Trendsetters
Trendsetters is a Buenos Aires-headquartered talent management and influencer marketing agency managing a roster of 40-plus exclusive LATAM and US Hispanic creators while executing data-driven influencer marketing campaigns for global enterprise brands across YouTube, Instagram, and TikTok in 20-plus markets.
- Company typePrivate
- Founded2011
- HeadquartersBuenos Aires, Argentina
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Trendsetters does
Trendsetters is a Buenos Aires-headquartered talent management and influencer marketing agency focused on LATAM and US Hispanic creators and global brands seeking cultural-market access. The company operates a dual-sided model: on the supply side it manages an exclusive roster of 40-plus high-performing creators (including Fede Bal, Hermanas JM, Flor Bertotti, Mati Spano, and Dani Emmanuel) and provides talent services covering brand partnerships, social media optimization, platform relations, monetization strategy, content protection, and public relations; on the demand side it executes influencer marketing campaigns for global brands across YouTube, Instagram, and TikTok through KPI definition, sourcing, negotiation, execution, and optimization. The company serves enterprise clients including Surfshark, Hostinger, Saily, Peer, Genshin Impact, and Skillshare, and reports scale metrics of 1,800+ influencer partnerships, 20+ markets, and 500M+ video views from 2024 content, with 35% growth over the trailing twelve months.
The technology layer is described as a data-driven influencer marketing platform with algorithm-based matching of influencers to brand goals, content monetization and copyright protection tools, and KPI-driven campaign execution capabilities; however, the company discloses no proprietary AI/ML models, patents, or research, positioning the offering as a services-led agency enhanced by analytics rather than an AI-native product. The business model combines subscription-style recurring revenue from talent management and monetization services with project-based professional services revenue from brand campaign execution, priced via quote-based multi-year contracts. Geographic operations span Mexico, Argentina, the United States, Colombia, and Brazil. The company was acquired by Falco Influence in November 2024, with Manuela Arnedo retained as CEO of Trendsetters Studios.
The go-to-market motion is hybrid: enterprise field sales to global brands combined with community-led recruitment of LATAM and US Hispanic talent. Distribution relies on direct enterprise engagement, PR/earned media coverage in regional outlets (Infobae, Mustique, DossierNet, Prensario Internacional), and social media presence on Instagram. With 101–250 employees, the company sits in the mid-tier of regional influencer marketing agencies, having been bootstrapped through three small 2011 funding rounds from NXTP Ventures and Start-Up Chile totaling approximately $90,000.
Trendsetters firmographics
Firmographics- Name
- Trendsetters
- Legal name
- Trendsetters
- Website
- https://trendsetters.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Trendsetters is a Buenos Aires-headquartered talent management and influencer marketing agency managing a roster of 40-plus exclusive LATAM and US Hispanic creators while executing data-driven influencer marketing campaigns for global enterprise brands across YouTube, Instagram, and TikTok in 20-plus markets.
- Ownership category
- akta.pro rank
Trendsetters industry classification
Industry- Product category
- Influencer Marketing Services
- NAICS
- Advertising Agencies (54181), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Influencer Marketing Agencies (BPAFAHAA)
- akta.pro secondary industries
- Influencer Strategy & Campaign Management (MPAAAHAA), Influencer Campaign Strategy & Planning (BPAFAHAC), Influencer Sourcing & Casting (Discovery/Shortlisting) (MPAAAHAC), Social Commerce & Affiliate Influencer Programs (MPAAAHAE)
Keywords
Where Trendsetters is headquartered
LocationHeadquarters
- HQ city
- Buenos Aires
- HQ country
- Argentina
- HQ region
- Latin America
Offices5 records
Markets served
Trendsetters business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Talent Management Services: Revenue from managing LATAM and US Hispanic influencers including brand partnerships, sponsorships, social media optimization, platform relations, monetization, content protection, PR and event management
- Influencer Marketing Agency Services: Creation and execution of influencer marketing campaigns for brands including KPI definition, influencer sourcing, negotiation, execution, results analysis and optimization
- Growth and Monetization Services: Strategy and growth services, premium training and consulting, content protection and monetization for creators
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing for brand campaigns and talent management |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels3 records
Trendsetters product offering
Product offeringCore offering
Trendsetters is a LATAM and US Hispanic talent management and influencer marketing agency. It connects a roster of exclusive creators and influencers with local and global brands to design, execute, and measure influencer marketing campaigns across YouTube, Instagram, and TikTok. The company also offers monetization, content protection, PR, and growth strategy services to creators.
Product overview
Trendsetters is a LATAM and US Hispanic talent management and influencer marketing agency. The company operates as a unified platform offering multiple interconnected services: a Management Agency for talent development (I'm Influencer), an Influencer Marketing Agency for brand campaigns (I'm Brand), an Exclusive Talents roster, and Monetization Services for creators. The platform connects talent with local and global brands to build authentic partnerships through influencer marketing, brand collaborations, and tailored strategies across YouTube, Instagram, and TikTok.
Differentiator
Problem solved
Functional benefit
Products and services
- Management Agency (I'm Influencer) Talent management service for creators and influencers offering brand partnerships, sponsorships, social media optimization, platform relations, monetization strategy, content protection, and PR support.
- Influencer Marketing Agency (I'm Brand) End-to-end influencer marketing campaign service for brands covering KPI definition, influencer sourcing, negotiation, content execution, results measurement, and optimization across YouTube, Instagram, and TikTok.
- Exclusive Talents Roster Roster of high-performing LATAM and US Hispanic content creators, influencers, and entertainers managed exclusively by Trendsetters, including FEDE BAL, Hermanas JM, Flor Bertotti, Mati Spano, and 40+ other creators.
- Monetization Services Growth and monetization strategy offering in-depth analysis, platform optimization, measurable results tracking, content localization, premium training, consulting, and content protection for creators.
- Agency Service Global influencer marketing agency service providing campaign design and execution with data analysis and negotiation, managing over 1,800 influencer partnerships across 20+ markets with 500M+ video views.
Quantifiable outcome
- 35% growth in the last 12 months
- +3 more outcomes
Companies that use Trendsetters
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Trendsetters technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Trendsetters partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Falco InfluencecoreFalco Influence acquired Trendsetters as part of a strategic expansion. Manuela Arnedo remains as CEO of Trendsetters Studios which is working on several projects. This acquisition positions Trendsetters within a larger influence network for continued growth in the Latin American market.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Trendsetters competitors and assessment
Company assessmentRegional players
- Good Rebels: Spain/LATAM-headquartered digital marketing and influencer agency. Comparable regional competitor with overlapping brand clients, Spanish-language creator focus, and integrated campaign management model.
Broad incumbents
- IZEA: Influencer marketing technology and services company operating platforms (IZEAx, Shake) plus managed services. Comparable on the managed agency services and creator monetization tooling Trendsetters provides.
- Captiv8: Influencer marketing platform with marketplace and managed-service options. Comparable on the brand-facing campaign execution and creator-discovery capabilities that overlap with Trendsetters' agency service.
- Aspire (formerly AspireIQ): Influencer marketing platform serving brands and agencies with creator discovery, relationship management and campaign analytics. Comparable on the agency/campaign-execution workflow side Trendsetters operates for brand clients.
- CreatorIQ: Enterprise influencer marketing platform with workflow, analytics and CRM tools used by large brands. Comparable on campaign execution, measurement, and influencer discovery side of Trendsetters' agency business, though globally rather than LATAM-focused.
- Upfluence: Influencer marketing software and services company providing discovery, outreach, and campaign tools. Comparable on the campaign execution and analytics stack Trendsetters provides to brand clients.
Direct peers
- Obviously: Full-service influencer marketing agency managing end-to-end creator campaigns for enterprise brands. Comparable as a direct agency competitor with similar talent-sourcing, negotiation, and measurement service offering.
- Influur: LATAM-focused influencer marketing platform connecting brands with creators across the region. Most direct comparable given overlapping geography (Argentina, Mexico, Brazil), target creators, and brand-campaign execution model.
- Vamp (acquired by Endeavor Group): Influencer marketing platform and agency serving brands and creators; comparable because both run influencer-campaign execution, talent sourcing, and content measurement across major social platforms, often for the same enterprise clients.
Emerging players
- Winkle (formerly Botter) / Sunday BBQ-style LATAM creators: Influencer marketing platform with creator management and campaign tools; comparable emerging player addressing similar brand-side workflow that Trendsetters' agency service competes against.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Trendsetters social profiles
Digital presenceTrendsetters financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trendsetters leadership team
Management profileNumber of profiles
Profiles1 record
Trendsetters funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trendsetters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trendsetters
What does Trendsetters do?
Trendsetters is a LATAM and US Hispanic talent management and influencer marketing agency. It connects a roster of exclusive creators and influencers with local and global brands to design, execute, and measure influencer marketing campaigns across YouTube, Instagram, and TikTok. The company also offers monetization, content protection, PR, and growth strategy services to creators.
Is Trendsetters a public or private company?
Trendsetters is a private company. It is classified as corporate owned and is currently operating.
When was Trendsetters founded?
Trendsetters was founded in 2011. It employs 101 to 250 people.
Where is Trendsetters based?
Trendsetters is headquartered in Buenos Aires, Argentina, in the Latin America region.
How does Trendsetters make money?
Three revenue lines are on record. Talent Management Services are the primary driver. The others are influencer Marketing Agency Services and growth and Monetization Services.
Who are Trendsetters's main competitors?
Good Rebels is listed as a regional player. Broad incumbents are IZEA, Captiv8, Aspire (formerly AspireIQ), CreatorIQ and Upfluence. Direct peers are Obviously, Influur and Vamp (acquired by Endeavor Group). Winkle (formerly Botter) / Sunday BBQ-style LATAM creators is listed as an emerging player.
Does Trendsetters have an API?
No public API is recorded for Trendsetters.
What industry is Trendsetters in?
Trendsetters's product category is Influencer Marketing Services. Its primary akta.pro industry code is BPAFAHAA, Influencer Marketing Agencies, with a secondary code of MPAAAHAA, Influencer Strategy & Campaign Management. Its NAICS code is 54181 and its SIC code is 7311.