St. Viateur Bagel

What St. Viateur Bagel does

St. Viateur Bagel is a Montreal-based, family-owned bagel bakery founded in 1957 by Holocaust survivor Myer Lewkowicz, continuing the traditional hand-rolled, wood-fired, honey-water-boiled Montreal bagel recipe. The company operates seven physical locations across Greater Montreal, comprising the flagship bakery on St-Viateur Street, four sit-down Bagel Cafés (Mont-Royal, Dollard-Des Ormeaux, Laval, Anjou), a Mile-End bakery, and a concession in Marché Esposito, alongside a seasonal autonomous food truck and dedicated catering services for corporate events, weddings, and private celebrations.

Its core product line consists of eight bagel flavors (Sesame, Poppy, All Dressed, Cinnamon & Raisin, Rosemary & Sea Salt, Blueberry, Whole Wheat, Plain) produced via the original hand-rolled process and baked in wood-burning ovens. Direct-to-consumer e-commerce is operated through a Shopify storefront shipping 2-9 dozen boxes across Canada weekly via Purolator, with USA distribution handled exclusively through Goldbelly, and café locations additionally listed on Uber Eats, DoorDash, and Skip the Dishes.

The business model combines unit-priced retail bagel sales, recurring catering and food-truck bookings with a 48-hour advance notice policy, branded merchandise and gift cards, and online shipping priced at approximately CAD $15.40-$18.00 per bag of six. Customers span local Montrealers, international tourists, North American remote buyers, corporate clients, and event hosts. Ownership has remained within the Morena family since 1974, currently led by Joe Morena with his sons Vincenzo, Nicolò, and Roberto alongside partner Marco Sblano, and the brand carries notable cultural visibility through features on Netflix's Somebody Feed Phil, Anthony Bourdain's No Reservations, The Today Show, the New York Times, and Globe and Mail.

Name

St. Viateur Bagel

Legal name

St-Viateur Bagel

Website

https://stviateurbagel.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

1–10 employees

Short description

St. Viateur Bagel is a family-owned Montreal bakery founded in 1957 that sells hand-rolled, wood-fired bagels through seven Greater Montreal locations, a food truck, catering services, and online shipping across Canada and the U.S. via Goldbelly, serving local residents, tourists, and corporate clients.

Ownership category

akta.pro rank

Product category

Artisanal Bagel Bakery

NAICS

Baked Goods Retailers (445291), Retail Bakeries (311811)

SIC

Bakery Products (2050), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)

akta.pro secondary industries

Bread & Pastry Specialty Stores (CRAHAGAC), Online Bakery & Desserts Delivery (CRAHAIAK), Mobile Dessert Vendors (Ice Cream/Dessert Trucks & Carts) (THAFAHAG)

Keywords

• Montreal bagel bakery
• Artisanal bagels
• Hand-rolled bagels
• Wood-fired baking
• Bagel catering

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail bagel sales: In-store bagel sales at 7 locations across Greater Montreal including flagship bakery and 4 Bagel Cafés offering sit-down dining with sandwiches and beverages
2. E-commerce shipping: Online orders shipped across North America in boxes of 2, 3, 4, 6, or 9 dozen bagels. Canada orders shipped weekly; USA orders via Goldbelly partnership
3. Catering services: Catering for parties, office events, and celebrations including Montreal brunch platters, assorted sandwiches, smoked salmon, bagels with cream cheese, delivered in Greater Montreal area for extra fee
4. Food truck catering: Mobile food truck serving signature sandwiches at events from spring to fall in Greater Montreal area, fully autonomous with its own generator
5. Merchandise and gift cards: Sale of branded merchandise including apparel and gift cards through online shop
6. Third-party delivery: Café locations available on delivery platforms Uber Eats, DoorDash, and Skip the Dishes for convenience ordering

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels4 records

Core offering

St-Viateur Bagel manufactures and sells traditional hand-rolled, wood-fired Montreal-style bagels in eight flavors. Operating seven retail locations across Greater Montreal, the company sells bagels direct-to-consumer in stores, through an e-commerce shipping program across North America, via catering and a seasonal food truck for events, and through branded merchandise and gift cards.

Product overview

St. Viateur Bagel is a Montreal-based bagel bakery with 65+ years of history offering hand-rolled, wood-fired bagels. The company operates multiple retail locations (cafés and bakeries) across Greater Montreal and sells bagels online for North American shipping. Their core product line consists of eight bagel flavors (Sesame, Poppy, All Dressed, Cinnamon & Raisin, Rosemary & Sea Salt, Blueberry, Whole Wheat, and Plain), sold fresh in-store, through catering services, via food truck, and through online orders shipped in boxes of 2-9 dozen.

Differentiator

Problem solved

Functional benefit

Products and services

• Sesame Bagel
• Poppy Bagel
• All Dressed Bagel
• Cinnamon & Raisin Bagel

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• RootsminorStrategic or Co-development Partner · 24 July 2026Roots launched limited edition 'Pit Stops Summer '26' collection featuring collaborations with iconic Canadian roadside food destinations including St-Viateur Bagel. Designed with Toronto artist GANGBOX, includes graphic apparel and accessories priced from $44 to $168 CAD made in Canada from organic cotton.
• GANGBOXminorStrategic or Co-development Partner · 24 July 2026Toronto artist who designed the 'Pit Stops Summer '26' collection capsule for Roots featuring St-Viateur Bagel and five other iconic Canadian food destinations.
• GoldbellycoreChannel Partner/ Reseller/ DistributorGoldbelly is the exclusive partner for shipping St-Viateur Bagels to customers in the United States. USA orders are redirected to Goldbelly.com for secure shipping. This partnership enables North America-wide distribution beyond Canada.
• PurolatorcoreChannel Partner/ Reseller/ DistributorPreferred shipping partner for all Canadian orders. All Canadian-bound orders are shipped using Purolator for reliable delivery across Canada.
• Uber EatsminorChannel Partner/ Reseller/ DistributorCafé locations available on Uber Eats for customer convenience and delivery.
• DoorDashminorChannel Partner/ Reseller/ DistributorCafé locations available on DoorDash for customer convenience and delivery.
• Skip the DishesminorChannel Partner/ Reseller/ DistributorCafé locations available on Skip the Dishes for customer convenience and delivery.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Russ & Daughters: Iconic NYC appetizing shop founded in 1914, family-operated, famous for smoked fish and bagels with national shipping. Comparable as a multi-generational Jewish heritage food brand with flagship retail, national e-commerce, and strong media-driven tourist appeal.
• Murray's Bagels: Long-standing Greenwich Village bagel shop in New York City known for hand-rolled bagels and a strong tourist/locals trade. Directly comparable as a heritage, single-category bakery with retail and catering channels in a major North American city.
• Schwartz's: Iconic Montreal smoked meat deli founded in 1928, family-operated, with global tourist appeal and e-commerce shipping. Comparable as a long-running Montreal Jewish-heritage food brand leveraging tourism, media, and shipping for national reach.
• Fairmount Bagel: Montreal bagel shop founded in 1919, the city's other iconic hand-rolled, wood-fired bagel bakery. Direct head-to-head competitor with St-Viateur for the same local, tourist, and shipping customers in the Montreal-style bagel category.
• Original Brooklyn Bagel: New York bagel shop shipping hand-rolled bagels nationally through Goldbelly and own channels. Directly comparable as a heritage single-shop bagel brand monetizing craft and Goldbelly-mediated nationwide shipping.

Emerging players

• Boichik Bagels: Artisan bagel maker in the San Francisco Bay Area focused on hand-rolled, sourdough-style bagels. Comparable as a craft, quality-led bagel brand building a regional following and direct-to-consumer shipping, though based in a different US market.

Broad incumbents

• Bruegger's Bagels: US bagel chain with sit-down bakery-cafés and catering. Comparable as a multi-location bagel retail and catering operator, though scaled and franchise-led versus St-Viateur's family-owned craft model.
• Einstein Bros Bagels: Largest bagel-focused chain in the US with hundreds of franchised locations and grocery retail products. Broad incumbent offering overlapping category (bagels, spreads, breakfast sandwiches) at a national scale, but with an industrialized rather than artisanal model.

Regional players

• St. Lawrence Bagel Shop: Toronto-based bagel shop billing itself as a wood-fired, kettle-boiled bagel maker. Comparable as a Canadian competitor using the same wood-fired/honey-water production cues to position against St-Viateur in the Ontario market.

Others

• Goldbelly: US online marketplace that ships iconic regional foods from partner producers nationwide. Comparable as the channel partner enabling St-Viateur's USA distribution and as a marketplace where the brand competes for attention with hundreds of other craft food makers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about St. Viateur Bagel