Silkmoth
Silkmoth (Klipboard) is a UK-based B2B software provider of e-commerce, garage management, and tyre data solutions for tyre manufacturers, distributors, and dealers across the UK, EU, and USA.
- Company typePrivate
- Founded1985
- HeadquartersMacclesfield, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Silkmoth does
Silkmoth Ltd, trading as Klipboard, is a B2B software provider specialising in e-commerce, garage management, and data solutions for the retail passenger car tyre industry. Founded in 1985 in Macclesfield, UK, the company has been focused on tyre e-commerce since 2006 and today serves global tyre manufacturers, national franchise networks, tyre distributors, and independent tyre dealers across the UK, Ireland, Scandinavia, wider EU, and the USA.
The product portfolio centres on TyreClick, a white-label e-commerce engine delivered in partnership with Micheldever Tyre Services that underpins over 1,000 independent dealer websites in the UK and integrates VRM lookup, automatic fulfilment, and same-day fitting. Autowork eCommerce extends the same capabilities to franchise networks and larger dealer groups (used by 400+ dealers across 5 European countries and by Bridgestone's First Stop, Goodyear's HiQ, and Omni United's Omnisource in the USA). Autowork Go provides a subscription garage management system for job, customer, and vehicle administration. Underpinning these is Tyre DB, a proprietary database of over 200,000 tyre SKUs with images, labels, and technical data licensed to manufacturers and consumed across all Silkmoth properties. Supporting products include TyreMerge (multi-wholesaler file merging), CompareTyrePrices.com (price comparison demonstrator), and TyreSwift (AI-powered tyre inspection launched in 2024).
Silkmoth operates primarily on a subscription / SaaS revenue model with monthly billing for TyreMerge publicly disclosed at £12-£48 depending on supplier file count and merge frequency, while TyreClick, Autowork eCommerce, and Autowork Go are sold on quote-based enterprise contracts. The company joined the Klipboard automotive software group in October 2024 alongside Compilator and MAM Software, extending its reach across the UK, Nordics, and USA.
Silkmoth firmographics
Firmographics- Name
- Silkmoth
- Legal name
- Silkmoth Ltd
- Website
- https://silkmoth.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Silkmoth (Klipboard) is a UK-based B2B software provider of e-commerce, garage management, and tyre data solutions for tyre manufacturers, distributors, and dealers across the UK, EU, and USA.
- Ownership category
- akta.pro rank
Silkmoth industry classification
Industry- Product category
- Tyre e-commerce software
- akta.pro primary industry
- Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)
- akta.pro secondary industries
- Mobile Tire Service & Emergency Roadside (On-Site) (TLAKADAC), Commercial/Fleet Tire Sales & Service (Truck/Bus/OTR) (TLAKADAB), Specialty Tires (OTR, Industrial, Agricultural, Mining, Aviation, Marine) (TLAKADAJ)
Keywords
Where Silkmoth is headquartered
LocationHeadquarters
- HQ city
- Macclesfield
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Silkmoth business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS/E-commerce Platform Subscriptions: Cloud-based e-commerce solutions delivered as SaaS to tyre retailers, dealers, and franchise networks. Pricing varies by configuration and number of supplier integrations.
- Garage Management System Subscriptions: Autowork Go garage management system sold as subscription to independent garages and tyre dealers for business administration, job management, and customer relationship management.
- TyreMerge File Merging Service: Monthly subscription service for merging tyre wholesaler files. Pricing based on number of supplier files (2-5) and frequency of daily merges (1-4 times per day).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic: 2 supplier files, 1 merge/day |
| Subscription | Monthly | Standard: 2 supplier files, 2 merges/day |
| Subscription | Monthly | 3 supplier files, 1-3 merges/day |
| Subscription | Monthly | 4 supplier files, 1-3 merges/day |
| Subscription | Monthly | 5 supplier files, 1-4 merges/day |
| Subscription | Monthly | Autowork eCommerce - B2C/B2B e-commerce for tyre dealers |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels3 records
Silkmoth product offering
Product offeringCore offering
Silkmoth develops and sells cloud-based e-commerce and software solutions targeting the UK and European passenger car tyre market. Its core offerings include TyreClick (a network of e-commerce websites for independent tyre fitters), Autowork eCommerce (e-commerce for garages and franchise networks), Autowork Go (Garage Management System), Tyre DB (a tyre product database covering 200,000+ SKUs), TyreMerge (multi-wholesaler file merging), and TyreSwift (AI-powered tyre inspection software). The company also builds bespoke B2B dealer portals for major tyre distributors and manufacturers.
Product overview
Silkmoth (trading as Klipboard) is a software development company specializing in e-commerce solutions for the UK and European tyre market. The product portfolio consists of TyreClick as the flagship B2C e-commerce network for independent tyre dealers, Autowork eCommerce as the solution for garages and franchise networks, and Autowork Go as an entry-level Garage Management System. Supporting these core products are Tyre DB (a database of over 200,000 tyre SKUs used across all Silkmoth properties), TyreMerge (file merging solution for multiple wholesalers), CompareTyrePrices.com (price comparison demonstrator), and TyreSwift (AI-powered tyre inspection software). The products integrate with third-party systems including Stripe/Klarna for payments, DriveRight for VRM/vehicle data, CAM Systems CAMEO for wholesale ERP, and Oracle NetSuite for large enterprise clients. Silkmoth joined the Klipboard family in October 2024 as part of their automotive software group.
Differentiator
Problem solved
Functional benefit
Brands
- TyreClick: UK's pre-eminent e-commerce solution for tyre retailers - a partnership with Micheldever Tyre Services allowing customers to sell tyres online supported by the UK's leading tyre distributor.
- Autowork eCommerce
- Autowork Go
- CompareTyrePrices.com
- Tyre DB
- TyreMerge
- TyreSwift
Products and services
- TyreClick The UK's pre-eminent e-commerce solution for tyre retailers. A network of e-commerce websites supporting independent tyre dealers throughout the UK, allowing dealers to sell tyres online whilst supported by the UK's leading tyre distributor (Micheldever Tyre Services). Features VRM lookup, same-day fitting integration, and automatic order fulfilment, with over 1,000 sites launched.
- Autowork Go Silkmoth's entry-level Garage Management System for independent garage and tyre dealers. An all-in-one online application for management of jobs, customers, vehicles, invoices, text message reminders, VRM lookup service, and customer check-in applications. Designed for independent garages and tyre dealers seeking a modern administrative platform.
- Autowork eCommerce Silkmoth's tyre and service e-commerce solution for garages and fast-fit businesses. Used in 5 European countries by over 400 dealers ranging from single van mobile tyre dealers to multi-branch franchise networks. Includes an embedded eShop solution that allows local stock and pricing at local prices on national websites, with integrations to Stripe and Klarna payment processing.
- Tyre DB Tyre database containing tyre images, videos, manufacturer descriptions, labels and technical data for over 200,000 tyre SKUs. Used by all of Silkmoth's website properties and by some tyre manufacturers for their own websites.
- TyreMerge Solution for merging files from multiple tyre wholesalers, with configurable merging of supplier data, best-price selection, brand-based stock selection, and seamless integration with other Silkmoth products. Pricing is monthly subscription, tiered from £12 to £48 per month depending on the number of supplier files (2-5) and number of daily merges (1-4).
- TyreSwift B2B AI Tyre Inspection Software designed to revolutionise tyre inspections. Uses artificial intelligence and computer vision to analyse tyre images and detect potential issues such as tread wear, punctures, and bulges with high precision. Targeted at tyre retailers and service providers.
- CompareTyrePrices.com Technology demonstrator for a tyre price comparison service, providing impartial price comparison of hundreds of UK fitters. Launched as a UK market service in its infancy, intended to capitalise when market attitudes develop.
Quantifiable outcome
- Over 1,000 tyre dealer websites launched across UK
- +5 more outcomes
Companies that use Silkmoth
Customer profileNamed customers13 records
Segments6 records
Ideal customer profiles4 records
Silkmoth technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature9 records
Silkmoth partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered standard, core and minor.
- KlarnastandardDeferred payment option integrated with Stripe for TyreClick customers. Klarna can be enabled with or without Stripe card payment, with eligible tyres managed by the Klipboard support team.
- Klipboard (Parent Company)coreSilkmoth joined the Klipboard family in October 2024 as part of their growing automotive software group. Now part of a group including Compilator and MAM Software with automotive software businesses in UK, Nordics, and USA.
- StripestandardPayment processing integration for Autowork eCommerce, enabling card payments for mobile tyre fitting services like Gorilla Tyres and deferred payment options through Klarna add-on.
- Bridgestone EMIAcoreFirst Stop UK network rebranded under Bridgestone's European retail brand guidelines. Silkmoth developed e-commerce solution for Bridgestone's flagship European retail brand, later expanding to Denmark, Norway, Sweden, and Ireland with First Stop EU supporting 1,200 European dealers.
- Omni UnitedcoreGlobal tyre manufacturer engaged Silkmoth for Fit Omni mobile tyre installation service in USA and Omnisource B2B dealer portal. Fit Omni launched June 2018 as America's first national mobile tyre installation service. Omnisource serves over 10,000 customer locations across Western USA.
- Oracle NetSuitecoreIntegration with Oracle NetSuite ERP for Omnisource USA wholesale operations across 20 distribution centres in three timezones. Full bi-directional integration required for multi-centre B2B e-commerce portal.
- Goodyear UK (HiQ)coreE-commerce solution for Goodyear's UK retail network of over 100 franchised tyre dealers. Silkmoth's Autowork eCommerce eShop Extension allows each dealer to maintain their own web presence with locally-sourced stock at local prices on the HiQ Online national website.
- Micheldever Tyre ServicescoreStrategic partnership for TyreClick network—Silkmoth's white-label e-commerce engine delivered through Micheldever's distribution network. Each dealer receives a fully customisable website integrated with Micheldever's back-office fulfilment systems for automatic order handling and same-day fitting.
- DriveRight Automotive Data SolutionscoreIntegration partner providing VRM (Vehicle Registration Mark) to tyre fitment lookup for TyreClick network. Typically a service out of reach for independent garages but made affordable through Silkmoth's network scale.
- CAM SystemscoreIntegration with CAM Systems' CAMEO wholesale ERP system and MIDAS web services for TyreClick. Handles pricing, stock, and order processing through bi-directional integration.
- National Tyre Distributors AssociationminorSilkmoth Ltd is a member of the National Tyre Distributors Association, an industry trade body for tyre distribution in the UK.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
Silkmoth competitors and assessment
Company assessmentBroad incumbents
- CDK Global: Large global provider of dealer management and integrated dealership software, including CRM, websites, and digital retailing for automotive retailers. Broad incumbent with capabilities that overlap the franchise-network e-commerce niche Silkmoth serves with Autowork eCommerce.
- Mitchell 1: Established provider of automotive repair information, shop management, and estimating software serving professional technicians and repair facilities. A broad incumbent with overlapping capabilities to Silkmoth's garage management products but serving a much wider customer base.
- Cox Automotive: Multi-brand automotive services group offering dealer software, marketing, and digital retailing solutions. Broad incumbent whose digital retailing and dealer website products could expand into the tyre retail segment Silkmoth serves.
Others
- MAM Software: Provider of business management and parts software for the automotive aftermarket. Now a sister company to Silkmoth within the Klipboard group, operating in adjacent automotive software niches and a potential cross-sell / integration partner.
- Compilator: Provider of garage servicing and parts management software in the UK, Nordics, and USA. Sister company to Silkmoth within the Klipboard group and a potential cross-sell / integration partner for Autowork Go and Autowork eCommerce.
Direct peers
- Shop-Ware: Cloud shop management SaaS for independent auto repair shops, including workflow, customer communication, and digital inspections. Closely comparable to Autowork Go in target customer and feature set.
- Tekmetric: Cloud-based shop management system for automotive repair businesses. Directly comparable to Silkmoth's garage management and e-commerce products for independent dealers, with similar subscription SaaS model.
- Workshop Software: Cloud-based garage management SaaS targeting independent auto repair shops and fast-fits. Directly comparable to Silkmoth's Autowork Go and Autowork eCommerce, serving the same SMB and small-chain segment with subscription-based job, customer, and vehicle management.
- AutoLeap: Cloud shop management platform for independent auto repair shops. Comparable to Autowork Go in functionality (jobs, customers, vehicles, invoicing) and target customer (independent garages and tyre dealers).
Emerging players
- BayIQ: Automotive marketing and customer retention platform for dealerships and auto service businesses. Emerging player in adjacent customer-engagement functionality, with overlap to Silkmoth's review and customer-communication features (e.g. Tyre Reviews, MOT reminders).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Silkmoth social profiles
Digital presenceSilkmoth financial estimates
Financial estimateRevenue estimate
Valuation estimate
Silkmoth leadership team
Management profileNumber of profiles
Profiles6 records
Silkmoth funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Silkmoth M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Silkmoth
What does Silkmoth do?
Silkmoth develops and sells cloud-based e-commerce and software solutions targeting the UK and European passenger car tyre market. Its core offerings include TyreClick (a network of e-commerce websites for independent tyre fitters), Autowork eCommerce (e-commerce for garages and franchise networks), Autowork Go (Garage Management System), Tyre DB (a tyre product database covering 200,000+ SKUs), TyreMerge (multi-wholesaler file merging), and TyreSwift (AI-powered tyre inspection software). The company also builds bespoke B2B dealer portals for major tyre distributors and manufacturers.
Is Silkmoth a public or private company?
Silkmoth is a private company. It is classified as corporate owned and is currently operating.
When was Silkmoth founded?
Silkmoth was founded in 1985. It employs 11 to 50 people.
Where is Silkmoth based?
Silkmoth is headquartered in Macclesfield, United Kingdom, in the Europe region.
How does Silkmoth make money?
Three revenue lines are on record. SaaS/E-commerce Platform Subscriptions are the primary driver. The others are garage Management System Subscriptions and tyreMerge File Merging Service.
Who are Silkmoth's main competitors?
Broad incumbents on record are CDK Global, Mitchell 1 and Cox Automotive. Others are MAM Software and Compilator. Direct peers are Shop-Ware, Tekmetric, Workshop Software and AutoLeap. BayIQ is listed as an emerging player.
Does Silkmoth have an API?
No public API is recorded for Silkmoth.
What industry is Silkmoth in?
Silkmoth's product category is Tyre e-commerce software. Its primary akta.pro industry code is TLAKAAAD, Tire & Wheel Services (Mount/Balance/Alignment), with a secondary code of TLAKADAC, Mobile Tire Service & Emergency Roadside (On-Site).