What Clear Sky Collective does

Clear Sky Collective is a New York-based, fully remote marketing agency that specializes in end-to-end brand partnerships and collaborations for enterprise clients. The firm ideates, negotiates, and activates partnerships across experiential, product collaboration, podcast, digital, social, and affiliate channels, operating as an outsourced partnerships department for companies that lack internal infrastructure. The team is led by co-founders and Co-CEOs Kerri Mason and Kristine Keller, who bring deep cross-channel marketing experience, and the agency's client roster spans the Recording Academy (GRAMMYs), Intuit Mailchimp, Pinterest, Laurel Road, Our Place, Getaway, and The Jane Club.

The service offering is organized around four pillars — Pre-sale & Ideation, Negotiation, Activations & Project Management, and Strategy & Infrastructure — which together form a full-cycle partnership solution. The firm has also built recurring, program-of-record engagements such as the Laurel Road Perks Program (serving 80,000+ healthcare professional members and achieving an 800% YoY CTR increase in 2023), Pinterest's 'The Goods' and 'The Goods Live' activations (27 brands across 3 countries), and Intuit Mailchimp's partnership ecosystem (including the BIFC x NYFW capsule collection and a Headspace mental health initiative). No proprietary technology, AI/ML capabilities, APIs, or software products are disclosed; the agency's output is delivered as human-driven professional services.

Clear Sky Collective generates revenue through project-based professional services engagements with enterprise and select growth-stage clients, with pricing not publicly disclosed. The firm operates as an independently held, founder-led entity with no disclosed venture funding, private equity backing, or parent company, and ownership and control are concentrated with the two co-CEOs. Headcount is reported in the 1-10 range, the team is fully remote, and the firm serves clients globally despite its New York base.

Name

Clear Sky Collective

Legal name

Clear Sky Collective

Website

https://clearskycollective.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Clear Sky Collective is a fully remote, founder-led marketing agency that ideates, negotiates, and activates brand partnerships end-to-end for enterprise clients including the Recording Academy, Intuit Mailchimp, Pinterest, and Laurel Road.

Ownership category

akta.pro rank

Product category

Marketing Agency Services

NAICS

Other Services (except Public Administration) (81)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Brand partnership agency
• Marketing consultancy services
• Experiential marketing agency
• Influencer partnership services
• Co-marketing partnerships

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Brand Partnership Services: Clear Sky Collective generates revenue by providing full-service brand partnership services to clients. They ideate, negotiate, and activate brand collaborations including experiential activations, product collabs, podcast, digital, social, and affiliate partnerships. The company is co-founded and led by industry executives Kerri Mason and Kristine Keller.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Clear Sky Collective is a full-service marketing agency that ideates, negotiates, and activates brand partnerships on behalf of enterprise clients. The team plugs into client companies to identify partnership opportunities, write proposals, secure revenue-driving and co-marketing partnerships with brands, talent, and influencers, and manage activations end-to-end through to KPI delivery. The agency also builds brand partnership departments and infrastructure for companies lacking existing teams or playbooks.

Product overview

Clear Sky Collective is a marketing agency specializing in industry-defining brand partnerships and collaborations. The company offers four core service offerings: Pre-sale & Ideation, Negotiation, Activations & Project Management, and Strategy & Infrastructure. These services work together as a full-cycle partnership solution where the team ideates, negotiates, and activates dynamic brand partnerships that deliver measurable results. The company also manages specific programs for clients including the Laurel Road Perks Program, Pinterest The Goods Program, and Intuit Mailchimp Brand Partnerships.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 800% YoY increase in CTR on partner offers for Laurel Road Perks Program in 2023
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered core and minor.

• IMGcoreStrategic or Co-development PartnerClear Sky Collective worked with Intuit Mailchimp and IMG to produce the Black in Fashion Council (BIFC) NYFW partnership. Mailchimp worked with five BIFC designers to produce a capsule collection given away to consumers on-site and online. Mailchimp also sponsored the BIFC Showrooms at NYFW where designers showcased collections to editors and buyers.
• Black in Fashion Council (BIFC)coreStrategic or Co-development PartnerClear Sky Collective facilitated the partnership between Intuit Mailchimp and the Black in Fashion Council during New York Fashion Week. The partnership produced a capsule collection with five BIFC designers and yielded millions of press impressions and thousands of attendees.
• HeadspaceminorGTM or Marketing PartnerClear Sky Collective launched a partnership between Intuit Mailchimp and Headspace to promote mental health in the workplace, driving loyalty and lead generation for current and existing Mailchimp users.
• Outdoor VoicesminorGTM or Marketing PartnerClear Sky Collective secured Outdoor Voices as one of 27 brands to participate in Pinterest's 'The Goods' launch, selling limited-edition items through Pinterest's shopping spotlight and in-app pop-up module.
• MentedminorGTM or Marketing PartnerClear Sky Collective secured Mented as one of 27 brands to participate in Pinterest's 'The Goods' launch, selling limited-edition items through Pinterest's shopping spotlight.
• BrightlandminorGTM or Marketing PartnerClear Sky Collective secured Brightland as one of 27 brands to participate in Pinterest's 'The Goods' launch, selling limited-edition items through Pinterest.
• MaudeminorGTM or Marketing PartnerClear Sky Collective secured Maude as one of 27 brands to participate in Pinterest's 'The Goods' launch, selling limited-edition items through Pinterest's shopping features.
• Crown AffairminorGTM or Marketing PartnerClear Sky Collective secured Crown Affair to partner with Pinterest TV for 'The Goods Live' activation, dropping products live on Pinterest.
• BrooklinenminorGTM or Marketing PartnerBrooklinen is one of the select brands partnered with Laurel Road's Perks Program through Clear Sky Collective's efforts, offering exclusive incentives to Laurel Road's 80,000+ healthcare professional members.
• Sakara LifeminorGTM or Marketing PartnerSakara Life is one of the brands partnered with Laurel Road's Perks Program through Clear Sky Collective's work, delivering exclusive savings to healthcare professionals.
• P.volveminorGTM or Marketing PartnerP.volve is a brand partner in Laurel Road's Perks Program, offering exclusive incentives for Laurel Road's healthcare professional members.
• LoveveryminorGTM or Marketing PartnerLovevery is partnered with Laurel Road's Perks Program through Clear Sky Collective, offering exclusive savings to healthcare professional members.
• BarcominorGTM or Marketing PartnerBarco is a brand partner in Laurel Road's Perks Program, offering exclusive incentives for Laurel Road's 80,000+ healthcare professional members.
• NBC PeacockminorGTM or Marketing PartnerNBC Peacock was one of the brands secured by Clear Sky Collective for The Jane Club's partnership revenue strategy.
• BetterHelpminorGTM or Marketing PartnerBetterHelp was one of the brands secured by Clear Sky Collective for The Jane Club's partnership program.
• AwayminorGTM or Marketing PartnerClear Sky Collective helped Getaway ideate and secure partnerships with Away as part of building Getaway's partnerships arm.
• ColumbiaminorGTM or Marketing PartnerClear Sky Collective secured Columbia as a brand partner for Getaway as part of building Getaway's partnerships arm.
• OriginsminorGTM or Marketing PartnerClear Sky Collective secured Origins as a brand partner for Getaway as part of Getaway's partnership strategy.
• Eddie BauerminorGTM or Marketing PartnerClear Sky Collective secured Eddie Bauer as a brand partner for Getaway as part of building Getaway's partnerships program.
• Lodge Cast IronminorGTM or Marketing PartnerClear Sky Collective secured Lodge Cast Iron as a brand partner for Getaway's partnership initiatives.
• HypebeastminorGTM or Marketing PartnerMailchimp worked with Hypebeast to amplify Mailchimp's work with IMG and the Black in Fashion Council during NYFW.
• Business of FashionminorGTM or Marketing PartnerMailchimp worked with Business of Fashion to amplify Mailchimp's partnership initiatives with IMG and the Black in Fashion Council.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Edelman: Large global PR and communications firm with a partnerships and brand-marketing practice. Broader scope than Clear Sky but competes for the same brand-partnership and experiential work, especially with consumer and tech clients like Mailchimp-adjacent accounts.
• Horizon Media: Large US media and marketing agency with partnerships and branded-entertainment offerings. Comparable to Clear Sky in handling brand collaborations but at materially larger scale and budget.
• Ogilvy: Global creative and PR network within WPP with partnerships and influencer capabilities. Overlaps with Clear Sky on integrated marketing work but offers far broader scale and media-buying capability.

Direct peers

• The Marketing Arm: Omnicom-owned agency focused on brand partnerships, sponsorships and influencer marketing. Comparable to Clear Sky in delivering end-to-end partnership ideation, negotiation and activation for enterprise clients.
• United Entertainment Group: Entertainment and brand partnership agency operating at the intersection of talent, brands and content. Like Clear Sky, UEG brokers and activates brand partnerships for major IP holders and consumer brands.
• WME (Endeavor): Talent representation and brand partnerships business within Endeavor. Comparable to Clear Sky in monetizing talent and brand collaborations for enterprise clients across entertainment, lifestyle and consumer.
• CAA Corporate Partnerships: Talent-agency-based corporate partnerships practice broker marketing deals involving athletes, artists and IP. Similar to Clear Sky in leveraging talent relationships to secure and activate premium brand collaborations.
• Collective Measures: Independent influencer and brand partnership agency serving enterprise clients across consumer and tech. Comparable operating model to Clear Sky as a specialist, project-based partnerships agency.

Others

• Benefit Cosmetics in-house brand partnerships team: In-house brand partnerships function at a large consumer company; representative of the 'build vs. buy' competitive alternative to boutique partnership agencies like Clear Sky. Shown as illustrative in-house benchmark rather than a specific peer entity.

Emerging players

• Obviously (influencer marketing): Influencer and creator-partnership agency serving enterprise brands. Comparable to Clear Sky on the social/influencer partnership side but with a more creator-focused, performance-marketing orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clear Sky Collective