Niha - Digital Business Card

What Niha - Digital Business Card does

Niha Co, operating as Niha, is a digital business card platform headquartered in Sahibzada Ajit Singh Nagar (Mohali), Punjab, India, with active operations traceable to November 2022. The company combines a proprietary hardware line of NFC- and QR-enabled physical products — including PVC and metal business cards, adhesive NFC coins, social platform cards, and table standees (Google Review, Facebook, Instagram, Restaurant Menu) — with a cloud-hosted SaaS platform delivered through iOS and Android mobile apps and a web dashboard. Core platform capabilities include an AI-powered universal badge/paper-card scanner, a Mini CRM with assignable follow-ups, push notifications, sub-teams and departments, lead maps with location data, call tracking, and direct CRM integrations. Niha targets individual professionals (nine personas including freelancers, doctors, lawyers, realtors, recruiters, car dealers, and managers), SMB and mid-market teams (Team Lite/Pro+ tiers), and enterprise event and field marketing organizations supporting teams of 100 to 10,000+ members. Compliance posture includes SOC 2 Type 2 (via TrustShare), India DPDP Act alignment, and GDPR-aligned privacy disclosures.

Niha monetizes through three primary revenue streams: (1) hardware sales at ₹799–₹2,199 per unit (and up to ₹1,999+ for premium metal variants) via its WooCommerce storefront with free India shipping and paid worldwide shipping; (2) recurring SaaS subscriptions at $4/month (Niha Pro), $12/month (Team Lite), $24/month (Team Pro+), with annual plans offering a 20% discount, plus custom-priced Enterprise contracts; and (3) outcome/lead-based pricing for team lead-capture engagements. Adjacent revenue lines include custom design services and an ambassador/affiliate channel (Niha Partners on GoAffPro) that pays 10–25% commission on referrals. Go-to-market is hybrid: a product-led growth motion for individual signups through dash.niha.io, enterprise field sales via Calendly-driven 30-minute demos and on-floor event support, an event-driven acquisition motion at trade shows and conferences, and a direct-to-consumer e-commerce flow. Marketing channels include a content/blog SEO engine with competitor comparison pages, social media across Instagram/Facebook/YouTube/LinkedIn, a WhatsApp direct-chat surface, and a TrustShare-backed compliance trust signal.

Customer evidence is heavily skewed toward SMBs and individuals — testimonials name a salesperson (Emma Williams), a freelancer (Saurav Garg), a realtor (Rajat Kumar), a project manager (Anil Sharma), and multiple local merchants using Google Review standees. Niha claims 2,500+ satisfied teams and 1,150 app-store reviews on its homepage; custom orders are India-only, while pre-printed products ship worldwide. The company is privately held, with no parent, no disclosed funding rounds, no leadership-team disclosures, and no public revenue figures — operating as a bootstrapped, founder-led entity.

Name

Niha - Digital Business Card

Legal name

Niha Co

Website

https://niha.io

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Short description

Niha (Niha Co) is a Mohali, India-based digital business card platform combining NFC and QR-enabled physical cards with a SaaS mobile/web app for lead capture, Mini CRM, and AI-powered badge scanning. It serves individual professionals, SMB sales teams, and enterprises of up to 10,000+ members globally, monetizing through hardware sales, SaaS subscriptions, and outcome-based team pricing.

Ownership category

akta.pro rank

Product category

Digital Business Cards & Contact Sharing Platform

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

akta.pro primary industry

Card Issuing & Program Management Platforms (BPAMAFAH)

Keywords

• Digital business cards
• NFC business cards
• Contactless networking
• Smart business cards
• Lead capture software

Headquarters

HQ city

Chandigarh

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Hardware Sales (NFC Cards, Coins, Standees): One-time purchase of physical NFC-enabled products: Custom NFC Card ₹1,199; Black Hybrid Metal Card ₹1,999; 24k Gold Card (price varies); Custom Coin ₹2,199; NFC Coin ₹799; Smart Exhibitor Card; Table Standees (Google, Facebook, Instagram, Restaurant Menu). Also sold in packs of 3 (₹999) and 5 (₹1,500). Pre-printed NFC Business Card at ₹999.
2. SaaS Subscriptions (Niha Pro, Team Lite, Team Pro+, Enterprise): Recurring software subscriptions: Niha Pro $4/month or $40/year; Niha Team Lite $12/month or $120/year; Niha Team Pro+ $24/month or $240/year; Niha Enterprise custom-priced by team size. Annual plans offered at 20% off. Basic features remain free for individuals.
3. Lead-Based Pricing for Teams (Outcome/Usage): "You only pay for the qualified leads your team captures" — outcome/usage-based pricing for event lead capture where teams pay per high-quality lead rather than per seat or event size.
4. Affiliate / Ambassador Referral Commissions (cost-side): "Niha Smart Influence Crew" ambassador program pays 10–20% commission on referred purchases, with 25% commission perks and 15–20% commission on subscription referrals — channel that drives sales rather than a direct revenue line.
5. Custom Design / Personalization Services: Custom-branded cards (Custom NFC Card, Custom Advocate Card, Custom Modern Card, Custom Doctor Card Blue/Purple) sold at a premium over pre-printed stock designs; includes design-team collaboration and digital print proof.

Pricing tiers

Go-to-market motion5 records

Distribution channels4 records

Marketing channels10 records

Core offering

Niha designs, manufactures, and sells NFC-enabled digital business cards, custom metal/plastic NFC cards, smart coins, and NFC table standees paired with a cloud-hosted profile platform and a mobile app. Customers tap the card to share a digital profile, capture leads, and sync contacts, with subscription tiers adding team management, analytics, AI badge scanning, and CRM integrations for individuals and enterprises.

Product overview

Niha is a digital business card platform that combines a physical NFC hardware product line with a SaaS mobile/web app. The hardware line includes the flagship NFC Business Card, customizable variants (Custom NFC Card, 24 Carat Custom Gold Card, Custom Metal NFC Card, Custom Black Hybrid Metal Card), pre-designed vertical cards (Custom Doctor Card – Blue/Purple, Custom Modern Card, Custom Advocate Card), Niha Coin and Niha Coin XL adhesive NFC tags, social platform cards (Smart Social Card, Facebook Card, Instagram Card, LinkedIn Card, Youtube Card), table standees (Custom NFC Table Standee, Google Review Table Standee, Facebook Table Standee, Instagram Table Standee, Restaurant Menu Table Standee), the Smart Exhibitor Card for events, and value bundles (Pack of 3 / Pack of 5). These hardware products are paired with the Niha Mobile App for iOS & Android and the Niha Teams platform, which provide Mini CRM lead management, AI-powered universal badge scanning, paper card scanning, follow-up automation, sales pipeline and ROI insights, and CRM integrations. Subscription tiers (Niha Pro, Niha Team Lite, Niha Team Pro+, Niha Enterprise) layer on top of the platform, while add-on features include Niha Virtual Backgrounds, the Niha Email Signature module, and the Niha Call Tracking & Sales Management App. The Niha Partners affiliate program complements the commercial offering.

Differentiator

Problem solved

Functional benefit

Products and services

• NFC Business Card Tap-to-share NFC business card with QR fallback and programmable digital profile, designed for professionals and teams who want to replace paper cards.
• Custom NFC Card Custom-branded NFC card allowing buyers to print their own design on a programmable tap-to-share card.
• Custom Metal NFC Card Premium metal-bodied customizable NFC card for executives and premium-brand professionals.
• 24 Carat Custom Gold Card Gold-finished custom NFC card positioned as a luxury/premium networking card.
• Custom Black Hybrid Metal Card Black hybrid metal custom NFC card combining metal durability with plastic finish for a distinctive premium look.
• Custom Doctor Card - Blue Pre-templated blue-themed NFC card targeted at medical practitioners.
• Custom Doctor Card - Purple Pre-templated purple-themed NFC card for doctors and medical practitioners.
• Custom Modern Card Modern-design customizable NFC card for contemporary professional branding.
• Custom Advocate Card Advocate-themed customizable NFC card designed for lawyers and legal professionals.
• Niha Coin Compact NFC coin-format tap device sharing a digital profile via tap and QR.
• Niha Coin XL Larger NFC coin-form tap device sharing a digital profile via tap or QR.
• Niha Custom Coin

Quantifiable outcome

• ~30% increase in sales for individual sales users (per Emma Williams testimonial)
• +4 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability13 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• GoAffProcoreGTM or Marketing PartnerGoAffPro powers the Niha Partners affiliate/ambassador program at partnersniha.goaffpro.com. Ambassadors ("Niha Smart Influence Crew") earn 10–20% commission on every referred purchase, with 25% commission perks and 15–20% commission on subscription referrals over a 30-day referral window. Includes free swag and sneak peeks of new features.
• PhonePe Payment SolutionscoreTechnology or IntegrationPhonePe Payment Solutions is the payment gateway integrated into the Niha WooCommerce checkout. It accepts all UPI apps, debit cards, credit cards, and net banking for both India hardware sales and subscription purchases.
• WooCommercecoreTechnology or Integration"Our store is powered by WooCommerce, an e-commerce platform that enables us to sell our products and services online." WooCommerce provides the underlying cart, checkout, and account infrastructure for the Niha storefront.
• Apple App StorecoreChannel Partner/ Reseller/ DistributorNiha Digital Business Card iOS app (id6445090599 / id6443953122) is distributed via the Apple App Store, providing the primary iPhone installation channel. "1,150" reviews are referenced on the homepage.
• Google Play StorecoreChannel Partner/ Reseller/ DistributorNiha Android app (com.nfc.niha) is distributed via Google Play Store, providing the primary Android installation channel for digital business card profile management and lead capture.
• WhatsApp (Meta)minorGTM or Marketing PartnerFloating WhatsApp button on the site links to api.whatsapp.com/send?phone=919915090599, used for direct conversational sales/support. Niha Pro/Team plans also include WhatsApp, Email, and SMS messaging templates for customer outreach.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Taponn: Taponn is an NFC + QR digital business card provider with a similar freemium-to-paid motion and India-relevant SEO footprint; listed as an explicit comparison target on niha.io.
• Linq: Linq provides NFC + QR digital business cards, social profile pages, and team functionality — comparable offering and target market to Niha, with broader consumer brand penetration.
• Blinq: Blinq provides NFC digital business cards, Apple/Google Wallet support, and team plans for sales and recruiting use cases — directly overlapping with Niha's product line, sharing model, and target personas.
• HiHello (formerly Mtap): HiHello is a leading digital business card platform with NFC, QR, and app-based sharing plus team and enterprise plans. Niha runs a /vs Mtap comparison page, confirming direct overlap in product, target customer, and pricing tiering.
• Mobilo: Mobilo is a direct competitor offering NFC-enabled smart business cards with CRM integration, lead capture, and team management — Niha explicitly publishes a /vs Mobilo comparison page. Both target sales and event networking with similar hardware-plus-SaaS model.
• Popl: Popl sells NFC + QR digital business cards, metal cards, and team lead-capture functionality aimed at sales professionals and event attendees — a near-identical offering to Niha and an explicit comparison target on niha.io.
• Richkardz: Richkardz is an India-based NFC business card competitor listed by Niha on its comparison pages, serving the same Indian SMB and individual professional segments with a similar product stack.

Broad incumbents

• HubSpot: HubSpot is a broad CRM and marketing-automation incumbent whose event lead-capture and Mini-CRM features compete with Niha's Niha Teams platform. Not a direct business-card peer, but a credible substitute for the team/CRM workflow Niha sells.
• Cvent: Cvent is an enterprise event-management platform with proprietary badge-scanning and lead-capture offerings. Niha's universal AI badge scanner explicitly positions against Cvent-style event-locked tools, making Cvent a natural broad incumbent competitor.

Emerging players

• V1CE: V1CE sells premium metal NFC cards and digital profiles with a focus on design-led personal branding — overlapping with Niha's premium Metal/Gold card SKUs and event use cases, though narrower on team/CRM functionality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/niha_io
• Facebookfacebook.com/profile.php

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Niha - Digital Business Card