Ignited
Ignited is a privately held, full-service digital marketing agency founded in 1999, serving enterprise consumer brands across entertainment, beverage, food, and technology alongside U.S. federal, state, and local government agencies through integrated strategy, creative, media, experiential, analytics, and AI-assisted marketing services.
- Company typePrivate
- Founded1999
- HeadquartersEl Segundo, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Ignited does
Ignited is a privately held, full-service digital marketing agency and consultancy founded in 1999 by Eric Johnson (former Senior Vice President of Marketing at Activision) and headquartered in Manhattan Beach, California. The firm operates two principal lines: a commercial brand practice serving consumer brands across entertainment, beverage, food, gaming, automotive, and technology, and a dedicated government practice (Ignited Government) established in 2001 that markets to federal, state, and local agencies. Core service modules span strategy, creative content, media planning and buying, experiential marketing, analytics, and AI-assisted marketing effectiveness analysis. The commercial client base includes Universal Pictures, Sony, NBCUniversal, Nexon, Jose Cuervo, G FUEL, Soylent, KeVita, ZICO, Chicken of the Sea, Wilde Chips, AeroVironment, Fisker, Pinkberry, PLDT/Smart, Clinique, Jollibee, and Princess Cruises; the government portfolio includes the U.S. Department of Homeland Security, U.S. Securities and Exchange Commission, U.S. Army, Federal Bureau of Prisons, Library of Congress, Consumer Financial Protection Bureau, Transportation Security Administration, FDA, FirstNet Authority, Export-Import Bank, Los Angeles County, and El Segundo Police Department.
The firm's technical stack combines AI-enabled marketing effectiveness tools, integrated digital marketing platforms, and an analytics layer for iterative optimization, with media and verification partnerships across Google, Meta, LinkedIn, Disney, NBCUniversal, Hulu, DoubleClick, Integral Ad Science, and Kargo. It operates a 55,000-square-foot co-working environment (El Camp) in El Segundo housing 250+ marketing and technology experts, providing an ecosystem that supports both client delivery and talent development. The Ignited Government sub-brand holds prime status on multiple federal contract vehicles including GSA OASIS+ Small Business, GSA Federal Supply Schedule (GS-07F-0030Y), SeaPort NxG, a TSA Integrated Marketing Services BPA, and California's CMAS schedule.
Revenue is generated through professional services engagements billed under project-based and multi-year retainer models, with commercial client budgets spanning from under $100,000 to over $5 million. The go-to-market is direct enterprise field sales supplemented by relationship-based business development, industry events (ThinkLA, 4As, government procurement conferences), and website consultation capture. Ignited is founder-controlled with no disclosed venture capital, private equity backing, or M&A activity in the available record.
Ignited firmographics
Firmographics- Name
- Ignited
- Legal name
- Ignited LLC
- Website
- https://ignitedusa.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Ignited is a privately held, full-service digital marketing agency founded in 1999, serving enterprise consumer brands across entertainment, beverage, food, and technology alongside U.S. federal, state, and local government agencies through integrated strategy, creative, media, experiential, analytics, and AI-assisted marketing services.
- Ownership category
- akta.pro rank
Where Ignited is headquartered
LocationHeadquarters
- HQ city
- El Segundo
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Ignited business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Marketing and Advertising Services: Ignited generates revenue through professional services engagements providing integrated marketing consulting, creative content development, media planning and buying, experiential marketing, and analytics services to enterprise and government clients on project and retainer basis
- Government Contract Services: Revenue from federal, state, and local government contracts including marketing and outreach, recruitment campaigns, public awareness initiatives, and branding services through established contract vehicles like OASIS+, GSA Schedule, and SeaPort NxG
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise marketing engagements |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Ignited product offering
Product offeringCore offering
Ignited is an independent, full-service digital marketing agency that delivers integrated marketing strategy, creative content development, media planning and buying, experiential marketing, analytics, and AI-powered marketing optimization for enterprise consumer brands. Through its Ignited Government division, it provides marketing outreach, recruitment campaigns, public awareness initiatives, and branding services to federal, state, and local agencies under prime contract vehicles. Engagements are structured as project-based or retainer professional services.
Differentiator
Problem solved
Functional benefit
Products and services
- Ignited Full-Service Digital Marketing Agency
Quantifiable outcome
- Drove billions of dollars in box office revenues for Universal Pictures films
- +4 more outcomes
Companies that use Ignited
Customer profileNamed customers28 records
Segments4 records
Ideal customer profiles2 records
Ignited technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability4 records
Feature3 records
Ignited partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, major and minor.
- GooglecoreMedia partner providing advertising platform access and technology integration for digital marketing campaigns across search, display, and YouTube advertising
- Meta (Facebook)coreMedia partner for social media advertising and platform integration for reaching audiences across Facebook and Instagram
- LinkedIncoreMedia partner for B2B advertising and professional audience targeting capabilities
- DisneycoreMedia partner for entertainment marketing campaigns across Disney's television, streaming, and digital properties
- NBCUniversalcoreMedia partner for film and television marketing campaigns across NBCUniversal's broadcast, cable, and streaming platforms
- HulumajorConnected TV and streaming advertising partner for reaching audiences through premium video content
- DoubleClickcoreTracking and verification partner for digital advertising campaign measurement and ad serving
- Integral Ad Science (IAS)coreTracking and verification partner for ad viewability, brand safety, and campaign performance measurement
- KargomajorMobile advertising technology partner for premium mobile inventory and campaign optimization
- PixabilitymajorYouTube and video advertising platform partner for brand-safe video advertising and audience targeting
- ThinkNowmajorResearch partner providing cultural audience insights and research methodologies
- MRI SimmonsmajorResearch partner providing consumer insights and audience measurement data for marketing strategy
- Bastion InsightsmajorResearch partner providing audience research and market insights for campaign development
- RWEminorMedia partner for advertising campaign distribution across various media channels
- PJX MediaminorMedia partner for campaign media planning and buying services
- CAT-CorporateminorMedia partner for corporate advertising campaigns across various channels
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Ignited competitors and assessment
Company assessmentDirect peers
- Huge: Digital experience agency providing strategy, creative, media, and technology services for enterprise clients, with a comparable full-service integrated marketing model.
- Casanova//McCann: Full-service multicultural marketing agency with a similar client roster and integrated capabilities, comparable in size and approach to Ignited's commercial practice.
- R/GA: Digital innovation agency offering integrated strategy, creative, technology, and consulting services for major brands, with a comparable mix of commercial client work and AI/data-driven capabilities.
- 72andSunny: Los Angeles-based independent creative and digital agency of comparable size, serving Fortune 500 brands with integrated marketing capabilities similar to Ignited's commercial-side practice.
- Mekanism: Independent creative agency of similar size focused on integrated marketing for consumer brands, with overlapping entertainment and beverage clients.
- Code and Theory: Digital-first creative agency combining design, technology, and strategy for enterprise and government clients, comparable to Ignited in its blend of creative and technology-driven marketing.
- DDC Public Affairs: Government-focused communications and public affairs firm serving federal agencies, the closest peer to Ignited's dedicated government marketing and outreach practice.
- The Martin Agency: Independent full-service creative agency serving major brands with integrated marketing services, structurally similar to Ignited as a non-holding-company independent.
Broad incumbents
- Ogilvy: Global advertising network (WPP) with an extensive government practice and integrated marketing services at scale, competing with Ignited for enterprise and federal engagements.
- Droga5 (Accenture Song): Acclaimed creative agency (now part of Accenture Song) competing for the same enterprise brand work as Ignited but with vastly greater scale, global footprint, and integrated consulting capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Ignited social profiles
Digital presenceIgnited financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ignited leadership team
Management profileNumber of profiles
Profiles9 records
Ignited funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ignited M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ignited
What does Ignited do?
Ignited is an independent, full-service digital marketing agency that delivers integrated marketing strategy, creative content development, media planning and buying, experiential marketing, analytics, and AI-powered marketing optimization for enterprise consumer brands. Through its Ignited Government division, it provides marketing outreach, recruitment campaigns, public awareness initiatives, and branding services to federal, state, and local agencies under prime contract vehicles. Engagements are structured as project-based or retainer professional services.
Is Ignited a public or private company?
Ignited is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ignited founded?
Ignited was founded in 1999. It employs 101 to 250 people.
Where is Ignited based?
Ignited is headquartered in El Segundo, United States, in the North America region.
How does Ignited make money?
Two revenue lines are on record. Marketing and Advertising Services are the primary driver. The others are government Contract Services.
Who are Ignited's main competitors?
Direct peers on record are Huge, Casanova//McCann, R/GA, 72andSunny, Mekanism, Code and Theory, DDC Public Affairs and The Martin Agency. Broad incumbents are Ogilvy and Droga5 (Accenture Song).
Does Ignited have an API?
No public API is recorded for Ignited.