Omneo
Omneo is a Melbourne-based retail customer experience platform providing a Customer Data Platform, omnichannel clienteling, and loyalty management software for premium omnichannel retailers including Zimmermann, APG Group, and Saba, built on MACH architecture with extensive integrations across commerce, POS, communications, and service tools.
- Company typePrivate
- Founded2013
- HeadquartersMelbourne, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Omneo does
Omneo is a retail customer experience platform founded in 2013 and headquartered in Melbourne, Australia. The company provides a Customer Data Platform (CDP) and omnichannel experience software designed specifically for premium retail brands, with named customers including Zimmermann, APG Group, Saba, Maap, and MJ Balmaceda. Its core thesis is that general-purpose CDPs and CRMs are inadequate for omnichannel retail because they were built for marketing-driven first-party data collection rather than enabling mutually valuable interactions between customers and store teams. Omneo organises its offering around three pillars: Single View of Customer (unified profile with Identities, Linked Profiles, and Profile Synchronisation), Omnichannel Clienteling (staff-facing CRM surface for in-store selling), and Loyalty Program Management (sophisticated incentive mechanics including Rewards, Points, Benefits, Tiers, Achievements, and Statuses). The platform is built on MACH architecture (Microservices, API-first, Cloud-native, Headless) with privacy-by-design principles and customer-controlled data sharing, compliant with GDPR, Australian Privacy Principles, CAN-SPAM, and the ACMA Spam Act.
Supporting platform surfaces include CX Manager (web-based admin), Profile Portal (customer-facing self-service), Omneo Wallet (Apple Wallet and Google Wallet integration), and a typed JavaScript/TypeScript SDK exposing approximately 59 resource namespaces. The automation layer comprises Reactions (event-driven Triggers and scheduled Automations), Webhooks, and Targets (Twig-templated formatted payloads for downstream communications platforms). The integration ecosystem spans six commerce platforms (Shopify, Salesforce Commerce Cloud, Magento, BigCommerce, commercetools, Commerce Layer), three POS systems (Apparel21, Retail Directions, Cin7), eight communications platforms (Klaviyo, Emarsys, SFMC, Campaign Monitor, SendGrid, MailChimp, Bronto, Responsys), two customer service tools (Zendesk, Gorgias), and a loyalty partner integration with Qantas Frequent Flyer.
The business operates on a quote-based enterprise SaaS subscription model with implementation support and agency partnerships. Distribution is through direct enterprise field sales with a consultative approach targeting premium omnichannel retailers globally. The company is privately held with 1-10 employees, no disclosed external funding, and is led by three co-founders (John Gabriel, Peter Pellegrino, Danny Phillips). Revenue figures are not publicly disclosed.
Omneo firmographics
Firmographics- Name
- Omneo
- Legal name
- Omneo
- Website
- https://omneo.io
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Omneo is a Melbourne-based retail customer experience platform providing a Customer Data Platform, omnichannel clienteling, and loyalty management software for premium omnichannel retailers including Zimmermann, APG Group, and Saba, built on MACH architecture with extensive integrations across commerce, POS, communications, and service tools.
- Ownership category
- akta.pro rank
Omneo industry classification
Industry- Product category
- Retail Customer Experience Software
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Specialty Retail Omnichannel (Books, Office, Toys, Hobby) (CRAFAEAI)
- akta.pro secondary industry
- Luxury Retail & Clienteling (Boutiques/Omnichannel) (CRAKAFAM)
Keywords
Where Omneo is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Omneo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Omneo operates as a SaaS platform providing retail brands with customer experience technology. The platform is described as providing 'technology, expertise and implementation support' suggesting a subscription model with professional services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Omneo product offering
Product offeringCore offering
Omneo is a retail customer experience platform built on MACH architecture that unifies customer data, clienteling, and loyalty in a single headless system. It provides a real-time customer data platform with profile synchronization, an automation engine, staff-facing clienteling tools, and embeddable customer surfaces. The platform is sold as enterprise software to omnichannel retail brands for managing personalized customer experiences across digital and in-store touchpoints.
Product overview
Omneo is a retail customer experience (CX) platform providing a unified, real-time view of every known customer across in-store, online, and mobile touchpoints. The platform consists of a core product architecture organised around three pillars: Single View of Customer (data unification via Identities, Linked Profiles, and synchronised profiles), Omnichannel Clienteling (staff-facing CRM surface for personalised selling), and Loyalty Program Management (sophisticated incentive mechanics). Supporting platform surfaces include CX Manager (web-based admin interface for configuration and operations), Profile Portal (customer-facing self-service web app), Omneo Wallet/Omneo Pass (Apple Wallet and Google Wallet digital loyalty cards), and the Omneo SDK (typed JavaScript/TypeScript client). The incentive system encompasses Rewards (dollar-value discounts with expiry), Points (Tier/Reward/Action types), Benefits (non-monetary entitlements), Tiers (rolling 12-month status thresholds), Achievements (gamified milestones), and Statuses (profile labels modifying entitlements). Broader capabilities span commerce (Transactions, Orders, Credits, Locations), engagement (Lists, New to You, Groups, Organisations), services (Visits, Appointments), feedback (NPS, CSAT, Product Ratings, Location Ratings, Questionnaires), and automation (Reactions/Triggers/Automations, Webhooks, Targets). Integrations cover eCommerce platforms (Shopify, SFCC, Magento, BigCommerce, commercetools, Commerce Layer), POS systems (Apparel21, Retail Directions, Cin7), communications tools (Klaviyo, Emarsys, SFMC, Campaign Monitor, SendGrid, MailChimp), customer service (Zendesk, Gorgias), BI/analytics (Tableau, Domo, Qlik, GoodData), and loyalty partners (Qantas Frequent Flyer).
Differentiator
Problem solved
Functional benefit
Products and services
- Single View of Customer
- Omnichannel Clienteling
- Loyalty Program Management
- Profile Portal
- Omneo Wallet (Omneo Pass)
- Omneo Insights
- Omneo SDK
- Omneo Shapes
Companies that use Omneo
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles1 record
Omneo technology and API
TechnologyAPI detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration25 records
Feature6 records
Omneo partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core.
- ShopifycoreNative extension providing customer sync, transaction capture, rewards redemption at checkout, and Shopify Proxy for authenticated SDK access to Omneo.
- Salesforce Commerce Cloud (SFCC)coreFull cartridge integration with proxy authentication for complete customer lifecycle and transaction capture.
- Magento 2 / Adobe CommercecorePlugin integration for customer and transaction synchronisation.
- BigCommercecoreApp integration for profile and transaction sync.
- commercetoolscoreHeadless commerce integration with custom event handling.
- Commerce LayercoreAPI-first commerce integration.
- KlaviyocoreProfile sync, communication preferences management, and incentive notifications via Targets.
- EmarsyscoreProfile and preference synchronisation with incentive notifications via Targets.
- Salesforce Marketing Cloud (SFMC)coreProfile sync and formatted incentive notification payloads for tier upgrade flows.
- Campaign MonitorcoreProfile sync and incentive notifications.
- SendGridcoreProfile sync and incentive notifications.
- MailChimpcoreProfile sync and incentive notifications.
- ZendeskcoreOmneo Zendesk app surfaces full customer profile inside Zendesk tickets including transaction history, incentive balances, and profile data. Agents can view and update profiles and issue incentives.
- GorgiascoreProfile surfacing integration within Gorgias tickets for Shopify-native support teams.
- Apparel21corePOS integration for transaction attribution and incentive redemption at the register.
- Retail DirectionscorePOS integration for customer lookup, transaction attribution, and incentive redemption.
- Cin7corePOS integration for retail operations and inventory management.
- Qantas Frequent FlyercoreLink customer profiles to Qantas membership. Customers can earn Qantas points on purchases and see Qantas balance alongside brand rewards in Profile Portal.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Omneo competitors and assessment
Company assessmentDirect peers
- Ometria: Ometria is a retail-specific customer data and marketing platform with similar focus on unified customer profiles, segmentation and personalised omnichannel campaigns. It directly competes with Omneo for premium and mid-market retail customers in the same CX/CDP-for-retail category.
- Yotpo: Yotpo provides loyalty, reviews, SMS and visual UGC for retail and ecommerce brands. It overlaps with Omneo's loyalty engine and customer engagement modules and targets the same DTC and omnichannel retail buyer.
- Smile.io: Smile.io is a loyalty and rewards platform purpose-built for ecommerce retailers (especially Shopify-native). It competes with Omneo's Loyalty Program Management module for the same retail loyalty budget and is also an integration partner ecosystem member.
- LoyaltyLion: LoyaltyLion is a loyalty and retention platform for ecommerce retailers offering points, tiers, VIP programs and integrations with major commerce platforms. It is a direct competitor to Omneo's loyalty and customer profile mechanics in the retail CX layer.
- Punchh: Punchh (a ParTech company) provides a digital loyalty and customer engagement platform for retail, restaurant and convenience brands. It overlaps with Omneo's loyalty, offers and customer profile capabilities in enterprise omnichannel deployments.
Broad incumbents
- Bloomreach: Bloomreach is a larger commerce experience platform combining content, search, merchandising and a CDP for retailers. It competes with Omneo across the unified customer profile and personalisation layer but at a much broader, enterprise-scale footprint.
- Klaviyo: Klaviyo is a leading retail-focused marketing automation and CDP platform serving Shopify and other commerce brands. It overlaps with Omneo on customer profiles and personalised messaging, and is both an Omneo integration partner and an adjacent competitor expanding into loyalty.
- Twilio Segment: Segment (Twilio) is a general-purpose customer data platform that pipelines profile data to downstream tools. It competes with Omneo's CDP/Single View of Customer capability but is horizontal rather than retail-specialised.
- mParticle: mParticle is a customer data infrastructure platform providing identity resolution, data quality and audience syncing across marketing stacks. It overlaps with Omneo's profile unification layer and serves enterprise retail among other verticals.
- Salesforce Marketing Cloud: Salesforce Marketing Cloud (including Salesforce CDP / Data Cloud) is a large-scale enterprise marketing and customer data suite. It competes with Omneo across CDP, loyalty and personalised engagement, and is simultaneously an integration partner via SFCC and SFMC.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Omneo social profiles
Digital presenceOmneo compliance and trust
Trust signalCompliance1 record
Omneo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Omneo leadership team
Management profileNumber of profiles
Profiles3 records
Omneo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Omneo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Omneo
What does Omneo do?
Omneo is a retail customer experience platform built on MACH architecture that unifies customer data, clienteling, and loyalty in a single headless system. It provides a real-time customer data platform with profile synchronization, an automation engine, staff-facing clienteling tools, and embeddable customer surfaces. The platform is sold as enterprise software to omnichannel retail brands for managing personalized customer experiences across digital and in-store touchpoints.
Is Omneo a public or private company?
Omneo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Omneo founded?
Omneo was founded in 2013. It employs 1 to 10 people.
Where is Omneo based?
Omneo is headquartered in Melbourne, Australia, in the Oceania region.
How does Omneo make money?
One revenue line is on record: saaS Subscription.
Who are Omneo's main competitors?
Direct peers on record are Ometria, Yotpo, Smile.io, LoyaltyLion and Punchh. Broad incumbents are Bloomreach, Klaviyo, Twilio Segment, mParticle and Salesforce Marketing Cloud.
Does Omneo have an API?
Yes. Omneo provides a typed JavaScript and TypeScript SDK (@omneo/omneo-sdk) for server-side and client-side integration. The API exposes two clients: the Omneo admin client for managing profiles, transactions, incentives, and configuration via https://api.[tenant].getomneo.com/api/v3 using long-lived admin bearer tokens; and the ID client for customer-facing storefronts via https://api.[tenant].getomneo.com/id/api/v1 using short-lived profile-scoped JWTs. The SDK exposes approximately 59 resource namespaces including profiles, transactions, orders, rewards, benefits, tiers, points, lists, targets, webhooks, and more. The API supports webhook-based event delivery, Targets for formatted Twig-templated payloads, and an MCP (Model Context Protocol) server for Omneo Insights. Developer documentation is at docs.omneo.io.
What industry is Omneo in?
Omneo's product category is Retail Customer Experience Software. Its primary akta.pro industry code is CRAFAEAI, Specialty Retail Omnichannel (Books, Office, Toys, Hobby), with a secondary code of CRAKAFAM, Luxury Retail & Clienteling (Boutiques/Omnichannel). Its NAICS code is 541511 and its SIC code is 7370.