Sticky Tickets Australia

What Sticky Tickets Australia does

Sticky Tickets Australia Pty Ltd (ACN 122 052 206) is a privately held, 100% Australian-owned online event ticketing platform headquartered in Crows Nest, New South Wales. Founded in October 2006 by Jay Gaibisso and Dany Gruosso (and rebranded from My Tickets Sales Pty Ltd in March 2007), the platform went live in July 2007 and has since processed more than 2.5 million tickets for over 16,000 event organisers. The company targets a horizontal mix of event organisers — including community groups, registered charities, sporting clubs, educational institutions, and small-to-mid arts/cultural festivals — with a self-serve product-led growth model that requires no contracts, no minimum usage, and no upfront cost to organisers.

The core platform is a web-based organiser dashboard that supports event listing, ticketing, discount codes, refunds, gift vouchers, and comprehensive reporting (CSV/Excel/PDF exports). It is complemented by a free iOS/Android Check-In app with wireless ticket scanning, real-time attendance tracking, and offline mode; a handheld POS device with integrated laser scanner and contactless payments for door sales; an integrated third-party refund-protection service (Secure My Refund at 8% of total ticket price); a digital gift voucher system compliant with Australian Consumer Law; and a Charity and Community Rebate Program returning 10% of booking fees to eligible not-for-profit organisers. Payment processing is conducted under PCI DSS compliance with GeoTrust SSL encryption, and the company aligns its terms with the Live Performance Australia Ticketing Code of Practice.

The business operates on a transaction-based revenue model with no cost to organisers. Sticky Tickets retains a 1.5% administration fee on ticket sale revenue to cover merchant and processing costs, and earns an 8% share on Secure My Refund add-on purchases. Distribution is fully direct-to-customer via the website and mobile app stores, supported by organic social channels (Facebook, Twitter/X, LinkedIn, YouTube), content marketing via blog, and email. The company operates exclusively within Australia, employs 11–50 staff, and has remained entirely self-funded with no disclosed external investment, parent, or subsidiary entities.

Name

Sticky Tickets Australia

Legal name

Sticky Tickets Pty Ltd

Website

https://stickytickets.com.au

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Sticky Tickets Australia is a privately held, 100% Australian-owned online event-ticketing platform serving over 16,000 event organisers across community, arts, sporting, and educational segments with a self-serve, no-cost-to-organiser transaction-fee model.

Ownership category

akta.pro rank

Product category

Event Ticketing Software

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Ticketing Platforms & Primary Ticketing (MPAIAFAD)

akta.pro secondary industries

Ticketing, Box Office & Access Control (MPAGAAAD), Event Marketing, Ticketing & Registration Management (HSACAAAM)

Keywords

• Online event ticketing
• Event management software
• Ticket sales platform
• Event registration
• Event check-in apps

Headquarters

HQ city

Hawks Nest

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Revenue model

1. Transaction Fee (Administration Fee): Sticky Tickets retains 1.5% of ticket sale revenue as administration fee, which covers bank merchant fees and administration costs. No cost to organisers - fees are built into ticket price.
2. Secure My Refund: Optional ticket protection service at 8% of total ticket price (including booking fee). Provides refund coverage for unforeseen circumstances. Maximum refund limit of $1,000 per order.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Sticky Tickets Australia is an online event ticketing platform that allows event organisers to create, promote, and sell tickets to events without upfront costs. The company charges a transaction fee to ticket buyers rather than to organisers, and provides complementary tools such as a mobile check-in app, a POS device, and a Secure My Refund protection programme.

Product overview

Sticky Tickets is an Australian online event ticketing platform offering a unified ecosystem of products for event organizers. The core product is the Sticky Tickets Platform enabling ticket listing, sales, and event management. Supporting products include the Check-In App (iOS/Android) for wireless ticket scanning with offline capability, a POS Device with integrated laser scanner for door sales and contactless payments, Secure My Refund add-on protection service, Gift Voucher system, comprehensive Event Reporting Suite, and a Charity/Community Rebate Program. The platform operates on a no-cost-to-organizer model with booking fees charged to ticket buyers.

Differentiator

Problem solved

Functional benefit

Products and services

• Sticky Tickets Online Ticketing Platform

Quantifiable outcome

• Over 2.5 million tickets sold
• +2 more outcomes

Named customers8 records

Segments6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• GeoTrustcoreTechnology or IntegrationGeoTrust provides SSL encryption for the Sticky Tickets website, ensuring secure transactions and data protection for all users.
• Live Performance AustraliacoreStrategic or Co-development PartnerSticky Tickets incorporates the Live Performance Australia Ticketing Code of Practice into their terms and conditions, aligning with industry standards for ticketing.
• ApplecoreTechnology or IntegrationSticky Tickets Check-In app distributed through Apple App Store for iOS devices.
• GooglecoreTechnology or IntegrationSticky Tickets Check-In app distributed through Google Play Store for Android devices.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Eventbrite: Global self-serve event ticketing platform serving small-to-mid event organisers with similar online listing, ticket sale, and event management functionality. Directly comparable on core product, target customer (SMB/event organisers), and PLG motion; differs only in geographic scale and take-rate aggressiveness.
• Humanitix: Australian-headquartered ticketing platform that donates booking fees to charity, targeting not-for-profits, schools, and community organisations. Direct Australian competitor with overlapping PLG model and stronger purpose-led branding aimed at the same charity/community segments Sticky Tickets serves.
• TryBooking: Australian and UK-based self-serve ticketing platform for community groups, schools, charities, and entertainment events. Closest domestic SMB-ticketing competitor with similar pricing model and customer segments, competing head-to-head for the same organiser base.
• Ticket Tailor: UK-based self-serve event ticketing platform offering low-fee ticketing for community events, festivals and venues with similar low-margin, PLG-focused model. Comparable on product, target SMB organiser, and self-serve dashboard; differs geographically (UK-headquartered).
• Tito: UK-based self-serve ticketing platform popular with indie festivals, music events, and conferences. Directly comparable on feature set (online dashboard, mobile check-in, attendee data) and organiser profile, though UK-focused geographically.
• TryBooking Australia: Australian-specific offering of TryBooking focused on community, charity, school, and sporting event ticketing. Most direct head-to-head domestic competitor for the exact same Australian SMB and community organiser segments Sticky Tickets serves.

Regional players

• Ticketbooth: Australian online ticketing service for small-to-medium events with similar self-serve model and feature set. Comparable as a regional ticketing competitor but with smaller scale and less product breadth than Sticky Tickets.

Broad incumbents

• Ticketek Australia: Dominant Australian live entertainment and sports ticketing incumbent owned by TEG. Overlaps in ticketing for concerts, sports, and festivals but primarily serves larger venues and promoters through enterprise contracts rather than the SMB/long-tail Sticky Tickets targets.

Emerging players

• Pretix: Open-source ticketing platform targeting conferences, festivals, and SMB events with strong developer ecosystem and EU focus. Comparable product surface (event setup, attendee management, reporting) and similar self-serve positioning; competes primarily in the European market.
• Tixel: Australian-focused resale and primary ticketing platform with strong anti-fraud and verified-ticket positioning. Adjacent competitor in the Australian ticketing market, particularly relevant given Sticky Tickets' and its customers' concerns about fraud and pricing/yield management.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/stickytickets
• YouTubeyoutube.com/c/stickytickets
• Facebookfacebook.com/stickytickets
• LinkedInlinkedin.com/company/sticky-tickets

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sticky Tickets Australia