What Cademy does

Cademy is a UK-based software company headquartered in Edinburgh that operates a unified, cloud-based training management platform marketed as a single system for running in-person, online, on-demand, and blended training. The product bundles a Training Management System, Learning Management System, Training CRM, Course Booking System, an AI Course Builder, and a Custom Training Solutions add-on, supported by native integrations with Google Calendar, Outlook Calendar, Xero, Zapier, Zoom, Stripe, PayPal, and Klarna. The company is positioned for training providers, education institutions, regulated and accredited programmes, certification and awarding bodies, and corporate L&D, HR, compliance, sales, and customer success teams, with social proof drawn from high-profile names including the Financial Conduct Authority, Rolls Royce Motor Cars, the NHS, the UK Parliament, Mind, and Shell.

Under the hood, Cademy's platform architecture is built around a shared learner, scheduling, and payment core that exposes four surface areas to the same data: bookings and scheduling (with calendar sync and embeddable/self-hosted checkout), delivery (SCORM, video, quizzes, drip feeds, certificates, forums), CRM (contacts, emails, facilitator management, progress and attendance tracking), and B2B operations (Organisations Hub, Manager Portals, and Cross-Jurisdiction Accounts that support multi-currency tax handling and multiple Stripe and Xero connections). An AI Course Builder generates text-based course outlines, modules, content, and assessments on demand. The company is led by co-founders Adrian Binzaru and Artur Binzaru and operates with a headcount of 1–10 employees.

Cademy monetises through a SaaS subscription model layered on top of a freemium onboarding funnel: new educators can 'Start for Free' for self-serve exploration, with paid tiers reached by conversion; pricing tiers are not publicly disclosed. Its go-to-market is a hybrid product-led growth motion, combining self-serve sign-up for individuals and SMBs with a consultative 'Book a Call' enterprise lane, and it runs comparison-style acquisition pages against ten direct and adjacent competitors (Arlo, Bookwhen, Eventbrite, Kajabi, LearnWorlds, LearnDash, Moodle, TalentLMS, Teachable, Thinkific). The company self-reports powering training for '1,000+ companies', but no revenue, funding history, or per-customer contract values are disclosed in the available data.

Name

Cademy

Legal name

Cademy

Website

https://cademy.co.uk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Cademy is an Edinburgh-based SaaS platform that unifies training management, LMS, booking, CRM, and payments into one system for training providers, education institutions, certification bodies, and corporate L&D teams across in-person, online, and blended delivery.

Ownership category

akta.pro rank

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Platform Access: SaaS subscription model providing access to the complete training management platform including LMS, booking system, CRM, and reporting capabilities. Tiered plans likely based on features and usage volume.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Cademy provides a unified SaaS training management platform that combines a Training Management System, Learning Management System, Training CRM, Course Booking System, and AI-powered Course Builder. It enables educators and training businesses to run in-person, online, on-demand, and blended courses with integrated payments, scheduling, certification, and reporting for both B2C educators and B2B corporate training clients.

Product overview

Cademy is a unified training management platform combining multiple integrated products: Training Management System (central hub for operations), Learning Management System (online/blended course delivery with SCORM support), Training CRM (learner and organisation management), Course Booking System (scheduling and enrolments), AI Course Builder (generative AI-powered course creation), and Custom Training Solutions (bespoke enterprise offerings). The platform supports in-person, online, on-demand, and blended training formats with integrated payments, invoicing, and reporting across B2C and B2B segments.

Differentiator

Problem solved

Functional benefit

Products and services

• Training Management System Central hub for running entire training operations including scheduling, deliveries, certifications, enrolments, and admin—all fully connected. Designed for training providers, education institutions, and corporate L&D teams.
• Learning Management System Delivers online and blended learning at scale with support for SCORM, video content, assessments, deadlines, and structured learning paths. Built for training providers and education institutions running online and blended courses.
• Training CRM Manages learners, organisations, and teams with built-in functionality for bookings, progress tracking, certifications, and communication. Targeted at training businesses and B2B training providers.
• Course Booking System Frictionless booking system for all course types with built-in dates, locations, pricing, discounts, bundles, and payments. Supports in-person and online courses, public and private bookings, and embeddable or self-hosted options.
• AI Course Builder AI-powered course creation tool that generates complete courses in minutes with outlines, modules, content, and assessments automatically. Targeted at training providers and individual educators to reduce course creation time.
• Custom Training Solutions Tailored solutions for complex training setups including bespoke systems, custom integrations, and scalable infrastructure. Designed for enterprise clients requiring personalised implementations.

Named customers6 records

Segments12 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core.

• Google CalendarcoreTechnology or IntegrationNative integration with Google Calendar for session scheduling and calendar synchronisation, enabling seamless booking and scheduling workflows for training sessions.
• Outlook CalendarcoreTechnology or IntegrationNative integration with Microsoft Outlook Calendar for scheduling and calendar sync, providing 1-2-1 scheduling and session management for personalised coaching.
• XerocoreTechnology or IntegrationAccounting integration enabling automatic invoicing, multi-currency management, and seamless financial sync with Xero accounting software. Supports multiple Xero accounts for cross-jurisdiction operations.
• ZapiercoreTechnology or IntegrationAutomation integration via Zapier enabling connections to hundreds of other applications and workflows, supporting automations and custom business process integration.
• ZoomcoreTechnology or IntegrationVideo conferencing integration for online course delivery and live sessions, enabling virtual classroom experiences within the platform.
• StripecoreTechnology or IntegrationPayment processing integration supporting credit card payments, direct payments, payment links, and multi-currency transactions with automatic tax handling.
• PayPalcoreTechnology or IntegrationAlternative payment method integration alongside Stripe, providing customers with multiple payment options for course purchases and invoices.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Arlo: Arlo is a training management platform purpose-built for training providers, offering course booking, registration, and delivery workflows. It is one of Cademy's named switch-from competitors and the closest head-to-head rival in the dedicated training management space.
• Thinkific: Thinkific is an established course creation and LMS platform serving individual creators and businesses selling online courses. It is named on Cademy's comparison pages and overlaps on LMS, course building, and B2B/B2C course sales.
• Kajabi: Kajabi is an all-in-one creator platform combining courses, email marketing, websites, and pipelines. Named as a Cademy competitor; comparable in offering an integrated stack but more marketing/business oriented than training-specific.
• Eventbrite: Eventbrite is a large event booking and ticketing platform used by training providers for course registration. Cademy lists it as a competitor, though Eventbrite is broader and less training-specialized than Cademy.
• Teachable: Teachable is a widely-used online course platform with built-in payments, coaching, and digital downloads. It is listed as a Cademy competitor and serves overlapping creators and trainers selling courses online.
• Moodle: Moodle is the dominant open-source LMS, widely used in education institutions and corporate training. Listed as a Cademy competitor, particularly for institutions and regulated training providers.
• LearnWorlds: LearnWorlds is an online course platform combining course creation, website building, and sales tools for educators. It is explicitly listed as a Cademy switch-from competitor and overlaps in LMS plus course monetization functionality.
• TalentLMS: TalentLMS is a cloud-based LMS focused on employee training and compliance, popular with SMB and mid-market buyers. It is a named Cademy competitor in the LMS and compliance training space.
• LearnDash: LearnDash is a WordPress LMS plugin turning any WordPress site into a learning platform. It overlaps with Cademy's LMS capabilities and is explicitly listed on Cademy's comparison pages.
• Bookwhen: Bookwhen is a UK-based booking platform for courses, classes, and events, popular with independent training providers. It overlaps with Cademy's Course Booking System and serves the same SMB training-provider segment.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/cademy__
• LinkedInlinkedin.com/company/cademy-io

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cademy