Ternair
Ternair is a Dutch SaaS provider of an integrated Customer Data Platform and Marketing Automation suite, serving mid-market and enterprise organizations across publishing, retail, broadcasting, non-profit, and other verticals with quote-based annual subscriptions.
- Company typePrivate
- Founded2010
- HeadquartersNetherlands, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Ternair does
Ternair is a Dutch software company, founded circa 2010 (originally as 2bMore, rebranded to Ternair in 2019), that sells a unified Customer Data Platform (CDP) and Marketing Automation suite to mid-market and enterprise organizations. The platform is self-developed and built around a flexible data model that conforms to the customer's existing data structures rather than forcing schema migrations. It consolidates first-party data from CRM, ERP, webshop, POS, and other sources into a 360-degree customer profile, then activates that data through omnichannel campaigns across email, SMS, WhatsApp, web push, print, and telemarketing. Proprietary features include hypersegmentation, dynamic content personalization, website recognition for anonymous-to-known visitor stitching, and an opt-in-based first-party data layer. AI is delivered through add-on modules: an AI Churn Killer Flow for predictive churn prevention and an E-mail Sentiment Monitor for engagement anomaly detection, the latter relying in part on third-party ML capabilities via the Churned partnership.
Ternair operates a quote-based, annual SaaS subscription model with implementation services bundled into the customer success motion. The company is headquartered in IJsselstein, Netherlands, employs 11-50 people, and holds ISO 27001, DDMA Privacy Guarantee Gold, GDPR, and CSA certifications. It pursues an enterprise field sales motion with consultative selling, supported by a technology and agency partner ecosystem. Named customers span publishing (Springer Nature, Sijthoff Media, BSL), broadcasting (BNNVARA, VPRO), events (RAI Amsterdam, ISE, 013 Poppodium), aviation (KLM), retail (Bouwmaat, Cosmetique Totale), non-profit (Doctors Without Borders, Liliane Fonds, Aidsfonds), automotive (Volvo, Dusseldorp BMW), travel (CruiseOnline, NRV), and finance/insurance (Vesting Finance, Welhof). In 2025, Ternair partnered with growth investment firm Nedvest to support expansion, and launched an entry-level CDP package to address smaller email marketers as a downmarket funnel.
Ternair firmographics
Firmographics- Name
- Ternair
- Legal name
- Ternair Holding BV
- Website
- https://ternair.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ternair is a Dutch SaaS provider of an integrated Customer Data Platform and Marketing Automation suite, serving mid-market and enterprise organizations across publishing, retail, broadcasting, non-profit, and other verticals with quote-based annual subscriptions.
- Ownership category
- akta.pro rank
Ternair industry classification
Industry- Product category
- Marketing Automation Software
- NAICS
- Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Customer Data Platform (CDP) & First-Party Data Enablement Services (MPAAAIAE)
- akta.pro secondary industries
- Customer Data Platforms (CDP) & Identity Resolution (BPAFAFAD), Data Management Platforms (DMP) & Customer Data Platforms (CDP) (BPAMALAD), Marketing Technology, AdTech & MarTech Services (BPAFAAAN), Customer Retention, Win-Back & Churn Reduction Programs (MPAAAIAH)
Keywords
Where Ternair is headquartered
LocationHeadquarters
- HQ city
- Netherlands
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ternair business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- SaaS Subscription: Ternair operates as a subscription-based SaaS platform. Customers pay recurring fees for access to the CDP and Marketing Automation platform. The platform is self-developed and continuously updated. Pricing is quote-based, tailored to organization size and requirements. The model includes implementation support, training, and ongoing consultation services as part of the customer success approach.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise/mid-market pricing based on organizational requirements |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels10 records
Ternair product offering
Product offeringCore offering
Ternair sells a unified Customer Data Platform (CDP) and Marketing Automation software-as-a-service that centralizes customer data from CRM, website, email, ERP and transactional systems and activates it through omnichannel campaigns (email, web push, SMS, WhatsApp Business, print, telemarketing) for mid-market and enterprise organizations. The platform is delivered as a subscription product with quote-based pricing and is supplemented by optional add-on modules for AI churn prevention, email sentiment monitoring, customer journey orchestration, website personalization and a preference center.
Product overview
Ternair offers a unified Customer Data Platform (CDP) and Marketing Automation solution designed for medium and large organizations. The core portfolio consists of a CDP that centralizes customer and prospect data from multiple sources, combined with marketing automation capabilities for campaign activation across omnichannel. The main products include the Customer Data Platform, Marketing Automation, Website Recognition (first-party data), 360-Degree Customer View, Leads management, Reporting & Analytics, and a Newsletter Platform. These are complemented by add-on modules including AI Churn Killer Flow, E-mail Sentiment Monitor, Preference Center, Customer Journey Action Plan, Service Pack, and WiQhit Website Personalization. The platform supports communication channels including Email, Web Push Notifications, SMS, WhatsApp, Print, and Telemarketing. The architecture follows a platform-plus-modules model where the CDP and Marketing Automation serve as the core engine, with specialized add-ons extending capabilities for AI-driven churn prevention, sentiment analysis, and journey orchestration.
Differentiator
Problem solved
Functional benefit
Products and services
- Customer Data Platform (CDP) Central customer data platform that consolidates customer and prospect data from multiple sources (CRM, website, email, ERP, POS, transactional systems), enabling flexible segmentation, profile enrichment and a 360-degree unified customer view for mid-market and enterprise organizations.
- Marketing Automation Software for automating marketing campaigns based on real-time customer behavior, supporting omnichannel communication across email, web push, SMS, WhatsApp, print and telemarketing with campaign types including welcome, abandoned cart, loyalty, win-back, cross-sell, upsell, lead generation and reactivation.
- Website Recognition (Websiteherkenning) First-party data solution based on opt-in that recognizes website visitor behavior, enabling enriched lead and customer profiles and personalized experiences for both known and anonymous users in a GDPR-compliant manner.
- 360-Degree Customer View Comprehensive customer profile management within a privacy-proof environment, providing a complete 360-degree view of each customer by combining data from all touchpoints for personalization and relationship management.
- Leads Lead management module for registering, tracking and qualifying prospects, with automated nurturing of sales-ready and non-ready profiles through personalized content up to sales handoff.
- Reporting & Analytics Analytics and reporting capabilities for measuring campaign performance, customer engagement and ROI across all marketing channels.
- Newsletter Platform Email newsletter management with drag-and-drop template builder, multi-level opt-in registration, preference center and GDPR-compliant unsubscribe management.
- Website Personalization Dynamic website content personalization based on customer behavior, preferences and profile data to deliver individualized online experiences.
- AI Churn Killer Flow AI-powered add-on for predicting and preventing customer churn, using machine learning to identify at-risk customers and trigger proactive retention campaigns.
- E-mail Sentiment Monitor AI-based monitoring tool that analyzes email sentiment and engagement patterns to detect anomalies and optimize campaign effectiveness.
- Preference Center Customer preference management center allowing subscribers to control their opt-in and opt-out preferences for each theme or label, supporting GDPR compliance.
- Customer Journey Action Plan Tool for mapping and automating customer journey workflows, enabling marketers to design and execute multi-stage engagement sequences.
- WiQhit Website Personalization Partner-provided personalization software specifically designed for online marketers, agencies and webshop owners to deliver individualized web experiences.
- Entry-level CDP Package for Email Marketers Entry-level CDP package designed for email marketers who want more with data and audience segmentations, providing a lower-friction introduction to Ternair's CDP and segmentation capabilities.
Quantifiable outcome
- 10 million customers managed personally and relevantly for KLM
- +4 more outcomes
Companies that use Ternair
Customer profileNamed customers34 records
Segments10 records
Ideal customer profiles5 records
Ternair technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature10 records
Ternair partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Valk SolutionscoreValk Solutions is a leading retail software provider that supports companies in strengthening their retail operations. Partnership enables data-driven retail marketing through seamless integration.
- PureDigitalminorOnline marketing partner for ambitious companies that want to grow and reach their full online potential. Provides digital marketing services utilizing Ternair platform.
- Dunck LoyaltyminorFull service marketing agency specializing entirely in customer loyalty. Integrates with Ternair for loyalty-focused marketing campaigns.
- ChurnedcoreOffers advanced machine learning prediction modeling (AI) software that helps companies retain customers (prevent churn) and upsell customers. Integrates AI capabilities with Ternair platform.
- IfundsminorAllows nonprofits to work more efficiently, increasing their social impact through optimized fundraising and donor management.
- Kikz FormsminorOnline forms platform specializing in fund and lead acquisition for nonprofit organizations from small to large.
- WiQhitcoreDutch personalization software developed specifically for online marketers, agencies and webshop owners. Adds advanced website personalization capabilities.
- VenditcoreOffers complete automation offline and online. Everything clear in one system. Partnership enables unified retail automation.
- QuezyminorLeading social media tool that supports companies in professionalizing their social media activities.
- DashedminorFull-service development agency based in Nijmegen specializing in building custom online solutions such as websites, web shops and web applications. Provides implementation and development services.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Ternair competitors and assessment
Company assessmentBroad incumbents
- Twilio Segment: Twilio Segment is a leading customer data platform focused on data collection, identity resolution and activation for digital businesses. It overlaps with Ternair's CDP foundation but is positioned more as infrastructure than full marketing automation.
- HubSpot: HubSpot offers an integrated CRM, marketing automation, and customer data foundation widely adopted by mid-market organizations. It competes with Ternair in marketing automation, segmentation and lead management, but at a much broader scale.
- SAP Emarsys: Emarsys is an enterprise omnichannel customer engagement platform (part of SAP) used by global retail and ecommerce brands. It overlaps with Ternair on omnichannel marketing, CDP-like unified profiles, and AI-driven personalization for enterprise retailers.
- Salesforce Marketing Cloud Account Engagement (Pardot): Salesforce Marketing Cloud is a global, enterprise-scale CDP and marketing automation suite that overlaps with Ternair on customer data unification, segmentation and omnichannel campaigns. It is a broad incumbent competitor rather than a like-for-like niche player.
Direct peers
- Spotler: Spotler is a Dutch marketing automation and email platform serving mid-market organizations in the Benelux. It is the closest direct competitor to Ternair, operating with overlapping CDP-adjacent and marketing automation capabilities and a comparable Dutch SME/mid-market customer base.
- Dotdigital: Dotdigital is an EMEA-focused omnichannel marketing automation and CDP platform serving mid-market retailers, publishers and B2B brands. It is directly comparable to Ternair in target customer, channel mix, and CDP-plus-automation positioning.
- Brevo (formerly Sendinblue): Brevo is a European SMB/mid-market marketing automation, email and CRM suite with a CDP-style contact data layer. It overlaps with Ternair on email automation, segmentation and multi-channel messaging for similarly sized customers.
- Actito: Actito is a Belgian-headquartered omnichannel marketing and CDP platform targeting European mid-market and enterprise clients. It competes head-to-head with Ternair on CDP, segmentation, and omnichannel campaign execution across email, SMS, web push and mobile.
Emerging players
- Klaviyo: Klaviyo is a fast-growing CDP and marketing automation platform specializing in ecommerce and D2C brands. It is an emerging player with comparable data-driven segmentation, journey orchestration and personalization capabilities to Ternair's omnichannel product.
Regional players
- Reloaded (formerly Flexmail): Reloaded is a Belgian marketing automation and email platform serving Benelux mid-market and SMB customers. It is a regional peer overlapping with Ternair in email automation and segmentation, particularly within the Benelux market.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Ternair social profiles
Digital presenceTernair compliance and trust
Trust signalCompliance3 records
Ternair financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ternair leadership team
Management profileNumber of profiles
Ternair funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ternair M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ternair
What does Ternair do?
Ternair sells a unified Customer Data Platform (CDP) and Marketing Automation software-as-a-service that centralizes customer data from CRM, website, email, ERP and transactional systems and activates it through omnichannel campaigns (email, web push, SMS, WhatsApp Business, print, telemarketing) for mid-market and enterprise organizations. The platform is delivered as a subscription product with quote-based pricing and is supplemented by optional add-on modules for AI churn prevention, email sentiment monitoring, customer journey orchestration, website personalization and a preference center.
Is Ternair a public or private company?
Ternair is a private company. It is classified as venture growth investor backed and is currently operating.
When was Ternair founded?
Ternair was founded in 2010. It employs 11 to 50 people.
Where is Ternair based?
Ternair is headquartered in Netherlands, United States, in the North America region.
How does Ternair make money?
One revenue line is on record: saaS Subscription.
Who are Ternair's main competitors?
Broad incumbents on record are Twilio Segment, HubSpot, SAP Emarsys and Salesforce Marketing Cloud Account Engagement (Pardot). Direct peers are Spotler, Dotdigital, Brevo (formerly Sendinblue) and Actito. Klaviyo is listed as an emerging player. Reloaded (formerly Flexmail) is listed as a regional player.
Does Ternair have an API?
No public API is recorded for Ternair.
What industry is Ternair in?
Ternair's product category is Marketing Automation Software. Its primary akta.pro industry code is MPAAAIAE, Customer Data Platform (CDP) & First-Party Data Enablement Services, with a secondary code of BPAFAFAD, Customer Data Platforms (CDP) & Identity Resolution. Its NAICS code is 541511 and its SIC code is 7370.