The Sports Office

What The Sports Office does

The Sports Office (TSO) is a UK-based software vendor founded in 2006, headquartered in Wigan, that builds online performance management systems for elite sport. Following its 2020 acquisition by Kitman Labs, TSO now operates as an integrated brand within Kitman Labs, with operational headquarters referenced in Dublin. Its core offering is iP: Intelligence Platform, described as a unified operating system for data, workflows, and decision-making across sports organizations, and is sold on a subscription-based SaaS model with module-level pricing sold through an enterprise field sales motion.

iP is architected as a platform-plus-modules stack. The platform layer includes Reporting & Visualizations (My iP), Operations & Administration (iP Core), Integrations, and a Sports Data Integration API for secure, structured access to data. Solution modules span Performance Medicine (athlete health, medical workflows, and return-to-play beyond a standard EMR), Performance Optimization (training planning and adaptation beyond an Athlete Management System), Coaching & Development (structured athlete development journeys), League Operations (standardized compliance and governance across clubs), Concussion Management by C3Logix, Operations & Pathway Management, and Custom Analytics services such as Data Health, Injury Review, Success Landscape, and Head Coach/Manager Selection.

The company serves professional sports teams, leagues, federations, and governing bodies, alongside collegiate athletics programs, with named customers and use cases spanning the NFL, Premier League, MLS, NWSL, MLS Next Homegrown Division, IRFU, RFU, PGMOL, English football clubs, and US collegiate programs including Michigan State, Baylor, and Iowa State. Go-to-market is consultative enterprise direct sales with demo requests and quote-based pricing, supported by content marketing via the Learning Hub and use-case documentation.

Name

The Sports Office

Legal name

The Sports Office

Website

https://thesportsoffice.com

Company type

Private

Founded year

2006

Operating status

Acquired

Headcount range

11–50 employees

Short description

The Sports Office, founded in 2006 and now part of Kitman Labs, provides the iP: Intelligence Platform, a subscription SaaS solution unifying performance medicine, optimization, coaching, and league operations for professional sports clubs, leagues, federations, and collegiate programs worldwide.

Ownership category

akta.pro rank

Product category

Sports Performance Management Software

NAICS

Custom Computer Programming Services (541511)

akta.pro primary industry

Data Platforms, BI/Reporting & Player Analytics (CDP/Attribution) (MPAEAKAI)

Keywords

• Sports performance software
• Athlete management systems
• Sports intelligence platform
• Athlete monitoring software
• Sports medicine EMR

Headquarters

HQ city

Wigan

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Software Platform Subscriptions: Subscription-based SaaS model providing access to the iP: Intelligence Platform with various modules including Performance Medicine, Performance Optimization, Coaching & Development, and League Operations. Revenue generated through recurring software licenses to sports organizations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

The Sports Office (TSO), now part of Kitman Labs, sells the iP: Intelligence Platform — a subscription-based SaaS operating system for elite sports organizations that unifies athlete performance, medical, and operational data, workflows, and decision-making. The platform is delivered through modules including Performance Medicine, Performance Optimization, Coaching & Development, League Operations, Concussion Management by C3Logix, Operations & Pathway Management, and Custom Analytics services.

Product overview

The Sports Office (now part of Kitman Labs) offers a platform-plus-modules architecture built around iP: Intelligence Platform as the core operating system. This unified platform connects data, workflows, and decision-making across sports organisations. The solution portfolio includes four main software solution modules: Performance Medicine (managing athlete health and medical workflows), Performance Optimization (training planning and adaptation), Coaching & Development (athlete development journeys), and League Operations (league-wide operations and governance). Additional modules include Concussion Management by C3Logix, Operations & Pathway Management, Custom Analytics, and platform features for Reporting & Visualizations (My iP), Operations & Administration (iP Core), and Sports Data Integration API. The platform serves elite sports organisations across Soccer, Rugby, American Football, Basketball, and Collegiate sports.

Differentiator

Problem solved

Functional benefit

Products and services

• iP: Intelligence Platform Unified operating system that brings together data, workflows, and decision-making across sports organizations; serves as the core SaaS platform for elite sport.
• Performance Medicine Manages athlete health, medical workflows, and return-to-play processes, described as more than a sports EMR.
• Performance Optimization Plans and adapts training to improve outcomes; positioned as more than an athlete management system (AMS).
• Coaching & Development Structures athlete development journeys and aligns coaching across teams within an organization.
• League Operations Standardizes league-wide operations, compliance, and governance for sports leagues and federations.
• Concussion Management by C3Logix Standardizes concussion protocols and return-to-play workflows for athletes.
• Operations & Pathway Management Connects competition and development to manage the full athlete pathway across an organization.
• Custom Analytics Bespoke data science projects and services including Data Health, Injury Review, Success Landscape, and Head Coach/Manager Selection analyses.
• Sports Data Integration API Provides secure, structured access to data within the iP: Intelligence Platform for advanced workflows and external integrations.

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Kitman Labs: Parent company of The Sports Office since 2020, providing the broader iP: Intelligence Platform with performance medicine, optimization and league operations modules to the same elite sports customer base.
• VALD Performance: Provider of force plate, dynamometer and movement screening hardware/software used by elite sports organizations; competes for medical and performance assessment budgets adjacent to TSO.

Direct peers

• Catapult Sports: Leading athlete tracking and performance analytics provider for elite teams across soccer, rugby, American football and basketball; competes for the same performance staff budgets as TSO/Kitman.
• Hudl: Sports video and analytics platform widely used by professional, collegiate and youth teams; overlaps with TSO in coaching, development and team-level performance workflows.
• STATSports: GPS-based athlete monitoring and performance analysis provider used by elite soccer, rugby and football clubs, competing for the same performance and medical staff spend.
• Smartabase (Teamworks): Athlete management system used by elite and collegiate programs to manage training load, wellness and medical data, competing head-to-head with TSO's Performance Optimization and Performance Medicine modules.
• Sportlogiq: AI-powered sports analytics platform delivering tactical, player and team insights for hockey, soccer and football leagues, competing in the analytics layer that TSO addresses with Custom Analytics.

Emerging players

• KinaTrax: Markerless computer-vision and biomechanics platform used by MLB and other professional leagues; an emerging alternative for granular athlete performance data that could substitute for some iP analytics modules.
• Polar (Team Pro / GoFit): Wearable and team management offering used by collegiate and professional teams for athlete monitoring; competes at the wearable-and-app layer feeding data into performance platforms like TSO.
• WHOOP: Consumer and team-focused wearable delivering recovery, strain and sleep metrics increasingly adopted by professional sports organizations; an emerging competitor at the wellness and readiness data layer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sportsofficeuk

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Sports Office