Zooba
Zooba is a Tokyo-based B2B SaaS company providing subscription IT asset management and AI-powered helpdesk automation to Japanese corporate IT departments, integrating with Slack, Teams, Notion, and major MDM tools on Amazon Bedrock-backed RAG.
- Company typePrivate
- Founded2021
- HeadquartersShibuya, Japan
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Zooba does
Zooba is a Tokyo-based B2B SaaS company, founded in August 2021 by Ayane Nawa (formerly of Microsoft Japan and DeNA), that sells subscription-based IT asset management and AI-powered helpdesk software to corporate IT departments (情シス, johisu) in Japan. The company serves enterprise and mid-market customers with custom-priced, annual-billed plans scaled to user count (10+, 50+, 100+ or more), and currently operates with 1-10 employees out of its Tachikawa, Tokyo headquarters. Distribution is exclusively domestic, combining inside sales (website inquiry, free trial), enterprise field sales, and a heavy event-led marketing cadence at Japanese IT trade shows.
The product is a unified platform consisting of the core zooba SaaS/IT Asset Management system and the zooba AI Helpdesk add-on, sharing a common data layer of employees, applications, and devices. The asset management suite includes sub-modules for SaaS management, device management, security (shadow IT detection, resignation account detection, vulnerability scanning), and chat-based survey/inventory reconciliation. The AI Helpdesk uses Retrieval-Augmented Generation (RAG) architecture on Amazon Bedrock to provide 24/7 automated responses to internal IT inquiries across Slack, Microsoft Teams, Chatwork, and Google Chat, sourcing answers from integrated knowledge bases (Notion, Google Drive, SharePoint, Confluence, Backlog, NotePM, Zendesk) without requiring data transformation. Mamekun provides a natural-language interface for IT staff, and a no-code Premise/Policy control panel allows non-technical tuning. A patent-pending feature enables chat-based inventory surveys that achieve near-100% response rates. The platform is ISO/IEC 27001:2022 certified.
Zooba's revenue model is recurring SaaS subscription with optional managed services; self-service and full-managed operating models are both offered. Documented enterprise customers include Sansan, Bandai Namco Experience, au commerce & Life, Kurashiru, Rease, and Optimind, with reported outcomes such as 8-9x IT asset visibility growth in one year (Bandai Namco), ~40% one-shot inquiry resolution and ~15% help desk man-hour reduction (Sansan), and ~100% survey response rates (au commerce & Life). The company received a funding round from HearstLab in May 2025, was selected as an IVS2026 LAUNCHPAD finalist in July 2026, and maintains partnerships with MOTEX (Lanscope), PERSOL Process & Technology, and Atled, among others.
Zooba firmographics
Firmographics- Name
- Zooba
- Legal name
- 株式会社zooba
- Website
- https://zooba.ai
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Zooba is a Tokyo-based B2B SaaS company providing subscription IT asset management and AI-powered helpdesk automation to Japanese corporate IT departments, integrating with Slack, Teams, Notion, and major MDM tools on Amazon Bedrock-backed RAG.
- Ownership category
- akta.pro rank
Zooba industry classification
Industry- Product category
- IT Asset Management Software
- NAICS
- Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- IT Asset Management (ITAM) Platforms (HDAEALAD)
- akta.pro secondary industries
- Configuration Management Database (CMDB) Platforms (HDAEALAE), IT Asset Discovery, Inventory & CMDB Services (BPAEAOAE), Endpoint & Mobile Asset Management (UEM/MDM Asset Controls) (BPAEAOAI)
Keywords
Where Zooba is headquartered
LocationHeadquarters
- HQ city
- Shibuya
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Zooba business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- SaaS Subscription - IT Asset Management: Monthly or annual subscription-based SaaS management and IT asset management service. Pricing is customized based on number of users and scope of features (Plan 01: Asset Management). Includes member management, application management, device management, inventory questionnaire, shadow IT detection, SAML authentication, security vulnerability scanning, ISMS 27001 compliance, and data encryption.
- SaaS Subscription - AI Help Desk: Subscription-based AI help desk service with automatic AI-powered inquiry response. Pricing is customized based on company size and number of seats. Includes AI auto-response, integrations with Slack/Teams/Chatwork/Google Chat, and multi-knowledge source connectivity.
- Managed Operations Services: Full-managed service option where Zooba's operations team provides setup, ongoing operations, and continuous improvement support alongside the self-service software. This is bundled with the SaaS subscription for customers who need operational accompaniment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Plan 01: Asset Management - IT asset lifecycle management including SaaS management, device management, member management, security features (shadow IT, resignation accounts), inventory surveys, and dashboard analytics. |
| Subscription | Annual | Plan 02: AI Help Desk - AI-powered inquiry automation integrated with Slack, Teams, Chatwork, and Google Chat, supporting multiple knowledge source integrations (Notion, Google Drive, SharePoint, etc.). |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Zooba product offering
Product offeringCore offering
Zooba provides a cloud-based SaaS platform for corporate IT departments that combines SaaS/IT asset management with an AI-powered helpdesk. The platform unifies management of applications, devices, and employee accounts, detects shadow IT and resignation accounts, automates inventory surveys through chat tools (Slack/Teams), and delivers 24/7 AI-driven inquiry responses by retrieving answers from existing knowledge bases such as Notion and Google Drive. The service is offered via a self-service model or with a full-managed operations team option, with pricing customized to company size and use case.
Product overview
Zooba offers a unified corporate IT management platform consisting of the core zooba SaaS/IT Asset Management system and the zooba AI Helpdesk add-on module. The core platform manages SaaS applications, IT devices, employee accounts, and security risks through four integrated sub-modules: SaaS Management, IT Asset Management (Device Management), Security, and Questionnaire (Inventory Reconciliation). The AI Helpdesk operates as a complementary module that leverages existing knowledge bases to automate IT support inquiries through chat platforms. Mame-kun provides a natural language interface for executing asset management operations. Both products share a common data layer and employee directory, enabling context-aware AI responses that consider the user's role, department, and device/application usage when providing answers.
Differentiator
Problem solved
Functional benefit
Brands
- zooba AIヘルプデスク: AI-powered helpdesk service that automates internal IT support inquiries, integrated with Slack, Teams, and other chat tools
- SaaS・IT資産管理
Companies that use Zooba
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Zooba technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability7 records
Feature10 records
Zooba partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- パーソルビジネスプロセスデザイン株式会社 (Persol Process & Technology)minorCo-host of webinar 'DX After Internal Inquiries Increased vs. Stayed the Same' on July 7, 2026. Partnered for event co-promotion and content collaboration targeting IT help desk decision-makers.
- Atled株式会社 (Atled)minorPlatform provider for 'FanGrowth' webinar platform used for multiple co-hosted online events. Atled provides the virtual event infrastructure for zooba's webinar series targeting IT departments and back-office managers.
- エムオーテックス株式会社 (MOTEX, Inc.)coreCo-hosted webinar on 'AI & Hybrid Work Era IT Asset Management and Security Measures', May 23, 2025. Joint presentation combining zooba's IT asset management and AI help desk capabilities with MOTEX's IT security and Lanscope MDM solutions.
- dely株式会社 (dely)minorFeatured as case study subject in co-hosted webinar 'Case Study: Employee Satisfaction with AI Help Desk' on April 24, 2025. dely's IT department shared real-world implementation experience and outcomes using zooba AI Help Desk.
- Eight / Sansan株式会社 (Eight / Sansan)minorSansan Corporation organizes Startup JAPAN EXPO events where zooba exhibits. Sansan is both a marketing partner/event organizer and a customer (zooba AI Help Desk user). Confirmed as a customer through detailed case study on Sansan's website.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Zooba competitors and assessment
Company assessmentDirect peers
- Aisera: AI helpdesk and enterprise search platform providing LLM-based ticket automation, knowledge retrieval, and workflow execution. Direct competitor to Zooba's AI Helpdesk on RAG architecture and natural language helpdesk automation.
- BetterCloud: SaaS management and IT asset governance platform that handles SaaS sprawl, shadow IT, and license optimization. Direct overlap with Zooba's SaaS Management and Security modules.
- Productiv: SaaS management and IT asset management platform focused on SaaS spend optimization and usage analytics. Comparable to Zooba's SaaS Management functionality.
- Moveworks: AI-native employee helpdesk and automation platform for enterprise IT, HR, and finance teams. Direct functional overlap with Zooba's AI Helpdesk (Slack/Teams-native natural language helpdesk, RAG-based knowledge retrieval, workflow automation).
- Torii: SaaS management and IT asset visibility platform with strong Slack/Teams integration for shadow IT detection. Closest direct competitor in SaaS management with chat-native workflows comparable to Zooba.
Broad incumbents
- Atlassian (Jira Service Management): Enterprise ITSM and asset management platform (Jira Service Management / Assets) widely adopted by Japanese enterprises. Overlaps with Zooba's IT asset management and helpdesk capabilities.
- ServiceNow: Global enterprise IT service management and workflow platform. Operates broadly across ITSM, ITAM, and employee workflows; serves as a large incumbent that Japanese enterprises often consider alongside specialized tools like Zooba.
- Freshworks (Freshservice): IT service management and ITSM platform with asset management, helpdesk, and AI capabilities. Established mid-market ITSM player that competes broadly with Zooba's combined ITAM + helpdesk offering.
Emerging players
- Lanscope (MOTEX): Japanese endpoint security and IT asset management software (PC operation monitoring, MDM). Already a Zooba co-marketing partner; the two products overlap in device management and IT asset visibility.
- ZOZO AI/LLM tools (e.g., Algomatic): Japanese AI/LLM product studio building AI assistants for enterprise knowledge work. Tangentially comparable to Zooba's AI helpdesk approach of leveraging RAG over existing Japanese-language corporate knowledge.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Zooba social profiles
Digital presenceZooba compliance and trust
Trust signalCompliance2 records
Zooba financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zooba leadership team
Management profileNumber of profiles
Profiles2 records
Zooba funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zooba M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zooba
What does Zooba do?
Zooba provides a cloud-based SaaS platform for corporate IT departments that combines SaaS/IT asset management with an AI-powered helpdesk. The platform unifies management of applications, devices, and employee accounts, detects shadow IT and resignation accounts, automates inventory surveys through chat tools (Slack/Teams), and delivers 24/7 AI-driven inquiry responses by retrieving answers from existing knowledge bases such as Notion and Google Drive. The service is offered via a self-service model or with a full-managed operations team option, with pricing customized to company size and use case.
Is Zooba a public or private company?
Zooba is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Zooba founded?
Zooba was founded in 2021. It employs 1 to 10 people.
Where is Zooba based?
Zooba is headquartered in Shibuya, Japan, in the Asia region.
How does Zooba make money?
Three revenue lines are on record. SaaS Subscription - IT Asset Management is the primary driver. The others are saaS Subscription - AI Help Desk and managed Operations Services.
Who are Zooba's main competitors?
Direct peers on record are Aisera, BetterCloud, Productiv, Moveworks and Torii. Broad incumbents are Atlassian (Jira Service Management), ServiceNow and Freshworks (Freshservice). Emerging players are Lanscope (MOTEX) and ZOZO AI/LLM tools (e.g., Algomatic).
Does Zooba have an API?
No public API is recorded for Zooba.
What industry is Zooba in?
Zooba's product category is IT Asset Management Software. Its primary akta.pro industry code is HDAEALAD, IT Asset Management (ITAM) Platforms, with a secondary code of HDAEALAE, Configuration Management Database (CMDB) Platforms. Its NAICS code is 54151 and its SIC code is 7372.