M Events Cross Media

What M Events Cross Media does

M Events Cross Media GmbH is a German-headquartered conference technology company founded in 2001 (originating from JMarquardt Audiovisual/JMarquardt Technologies), specializing in integrated technology solutions for medical and scientific societies. The company combines a cloud-based SaaS platform (m-anage.com, with 18 integrated modules covering abstract submission, peer review, registration, programme scheduling, presentation delivery, CME tracking, and analytics), a proprietary hardware lineup (Digital Lectern, Stage Cube, OneSite, Smart Stage), and onsite AV production services delivered through wholly-owned subsidiaries in Austria (MEV Meeting Services Vienna GmbH) and the United States (M Events Meeting Technologies Inc.). Its core technical architecture is purpose-built as a single integrated system — software and hardware designed together — rather than assembled from third-party point solutions, enabling coverage across the full conference lifecycle from first abstract through post-event analytics.

The company serves primarily medical and scientific associations across more than 150 organizations, delivering over 200 events per year and 3,000+ conferences cumulatively, with cumulative participants exceeding 5 million. Notable customers include flagship organizations such as ESMO, ASCO, ASH, EHA, EULAR, ERS, EAN, and EASD. Revenue is generated through three streams: subscription-based SaaS access to m-anage.com, professional services for AV production and onsite staffing, and hardware sales/rental of digital furniture and temporary modular rooms (Raumbau). Pricing is quote-based and not publicly disclosed; sales are conducted directly through dedicated enterprise field sales teams in Europe and North America, with no channel partner network identified.

The company has no external institutional investors or disclosed funding rounds, operating as a privately held entity owned by founders and management (Managing Directors Julia Pas and Christian Hufendiek). In 2023, the company executed two strategic acquisitions — The Conference Exchange (Confex) for software/presentation management and Advance Concepts Inc. (ACI) for AV production — to deepen its US presence and consolidate operations under a unified brand. Cloud infrastructure runs on AWS, with sustainability commitments (100% renewable energy, 421 tonnes CO2 compensated annually) and GDPR compliance cited as differentiators in enterprise medical association procurement.

Name

M Events Cross Media

Legal name

M Events Cross Media GmbH

Website

https://m-events.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

M Events Cross Media is a German conference technology company providing integrated SaaS (m-anage.com), proprietary digital hardware, and onsite AV production services to medical and scientific societies across Europe and North America.

Ownership category

akta.pro rank

Product category

Conference Technology Services

NAICS

Convention and Trade Show Organizers (561920), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Hybrid Conferences & Conventions (In-Person + Streamed) (MPAGAOAC)

akta.pro secondary industries

Hybrid Event AV & In-Room Integration (Room Kits, Switching, Capture, Projection) (THAHAOAF), Hybrid/Virtual Meetings Production & AV Services (THACAFAM)

Keywords

• Conference management software
• AV production services
• Scientific event technology
• Hybrid conference platform
• Digital conference hardware

Headquarters

HQ city

Krailling

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Conference Technology SaaS Subscriptions: Annual subscription-based access to m-anage.com cloud platform with 18 integrated modules for conference management, including abstract management, registration, scheduling, and analytics.
2. AV Production and Onsite Services: Onsite event staffing, AV production, digital hardware (lecterns, stage cubes, ePosters), and technical support services delivered during live conferences.
3. Hardware Sales and Rental: Sale and rental of digital furniture including Digital Lectern, Stage Cube, OneSite units, and temporary modular rooms (Raumbau).

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

M Events Cross Media provides end-to-end conference technology for medical and scientific societies, combining a cloud-based SaaS platform (m-anage.com with 18 integrated modules) for abstract management, peer review, registration, and scheduling, with proprietary AV hardware (Digital Lectern, Stage Cube, OneSite) and onsite production services covering the full conference lifecycle from planning through post-event analytics.

Product overview

M Events offers an integrated conference technology ecosystem combining cloud-based software (m-anage.com with 18 modules), AV production services, and proprietary digital hardware. The core platform handles end-to-end conference management from abstract submission through post-event analytics, supported by hardware products including Digital Lectern, Stage Cube, OneSite, and Smart Stage. Service offerings span presentation management, ePosters, virtual/hybrid streaming, and temporary room solutions, all unified under one team and platform approach.

Differentiator

Problem solved

Functional benefit

Brands

• m-anage.com: Cloud-based conference management platform handling abstract submission, peer review, registration, scheduling, and analytics across 18 integrated modules.
• Digital Gate
• OneSite
• Smart Stage
• ePoster
• Digital Lectern
• Stage Cube
• Virtual Society
• Raumbau

Products and services

• m-anage.com Conference Management Platform Cloud-based conference management SaaS platform with 18 integrated modules covering abstract submission, peer review, participant registration, programme scheduling, presentation delivery, CME tracking, and post-event analytics. For medical and scientific associations running congresses of any size.
• Presentation Management System Speaker upload, automated processing, and reliable delivery system routing presentations to every conference room, with interactive voting, Q&A, and conflict-of-interest modules plus a dedicated speaker service center. For onsite events requiring robust presentation coordination.
• Digital Lectern Digital lectern hardware with 40-inch integrated vertical display, touch-enabled controls, automatic speaker name display, integrated gooseneck microphone, and seamless platform integration. For conference venues needing professional speaker presentation automation.
• Stage Cube Interactive digital seating and desk with 32-inch front display, touch control, gooseneck microphone, inductive smartphone charging, and splash-proof materials. Enables Q&A, voting, and customizable branding for discussion corners and interactive event areas.
• ePoster Solution Interactive digital poster solution with touch-controlled screens, full HD displays, silent audio systems, multimedia support (video, audio, animations), and online/offline access. Supports poster evaluation, feedback, and contact-with-author features.
• Smart Stage Automated session flow service combining digital furniture, advanced software, and scene management that synchronizes lighting, audio, session transitions, and content dynamically based on live session activity, with real-time Q&A, voting, COI management, and CME scanning.
• OneSite All-in-one plug-and-play production unit requiring only one technician. Includes high-quality audio and video recording, 5G/LAN/WiFi connectivity, cloud-based infrastructure, interactive elements, live streaming, and remote monitoring.
• Virtual Society Platform Year-round digital access platform for sessions, courses, and content delivered through a single login, extending medical/scientific society member engagement beyond event dates.
• Conference Website & App (Digital Gate) Connected conference website and event app with programme overview, session bookmarks, interactive venue maps, live Q&A, audience polling, networking functions, and targeted push notifications for hybrid conference attendees.
• Raumbau Temporary Modular Rooms Soundproof temporary modular room construction scalable for up to 10,000 people with one-day setup, customizable spaces, and sustainable design meeting European safety standards. For events requiring flexible venue partitioning.

Quantifiable outcome

• 33,000+ participants at single ESMO congress - demonstrating ability to scale to the largest medical conferences
• +4 more outcomes

Named customers24 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core.

• The Conference Exchange (Confex)coreStrategic or Co-development Partner · 1 January 2023Strategic merger in 2023 bringing together software expertise and conference management capabilities under the unified M Events brand. Confex contributed conference exchange and presentation management technology to strengthen the US operations.
• Advance Concepts Inc. (ACI)coreStrategic or Co-development Partner · 1 January 2023Strategic merger in 2023 combining elite audiovisual production expertise with M Events' integrated conference technology platform. Strengthened US market presence and expanded service capabilities.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS powers all M Events cloud infrastructure and processes. AWS offers up to 4.1x better energy efficiency than traditional solutions and runs on 100% renewable energy, supporting M Events' sustainability commitments.
• jm|audiovisuals (Raumbau)coreTechnology or IntegrationRaumbau temporary modular rooms provide soundproof, scalable event spaces for up to 10,000 people with one-day setup. Fully integrated with M Events technology ecosystem for conference management.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Cvent: Largest event management software platform globally, serving associations, corporations, and universities. Comparable as a broader incumbent offering event registration, venue sourcing, and onsite solutions overlapping with M Events' software and hybrid services.
• On24: Established webinar and virtual event platform widely used for B2B marketing and continuing education, including medical/pharma. Comparable to M Events' virtual and hybrid streaming layer, though On24 focuses on webinar-scale events versus M Events' large in-person congresses.

Direct peers

• vFairs: Virtual and hybrid event platform providing event management software alongside production services. Comparable to M Events' combination of m-anage.com SaaS plus hybrid production services for mid-market conferences.
• Pathable: Event app and online community platform for conferences, particularly strong with associations and medical meetings. Comparable to M Events' Digital Gate, Virtual Society, and event app products for the medical/scientific association market.
• Bizzabo: Event experience platform offering registration, onsite solutions, and hybrid event capabilities. Directly comparable to M Events' end-to-end conference management approach, particularly for mid-to-large enterprise and association events.
• Swapcard: Event app and matchmaking platform used by many major trade shows and conferences. Comparable to M Events' Digital Gate and Virtual Society offerings, particularly for hybrid conference attendee engagement and networking.
• Aventri (now Eventcombo): Event management software platform offering registration, onsite, and hybrid event solutions for associations and enterprises. Comparable to M Events' integrated SaaS-plus-services approach for medium and large conferences.
• RainFocus: Enterprise event marketing platform widely used by large medical and technology conferences (Cisco, IBM, Dreamforce). Comparable as a direct competitor in the integrated conference technology space serving large association clients with similar SaaS-driven event management.
• Aventri / Meetingplay: Hybrid event platform merging registration, mobile apps, and onsite engagement. Comparable to M Events' m-anage.com and Digital Gate combination for association and medical conference clients.

Emerging players

• Hubilo: Virtual and hybrid event platform with growing presence in B2B conferences and associations. Comparable to M Events' Virtual Society and hybrid streaming offerings, though Hubilo focuses more on attendee engagement software than integrated hardware.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@meventscm
• LinkedInlinkedin.com/company/m-events-cross-media-gmbh
• Xx.com/MEventsEurope

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about M Events Cross Media