UTour

What UTour does

UTour is a self-guided home tour platform purpose-built for residential production homebuilders across North America. Founded in 2018 through an industry collaboration and officially launched in February 2020, UTour combines a proprietary reusable cellular/WiFi hub device, Z-Wave smart lock integrations, identity verification, CRM/ILS data flows, and AI-powered chatbot and voice assistants into a single no-app scheduling experience that home shoppers can access via a builder's existing website. The platform is positioned as the first integrated system to combine unattended access, AI chat, AI voice, and monitored security for new-home self-touring, and is delivered in two subscription tiers — Self-Tour Essential (core access platform) and Self-Tour Premium (adds AI voice/chat) — with one-time hardware revenue from the UTour Hub and Z-Wave locks, plus optional professional services.

UTour serves production homebuilders of all sizes, with at least 23 named enterprise and mid-market customers visible on its homepage, including Builder 100 names (Taylor Morrison, Meritage, Toll Brothers, K. Hovnanian, Shea, Drees, Clayton, Mattamy, Tri Pointe, Brookfield, Dream Finders, Beazer, M/I, Ashton Woods, Fischer) and mid-market builders (Simmons, Cothran, Chesapeake, Berkeley, Evergreen, New Leaf, EYA, Schuber Mitchell, Empire, Lombardo, HHHunt, Landsea, Epcon, Ivory, Stylecraft). The company distributes through a sales-led direct motion led by a VP of Business Development, supported by ILS partnerships with Zillow, Realtor.com, and NewHomeSource.com (via BDX), and by co-marketing with Alarm.com, AtlasRTX, Amazon Alexa, and the major homebuilder CRMs (Salesforce, HubSpot, Lasso). Pricing is quote-based and not publicly disclosed.

UTour has delivered "hundreds of thousands" of self-tours cumulatively, and was acquired by Zonda — a provider of housing market intelligence, data analytics, and digital visualization solutions and owner of Livabl — in August 2023. UTour now operates as UTour LLC (with the legal entity branded as Metrostudy Inc. dba UTour), and is headquartered in La Plata, Maryland.

Name

UTour

Legal name

UTour LLC

Website

https://utourhomes.com

Company type

Private

Founded year

2020

Operating status

Acquired

Headcount range

11–50 employees

Short description

UTour provides a self-guided home tour platform for North American production homebuilders, combining a proprietary reusable cellular hub, Z-Wave lock access, identity verification, AI voice and chat assistants, and CRM/ILS integrations into a no-app scheduling experience.

Ownership category

akta.pro rank

Product category

Real Estate Technology (PropTech)

NAICS

Tour Operators (561520), Scenic and Sightseeing Transportation, Other (4879)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Remote/Alternative Accommodation Management (Cabins, Tiny Homes, Glamping) (BPAJAIAG)

Keywords

• Self-guided home tours
• Real estate proptech
• Homebuilder sales automation
• Unattended property access
• Smart lock integration

Headquarters

HQ city

La Plata

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain, Infrastructure

Revenue model

1. Self-Tour Essential Subscription: Recurring SaaS subscription ('Access Platform') providing the scheduling platform, identity verification, security integrations, automated email/text notifications, CRM/ILS integrations, and reporting. Pricing is quote-based via a 'Pricing Information Request' form — not publicly disclosed.
2. Self-Tour Premium Subscription (UTour Voice): Tiered upsell on top of Essential that adds AI-powered Q&A via SMS (TourRTX chatbot) and Amazon Alexa voice, plus Echo Show video, live video with sales staff, and voice/chatbot engagement reporting. Recurring subscription revenue.
3. One-Time Hardware Sales / Installation Fees: One-time charge for the proprietary UTour hub device and Z-Wave smart locks (Schlage, Yale, Kwikset), plus optional paid installation services handled by UTour's support staff.
4. Professional Services (Onboarding, Training, Custom Installation): Setup, configuration, integration build-out, training, and optional in-home hardware installation performed by UTour's Client Success team — billable as professional services on top of subscription.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels10 records

Core offering

UTour provides an on-demand, interactive self-guided home tour platform for new homebuilders, combining a proprietary UTour Hub device with Z-Wave smart lock integration, AI chatbot (TourRTX via AtlasRTX), Amazon Alexa voice (UTour Voice), identity verification, automated notifications, and CRM/ILS integrations. Builders use the UTour Builder Portal to manage tour availability, customize notifications, and integrate tour data with Salesforce, HubSpot, Lasso, Alarm.com, Zillow, Realtor.com, and NewHomeSource.com.

Product overview

UTour offers a unified self-guided home tour platform for new homebuilders, organized as a core platform with add-on modules. The foundation is the UTour Self-Tour Essential tier (identity-verified scheduling, door access via Z-Wave locks and the UTour Hub, CRM integrations, and reporting through the UTour Builder Portal). On top of that, builders can add UTour Voice (Amazon Alexa / Google Home voice AI), TourRTX (the in-home AI SMS chatbot co-built with AtlasRTX), and various security, smart-home, and listing-site integrations (Alarm.com, ADT, Resideo, Zillow, Realtor.com, NewHomeSource.com via BDX). Hardware (UTour Hub) and management software (UTour Builder Portal / Builder Module) round out the offering. UTour was acquired by Zonda in August 2023 and is operated by UTour LLC (a Metrostudy Inc. dba).

Differentiator

Problem solved

Functional benefit

Brands

• UTour Voice: AI-powered voice technology integration developed for UTour that works with Amazon Alexa and Google Home, allowing self-touring visitors to ask questions about the home or community, launch smart home features, and connect with sales staff via live video.
• Self-Tour Essential
• Self-Tour Premium

Products and services

• UTour Self-Guided Home Tour Platform An on-demand, interactive self-guided home tour platform for new homebuilders offering two subscription tiers: Self-Tour Essential (identity-verified scheduling, Z-Wave door access, CRM/ILS integrations, automated notifications, and reporting) and Self-Tour Premium (Essential plus AI-powered Q&A via SMS and Amazon Alexa, video support, and live video with sales staff). For homebuilder sales and marketing teams seeking to deliver verified, after-hours, no-contact model home tours.
• UTour Voice A voice-assistant add-on powered by Amazon Alexa and Google Home that answers shopper questions about the home, community, HOA, financing, and floor plans during self-guided tours, supports Amazon Echo Show video and live video calls with sales staff, and produces a post-tour engagement report. For homebuilders using the Premium tier.
• TourRTX In-Home AI Chatbot An in-home AI chatbot co-developed with AtlasRTX that allows self-touring visitors to ask questions and receive automated, builder-approved answers via SMS text on their own smartphones, supporting 100+ languages and allowing salesperson live-takeover. For homebuilders seeking no-hardware-required AI assistant capability.
• UTour Hub Device A reusable proprietary cellular hub installed in each model or inventory home that provides cellular access to a single Z-Wave smart lock for door control and WiFi access for Amazon Alexa integration; can be moved to a new home after the property sells. For homebuilders deploying UTour in model and inventory homes.

Quantifiable outcome

• Speeds up home sales by 20%
• +7 more outcomes

Named customers30 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

AI capability11 records

Feature8 records

Partnerships

20 partnerships are on record, tiered flagship — parent company and primary go-to-market channel., core — co-developed the flagship tourrtx in-home ai chatbot., core — flagship security integration; cited as a primary differentiator., core — powers the utour voice premium tier., core — major ils distribution partner; co-marketing (joint webinar)., core — major crm integration partner., core — crm integration partner and platform used for utour's own marketing/ctas., core — major crm integration referenced in multiple homebuilder testimonials (chesapeake, cothran, simmons)., core — major ils distribution channel; home shoppers can schedule a utour tour from a zillow listing., core — ils distribution channel., supporting — z-wave smart-lock manufacturer., supporting — alternate voice platform., supporting — secondary security partner alongside alarm.com and resideo., supporting — secondary security partner., supporting — smart home device integration. and supporting — compatible control panel manufacturer..

• Zondaflagship — parent company and primary go-to-market channel.Strategic or Co-development Partner · 1 August 2023Zonda acquired UTour in August 2023. Zonda is described as a 'prominent provider of housing market intelligence, data analytics, and leading digital visualization solutions.' The acquisition was complemented by Zonda's prior ownership of Livabl, a comprehensive new home construction listing site. Zonda Home is the legal branding shown on UTour's logo ('UTour Powered By Zonda'). Copyright is held by 'Metrostudy Inc. dba UTour.'
• AtlasRTXcore — co-developed the flagship tourrtx in-home ai chatbot.Strategic or Co-development Partner · 1 February 2021UTour and AtlasRTX co-developed TourRTX, an in-home AI chatbot that runs on home shoppers' own smartphones via SMS — no WiFi or Alexa hardware required. Supports 100+ languages, allows live sales reps to monitor/take over conversations, and continues post-tour.
• Alarm.com (Nasdaq: ALRM)core — flagship security integration; cited as a primary differentiator.Technology or Integration · 1 October 2020UTour partners with Alarm.com to provide integrated security for self-touring. The home's Alarm.com security system automatically disarms when a home shopper enters the four-digit code to unlock the door and rearms at tour end. Homebuilders in the Alarm.com Builder Program can use UTour without installing additional hardware. Quote from Shawn Barry, VP of strategic sales at Alarm.com.
• Amazon (Amazon Alexa / Echo Show / Alexa Skills Store)core — powers the utour voice premium tier.Technology or IntegrationUTour Voice is delivered as an Amazon Alexa Skill (published on the Amazon Skill Store). Amazon Echo Show devices in the home support video and live video with sales staff; UTour Voice answers Q&A about the home, community, HOA, school district, and more.
• BDX (NewHomeSource.com)core — major ils distribution partner; co-marketing (joint webinar).Channel Partner/ Reseller/ DistributorBDX brings UTour to builder listings via NewHomeSource.com. UTour and BDX co-hosted a recorded webinar 'Self-Guided Tours: Your Questions Answered' in late 2020.
• Salesforcecore — major crm integration partner.Technology or IntegrationUTour's platform integrates with Salesforce CRM so tour and visitor data flow automatically into the builder's Salesforce instance in real time.
• HubSpotcore — crm integration partner and platform used for utour's own marketing/ctas.Technology or IntegrationHubSpot is integrated as a UTour CRM destination for tour and visitor data. UTour also uses HubSpot as the marketing automation/CTAs infrastructure powering demo requests, webinar sign-ups, and the pricing-information form.
• Lasso CRMcore — major crm integration referenced in multiple homebuilder testimonials (chesapeake, cothran, simmons).Technology or IntegrationLasso CRM is integrated with UTour so tour and visitor data is pushed directly into Lasso in real time. Lasso co-published a '2021 New Home Marketing Guide' with UTour's parent NDG Communications.
• Zillowcore — major ils distribution channel; home shoppers can schedule a utour tour from a zillow listing.Channel Partner/ Reseller/ DistributorUTour is integrated with Zillow so UTour-enabled homes appear with self-tour functionality on Zillow listings. Zillow is also the source of the underlying consumer-behavior data UTour cites (New Construction Consumer Housing Trends Reports).
• Realtor.comcore — ils distribution channel.Channel Partner/ Reseller/ DistributorRealtor.com is integrated with UTour's Essential tier so UTour-enabled homes appear with self-tour functionality on Realtor.com listings.
• Yale (locks)supporting — z-wave smart-lock manufacturer.Technology or IntegrationUTour supports Z-Wave smart locks from Yale as part of its open-lock ecosystem; builders can source Yale locks through existing trade partners or via UTour.
• Schlage (locks)supporting — z-wave smart-lock manufacturer.Technology or IntegrationUTour supports Z-Wave smart locks from Schlage as part of its open-lock ecosystem; builders can source Schlage locks through existing trade partners or via UTour.
• Kwikset (locks)supporting — z-wave smart-lock manufacturer.Technology or IntegrationUTour supports Z-Wave smart locks from Kwikset as part of its open-lock ecosystem; builders can source Kwikset locks through existing trade partners or via UTour.
• Google (Google Home)supporting — alternate voice platform.Technology or IntegrationHome shoppers can use Google Home during the tour alongside Amazon Alexa to ask questions about the home or community, launch Smart Home features, or connect via live video with a salesperson.
• ADTsupporting — secondary security partner alongside alarm.com and resideo.Technology or IntegrationADT is integrated with UTour for self-tour security in model and inventory homes — Alarm.com, ADT and Resideo are referenced together as 'leading security platforms.'
• Resideosupporting — secondary security partner.Technology or IntegrationResideo is integrated with UTour for self-tour security in model and inventory homes alongside Alarm.com and ADT.
• iDevicessupporting — smart home device integration.Technology or IntegrationiDevices is one of the smart home device partners referenced alongside Qolsys, Schlage, Kwikset, and Alexa-enabled devices in UTour's smart home integration ecosystem.
• Qolsyssupporting — compatible control panel manufacturer.Technology or IntegrationQolsys control panels are compatible with UTour's hub-based architecture; UTour Home Builders can install a Z-Wave lock plus a UTour Hub or compatible panel such as Qolsys, Honeywell, or 2GIG.
• Honeywellsupporting — compatible control panel manufacturer.Technology or IntegrationHoneywell control panels are compatible with UTour's hub-based architecture.
• 2GIGsupporting — compatible control panel manufacturer.Technology or Integration2GIG control panels are compatible with UTour's hub-based architecture.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Rently: Rently operates a self-guided tour platform with smart-lock hardware, primarily serving single-family rental operators but expanding into for-sale listings. It is a direct comparable because both companies sell unattended-access self-tour technology to property operators/owners, though Rently skews rental while UTour skews new-construction for-sale.
• ShowingTime: ShowingTime (owned by Zillow Group) provides appointment scheduling and self-showing technology for real estate agents and brokerages. It is comparable to UTour as a showing/scheduling + self-tour platform, though ShowingTime focuses on resale homes and REALTOR associations while UTour focuses on new construction.

Others

• HubSpot: HubSpot is the mid-market CRM and marketing automation platform integrated with UTour (and used by UTour for its own marketing). It is comparable as a CRM integration partner and as an adjacent platform that could add self-tour-related features for its homebuilder customers.
• NewHomeSource.com (BDX): BDX operates NewHomeSource.com, the largest ILS dedicated exclusively to new construction. It is comparable as UTour's flagship ILS distribution partner (co-marketing, joint webinar, listing syndication) and as the dominant new-construction listing surface that drives tour demand into UTour-enabled homes.
• Salesforce: Salesforce is the enterprise CRM platform integrated with UTour to push tour and visitor data into builder Salesforce instances. It is comparable as a major CRM infrastructure provider and as a potential competitive threat if it bundles adjacent self-tour or unattended-access functionality.
• AtlasRTX: AtlasRTX is a conversational AI platform that co-developed UTour's TourRTX in-home AI chatbot. It is comparable as the technology partner powering UTour's flagship AI feature and as an adjacent conversational-AI vendor serving real-estate-adjacent verticals.
• Lasso CRM: Lasso CRM is a CRM platform purpose-built for homebuilders and is integrated with UTour. It is comparable as a technology partner whose customers overlap heavily with UTour's homebuilder base, and as an adjacent platform that could conceivably bundle self-tour features in the future.

Broad incumbents

• SentriLock: SentriLock is the dominant electronic lockbox provider for REALTOR associations across North America. It is comparable as a smart-access technology incumbent in residential real estate, but operates more broadly across MLS/association resale listings rather than specializing in new-construction self-tours.
• Zillow Group: Zillow Group operates the largest US residential real estate marketplace and owns ShowingTime (a UTour peer). It is comparable both as an ILS distribution channel for UTour-enabled listings and as a broader incumbent that could expand integrated self-tour features through ShowingTime.
• Constellation HomeBuilder Systems: Constellation HomeBuilder Systems is an enterprise software vendor serving production homebuilders with sales, CRM, and construction-management solutions. It is comparable as a long-standing incumbent in the same homebuilder buyer accounts UTour targets, though Constellation's portfolio is broader and does not specialize in unattended-access self-tour technology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/UTourHomes
• Facebookfacebook.com/UTourHomes
• LinkedInlinkedin.com/company/utourhomes

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UTour