Microsoft Teams) for Nudgyt's AI platform delivery. Nudgyt's platform operates within the Teams ecosystem.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS serves as Nudgyt's cloud service provider for infrastructure, hosting, and scalable compute resources needed for AI operations.
• MongoDBcoreTechnology or IntegrationMongoDB provides cloud database services for Nudgyt's data storage and management needs.
• StripecoreTechnology or IntegrationStripe provides cloud-based payment infrastructure for processing subscription billing and transactions.
• Skills Ignition SGminorGTM or Marketing PartnerSkills Ignition SG is a Singapore government-supported skills program that Nudgyt participates in, likely for talent development and recruitment support.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sana Labs: AI-powered learning and knowledge platform offering AI tutoring, content generation, and enterprise learning workflows — directly comparable to Nudgyt's AI Coach and Learning Simulations products for enterprise L&D use cases.
• CoachHub: Digital coaching platform that pairs enterprise learners with AI-augmented and human coaches. Directly comparable to Nudgyt's AI Coach positioning around scaling expert coaching via technology.
• Leena AI: Conversational AI platform for HR, employee experience, and talent workflows. Comparable to Nudgyt's behavioural-AI-driven HR/talent acquisition and employee engagement use cases for enterprises.
• Degreed: Skills and learning experience platform for enterprise workforce development. Directly comparable to Nudgyt's competency mapping, learning, and AI-driven upskilling use cases.
• Workramp: All-in-one training and learning platform serving enterprises with LMS, onboarding, and coaching capabilities. Overlaps with Nudgyt's enterprise training and coaching product lines for similar mid-market and enterprise buyers.

Others

• Quantiphi: AI/ML services and solutions provider with strong enterprise delivery capability. Adjacent to Nudgyt as an enabler/ecosystem participant in the enterprise AI services landscape rather than a direct competitor.

Broad incumbents

• Cornerstone OnDemand: Large-scale talent and learning management platform serving global enterprises. Competes with Nudgyt across enterprise L&D and talent use cases but as a broad suite rather than specialized AI coaching.
• Eightfold AI: AI-powered talent intelligence platform for enterprise hiring, retention, and workforce planning. Comparable to Nudgyt's talent acquisition use case (Transcom) but operates as a broad HR-tech incumbent.
• Docebo: Publicly-listed enterprise LMS and learning suite with AI-powered content creation. A broader incumbent that competes for the same enterprise L&D budget Nudgyt targets, though with a more generalized platform.

Emerging players

• Yellow.ai: Enterprise conversational AI and agent automation platform with strong presence in Asia. Adjacent peer given Nudgyt's AI Teammates roadmap and behavioural AI agent ambitions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@nudgyt
• Facebookfacebook.com/Nudgyt
• LinkedInlinkedin.com/company/nudgyt

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nudgyt