Store Apps
StoreApps is a bootstrapped WooCommerce plugin vendor founded in 2011, selling 29+ premium plugins (coupons, bulk editing, affiliate programs, subscriptions, checkout optimization) to 45,000+ paying SMB and enterprise WooCommerce stores worldwide, operated by LeapVen Solutions Private Limited in India and Leap Ventures, Inc. in the US.
- Company typePrivate
- Founded2011
- HeadquartersKolkata, India
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Store Apps does
StoreApps, legally LeapVen Solutions Private Limited (India) with a US entity Leap Ventures, Inc., is a bootstrapped, founder-owned software company founded in 2011 by Nirav Mehta after a 12-year web agency background. The company develops and sells 29+ premium WordPress and WooCommerce plugins that extend the WooCommerce platform with checkout optimization, coupon and gift card management, bulk store administration, affiliate program tooling, recurring billing, rentals, and sales funnel capabilities. Its flagship products include Smart Coupons (27,000+ paid stores), Smart Manager (7,700+ paid stores, including a free Lite version on WordPress.org), Affiliate for WooCommerce (6,400+ paid stores), Smart Offers, Smart Subscriptions, Smart Rentals, and the bundled Cashier suite. Underlying technology is built on PHP, MySQL, and JavaScript (including React and ES6+), with a differentiated Excel-like spreadsheet interface for bulk editing WooCommerce entities and native integrations with Stripe, PayPal, Braintree, and Segment.io.
The business model is multi-stream. Primary revenue comes from per-plugin annual subscriptions and lifetime licenses sold direct via storeapps.org and indirectly via the WooCommerce.com marketplace. Secondary streams include an enterprise tier with custom pricing, dedicated account management, and higher SLAs, an affiliate partner program paying 20% recurring commissions, and custom development/professional services for larger stores. Go-to-market is product-led growth via free lite plugins and live demos, supplemented by content marketing (200+ blog articles, case studies), community engagement (WordCamps, WooConf, PressNomics), and channel partnerships. Customers span SMBs and select enterprise accounts across fragmented verticals, with 45,000+ paying stores, 300,000+ users, 2M+ downloads, and a 4.6/5 rating from 3,500+ reviews. Operations are split between Mumbai (headquarters) and Covina, California, with a management team of roughly 10-50 employees.
Store Apps firmographics
Firmographics- Name
- Store Apps
- Legal name
- LeapVen Solutions Private Limited
- Website
- https://storeapps.org
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- StoreApps is a bootstrapped WooCommerce plugin vendor founded in 2011, selling 29+ premium plugins (coupons, bulk editing, affiliate programs, subscriptions, checkout optimization) to 45,000+ paying SMB and enterprise WooCommerce stores worldwide, operated by LeapVen Solutions Private Limited in India and Leap Ventures, Inc. in the US.
- Ownership category
- akta.pro rank
Store Apps industry classification
Industry- Product category
- E-commerce Plugins
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Sales Promotion Management (Coupons, Rebates, Sampling, Sweepstakes) (MPAAAJAE)
- akta.pro secondary industries
- Pricing, Revenue Growth Management (RGM) & Promo Analytics Services (CRAOAOAE), Promotions, Shopper & Retail Marketing (Sales Promotion, POS) (BPAFAAAO)
Keywords
Where Store Apps is headquartered
LocationHeadquarters
- HQ city
- Kolkata
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Store Apps business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Premium WooCommerce Plugin Licenses: Selling premium WordPress and WooCommerce plugins with annual subscriptions or lifetime licenses. Includes Smart Coupons, Smart Manager, Affiliate for WooCommerce, Smart Offers, and 25+ other plugins. Revenue from 45,000+ paying stores.
- Affiliate Program Commissions: StoreApps operates an affiliate program paying 20% recurring commission to partners who refer new customers. Commissions paid 90 days after sale, minimum $100 payout threshold.
- Enterprise Customizations: Custom development, onboarding, and enterprise-level support services for large WooCommerce stores requiring higher SLA and dedicated account management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Per-plugin annual subscription or lifetime license |
| Subscription | Multi-year contract | Enterprise pricing with custom quotes |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Store Apps product offering
Product offeringCore offering
StoreApps develops and sells a portfolio of 29+ premium WordPress and WooCommerce plugins that extend WooCommerce store functionality across coupon management, bulk editing, affiliate programs, subscriptions, upsells, checkout optimization, and store administration. Flagship products include Smart Coupons (27,000+ paid stores), Smart Manager (7,700+ paid stores), and Affiliate for WooCommerce (6,400+ paid stores), sold via annual subscriptions or lifetime licenses directly, on WooCommerce.com, and through WordPress.org lite versions.
Product overview
StoreApps is an official WooCommerce extension developer offering 29+ premium WooCommerce plugins organized as a portfolio of specialized tools. The core flagship products include Smart Coupons (advanced gift cards and coupons), Smart Manager (bulk editing and store management), Affiliate for WooCommerce (affiliate program management), Smart Offers (upsells and sales funnels), Smart Subscriptions (recurring billing), Smart Rental (booking and reservations), and Cashier (12-in-1 checkout solution). Additional products cover inventory management, serial keys, custom thank you pages, express checkout, product recommendations, and various store optimization tools. The ecosystem includes Offermative for AI-powered recommendations, and all plugins are available on WordPress.org with both free and premium versions.
Differentiator
Problem solved
Functional benefit
Brands
- Offermative: AI-powered WooCommerce upsell, discount, related products recommendation plugin
- Putler
- Icegram
Products and services
- Smart Coupons Advanced WooCommerce coupons plugin providing gift cards, store credits, BOGO deals, bulk generation, URL coupons, and discount rules for online retailers running on WooCommerce.
- Smart Manager Bulk edit WooCommerce products, orders, coupons, subscriptions, users, and any WordPress post type from an Excel-like sheet editor with inline editing, batch updates, CSV export/import, and undo capabilities.
- Affiliate for WooCommerce WooCommerce affiliate, referral, and influencer program plugin with flexible commissions, automated payouts via PayPal MassPay/Stripe, campaigns, and referral tracking for online store owners.
- Smart Offers WooCommerce upsell, cross-sell, order bump, BOGO offer, and dynamic pricing plugin with conditional workflows for increasing conversions and average order value.
- Smart Subscriptions
Quantifiable outcome
- 45,000+ paying stores trust StoreApps to save time, boost productivity, and grow their business
- +6 more outcomes
Companies that use Store Apps
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Store Apps technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Feature6 records
Store Apps partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- WooCommercecoreOfficial WooCommerce Extension Developer status. StoreApps is one of the first few developers accepted into the WooCommerce Extensions Developer program. Plugins are listed and sold through WooCommerce.com marketplace. The company contributes to, sponsors, and actively engages in WooCommerce community activities.
Scale indicators8 records
Recent moves5 records
Expansion highlights6 records
Store Apps competitors and assessment
Company assessmentDirect peers
- PixelYourSite: PixelYourSite is a WooCommerce plugin developer best known for its pixel-tracking and product addons plugins. Overlapping customer base (SMB WooCommerce merchants) and similar product-led marketplace distribution via WooCommerce.com and WordPress.org make it a directly comparable peer.
- YITH WooCommerce: YITH is one of the largest independent WooCommerce plugin vendors, offering a similarly broad portfolio of premium extensions (gift cards, wishlists, subscriptions). Directly comparable as a peer developer in the WooCommerce extension marketplace with overlapping product categories such as coupons and subscriptions.
- SkyVerge (Awesome Motive): SkyVerge built premium WooCommerce extensions and is now part of Awesome Motive (the same group behind OptinMonster and MonsterInsights). Same target market, same official extension marketplace channel, and overlapping product focus on checkout, subscriptions, and member management.
- Barn2 Plugins: Barn2 is a UK-based WooCommerce plugin specialist selling premium extensions like WooCommerce Product Table, Wholesale Pro, and Document Library. They compete head-to-head in the WooCommerce extension marketplace, serving overlapping SMB merchants with similar product positioning and pricing models.
- CartFlows (Brainstorm Force): CartFlows is a funnel-builder plugin for WooCommerce built by Brainstorm Force, the same India-based company behind Starter Templates and MailPoet. Strong direct overlap with StoreApps' Smart Offers product and similar PLG, marketplace-led go-to-market targeting WooCommerce merchants.
- IconicWP: IconicWP offers premium WooCommerce plugins (product variations, quick view, WooCommerce Gallery) sold primarily through the WooCommerce.com marketplace. Comparable channel strategy and SMB merchant focus make it a direct competitor in extension sales.
- WP Swings: WP Swings is an Indian-origin WooCommerce extension vendor offering a similarly broad portfolio of plugins spanning coupons, gift cards, subscriptions, and bookings. Highly comparable business model, geographic overlap, and product breadth make it a direct peer.
Emerging players
- Klaviyo: Klaviyo is the dominant e-commerce marketing automation platform with deep Shopify roots and growing WooCommerce integrations. Comparable customer base (DTC/SMB merchants) and overlap with StoreApps' email/customization extensions position it as an adjacent competitor in retention marketing.
- Smile.io: Smile.io provides loyalty and rewards programs for e-commerce stores with WooCommerce integration. Overlaps with StoreApps' coupons, store credit, and customer retention capabilities, addressing the same merchant pain points around repeat purchase.
Broad incumbents
- WooCommerce (Automattic): WooCommerce's parent Automattic operates the official extension marketplace where StoreApps sells, and offers some first-party features that overlap with StoreApps' products. This is the platform owner and broad incumbent for WooCommerce-based commerce, with relationships ranging from partner to potential competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Store Apps social profiles
Digital presenceStore Apps financial estimates
Financial estimateRevenue estimate
Valuation estimate
Store Apps leadership team
Management profileNumber of profiles
Profiles7 records
Store Apps funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Store Apps M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Store Apps
What does Store Apps do?
StoreApps develops and sells a portfolio of 29+ premium WordPress and WooCommerce plugins that extend WooCommerce store functionality across coupon management, bulk editing, affiliate programs, subscriptions, upsells, checkout optimization, and store administration. Flagship products include Smart Coupons (27,000+ paid stores), Smart Manager (7,700+ paid stores), and Affiliate for WooCommerce (6,400+ paid stores), sold via annual subscriptions or lifetime licenses directly, on WooCommerce.com, and through WordPress.org lite versions.
Is Store Apps a public or private company?
Store Apps is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Store Apps founded?
Store Apps was founded in 2011. It employs 11 to 50 people.
Where is Store Apps based?
Store Apps is headquartered in Kolkata, India, in the Asia region.
How does Store Apps make money?
Three revenue lines are on record. Premium WooCommerce Plugin Licenses are the primary driver. The others are affiliate Program Commissions and enterprise Customizations.
Who are Store Apps's main competitors?
Direct peers on record are PixelYourSite, YITH WooCommerce, SkyVerge (Awesome Motive), Barn2 Plugins, CartFlows (Brainstorm Force), IconicWP and WP Swings. Emerging players are Klaviyo and Smile.io. WooCommerce (Automattic) is listed as a broad incumbent.
Does Store Apps have an API?
No public API is recorded for Store Apps.
What industry is Store Apps in?
Store Apps's product category is E-commerce Plugins. Its primary akta.pro industry code is MPAAAJAE, Sales Promotion Management (Coupons, Rebates, Sampling, Sweepstakes), with a secondary code of CRAOAOAE, Pricing, Revenue Growth Management (RGM) & Promo Analytics Services. Its SIC code is 7311.