Sodertlje BBK

What Sodertlje BBK does

Södertälje BBK (SBBK) is a Swedish basketball sports club founded in 1968 and headquartered in Södertälje, Sweden, operating as a nonprofit organization. The club fields elite men's and women's teams in SBL Herr and SBL Dam (Sweden's top national basketball leagues), maintains lower-division teams in Basketettan, and runs a youth development pipeline (SBBK Barn & Ungdom) for children and teenagers aged 4-18. SBBK owns and operates Täljehallen, a 2,000-seat arena managed through subsidiary Täljehallen AB, which also functions as a conference and event venue hosting trade shows and corporate gatherings.

SBBK monetizes through six revenue streams: match ticket sales (70-150 SEK per ticket across tiered adult/senior/youth pricing on TicketCo), structured corporate sponsorship packages (LED signage at 17,500 SEK/season, floor decals at 40,000 SEK, balcony signage at 35,000 SEK, match sponsorships at 9,900 SEK per match, jersey placement from 35,000 SEK per team per season), membership fees (with discounts at Actic gyms, Stekt Burger, and other local partners), hall rental and conference bookings (5-2,000 seat capacity), merchandise through BasketShop.se, and donations. The club maintains 400+ active corporate partners anchored by Huvudpartner relationships with Scania and Telge (both headquartered in Södertälje), with Sodexo supporting the youth division and DBET as the main SBL league partner.

The organization runs social projects including Basketlyftet (an annual fundraising initiative with structured corporate packages and private Swish donations) and Tjejmanifestationen (a girls' basketball initiative backed by Södertälje Municipality, Swedbank, and Craft Sportswear). SBBK also hosts three annual tournaments: Scania Cup, Södertälje Open, and Nordiska Mästerskapen. Operationally, SBBK is led by a management team of approximately 51-100 staff including a CFO (Mona Barruk), Sales & Marketing Manager (Anders Jeansson), Sports Director Elite (Ludwig Degernäs), Sports Director Youth (Alexander Wikner Nordberg), CIO (Anders Lindquist), and Hall Manager (Magnus Sundberg).

Name

Sodertlje BBK

Legal name

SÖDERTÄLJE BASKETBOLLKLUBB, SBBK

Website

https://sbbk.se

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

51–100 employees

Short description

Södertälje BBK is a Swedish nonprofit basketball club operating elite men's and women's teams in the top national SBL leagues, youth development programs for ages 4-18, and managing the 2,000-seat Täljehallen arena for sports and corporate events in Södertälje.

Ownership category

akta.pro rank

Product category

Basketball Sports Club

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Basketball club
• Youth basketball training
• Sports team management
• Arena event hosting
• Corporate sports sponsorships

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Match Ticket Sales: Revenue from selling tickets to home matches for SBBK Dam (SBL Dam) and SBBK Herr (SBL Herr) teams. Tickets are sold online through TicketCo platform with tiered pricing by seating section and age category.
2. Sponsorship Packages: Revenue from corporate sponsors through various advertising packages including LED signage, wall signs, balcony signs, match sponsorships, floor decals, and jersey branding on team uniforms.
3. Membership Fees: Revenue from club memberships, with benefits including discounts at partner gyms (Actic), restaurants (Stekt Burger), car services, and flower shops. Members also get free entry to home games for youth players and coaches.
4. Hall Rental and Conferences: Revenue from renting Täljehallen arena for conferences, events, and matches. The venue offers spaces from 5 to 2000 seats and can host trade shows, exhibitions, and other events with full-service packages including meals and accommodation.
5. Social Project Fundraising: Basketlyftet event collects donations via Swish (375 SEK or more) and corporate sponsorship packages (1968-9968 SEK) to support youth basketball development including equipment and coach education.
6. Merchandise Sales: Revenue from SBBK Webshop selling basketball merchandise through BasketShop.se platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels9 records

Core offering

Södertälje BBK is a basketball sports club operating elite men's (SBL Herr) and women's (SBL Dam) teams in the Swedish Basketball League, alongside an extensive youth development program for children aged 4-18. The club owns and operates Täljehallen arena, which serves as home venue for elite games and a flexible conference/event facility accommodating 5-2000 guests. The organization also runs social impact projects (Tjejmanifestationen, Basketlyftet), hosts tournaments (Scania Cup, Nordiska Mästerskapen, Södertälje Open), and sells branded merchandise.

Product overview

Södertälje BBK (SBBK) is a Swedish basketball sports club offering a comprehensive portfolio of basketball programs and related services. The organization operates elite teams in SBL Dam and SBL Herr (Sweden's top basketball leagues), youth development programs for ages 4-18, and lower-tier teams in Basketettan. SBBK's venue operations center on Täljehallen, which serves as both the home arena for elite games and a conference/event facility accommodating up to 2000 visitors. The club also runs social initiatives (Basketlyftet, Tjejmanifestationen), organizes tournaments (Scania Cup, Nordiska Mästerskapen, Södertälje Open), and maintains a merchandise web shop. Revenue streams include match tickets, memberships, hall bookings, sponsorship packages, and conference/event rentals.

Differentiator

Problem solved

Functional benefit

Products and services

• SBBK SBL Dam (Elitteam) Södertälje BBK's elite women's basketball team competing in the Swedish Basketboll Liga Dam (SBL Dam) at the highest national level. Tickets sold via TicketCo for home matches.
• SBBK SBL Herr (Elitteam) Södertälje BBK's elite men's basketball team competing in the Swedish Basketboll Liga Herr (SBL Herr) at the highest national level. Tickets sold via TicketCo for home matches.
• SBBK Barn & Ungdom (Youth Basketball Program) Youth basketball training and development program for children and teenagers aged 4-18. Registration is via SportAdmin online platform and includes development pathways feeding into lower division teams (Basketettan).
• Täljehallen Arena (Conference & Event Venue) Täljehallen arena serving as home venue for SBBK's elite teams and a flexible conference/event facility with spaces from 5 to 2000 seats and approximately 2000 sqm of exhibition area. Available for rent to companies and organizations hosting conferences, trade shows, and exhibitions through full-service packages.
• SBBK Webbshop (Branded Merchandise) Official e-commerce merchandise store offering Södertälje BBK branded apparel and accessories, operated through BasketShop.se.
• Basketlyftet (Fundraising Initiative) Annual fundraising initiative to support SBBK's continued development in core activities including equipment, coach education, youth accessibility, and overall club development. Accepts private Swish donations (375 SEK+) and corporate sponsorship packages (1,968-9,968 SEK).
• Tjejmanifestationen (Girls' Basketball Initiative) Girls' basketball initiative aimed at providing more girls the opportunity to start playing basketball, supported by Södertälje Municipality as main partner along with Craft Sportswear, Menstrosan, and Swedbank as gold partners.
• Scania Cup (International Youth Tournament) International youth basketball tournament organized and hosted by SBBK.
• Södertälje Open (Basketball Tournament) Basketball tournament organized by SBBK and hosted in Södertälje.
• Nordiska Mästerskapen (Nordic Basketball Championship) Nordic basketball championship tournament hosted by SBBK.
• SBBK Club Membership Recurring club membership providing benefits such as discounts at partner businesses (Actic gym: 20% off 12-month memberships, Stekt Burger restaurants, car services, flower shops) and free entry to home games for youth players and coaches. Managed via SportAdmin.
• Corporate Sponsorship Packages Annual corporate sponsorship packages including LED perimeter advertising (17,500 SEK/season), wall signs (25,000 SEK/season), balcony A-position signs (35,000 SEK/season), floor decals (40,000 SEK/season), jersey/uniform sponsorship (from 35,000 SEK/team/season), and per-match sponsorship (9,900 SEK/match).
• Fritidsgården / Sportgården (Recreation Center) Community recreation center (Fritidsgården / Sportgården) open Mon-Thu 14:30-21:00 and Fri 14:00-21:00, providing youth and community activity programming.
• Basketettan Teams (Lower Division) Lower division women's and men's basketball teams (BED dam and BEH herr) competing in Basketettan, the third tier of Swedish basketball, providing developmental pathways for SBBK's elite programs.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core, major and minor.

• ScaniacoreGTM or Marketing PartnerMain partner (Huvudpartner) to SBBK. Scania is a major Swedish truck and bus manufacturer headquartered in Södertälje, making this a strategically important local partnership.
• TelgecoreGTM or Marketing PartnerMain partner (Huvudpartner) to SBBK. Telge is the local energy company in Södertälje, providing strategic local corporate support.
• TäljehallencoreStrategic or Co-development PartnerMain partner and venue owner/operator. Täljehallen is SBBK's home arena and the club operates events there. Magnus Sundberg is Hall Manager.
• DBETcoreGTM or Marketing PartnerMain partner to SBL (Swedish Basketball League). DBET appears to be the main partner for the professional league.
• SodexocoreGTM or Marketing PartnerMain partner for SBBK Barn & Ungdom (Children & Youth) program. Sodexo provides support for youth basketball development.
• ExpressencoreGTM or Marketing PartnerMedia partner for SBL. Expressen is a major Swedish daily newspaper providing media coverage for Swedish basketball league.
• TicketComajorTechnology or IntegrationTicketing platform provider for SBBK match tickets. All match tickets are sold through sbbk.ticketco.events.
• SportAdminmajorTechnology or IntegrationClub management platform used for membership registration, team management, and member card generation.
• Svenska SpelmajorGTM or Marketing PartnerSBBK is part of Svenska Spel's Gräsroten (Grassroots) program where lottery players direct funding to support the club.
• ActicminorGTM or Marketing PartnerGym chain offering 20% discount on 12-month auto-giro memberships for SBBK members at their Södertälje Sydpoolen location.
• SponsorhusetminorGTM or Marketing PartnerShopping referral platform with 700+ connected stores. SBBK members and the club receive cashback when shopping through sponsorhuset.se/sbbk.
• SkandiaminorStrategic or Co-development PartnerFrans Lindelöw, former SBBK player and current CEO of Skandia, provides exclusive lectures at Basketlyftet events.
• Frans LindelöwminorStrategic or Co-development PartnerFormer SBBK player and current CEO of Skandia who provides keynote lectures at Basketlyftet fundraising events.
• Södertälje MunicipalitycoreStrategic or Co-development PartnerMain partner for Tjejmanifestationen 2026. Södertälje Municipality supports the social project aimed at getting more girls to play basketball.
• Craft SportswearmajorGTM or Marketing PartnerGold partner for Tjejmanifestationen 2026. Sportswear brand providing equipment and apparel support.
• MenstrosanminorGTM or Marketing PartnerGold partner for Tjejmanifestationen 2026. Local partner supporting the girls' basketball initiative.
• Ahren's TransportminorGTM or Marketing PartnerGold partner to SBBK. Transport company providing logistics support for the club.
• BasketShop.seminorGTM or Marketing PartnerGold partner to SBBK. Official merchandise partner operating the SBBK Webshop.
• ICAminorGTM or Marketing PartnerGold partner to SBBK. Major Swedish grocery retailer with Maxi ICA Stormarknad in Södertälje.
• Södertälje TaximinorGTM or Marketing PartnerGold partner to SBBK. Local taxi company providing transportation support.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• AIK Basket: Swedish basketball club (under multi-sport AIK) competing in Swedish leagues; relevant as a directly comparable basketball club, though supported by a larger multi-sport parent organization.
• Jämtland Basket: SBL Herr basketball club from the Jämtland region operating in a similar small-city context, with comparable youth development and sponsorship dynamics to SBBK.
• Köping Stars: Swedish basketball club competing in SBL Herr with elite teams and youth development, comparable in scale and single-city sponsorship model to SBBK.
• KFUM Luleå: SBL Herr basketball club based in Luleå with both elite and youth divisions. Comparable in size, governance structure, and reliance on local corporate sponsorships.
• Norrköping Dolphins: Swedish basketball club competing in SBL Herr, of broadly similar size and structure to SBBK, with elite teams, youth programs, and corporate sponsorship model anchored in a single city (Norrköping).
• Borås Basket: SBL Herr/Dam basketball club based in Borås, Sweden. Operates elite and youth teams in a similar single-city, sponsorship-funded model, making it a directly comparable peer for SBBK.
• Uppsala Basket: SBL Dam/Herr basketball club in Uppsala, Sweden. Operates elite teams and youth programs in a comparable single-city, sponsorship-funded model to SBBK.

Regional players

• Helsinki Seagulls: Finnish basketball club competing in Korisliiga with a similar elite + youth structure and corporate sponsorship model, useful as a Nordic peer for benchmarking though operating in a different national market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Sodertaljebasketbollklubb1
• LinkedInlinkedin.com/company/sodertalje-basketboll-klubb
• Instagraminstagram.com/sodertaljebasketbollklubb
• Xx.com/SodertaljeBBK

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sodertlje BBK