Fuel Card Services

Name

Fuel Card Services

Legal name

Fuel Card Services Limited

Website

https://fuelcardservices.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Fuel Card and Fleet Management Services

NAICS

Fuel Dealers (45721), Fuel Dealers (4572), Fuel Dealers (457210)

SIC

Transportation Services (4700)

akta.pro primary industry

Fuel Management & Fleet Card Programs (THADAKAH)

akta.pro secondary industries

Fuel Card & Fleet Payment Programs (TLABAMAA), Fleet Fuel & Energy Management (Fuel Programs, EV Charging Ops) (TLABAIAI), Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD)

Keywords

• Business fuel cards
• Fleet management services
• Vehicle telematics
• EV charge cards
• Mileage expense tracking

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Fuel Card Transaction Fees: Fuel Card Services earns revenue through transaction fees on fuel purchases made using their fuel cards. Each fuel card transaction generates fees that are incorporated into the pricing structure. The company offers variable and fixed pricing options across multiple fuel networks.
2. Telematics and Fleet Management Subscriptions: The company generates recurring subscription revenue from telematics services (Tele-Gence) including vehicle tracking devices and monitoring platforms. Additional subscription components include the MyDriveSafe vehicle safety check app at £1 per driver per week.
3. Vehicle Maintenance Services: Vehicle maintenance and servicing programs provide pre-negotiated rates and scheduling services for fleet vehicles, generating revenue through service coordination and administrative fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Fuel Card Services provides business fuel cards and EV charge cards for UK businesses, covering diesel, petrol and electric charging across major fuel networks. It also offers fleet services such as telematics, mileage expense tracking, vehicle maintenance, daily safety checks, fuel-station locator apps and online account management.

Product overview

Fuel Card Services (now operating under the Motia brand) offers a comprehensive fleet management platform providing fuel cards and telematics solutions for UK businesses. The core offering centres on fuel card products from multiple brands (BP, Shell, Texaco, Esso, Keyfuels, UK Fuels, Allstar, Gulf) accepted at up to 90% of UK fuel stations, combined with an ecosystem of fleet management modules including Tele-Gence telematics, vehicle tracking, MileageCount, MyService.Expert maintenance, MyDriveSafe safety checks, Drivers Club pump locator app, and My Fleet Hub account management platform. The portfolio was expanded through the July 2024 acquisition of Cubo (telematics provider) and subsequently unified under the Motia brand in 2025, which now encompasses Fuel Card Services Limited, Cubo Solutions Ltd, and Cubo Telematics & Telecoms Limited as distinct legal entities.

Differentiator

Problem solved

Functional benefit

Brands

• Tele-Gence: Advanced telematics service for vehicle and asset tracking
• MyService.Expert
• MileageCount
• MyDriveSafe
• Drivers Club
• My Fleet Hub

Products and services

• Fuel Cards
• EV Charge Cards
• Allstar Homecharge
• Tele-Gence (Telematics)
• MileageCount
• MyService.Expert
• MyDriveSafe
• Drivers Club
• My Fleet Hub
• Asset Tracking
• Driver's Hours
• Cameras
• Fuel Management
• FORS Fuel Expert Fuel Card

Quantifiable outcome

• Save up to 10p per litre on fuel
• +5 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Ten partnerships are on record, tiered core, minor and secondary.

• FORS (Fleet Operators Recognition Scheme)coreGTM or Marketing PartnerFuel Card Services is a FORS affinity partner offering the FORS Fuel Expert fuel card with preferential pricing to FORS members. FORS is a voluntary accreditation scheme for fleet operators focusing on safety, efficiency, and environmental performance.
• Cool EarthminorStrategic or Co-development PartnerFuel Card Services has been a proud partner of Cool Earth since 2012, backing people to protect rainforest and fight the climate crisis. The partnership supports environmental sustainability and carbon capture initiatives.
• AllstarcoreChannel Partner/ Reseller/ DistributorFuel Card Services offers Allstar One fuel cards, a multi-brand fuel card accepted at over 7,600 sites covering all major oil brand and supermarket sites. Allstar is a key fuel card network partner.
• BPcoreChannel Partner/ Reseller/ DistributorFuel Card Services offers BP fuel cards with variable pricing options and access to BPme Rewards loyalty programme. BP is one of the major fuel brands in the UK network.
• ShellcoreChannel Partner/ Reseller/ DistributorFuel Card Services offers Shell fuel cards with variable pricing options and exclusive savings. Shell Go+ rewards programme provides 10% off hot drinks and food. Shell has extensive country-wide network coverage.
• EssocoreChannel Partner/ Reseller/ DistributorFuel Card Services offers Esso National Fuel Cards with fixed weekly pricing and access to 1,300+ Esso branded sites. Savings up to 10p per litre at participating motorway sites.
• TexacocoreChannel Partner/ Reseller/ DistributorFuel Card Services offers Texaco Fastfuel cards with fixed price options for car and LCV fleets, providing access to over 3,000 sites.
• KeyfuelscoreChannel Partner/ Reseller/ DistributorKeyfuels card offered by Fuel Card Services, perfect for LCV and HGV fleets with over 700 HGV sites. Includes M6 toll, truck wash, and secure parking access.
• UK FuelscoreChannel Partner/ Reseller/ DistributorUK Fuels fuel card offered with competitive fixed weekly prices on diesel and weekly price notifications in advance. Discount diesel available from Moto motorway sites.
• Gulf/Pace/EMOsecondaryChannel Partner/ Reseller/ DistributorFuel Card Services offers Gulf, Pace, and EMO fuel cards, all accepted at 2,500 sites. Covers petrol or diesel charges on a single invoice. Accepted for M6 toll.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Keyfuels: Keyfuels is a fuel card programme focused on commercial HGV and LCV fleets, owned by Fleetcor. Fuel Card Services distributes Keyfuels cards while Keyfuels also markets directly, putting them in head-to-head competition for commercial fleet customers.
• BP Fleet (BPme): BP's UK fleet fuel card programme offers pricing, reporting and management tools to commercial customers. It directly competes with Fuel Card Services on BP-branded card services and the broader fleet fuel payments market.
• UK Fuels: UK Fuels is a UK fuel card provider offering fixed weekly diesel pricing and coverage across major networks. Fuel Card Services resells UK Fuels cards but UK Fuels also sells directly, making it both a partner and direct competitor in fleet fuel payment services.
• Shell Fleet Solutions: Shell's direct commercial fuel card and fleet services business offers multi-network Shell-anchored solutions to UK fleets. It competes directly with Fuel Card Services' Shell-branded card offering and supplies the underlying network Fuel Card Services relies on, creating both partnership and competitive overlap.
• Allstar (Fleetcor UK): Allstar is the largest UK fuel card network operator (part of Fleetcor), offering multi-brand fuel cards accepted at over 7,600 UK sites. It directly competes with Fuel Card Services in multi-brand commercial fleet payment services and is referenced as a partner and competitor within the same UK market.
• Esso Card (Easytrip): Esso's UK commercial fuel card programme targets car and LCV fleets with fixed weekly pricing across 1,300+ branded sites. It overlaps directly with Fuel Card Services' Esso National card offering.

Emerging players

• Fleetio: Fleetio is a SaaS fleet management platform for fuel and maintenance tracking, growing rapidly among SMB fleets in Europe and North America. It competes with the My Fleet Hub and MyService.Expert modules under the Motia umbrella.
• Geotab: Geotab is a major telematics and fleet management platform offering GPS tracking, vehicle diagnostics, and analytics. It competes with Fuel Card Services' Tele-Gence and Cubo telematics modules in the UK fleet management software layer.
• Verizon Connect: Verizon Connect provides telematics, GPS tracking, and integrated fleet management software for commercial fleets globally, including the UK. It overlaps with Fuel Card Services on the vehicle tracking and fleet analytics side of the integrated Motia offering.

Broad incumbents

• Wex Inc. WEX is a global fleet payment and fuel card specialist with multi-brand commercial fleet solutions across the US, Europe and Australia. Although not UK-native, its European fleet services compete broadly with Fuel Card Services in commercial fleet fuel and mobility payments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/fuelcardservicesltd
• LinkedInuk.linkedin.com/company/fuel-card-services-ltd
• Xx.com/fuelcardservice

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fuel Card Services