The Rebooting
The Rebooting is a founder-led media business publishing a newsletter, podcast, video series, and research reports on the reinvention of the media industry, serving executives at publishers and the technology firms that sell to them.
- Company typePrivate
- Founded2020
- HeadquartersMiami Beach, United States
- Headcount—
- GTM typeB2B
- OfferingDigital Commerce or Content
What The Rebooting does
The Rebooting is a privately held, founder-led media business founded in 2020 by Brian Morrissey, a former Digiday editor. It operates as a multi-platform publication covering the reinvention of the media industry, with editorial focus on AI disruption, declining Google search traffic, audience development, affiliate commerce, and direct-to-consumer business models. The company serves media executives, publishers, and the technology and services firms that sell into them.
Its product surface spans five core assets: a long-form newsletter (The Rebooting), an interview podcast (The Rebooting Show, distributed on Spotify, Apple Podcasts, Pocket Casts, and RSS), a video interview series (TRB Conversations on YouTube), a portfolio of paid research reports (titles include The Total Monetization Mandate, The Audience Data Opportunity, How Publishers Are Using AI to Own Relationships, How Media Product Leaders Are Navigating The More With Less Era, and What's Working in Audience Development? 2025), and a tiered live-events program including the inaugural 200-person TRB Audience Summit, regional Mixers in NYC, London, and Cannes, intimate 12- to 40-person Morning Salons, and private dinners. All publishing infrastructure runs on the beehiiv platform.
Revenue is generated across four streams: event ticket sales and sponsorships, newsletter subscriptions, podcast advertising (including Beehiiv spot reads and EX.CO underwriting of TRB Conversations), and research-report subscriptions. Distribution is hybrid — owned digital channels (newsletter, podcast, YouTube) plus owned in-person events — and the company has no disclosed outside funding, parent company, or institutional investors.
The Rebooting firmographics
Firmographics- Name
- The Rebooting
- Legal name
- The Rebooting
- Website
- https://therebooting.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Short description
- The Rebooting is a founder-led media business publishing a newsletter, podcast, video series, and research reports on the reinvention of the media industry, serving executives at publishers and the technology firms that sell to them.
- Ownership category
- akta.pro rank
The Rebooting industry classification
Industry- Product category
- Trade Media and Industry Intelligence
- NAICS
- Broadcasting and Content Providers (516), Motion Picture and Sound Recording Industries (512)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Executive Summits & Invitation-Only Forums (MPAGAGAK)
Keywords
Where The Rebooting is headquartered
LocationHeadquarters
- HQ city
- Miami Beach
- HQ country
- United States
- HQ region
- North America
Markets served
The Rebooting business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Events and conferences: Revenue from ticket sales, sponsorships, and partnership fees for events like TRB Audience Summit, Mixers, and Salon series. Events range from intimate 12-person dinners to 200-person summits.
- Newsletter subscriptions: Newsletter subscription revenue through beehiiv platform, with subscription options for readers.
- Podcast sponsorships: Sponsored podcast episodes including Beehiiv spot reads and EX.CO sponsorship of the TRB Conversations video series.
- Research reports: Research reports including 'The Total Monetization Mandate,' 'The Audience Data Opportunity,' 'How Publishers Are Using AI to Own Relationships,' 'How Media Product Leaders Are Navigating The More With Less Era,' and 'What’s Working in Audience Development? 2025'
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
The Rebooting product offering
Product offeringCore offering
The Rebooting is a media-industry trade publication that produces analysis and intelligence on the reinvention of media businesses. It operates a long-form newsletter, an interview podcast (The Rebooting Show), paid research reports, and an annual invite-only executive summit (TRB Audience Summit), targeting CEOs, CROs, and senior operators at media and publishing companies. All publishing infrastructure is powered by the beehiiv platform.
Product overview
The Rebooting is a media industry publication led by Brian Morrissey that operates as a multi-platform content company. Its core offerings include: The Rebooting Newsletter, a long-form analysis publication covering media industry transformation, AI impact, and audience business models; The Rebooting Show Podcast, an interview series with media executives distributed across major podcast platforms; TRB Audience Summit, an annual invite-only conference for media leaders; TRB Research Reports covering monetization, AI adoption, and audience development; and TRB Conversations, a video interview series with industry executives. All publication infrastructure is powered by the beehiiv platform.
Differentiator
Problem solved
Functional benefit
Brands
- TRB Audience Summit: Event brand for media industry summits and conferences
Products and services
- The Rebooting Newsletter A long-form media-industry newsletter published by Brian Morrissey covering the reinvention of media business models, AI's impact on publishing, audience development, affiliate commerce, and industry events; delivered via the beehiiv platform.
- The Rebooting Show Podcast
Quantifiable outcome
- Over 50 gatherings held in 4 years with nearly 1,000 executives participating
- +2 more outcomes
Companies that use The Rebooting
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
The Rebooting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Rebooting partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered flagship, core and minor.
- People IncflagshipHost partner for TRB Audience Summit at People Inc auditorium in Lower Manhattan on September 17. CEO Neil Vogel and Chief Innovation Officer Jon Roberts participating as speakers.
- OmedacoreEvent partner for TRB Audience Summit. Omeda provides audience engagement data and solutions for media companies and is a partner for the event series.
- DanAdsminorEvent partner for TRB Audience Summit. DanAds provides self-serve advertising infrastructure for publishers.
- ProRataminorEvent partner for TRB Audience Summit. ProRata is mentioned as a partner in the event lineup.
- Affinity GlobalcorePartnership with Affinity Global for Affinity Conversations on July 28 in NYC, bringing together publisher commerce executives to discuss future of publishing supply and sustainable audience growth. Brian Morrissey to be joined by Affinity CEO Lavin Punjabi and NucleusLinks CEO Cornelius Frey, with executives from Hearst, People Inc, USA Today, and The Independent.
- BeehiivcoreNewsletter publishing platform powering The Rebooting. The company is powered by beehiiv infrastructure for newsletter distribution and monetization through beehiiv Ad Network.
- EX.COflagshipSponsor of TRB Conversations video series recorded at Cannes. EX.CO's sponsorship underwrites the video podcast series featuring interviews with media leaders from Bloomberg Media, HSBC, Spotify, Wall Street Journal, NBC Universal, and others.
- Bloomberg MediacoreHosted Bloomberg Studios setup at Cannes for recording conversations with media leaders. Bloomberg Media chief commercial officer Christine Cook joined for discussion on agentic AI in B2B marketing with HSBC CMO Nicole German.
- SupertabcorePartner of The Rebooting building economic infrastructure for AI. CEO Cosmin Ene discusses micropayments system for AI agents. Supertab is working on infrastructure to allow publishers to communicate usage rules to agents, set prices, and aggregate micropayments under one cent.
- Clear Sky CollectiveminorEvent production partner handling logistics for TRB events including Cannes gatherings. Lisa Boyars Gehrke and team manage event execution details.
- CivicScienceminorHosted Morning Salon on CivicScience yacht at Cannes discussing why AI ignores opposition. CivicScience provides audience intelligence platform.
- PayPal AdsminorHosted podcast recording at PayPal Ads Cafe at Cannes, which featured podcast studio and air conditioning. CEO Cosmin Ene recorded conversation there about agentic micropayments.
- Zuma RestaurantminorTRB Studios location at Zuma in Cannes for recording video podcast series. Venue also hosted annual Media Leaders Dinner with executives from New York Post, The Independent, Fortune, Forbes, Telly, and The Washington Post.
- TracksuitminorEvent partner for Cannes gatherings. Tracksuit provides competitive intelligence for brands.
- Conscious MindsminorEvent partner for Cannes gatherings. Conscious Minds is a creative agency.
- SubtextminorPartner for SMS Cannes Diary texting backchannel. Subtext provides text messaging platform for audience engagement.
- Sociology of BusinessminorEvent partner for Cannes Lions. Podcast or media outlet covering business and culture.
- Albertson's Media NetworkminorCo-hosted event at Cannes with Procter & Gamble and Minivela for debut of 'Rico's Tacos' micro sitcom, showcasing how supermarket chain has become a media company.
- EditoryminorBrian Morrissey joined as advisor to Editory, a company solving critical problem for newsrooms: how to quickly and efficiently create video. David Rodin and team building tools newsrooms need.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
The Rebooting competitors and assessment
Company assessmentDirect peers
- Puck News: Subscription newsletter covering media, entertainment, and power, run by founder journalists. Closely mirrors The Rebooting's founder-led, paid insider intelligence model for industry executives.
- Digiday: Long-running trade publication and event series covering digital media, marketing, and advertising. Shares the same media-executive audience and event-driven revenue model; notably Brian Morrissey's prior employer.
- The Information: Premium subscription media covering tech and media business with original reporting and events. Comparable as a high-priced, founder-led newsletter targeting senior industry professionals.
- The Drum: Global media site covering marketing, media, and the digital economy with events. Comparable as an industry trade title serving similar executive readers with mixed editorial/event monetization.
- Nieman Lab: Publication covering the future of journalism and media industry transformation. Overlaps directly in audience (publishing operators) and editorial focus on media business model reinvention.
- MediaPost: Daily trade publication covering media, marketing, and advertising industries. Comparable as a long-running trade title serving media buyers, sellers, and operators with newsletters and events.
- Press Gazette: Trade publication covering the news media industry including publishing business models and technology. Shares similar editorial coverage of media transformation and executive readership.
Broad incumbents
- Adweek: Established trade publication covering advertising, media, and technology with awards and events. Overlaps significantly in audience (brand and media executives) but operates at broader scale and includes legacy print and awards properties.
Emerging players
- Semafor: Newer global news organization built around newsletter-first distribution and founder-led journalism. Comparable as a newer entrant leveraging newsletter formats for executive audiences.
- Hot Pod: Newsletter and event series covering the podcast and audio industry, founded by industry journalist Nick Quah. Comparable as a founder-led, niche trade publication serving media executives with both newsletter and event monetization.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
The Rebooting social profiles
Digital presenceThe Rebooting financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Rebooting leadership team
Management profileNumber of profiles
Profiles1 record
The Rebooting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Rebooting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Rebooting
What does The Rebooting do?
The Rebooting is a media-industry trade publication that produces analysis and intelligence on the reinvention of media businesses. It operates a long-form newsletter, an interview podcast (The Rebooting Show), paid research reports, and an annual invite-only executive summit (TRB Audience Summit), targeting CEOs, CROs, and senior operators at media and publishing companies. All publishing infrastructure is powered by the beehiiv platform.
Is The Rebooting a public or private company?
The Rebooting is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Rebooting founded?
The Rebooting was founded in 2020.
Where is The Rebooting based?
The Rebooting is headquartered in Miami Beach, United States, in the North America region.
How does The Rebooting make money?
Four revenue lines are on record. Events and conferences are the primary driver. The others are newsletter subscriptions, podcast sponsorships and research reports.
Who are The Rebooting's main competitors?
Direct peers on record are Puck News, Digiday, The Information, The Drum, Nieman Lab, MediaPost and Press Gazette. Adweek is listed as a broad incumbent. Emerging players are Semafor and Hot Pod.
Does The Rebooting have an API?
No public API is recorded for The Rebooting.
What industry is The Rebooting in?
The Rebooting's product category is Trade Media and Industry Intelligence. Its primary akta.pro industry code is MPAGAGAK, Executive Summits & Invitation-Only Forums. Its NAICS code is 516 and its SIC code is 2721.