New Deal Design
NewDealDesign is a privately held, San Francisco-based full-stack strategic technology design agency founded in 2000, providing integrated industrial, experience, strategy, and engineering design services to startups and Fortune 500 technology enterprises.
- Company typePrivate
- Founded2000
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What New Deal Design does
NewDealDesign is a San Francisco-based, privately held full-stack strategic technology design agency founded in 2000 by Gadi Amit. The firm provides integrated Industrial Design, Strategy Design, Experience Design, and Product Development Engineering (hardware and software) services to clients ranging from funded startups to Fortune 500 enterprises, with an explicitly stated client revenue range of $0 to $650B. Its core business is project-based professional services engagements that take products from strategy and naming through industrial design, brand systems, UX, and engineering to manufacturable hardware/software.
The studio's portfolio spans wearables, robotics, medical devices, smart home, mobility, and consumer electronics. Notable shipped products include Fitbit wearables (Tracker, Flex, Alta, Charge, Blaze — 75 million units sold across a 10-year partnership culminating in Fitbit's $2.5B IPO), Serve Robotics autonomous sidewalk delivery robots (later acquired Diligent Robotics), the Avive Connect AED connected defibrillator (FDA 510(k) cleared, RapidSOS-integrated), Somnee EEG sleep wearable, Littlebird LTE-M toddler tracker, Analog smart home Beacon system, Blendid robotic smoothie kiosks, Veev smart home OS, Luminar Blade LiDAR, and the Rolla autonomous urban mobility platform. The firm has designed products accounting for over $25 billion in cumulative sales, supported three startup IPOs, and branded 20 technology companies.
The company monetizes through project-based design and engineering fees under direct sales-led engagement, relying primarily on founder reputation, award recognition (National Design Award 2013, 100+ design awards, 13 Fast Company Innovation-by-Design Awards), and portfolio-driven inbound from major technology clients. Distribution is direct engagement with enterprise CTO/product organizations and funded startups; there is no retail or app-distribution channel because the firm sells services, not products. Headcount is 51–100 with a founder-led leadership structure spanning Master Designer, Industrial Design, Strategy Design, and PD Engineering functions.
New Deal Design firmographics
Firmographics- Name
- New Deal Design
- Legal name
- NewDealDesign
- Website
- https://newdealdesign.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- NewDealDesign is a privately held, San Francisco-based full-stack strategic technology design agency founded in 2000, providing integrated industrial, experience, strategy, and engineering design services to startups and Fortune 500 technology enterprises.
- Ownership category
- akta.pro rank
New Deal Design industry classification
Industry- Product category
- Design Consulting Services
- NAICS
- Industrial Design Services (54142), Other Specialized Design Services (54149)
- SIC
- Services-Management Consulting Services (8742), Services-Engineering Services (8711)
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
- akta.pro secondary industries
- UI/UX Engineering & Front-End Modernization (BPAEAFAH), Organization Design & Change Management Consulting (BPAHACAD)
Keywords
Where New Deal Design is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
New Deal Design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Design and Development Services: Project-based design and engineering engagements with major technology companies. Revenue derived from strategic consulting, industrial design, experience design, and product development engineering services for clients ranging from startups to Fortune 500 companies (revenue $0 to $650B).
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
New Deal Design product offering
Product offeringCore offering
NewDealDesign is a project-based design and engineering consultancy that delivers full-stack technology product development for clients. Engagements span research, brand and naming creation, industrial design, experience design, and hardware/software product engineering — taking products from concept through production and launch. The studio works for technology companies ranging from pre-revenue startups to enterprises with $650B in revenue, across consumer, commercial, and B2B contexts.
Product overview
NewDealDesign is a Full-Stack Strategic Technology Design Agency operating for over 25 years, building Commercial & Consumer Brands, Systems, Products, and Experiences. Their portfolio includes both physical products and design services across multiple verticals: Somnee (EEG-based sleep wearable), Serve Robotics (autonomous delivery robot), Analog (smart home boundary system), Blendid (robotic food kiosk), Littlebird (toddler GPS wearable), Avive Connect AED (emergency defibrillator), Veev (smart home OS), Rolla (autonomous mobility), Grin (telehealth platform), Helm (personal data server), MNTD (5G hotspot), and Motive AI dashcams. Services span Industrial Design, Strategy Design, Experience Design, and Product Development Engineering. The company has designed over $25B in products sold, supported 3 IPOs, and branded 20 companies/products.
Differentiator
Problem solved
Functional benefit
Brands
- Somnee: Sleep science wearable technology product line
- Serve Robotics
- Analog
- Littlebird
- Avive
- Blendid
- Veev
- Rolla
Products and services
- Design Services Full-stack strategic technology design services covering Industrial Design, Strategy Design, Experience Design, and Product Development Engineering (Hardware and Software). Engagements span research, brand and naming creation, industrial form development, UX/software design, and mechanical and systems engineering, taking client products from concept and strategy through prototyping and production-ready design for technology companies ranging from pre-revenue startups to enterprises with up to $650B in revenue.
Quantifiable outcome
- Products sold for over $25 Billion
- +6 more outcomes
Companies that use New Deal Design
Customer profileNamed customers15 records
Segments6 records
Ideal customer profiles2 records
New Deal Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability11 records
Feature6 records
New Deal Design partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered strategic, flagship and core.
- Kepler CommunicationsstrategicSophia Space partnership with Kepler Communications for satellite connectivity. Sophia Space secured $10M seed funding and partnered with Kepler for satellite infrastructure.
- Diligent RoboticsstrategicServe Robotics acquired Diligent Robotics, a hospital assistant robot company, expanding Serve's robotics capabilities and market reach.
- AWSstrategicLENA Foundation awarded AWS Imagine Grant. Amazon provides grants and cloud resources to nonprofits building technology solutions for social impact.
- Fitbitflagship10-year strategic partnership from Fitbit's inception through IPO. Designed multiple product lines including Tracker, Flex, Alta, Charge, and Blaze. Resulted in 75 million units sold and $2.5B IPO valuation. NewDealDesign handled brand development, strategy, and visual design language.
- GooglecoreStrategic design partnership for consumer technology products including Google Ara modular smartphone project. Gadi Amit named one of the '1000 Most Creative People' by Fast Company for this work.
- MicrosoftcoreStrategic design partnership for breakthrough consumer technology products. Part of NewDealDesign's portfolio of major technology company collaborations.
- IntelcoreLong-standing strategic design partnership with Intel for technology products and systems. Work spans consumer electronics and computing platforms.
- ComcastcoreDesigned Comcast Xfinity design language and elevated Comcast's suite of products. Full design language system including product and interface design.
- RapidSOScorePartnership enabling Avive Connect AED to seamlessly connect with 911 Emergency Communication Centers. RapidSOS allows 911 tele-communicators to dispatch Avive Connect AEDs by alerting community bystanders near a victim's location.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
New Deal Design competitors and assessment
Company assessmentDirect peers
- IDEO: Pioneering global design and innovation consultancy offering strategy, industrial design, and experience design across consumer and enterprise. Closest direct peer to NewDealDesign in scope, model, and client mix.
- Frog Design: Global design and engineering consultancy combining brand, product, and experience design. Directly comparable to NewDealDesign's full-stack technology design offering and enterprise/startup dual clientele.
- fuseproject: Yves Béhar-led San Francisco design studio delivering strategy, branding, and industrial design for consumer hardware and lifestyle brands. Comparable boutique scale, founder-led model, and category overlap.
- Whipsaw: Industrial design and engineering firm specializing in consumer electronics, medical devices, and robotics. Comparable scope to NewDealDesign's product development engineering work and award-driven positioning.
- Ammunition Group: Design studio led by Robert Brunner delivering brand, industrial design, and product strategy across consumer tech and lifestyle. Comparable size, founder-led brand, and consumer hardware focus.
- Lunar Design: Multi-disciplinary design consultancy with deep industrial design and product development engineering capabilities. Closely comparable in full-stack delivery model and technology-product client base.
- RKS Design: Psychology-driven design and innovation consultancy with industrial design, UX, and product development capabilities. Comparable in human-centered methodology and consumer/enterprise mix.
- Teague: Seattle-based design and innovation consultancy with industrial design, brand, and engineering capabilities spanning physical and digital products. Comparable multi-disciplinary model and enterprise tech client base.
Broad incumbents
- Huge: Global digital experience agency offering strategy, design, and technology at scale. Overlaps with NewDealDesign's experience design and product capabilities but serves a broader digital-first mandate.
- McKinsey Design (McKinsey & Company): Strategy-led design practice within McKinsey offering product, service, and experience design for Fortune 500 enterprises. Competes with NewDealDesign for enterprise design mandates at the strategy-product interface.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
New Deal Design social profiles
Digital presenceNew Deal Design compliance and trust
Trust signalCompliance3 records
New Deal Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Deal Design leadership team
Management profileNumber of profiles
Profiles5 records
New Deal Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Deal Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Deal Design
What does New Deal Design do?
NewDealDesign is a project-based design and engineering consultancy that delivers full-stack technology product development for clients. Engagements span research, brand and naming creation, industrial design, experience design, and hardware/software product engineering — taking products from concept through production and launch. The studio works for technology companies ranging from pre-revenue startups to enterprises with $650B in revenue, across consumer, commercial, and B2B contexts.
Is New Deal Design a public or private company?
New Deal Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was New Deal Design founded?
New Deal Design was founded in 2000. It employs 51 to 100 people.
Where is New Deal Design based?
New Deal Design is headquartered in San Francisco, United States, in the North America region.
How does New Deal Design make money?
One revenue line is on record: design and Development Services.
Who are New Deal Design's main competitors?
Direct peers on record are IDEO, Frog Design, fuseproject, Whipsaw, Ammunition Group, Lunar Design, RKS Design and Teague. Broad incumbents are Huge and McKinsey Design (McKinsey & Company).
Does New Deal Design have an API?
No public API is recorded for New Deal Design.
What industry is New Deal Design in?
New Deal Design's product category is Design Consulting Services. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX), with a secondary code of BPAEAFAH, UI/UX Engineering & Front-End Modernization. Its NAICS code is 54142 and its SIC code is 8742.