EZ Fleet Tracking
- Company typePrivate
- Founded2013
- HeadquartersSan Diego, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
EZ Fleet Tracking firmographics
Firmographics- Name
- EZ Fleet Tracking
- Legal name
- Global Cloud Fleet
- Website
- https://ezfleettracking.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
EZ Fleet Tracking industry classification
Industry- Product category
- Fleet Telematics & GPS Tracking
- SIC
- Computer Communications Equipment (3576)
- akta.pro primary industry
- GPS Fleet Tracking & Mapping (TLABAJAA)
- akta.pro secondary industries
- Driver Behavior, Safety & Video Telematics (Dashcams/AI) (TLABAJAG), Asset Tracking (Non-Powered: Trailers, Containers, Chassis) (TLABAJAC), Telematics Hardware, Sensors & Installation Services (TLABAJAL), Equipment & Tool Tracking (Powered/Non-Powered) (TLABAJAD)
Keywords
Where EZ Fleet Tracking is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
EZ Fleet Tracking business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Device/Hardware Sales: Resellers set their own margins on device sales including GPS trackers, dash cameras, and asset tracking devices. One-time purchase of hardware devices.
- Monthly Subscription Services: Recurring monthly service fees for GPS tracking, telematics, and video monitoring services. Resellers earn recurring service fees from their customer base.
- Activation and Installation Fees: One-time fees for device activation and professional installation services.
- Growth Incentive Rebates (GIR): Resellers earn additional rebates based on sales volume through Growth Incentive Rebates program - earning more as they sell more.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | Value-priced solutions with healthy margins for resellers |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
EZ Fleet Tracking product offering
Product offeringCore offering
EZ Fleet Tracking provides GPS fleet tracking and telematics solutions for small to mid-size fleets, including plug-and-play and hardwired GPS tracking devices, AI-powered dash cameras, battery-operated asset trackers, and electronic logging (ELD) solutions. The company sells exclusively through a channel-only reseller network and unifies its hardware with a cloud-based fleet management platform that delivers real-time tracking, driver coaching, critical event monitoring, and maintenance alerts.
Product overview
EZ Fleet Tracking offers a comprehensive fleet management platform with GPS tracking solutions ranging from plug-and-play OBD-II devices to professional-install hardwired trackers. The product portfolio includes the core EZ-750 4G gateway as the flagship tracking device, the VS800/VS900 AI-powered video solutions for driver safety monitoring, the AIR series edge-AI dash cameras, and the EZ614 battery-operated asset tracker. Additional products span the EZ-500, EZ-197, EZ-250 series (for fleet, equipment, and trailer tracking), and ELD compliance solutions. The ecosystem is unified through a cloud-based management platform providing real-time tracking, AI-powered driver coaching, critical event monitoring, and maintenance alerts. Professional installation services are available for advanced fleet devices requiring ignition sense, PTO monitoring, and CAN bus diagnostics integration.
Differentiator
Problem solved
Functional benefit
Brands
- EZ Fleet: Primary brand name for GPS tracking solutions offered by the company.
Products and services
- EZ-750 Fleet Tracking Device Flagship 4G hardwired fleet tracking gateway with GPS, harsh acceleration/braking detection, idling monitoring, PTO monitoring, CAN bus diagnostics, ELD support, and Bluetooth/WiFi connectivity for the VS800 video camera. Designed for fleet managers needing professional-install telematics and integrated video.
- VS800 AI Video Solution AI-powered dual-facing dash camera that pairs with the EZ-750 gateway, featuring HD road and cabin cameras, edge-AI object detection, collision risk calculation, in-cab driver alerts, and cloud video upload. For fleets adopting AI dash cam safety programs.
- AIR Series AI Dash Cameras All-in-one AI dash camera combining road-facing video, AI telematics, and vehicle tracking in a single plug-and-play device with native Edge-A.I. for real-time look-ins and driver coaching on one monthly service plan. For fleets standardizing on a unified video + tracking safety platform.
- VS900 5-Channel Video Solution 5-channel video camera solution partnering with the EZ-750-3W for fully integrated video, with audible AI-driven in-cab alerts to warn and coach drivers when danger is detected ahead. For fleets needing expanded multi-camera visibility.
- EZ614 Self-Powered GPS Asset Tracker Battery-operated, self-powered asset tracker with 5+ year battery life, LTE Cat-M multi-carrier coverage across the U.S., Canada, and Mexico, IP67 durability, and automatic GPS reporting 4x daily with dedicated recovery mode. For marine, powersports, trailers, shipping containers, and high-value asset tracking.
- EZ-500 Fleet Tracking Device Versatile 4G fleet tracking device supporting multiple inputs for PTO (power take-off), Starter Interrupt/Disable (SID), Tow Alert, and remote Door Unlock. For mixed fleets needing flexible input/output control.
- EZ-197 Vehicle Tracker Easy-to-install vehicle tracker that provides insights to maximize fuel economy, improve driver performance, optimize vehicle maintenance scheduling, and enable dispatching and route planning.
- EZ-195PNP-DTC Plug-and-Play Tracker Plug-and-play fleet tracking device using OBD-II diagnostics for easy tool-free installation. For fleets that need quick, no-install deployment.
- EZ-250EQ Equipment Tracker Equipment tracker for powered assets, built to withstand harsh environments with internal cellular and GPS satellite antennas. For construction and heavy equipment fleets.
- EZ-250TT Trailer Tracker Trailer tracker designed for monitoring trailers, built to withstand harsh environments with internal cellular and GPS satellite antennas. For trucking and trailer fleet operators.
- EZ 600/603 TT-SOLAR Solar Trailer Tracker Solar-powered trailer tracker with internal cellular and GPS satellite antennas and solar charging capability, built to withstand harsh environments. For long-haul trailers and unpowered assets needing maintenance-free tracking.
- EZ-660BAT Battery-Powered Asset Tracker Battery-powered asset tracking device for monitoring valuable assets in the field.
- Fleet Tracking Plus ELD Electronic Logging Device (ELD) solution integrated with the GPS fleet management system to meet federal ELD mandate requirements, enabling driver hours tracking, trip reports, and compliance documentation. For commercial trucking operations subject to FMCSA ELD rules.
- Professional Installation Services Professional installation services for advanced fleet devices requiring ignition sense, PTO monitoring, and CAN bus diagnostics integration. Offered for resellers and end customers needing certified hardware install.
Quantifiable outcome
- ROI delivered within 90 days of deployment
- +4 more outcomes
Companies that use EZ Fleet Tracking
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles5 records
EZ Fleet Tracking technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature7 records
EZ Fleet Tracking partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Positioning Universal Inc. (PUI)coreEZ Fleet operates as a customer-facing brand under Positioning Universal Inc. (PUI), a leading global provider of customizable mobile IoT hardware for vehicle and asset monitoring. PUI established in 2013, offers comprehensive device ecosystem paired with device management platform.
- Global Cloud FleetcoreGlobal Cloud Fleet provides the cloud-based fleet management platform and internet-based UI for EZ Fleet solutions. The company develops GPS tracking products, video solutions, and telematics technology. EZ Fleet branding operates under Global Cloud Fleet entity.
Scale indicators5 records
Recent moves4 records
Expansion highlights5 records
EZ Fleet Tracking competitors and assessment
Company assessmentDirect peers
- Lytx: Lytx specializes in AI-powered video telematics and driver safety with dash cams and fleet analytics. Directly comparable to EZ Fleet's AIR series and VS800/VS900 edge-AI dash camera offerings.
- Geotab: Geotab is a leading GPS fleet tracking and telematics platform serving SMB and enterprise fleets worldwide with vehicle tracking, driver behavior, and ELD compliance. Highly comparable to EZ Fleet's core GPS tracking and ELD offering, though at substantially larger scale.
- Samsara: Samsara provides a unified fleet management platform combining GPS telematics, AI dash cams, asset tracking, and IoT sensors, sold both direct and through channel. Directly competes with EZ Fleet across the same product surface and SMB-to-enterprise customer base.
- Motive: Motive (formerly KeepTruckin) offers AI dash cams, GPS fleet tracking, ELD compliance, and equipment monitoring targeted at commercial fleets. Directly comparable to EZ Fleet's combined video telematics and GPS tracking portfolio.
- Azuga: Azuga provides GPS fleet tracking, dash cams, driver behavior scoring, and ELD solutions primarily to SMB fleets, often through a channel/reseller model. Closely comparable to EZ Fleet on target customer, product mix, and partner-led distribution.
- Spireon: Spireon provides GPS asset tracking and trailer/container/equipment visibility solutions for fleets and dealers. Comparable to EZ Fleet's trailer tracker (EZ-250TT), solar trailer tracker, and EZ614 asset tracking product lines.
- Connected Fleet (by Tail Light): Connected Fleet offers GPS fleet tracking, dash cameras, and fleet management software targeting small to mid-size fleets. Comparable to EZ Fleet on customer segment, channel-led distribution, and combined GPS-plus-video positioning.
Broad incumbents
- Verizon Connect: Verizon Connect delivers fleet management, GPS tracking, video telematics, and ELD as part of Verizon's broader enterprise IoT portfolio. Overlaps substantially with EZ Fleet but operates at vastly larger scale and as a broad incumbent.
Emerging players
- Fleetio: Fleetio offers fleet maintenance, operations, and asset management software with integrations to telematics providers. Adjacent but comparable, targeting the same SMB fleet manager with maintenance and vehicle data workflows that EZ Fleet's platform touches.
- Tenna: Tenna provides GPS asset tracking and fleet/equipment management for construction and heavy equipment operators. Directly comparable to EZ Fleet's Equipment and Construction segment and powered/non-powered asset tracker product lines.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key highlights7 records
Customer concentration
EZ Fleet Tracking social profiles
Digital presenceEZ Fleet Tracking financial estimates
Financial estimateRevenue estimate
Valuation estimate
EZ Fleet Tracking leadership team
Management profileNumber of profiles
Profiles1 record
EZ Fleet Tracking funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EZ Fleet Tracking M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EZ Fleet Tracking
What does EZ Fleet Tracking do?
EZ Fleet Tracking provides GPS fleet tracking and telematics solutions for small to mid-size fleets, including plug-and-play and hardwired GPS tracking devices, AI-powered dash cameras, battery-operated asset trackers, and electronic logging (ELD) solutions. The company sells exclusively through a channel-only reseller network and unifies its hardware with a cloud-based fleet management platform that delivers real-time tracking, driver coaching, critical event monitoring, and maintenance alerts.
Is EZ Fleet Tracking a public or private company?
EZ Fleet Tracking is a private company. It is classified as corporate owned and is currently operating.
When was EZ Fleet Tracking founded?
EZ Fleet Tracking was founded in 2013. It employs 11 to 50 people.
Where is EZ Fleet Tracking based?
EZ Fleet Tracking is headquartered in San Diego, United States, in the North America region.
How does EZ Fleet Tracking make money?
Four revenue lines are on record. Device/Hardware Sales are the primary driver. The others are monthly Subscription Services, activation and Installation Fees and growth Incentive Rebates (GIR).
Who are EZ Fleet Tracking's main competitors?
Direct peers on record are Lytx, Geotab, Samsara, Motive, Azuga, Spireon and Connected Fleet (by Tail Light). Verizon Connect is listed as a broad incumbent. Emerging players are Fleetio and Tenna.
Does EZ Fleet Tracking have an API?
No public API is recorded for EZ Fleet Tracking.
What industry is EZ Fleet Tracking in?
EZ Fleet Tracking's product category is Fleet Telematics & GPS Tracking. Its primary akta.pro industry code is TLABAJAA, GPS Fleet Tracking & Mapping, with a secondary code of TLABAJAG, Driver Behavior, Safety & Video Telematics (Dashcams/AI). Its SIC code is 3576.