RetailTune

What RetailTune does

RetailTune is a Parma-based B2B SaaS platform, founded in London in 2015 by Claudio Agazzi and now operating as RetailTune Srl, that helps multi-location retail brands synchronize store information across major local-discovery touchpoints (Google Business Profile, Google Maps, Facebook Locations, Apple Maps) and convert online local search traffic into physical store visits. The product is built on Google Maps Platform (Javascript API), geolocation technology, and proprietary machine-learning algorithms that derive per-store brand consideration scores, local customer taste profiles, and optimized product distribution recommendations; these outputs feed the LPPA Programmatic Manager, which allocates local advertising budget by store. The platform is delivered as a modular suite (Listing, Reputation, Conversion, Wholesale, Analytics, Local ADS modules including Store Locator, Concierge Page, Product Page Widget, Product Finder, Booking, Order Assistant, Brand Heat Maps, Brand Consideration, Campaign Report) complemented by managed services such as a dedicated Success Manager, Google Business Profile management, and Campaign Production.

The company makes money through contracted SaaS subscriptions priced via a purchasing form rather than public tiers, with a dedicated Success Manager included as part of the service agreement; a self-serve B2B mobile app provides an additional adoption vector for store-level users. Its customer base is concentrated in enterprise and mid-market brands — primarily Italian fashion (PINKO, Liu Jo, Furla, KIKO Milano, Gap, Stefanel, Elisabetta Franchi-adjacent names like Gaudì), retail and grocery chains (OVS, Cisalfa, Despar, Interspar, Migross, Gruppo Vegè), shopping centers (Ceetrus Nhood), and newsstand networks (M-DIS) — with the website available in English, Italian, and French. Go-to-market combines direct enterprise field sales with inside sales, a B2B self-serve mobile app, and system-integration/digital-agency partners. RetailTune reports 11–50 employees, has not disclosed external funding rounds, and is privately held under founder-led ownership.

Name

RetailTune

Legal name

RetailTune Srl

Website

https://retailtune.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

RetailTune is a Parma-based B2B SaaS platform that synchronizes store information across Google Business Profile, Google Maps, Facebook, and Apple Maps, and uses ML-driven brand consideration scoring to drive foot traffic for multi-location retail, fashion, and grocery brands.

Ownership category

akta.pro rank

Product category

Local Digital Marketing Software

akta.pro primary industry

Retail Media, Shopper Marketing & In-Store Activation Services (CRAOAOAD)

akta.pro secondary industry

Retail Media & Marketplace Advertising (Amazon/Walmart/Instacart, etc.) (BPAFACAD)

Keywords

• Drive to store
• Local digital marketing
• Store locator software
• Local SEO platform
• Retail marketing SaaS

Headquarters

HQ city

Parma

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: RetailTune operates as a SaaS (Software as a Service) platform for Drive to Store and Local Digital Marketing. Customers log in to access the platform and its various modules for managing store information, campaigns, analytics, and customer interactions. Pricing is contracted via a purchasing form with a Success Manager included as part of the service agreement.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

RetailTune is a Drive to Store SaaS platform that helps retail brands synchronize store information across digital touchpoints (Google Business Profile, Google Maps, Facebook Locations, Apple Maps), geolocate online users to direct them to the nearest physical store, and run local digital marketing campaigns. The platform combines listing management, conversion tools (product widgets, booking, order assistant), analytics (brand heat maps, brand consideration), and programmatic advertising capabilities powered by machine learning to drive foot traffic and optimize local product distribution.

Product overview

RetailTune is a Drive to Store SaaS platform offering a modular architecture centered around three core capability areas: Listing (store information management), Conversion (tools to drive store visits and purchases), and Analytics (performance measurement). The platform provides 10+ modules including Store locator, Concierge page, Product Page Widget, Product Finder, Booking, Order Assistant, Showcase, Organic Campaign Drive to Store, e-Store, Product Distribution, Brand Heat Maps, Brand Consideration, Campaign Report, and LPPA™ Programmatic Manager. Supported by 10+ managed services including Success Manager, RetailTune B2B App, Google Business Profile Management, Facebook Locations, SEO Local Optimization, Local Ads Campaign, Programmatic Campaign, Campaign Production, Reviews Management, and Data Management. The platform integrates with Google Maps, Google Business Profile, Facebook Locations, Apple Maps, and messaging platforms to synchronize store information and drive foot traffic across retail, wholesale, franchise, fashion, food, finance, automotive, and services industries.

Differentiator

Problem solved

Functional benefit

Brands

• LPPA™ Programmatic Manager: A tool for managing programmatic campaigns and optimizing budget allocation per store based on brand consideration.

Products and services

• Store Locator Geolocation-based store finder module that helps users locate the nearest store based on their position, displaying addresses, hours, contacts, and directions to drive foot traffic to physical retail locations.
• Listing Centralized store information management module that synchronizes store data (hours, addresses, phone numbers, emails, services) across all digital touchpoints for retail and wholesale networks.
• Concierge Page Dedicated branded page for each retail location featuring store information, services, promotions, showcase of featured products, and product catalog to enhance multibrand retailer visibility.
• Store Catalog Product catalog feature within the Concierge page displaying all brand products available at each store location, organized by category.
• Reviews Review management module consolidating reviews from Google Business Profile and Facebook Locations, enabling multi-language and multi-level response management across store, area manager, and country oversight.
• Product Page Widget Website widget that geolocates users on product pages and shows the nearest store with product availability, driving foot traffic from online product browsing to physical retail locations.
• Product Finder Module providing real-time product availability information at the nearest store, enabling Reserve in Store and Back in Store notification services for omnichannel retail.
• RetailTune Booking In-store appointment booking module allowing customers to schedule visits with available time slots managed by store managers, with automated confirmations and reminders.
• RetailTune Order Assistant Phygital order completion module aggregating orders from WhatsApp, Facebook Messenger, phone, and email, enabling store managers to generate secure payment links and manage the remote purchase process.
• Showcase (Store Gallery) Module within Concierge page allowing individual stores to highlight three featured products based on local preferences and store inventory using machine learning algorithms.
• Organic Campaign Drive to Store

Quantifiable outcome

• 3 out of 4 consumers who make a local search with their smartphone visit the store within 24 hours
• +7 more outcomes

Named customers28 records

Segments10 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability3 records

Feature10 records

Partnerships

Five partnerships are on record, tiered core, major and flagship.

• Web Geo Services (WGS)coreTechnology or Integration · 1 January 2018RetailTune partnered with Web Geo Services (WGS) in 2018 after careful analysis of WGS's geolocation solutions. WGS provides geolocation services that complement RetailTune's platform, handling geolocation as one of the most impactful aspects of the partnership. WGS is described as a reliable and willing partner with a range of solutions that complement RetailTune's service both commercially and technically, with optimal integration bringing huge benefits to RetailTune's customers.
• Google Cloud PlatformcoreTechnology or IntegrationRetailTune relies on Google Cloud Platform and specifically Google Maps technology as crucial infrastructure for its Drive to Store platform. RetailTune uses Google Maps Javascript API mapping features, Google Business Profile API, and Google Tag Manager. The company describes Google Maps technology as 'absolutely crucial' for local digital marketing, with integrations providing detailed and real-time information to customers' prospects.
• Google Business ProfilecoreTechnology or IntegrationRetailTune manages information for retailers' and wholesalers' stores on Google Business Profile (formerly Google My Business), which is described as the most important touchpoint for local searches before in-store purchases. RetailTune distributes store information including hours, contacts, addresses, photos, descriptions, and product catalogs to Google Business Profile.
• Facebook LocationsmajorTechnology or IntegrationRetailTune synchronizes store information across Facebook Location pages, enabling brands to manage local pages within the platform. Facebook Locations function as a key local touchpoint for drive-to-store campaigns on social media.
• W.L. Gore & Associates (GORE-TEX)flagshipStrategic or Co-development PartnerRetailTune partnered with GORE-TEX and DF Sport Specialist to create an omnichannel campaign involving 12 multibrand stores. The campaign combined Concierge Pages, Google Business Profile, Facebook Locations, local ads, and SEO to promote GORE-TEX products. The campaign achieved over 8 million impressions and over 4,000 calls and 5,000 direction requests in the first 10 days.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Moz Local: Moz Local offers local business listing management and reputation tools aimed at SMBs and agencies managing multi-location SEO. A comparable product-led motion to RetailTune in the listings and local SEO category.
• Yext: Yext is a leading enterprise listings and local digital marketing SaaS platform managing store information across Google, Facebook, Apple and dozens of other publishers. It is a direct competitor to RetailTune across store locator, listings management, reviews and local SEO for multi-location brands.
• Brandify: Brandify is a location marketing platform focused on multi-location businesses with listings, local pages, reviews and location-based advertising capabilities. Comparable to RetailTune's Drive-to-Store value proposition across enterprise retail verticals.
• SOCi: SOCi is a multi-location marketing platform serving franchises and multi-location brands with localized social, listings, reputation and advertising tools. Comparable to RetailTune in its franchise-focused go-to-market and centralized-localized marketing model.
• Chatmeter: Chatmeter provides local listings management, review monitoring and local SEO analytics for multi-location brands. It directly competes with RetailTune's Listings and Reviews modules for enterprise retail and franchise accounts.
• Uberall: Uberall is a location marketing platform that helps multi-location brands manage listings, reviews, and local search visibility across the full publisher ecosystem. It competes head-to-head with RetailTune in Europe and globally on Drive-to-Store and proximity marketing.
• Rio SEO: Rio SEO (now part of Gartner-aligned marketing technology) provides enterprise local marketing automation including listings, local pages and reputation management. Competes directly with RetailTune's enterprise listing and analytics modules.
• BrightLocal: BrightLocal is a local SEO platform offering citation management, reputation monitoring and local search rank tracking for agencies and multi-location brands. Comparable in its focus on local SEO performance and listings accuracy.

Broad incumbents

• Foursquare: Foursquare operates a leading location intelligence and POI data platform with tools for foot-traffic analytics, geotargeting and proximity marketing. Comparable to RetailTune in its reliance on geospatial data to connect online activity to physical store visits, though at a much broader scope.

Emerging players

• PlaceIQ: PlaceIQ is a location data and intelligence platform providing geospatial audiences for programmatic advertising. Comparable to RetailTune's LPPA Programmatic Manager in using location data to drive targeted, store-level ad spend allocation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/retailtune
• Facebookfacebook.com/RetailTune

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RetailTune