WiQhit
WiQhit is a Dutch SaaS website personalization platform that helps SMB e-commerce, travel, lead generation, and recruitment companies increase conversion rates through behavioral targeting, A/B testing, product recommendations, and journey-based messaging without requiring technical expertise.
- Company typePrivate
- Founded2012
- HeadquartersHaarlem, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
WiQhit firmographics
Firmographics- Name
- WiQhit
- Legal name
- WiQhit
- Website
- https://wiqhit.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- WiQhit is a Dutch SaaS website personalization platform that helps SMB e-commerce, travel, lead generation, and recruitment companies increase conversion rates through behavioral targeting, A/B testing, product recommendations, and journey-based messaging without requiring technical expertise.
- Ownership category
- akta.pro rank
WiQhit industry classification
Industry- Product category
- Website Personalization Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK)
Keywords
Where WiQhit is headquartered
LocationHeadquarters
- HQ city
- Haarlem
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
WiQhit business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription Licenses: Monthly or annual subscription licenses based on website visit volume. Three tiers: Web Optimize (A/B testing + notifications), Web Personalize (recommendations + notifications), and Web Maximize (all modules including guided selling, search, and integrations). Pricing scales from €55 to €630/month depending on tier and visit volume.
- Implementation Services: Personalized implementation service including consultation, personalization plan development, visitor segmentation setup, and configuration of personalizations for desktop and mobile. Price depends on package and requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Web Optimize - A/B testing and notifications package |
| Subscription | Monthly | Web Personalize - Product recommendations and notifications package |
| Subscription | Monthly | Web Maximize - All modules inclusive package |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
WiQhit product offering
Product offeringCore offering
WiQhit is a SaaS website personalization platform that helps e-commerce and other online businesses increase conversion rates through behavioral targeting, content personalization, A/B testing, product recommendations, personalized notifications, guided selling, and personalized search. It uses first-party cookies and a proprietary Cookie Lifetime Extender to track visitor behavior and is implemented without IT involvement via Google Tag Manager or direct script placement.
Product overview
WiQhit is a website personalization platform delivered as a modular SaaS tool with three pricing tiers. The platform consists of six core modules: Notifications (for displaying contextual messages throughout the customer journey), A/B Testing (for validating website improvements), Recommendations (for product suggestions based on visitor behavior), Guided Selling (for conversational decision support), Search (for personalized search functionality), and Integrations (for connecting behavioral data to email marketing). The three tiers—Web Optimize (A/B testing + notifications), Web Personalize (recommendations + notifications), and Web Maximize (all features including guided selling and search)—build progressively, with all modules included in the top tier. The platform targets e-commerce businesses seeking to increase conversion rates through behavioral targeting and personalized messaging without requiring technical expertise.
Differentiator
Problem solved
Functional benefit
Products and services
- Notifications (Personalizations)
Quantifiable outcome
- Conversion rate increases of 8-80% depending on industry and implementation
- +11 more outcomes
Companies that use WiQhit
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles4 records
WiQhit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature5 records
WiQhit partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- MaileoncoreEmail service provider integration. Maileon integrates with WiQhit to enable personalized email marketing based on customer behavioral data collected on websites. Allows trigger emails with right content at right time.
- CutTheWebcoreData analysis and strategy development agency. CutTheWeb and WiQhit work together to improve online performance for customers. Long-standing partnership delivering measurable results (80% conversion improvement for Basiclamp).
- DGTLBasecoreData and ROI-driven online marketing agency. Specializes in optimizing customer journeys through dynamic, personalized content. Implemented WiQhit for Welhof achieving 65% conversion increase.
- Rooza Online MarketingminorOnline marketing agency that partnered with WiQhit to implement seduction techniques and website personalization for Medik8, achieving nearly 5% sales increase.
- MediyaminorAgency partner that collaborated with WiQhit on IndustrialWood.nl pilot, achieving 25% conversion increase.
- TernaircoreParent company/powering technology. WiQhit is Powered by Ternair, indicating Ternair provides underlying platform or infrastructure for WiQhit.
Scale indicators8 records
Recent moves1 record
Expansion highlights5 records
WiQhit competitors and assessment
Company assessmentDirect peers
- Convert.com: A/B testing and personalization platform with comparable SMB pricing tiers and privacy-friendly stance. Overlaps WiQhit on A/B testing and audience-targeted personalization.
- Optimizely: Direct competitor offering A/B testing, multivariate testing, and personalization on the same web-stack, with significantly broader feature parity and global footprint. Compares to WiQhit on core A/B and personalization capability.
- AB Tasty: European-headquartered personalization and A/B testing platform serving similar mid-market e-commerce and B2B customers. Comparable on product surface (A/B, personalization, recommendations) with stronger enterprise tier.
- VWO (Visual Website Optimizer): End-to-end A/B testing, personalization, and CRO platform with self-serve SMB onboarding and modular pricing—directly overlapping WiQhit's positioning and pricing band.
- Kameleoon: European A/B testing and personalization SaaS competing head-to-head in the same SMB/mid-market e-commerce segment. Closely comparable on product scope, pricing tiering, and EU privacy stance.
- Nosto: Specialized e-commerce personalization platform offering product recommendations, personalized content, and A/B testing—directly overlapping WiQhit's e-commerce value proposition.
- Clerk.io: E-commerce personalization SaaS with product recommendations, search personalization, and email triggers. Headquartered in Denmark, comparable to WiQhit on European SMB e-commerce focus and module set.
Broad incumbents
- Dynamic Yield: Enterprise personalization and recommendation engine (Mastercard-owned). Overlaps with WiQhit's recommendations and personalization modules but targets larger enterprise customers with a wider feature suite.
- Salesforce Interaction Studio (formerly Evergage): Real-time personalization and behavioral data platform within the Salesforce ecosystem. Competes broadly with WiQhit's personalization capabilities, but at enterprise scale and as part of a much larger suite.
Regional players
- Salesfire: UK-based behavioral personalization, onsite messaging, and CRO tool targeting e-commerce. Comparable product surface to WiQhit but geographically focused on the UK rather than the Netherlands/Benelux.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
WiQhit social profiles
Digital presenceWiQhit financial estimates
Financial estimateRevenue estimate
Valuation estimate
WiQhit leadership team
Management profileNumber of profiles
WiQhit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WiQhit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WiQhit
What does WiQhit do?
WiQhit is a SaaS website personalization platform that helps e-commerce and other online businesses increase conversion rates through behavioral targeting, content personalization, A/B testing, product recommendations, personalized notifications, guided selling, and personalized search. It uses first-party cookies and a proprietary Cookie Lifetime Extender to track visitor behavior and is implemented without IT involvement via Google Tag Manager or direct script placement.
Is WiQhit a public or private company?
WiQhit is a private company. It is classified as corporate owned and is currently operating.
When was WiQhit founded?
WiQhit was founded in 2012. It employs 1 to 10 people.
Where is WiQhit based?
WiQhit is headquartered in Haarlem, Netherlands, in the Europe region.
How does WiQhit make money?
Two revenue lines are on record. Subscription Licenses are the primary driver. The others are implementation Services.
Who are WiQhit's main competitors?
Direct peers on record are Convert.com, Optimizely, AB Tasty, VWO (Visual Website Optimizer), Kameleoon, Nosto and Clerk.io. Broad incumbents are Dynamic Yield and Salesforce Interaction Studio (formerly Evergage). Salesfire is listed as a regional player.
Does WiQhit have an API?
Yes. WiQhit offers an API connection that enables real-time behavioral information from customers to be seamlessly integrated into email marketing packages. The integrations module enables connecting to email service providers (ESPs) for abandoned cart emails, order emails, and next best offer campaigns. The API supports integration with CRM systems, e-commerce platforms, and analytics tools for broad compatibility.
What industry is WiQhit in?
WiQhit's product category is Website Personalization Software. Its primary akta.pro industry code is HDAEAGAK, Web Content Management (WCM) & Experience Platforms (Content Services). Its NAICS code is 5182 and its SIC code is 7370.