Strong's Marine

What Strong's Marine does

Strong's Marine is a fourth-generation, family-owned boat and yacht dealership headquartered in Mattituck, New York, founded in 1945 and now operating 12 locations across Long Island with 200+ employees. The company sells new boats from seven premium OEM brands (Cobalt, Pursuit, Regal, Grady White, Cobia, Cruisers Yachts, and Fairline) at MSRPs ranging from approximately $126,000 to over $2 million, alongside a pre-owned brokerage operation, and supports owners with full-service marine repair (outboard, inboard/outboard, diesel, IPS pod drives), winterization, storage for vessels up to 110 feet, dockage on Peconic Bay, Shinnecock Bay, and Long Island Sound, in-house financing through 10+ marine lenders, and marine insurance through Global Marine Insurance.

The business model is a hybrid of one-time retail sales (new and pre-owned boat transactions, brokerage commissions) and recurring or contracted services (Total Care Commitment service plans with a 5-day repair guarantee, Strong's Boat Club subscriptions, dockage, storage, financing commissions, captained charters, and rentals). Go-to-market is primarily direct-to-consumer through physical showrooms, in-person sales consultations, sea trials, white-glove delivery, and event-driven activations such as boat shows and the Grady White Demo Day, with an online inventory browsing layer provided by a third-party digital vendor (MDS Brand / Marine Dealer Solutions).

Customer segments center on Long Island families, serious offshore anglers, luxury yacht buyers, first-time boaters navigating New York certification (Brianna's Law), and subscription/membership users of the Boat Club. The company's differentiation rests on four-generation brand equity, exclusive Long Island franchise territories for Grady-White and Cobia, integrated marina infrastructure (8 marinas, including the 2013-acquired Strong's Water Club & Resort and Atlantique Marina), and a vertically integrated ownership experience spanning purchase, financing, service, storage, and on-water access.

Name

Strong's Marine

Legal name

Strong's Marine

Website

https://strongsmarine.com

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

101–250 employees

Short description

Strong's Marine is a fourth-generation, family-owned boat and yacht dealership operating 12 Long Island locations, selling new boats from seven premium brands (Cobalt, Pursuit, Regal, Grady White, Cobia, Cruisers Yachts, Fairline), pre-owned inventory, and offering integrated service, dockage, storage, financing, and Boat Club memberships to Long Island and Tri-State boaters.

Ownership category

akta.pro rank

Headquarters

HQ city

Mattituck

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. New Boat Sales: Sales of new boats from premium brands including Cobalt, Pursuit, Regal, Grady White, Cobia, Cruisers Yachts, and Fairline. Revenue generated from direct sales to consumers at various price points from ~$126,000 to $2+ million MSRP.
2. Pre-Owned Boat Sales & Brokerage: Brokerage services for selling pre-owned boats and yachts, including marine brokerage, trade-in evaluations, and expert market understanding for maximum value.
3. Marine Service & Repairs: Full range of repair, maintenance, and cosmetic services for boats including engine services (outboard, inboard/outboard, diesel, IPS pod drives), winterization, spring commissioning, and accessory services.
4. Dockage & Marina Services: In-water and quick launch dockage along Peconic Bay, Shinnecock Bay, and Long Island Sound. Includes indoor and outdoor storage for boats up to 110 ft.
5. Boat Club Memberships: Strong's Boat Club offering unlimited boating privileges on Long Island's finest fleet, with captained and daily rentals available.
6. In-House Financing: Financing services provided through in-house finance team working with multiple marine lending institutions, earning commissions on financed transactions.
7. Boat Rentals & Charters: Captained charters and daily rentals providing on-demand boating experiences without ownership requirements.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Strong's Marine is a Long Island boat and yacht dealership selling new and pre-owned boats from premium brands including Cobalt, Pursuit, Regal, Grady White, Cobia, Cruisers Yachts, and Fairline. The company also provides marine service and repairs, dockage and storage at multiple marinas, in-house boat financing and insurance, a boat club membership program, boat rentals, captained charters, and marine brokerage services. Operations span 12 locations across Long Island (Mattituck, Southampton, East Hampton, Port Washington, Freeport, Fire Island) with eight premier marinas.

Product overview

Strong's Marine is a fourth-generation family-owned boat and yacht dealership operating across Long Island, NY, with 12 locations serving Nassau County, Suffolk County, and the greater New York metro area. The company offers a comprehensive portfolio comprising new and pre-owned boat sales across seven premium brands (Cobalt, Pursuit, Regal, Grady White, Cobia, Cruisers Yachts, Fairline), yacht sales through Strong's Yacht Collection, and a full suite of marine services including repair, dockage, winter storage, financing, and insurance. The company's Total Care Commitment program provides clients with comprehensive engine/drive service plans and complimentary service calls. Additional offerings include Strong's Boat Club membership, boat rentals, captained charters, and marine brokerage services for sellers.

Differentiator

Problem solved

Functional benefit

Brands

• Strong's Yacht Collection: Yacht sales division offering Fairline, Cruisers Yachts, and curated brokerage yachts
• Strong's Boat Club
• Strong's Water Club
• Strong's Yacht Center
• Total Care Commitment
• Strong's Water Club & Resort
• Atlantique Marina

Products and services

• New Boats New boats from premium manufacturers including Cobalt, Pursuit, Regal, Grady White, Cobia, Cruisers Yachts, and Fairline for individual recreational boaters and families.
• Pre-Owned Boats Pre-owned and brokerage boats for buyers seeking value-priced vessels across all major brand categories.
• Yachts Luxury yachts from Fairline and Cruisers Yachts and curated brokerage yachts for high-net-worth buyers seeking extended cruising vessels.
• Marine Service & Repairs Comprehensive marine repair and maintenance service for boat owners covering outboard engines, inboard/outboards, inboards, diesel engines, and IPS pod drives.
• Total Care Commitment Annual service plan providing preventive maintenance, tune-ups, water pump rebuilds, winterization, spring commissioning, and a 5-day repair guarantee for boat owners.
• Dockage In-water and quick-launch dockage at marina locations along Peconic Bay, Shinnecock Bay, and Long Island Sound for boat owners needing seasonal or transient slip access.
• Financing & Insurance In-house boat financing through 10+ marine lending institutions and Global Marine Insurance for boat buyers needing customized loan structures and vessel coverage.
• Strong's Boat Club Subscription-based boat club offering unlimited boating privileges on Long Island's fleet for members preferring access over ownership, with captained and daily rentals available.
• Boat Rentals Daily boat rentals providing on-demand boating access without ownership responsibility.
• Charters Captained charter services delivering guided boating experiences for individuals and groups seeking crewed on-water excursions.
• Marine Brokerage / Sell My Boat Brokerage service helping boat owners sell their vessels with market expertise, marketing reach, and dedicated sales support to maximize resale value.
• Winterization & Storage Certified winterization and indoor/outdoor storage for boats up to 110 feet at Mattituck and Southampton facilities.

Quantifiable outcome

• 200+ boats ready for immediate delivery across 12 locations
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered minor, core and strategic.

• Marinas.com (Dockwa)minorGTM or Marketing Partner · 1 January 2025Marina booking platform. Strong's Water Club and Atlantique received 2025 Elite Fleet Award from Dockwa/Marinas.com recognizing marina excellence.
• Sea Tow FoundationminorGTM or Marketing Partner · 1 January 2025Boating safety organization. Strong's Marine received 2025 National Boating Safety Award from Sea Tow Foundation for Women on the Water series.
• Grady-White BoatscoreChannel Partner/ Reseller/ DistributorAuthorized Grady-White dealer serving NYC, Nassau County, Suffolk County, North Fork, and Shelter Island. Expanded territory from NYC/Nassau into Suffolk County. Strong received sales and service awards for $1.5M+ in sales with 92.5%+ customer satisfaction in 2019.
• Cobia BoatscoreChannel Partner/ Reseller/ DistributorExclusive dealer for Suffolk County and all of Long Island. Previously served Nassau County and five boroughs. Expanded into Suffolk County to bring full Cobia experience to East End boaters.
• Yamaha OutboardsstrategicChannel Partner/ Reseller/ DistributorYamaha-powered boats featured prominently. 'Yamaha's Real Reliability Sales Event' promotions. Cobia Boats primarily powered by Yamaha outboards.
• Cobalt BoatscoreChannel Partner/ Reseller/ DistributorAuthorized Cobalt dealer representing premium sport boats known for craftsmanship and luxury features. Featured prominently in new boat inventory.
• Pursuit BoatscoreChannel Partner/ Reseller/ DistributorAuthorized Pursuit dealer for offshore capable boats combining fishing capability with family comfort. Featured at in-water boat shows.
• Regal BoatscoreChannel Partner/ Reseller/ DistributorAuthorized Regal dealer for luxury cruising and watersports boats with innovative layouts and premium comfort.
• Cruisers YachtscoreChannel Partner/ Reseller/ DistributorAuthorized Cruisers Yachts dealer for luxury yachts (35-80 ft) in new yacht sales. Strong's Yacht Collection features Fairline, Cruisers Yachts, and curated brokerage yachts.
• Fairline YachtscoreChannel Partner/ Reseller/ DistributorAuthorized Fairline Yachts dealer featured in yacht sales center and Strong's Yacht Collection with Fairline Yachts Showcase events in Montauk.
• Global Marine InsuranceminorGTM or Marketing PartnerMarine insurance partner specializing in coverage for boat owners with customizable policies for boating lifestyle and vessel protection.
• Safe Boating AmericaminorStrategic or Co-development PartnerBoating safety course provider. Strong's Marine offers Safe Boating America classes at Mattituck and Southampton locations to help customers meet NY boating certification requirements under Brianna's Law.
• Tidewater TrailersminorChannel Partner/ Reseller/ DistributorTrailer products sold through Strong's Marine locations for customers needing trailer options for their boats.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Boatsetter: Peer-to-peer boat rental marketplace that competes with Strong's charter and rental offerings while also serving as an alternative to ownership that could shrink the addressable market for new boat sales over time.
• Freedom Boat Club: National boat membership franchise offering subscription-based boating access. Directly competes with Strong's Boat Club and represents the alternative access-over-ownership model that could erode traditional dealership sales funnels.

Direct peers

• MarineMax: Largest U.S. recreational boat retailer with multi-location dealerships, marina operations, finance/insurance, and brokerage across premium brands. Operates an integrated dealership-service-marina business model nearly identical to Strong's Marine but at national scale.
• OneWater Marine: Multi-location boat retailer with premium brand dealerships, service operations, and marina holdings. Competes directly with Strong's for OEM franchise agreements and affluent coastal customers with a similar integrated retail-service-marina strategy.
• Bosun's Marine: Multi-location boat dealer in the Southeast U.S. offering premium brands, full-service operations, and marina access. Comparable regional dealership model with similar brand mix and integrated service offerings.
• Hinckley Yachts: Luxury yacht builder and dealer with East Coast service centers serving affluent owners of 35–80+ ft vessels. Directly comparable premium positioning, yacht-class product overlap with Strong's Yacht Collection (Cruisers Yachts, Fairline), and similar white-glove customer experience.

Broad incumbents

• Brunswick Corporation: Largest U.S. boat manufacturer (Sea Ray, Boston Whaler, Bayliner) with proprietary retail and boat club operations (Freedom Boat Club). Functions as both an OEM partner to multi-brand dealers like Strong's and a vertical competitor through its own dealership network.

Regional players

• Suntex Marina Investors: Largest U.S. operator of recreational marinas across multiple regions with similar dockage, storage, and boat club offerings to Strong's marina portfolio. Comparable marina economics but operating in different geographies (TX, FL, Northeast).
• IGY Marinas: Global luxury marina operator with deepwater destinations catering to yacht owners in similar affluent coastal segments. Comparable high-end marina operations, dockage services, and customer overlap with Strong's luxury yacht buyers.

Others

• West Marine: National marine retailer specializing in parts, accessories, and supplies with limited boat sales. Comparable marine retail expertise and customer base, and a potential distribution/marketing partner channel for Strong's accessories and service business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/StrongsMarine
• Facebookfacebook.com/strongsmarine
• LinkedInlinkedin.com/company/strongs-marine
• Instagraminstagram.com/strongsmarine

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strong's Marine