GoFundraise
GoFundraise is an Australian SaaS peer-to-peer fundraising platform serving 1,500+ charities, corporates, schools, and event organizers across Australia, the US, UK, NZ, and Canada, charging 0-6% service fees on donations processed through its PCI-secure infrastructure.
- Company typePrivate
- Founded2007
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What GoFundraise does
GoFundraise is an Australian-headquartered SaaS company founded in 2007 that operates a digital peer-to-peer fundraising platform enabling charities, corporates, educational institutions, and event organizers to create donation campaigns and personalized supporter fundraising pages. The platform processes donations through PCI DSS-compliant infrastructure with 256-bit SSL encryption, is GDPR-compliant, and adheres to Australian Privacy Principles, with data hosted domestically in Australia. Core technical capabilities include peer-to-peer fundraising pages, team pages with leaderboards, regular giving scheduling (minimum $2 AUD), and integrations with major event registration platforms. The product suite has expanded into specialized modules including Safe School Fundraising with student protection features, Advancement & Alumni Campaigns for universities, Employee Fundraising Challenges for corporates, Workplace Giving integration via the Good2Give partnership, and interactive campaign tools with virtual dedications and e-cards. The Walk My Way sub-brand, launched in 2017, supports refugee children's education in East Africa and Myanmar.
The company operates a transaction-based revenue model charging a service fee of 0-6% on gross donations (depending on beneficiary plan) under its standard arrangement, or operating an optional donor-contribution tipping model; credit card processing fees are passed through at 1.4% + $0.38 for Visa/MasterCard and 2% for American Express, while regular giving is billed at 1.95% service fee plus GST plus card transaction fees. GoFundraise distributes via a hybrid go-to-market combining self-serve platform access for individual fundraisers and donors with enterprise sales engagement (Calendly demo booking, sign-up forms) for corporate, university, school, and event-organizer clients. Since inception the platform has reportedly facilitated over $500 million in donations, engaged 5 million+ donors and fundraisers, powered 20,000+ events, and supported 1,500+ charities across five country-specific deployments in Australia, the United States, the United Kingdom, New Zealand, and Canada. Notable customers include Westpac, REA Group, Guide Dogs, Mcquarie University, University of Technology Sydney, EY, Stockland, Spartan, and Good2Give.
GoFundraise firmographics
Firmographics- Name
- GoFundraise
- Legal name
- GoFundraise Pty Ltd
- Website
- https://gofundraise.com.au
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GoFundraise is an Australian SaaS peer-to-peer fundraising platform serving 1,500+ charities, corporates, schools, and event organizers across Australia, the US, UK, NZ, and Canada, charging 0-6% service fees on donations processed through its PCI-secure infrastructure.
- Ownership category
- akta.pro rank
GoFundraise industry classification
Industry- Product category
- Online Fundraising Software
- NAICS
- Other Grantmaking and Giving Services (813219), Grantmaking and Giving Services (81321)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based) (MPACAFAJ)
Keywords
Where GoFundraise is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
GoFundraise business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Transaction/Service Fees: GoFundraise charges service fees on donations collected on behalf of beneficiaries. Under the optional contribution model, donors can contribute to platform costs. Under the standard fee arrangement, a small service fee typically between 0%-6% (depending on beneficiary plan) is deducted from gross donations. Regular giving payments are charged at 1.95% Service Fee + GST plus card transaction fees.
- Payment Processing Fees: Credit card processing fees recovered from gross donations. Current rates: 1.4% (inc GST) + $0.38 per transaction for Visa & MasterCard, 2% (inc GST) for American Express, 2.5% for PayPal (GST exempt). Stripe charged at designated rate based on beneficiary plan.
- Regular Giving Platform: Users can schedule regular donations with minimum payment of $2.00 AUD, charged at 1.95% Service Fee + GST plus card transaction fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Service Fee (0%-6%) |
| Subscription | Monthly | Regular Giving (1.95% + GST) |
| Transaction based/ take rate | Pay-as-you-go | Credit Card Processing (1.4% + $0.38) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
GoFundraise product offering
Product offeringCore offering
GoFundraise operates a digital peer-to-peer fundraising platform that enables charities, corporates, universities, schools, and event organizers to create and manage fundraising campaigns. The platform supports individual fundraising pages, donation collection, workplace giving integration, and event-based fundraising, processing payments through a PCI-secure infrastructure with SSL encryption.
Product overview
GoFundraise is a unified digital peer-to-peer fundraising platform offering a comprehensive suite of tools for charities, corporates, workplaces, schools, universities, and event organizers. The core GoFundraise Platform enables peer-to-peer fundraising through personalized pages, while specialized modules address specific use cases including Employee Fundraising Challenges, Workplace Giving (via Good2Give partnership), Foundation & CSR Campaigns, Team Events & Competitions, Safe School Fundraising, Advancement & Alumni Campaigns, Virtual & Physical Events, Donation & Appeal Campaigns, Giving Days & Matched Giving, DIY Fundraising, Interactive Campaigns, and Regular Giving. The platform serves 1,500+ charities, 20,000+ events, and 5 million+ donors and fundraisers, having facilitated over $500 million in donations since 2007.
Differentiator
Problem solved
Functional benefit
Products and services
- GoFundraise Platform A unified digital peer-to-peer fundraising platform that enables charities, corporates, universities, schools, and event organizers to create and manage fundraising campaigns, individual fundraising pages, and donation collection.
- Walk My Way A fundraising initiative enabling Australians to support refugee children in East Africa and Myanmar to access education for approximately $26 per child per year.
- Peer-to-Peer Fundraising Pages A standalone product offering that enables supporters to create personalized fundraising pages on behalf of charities, including team pages, leaderboards, and customisable fundraising goals.
- Regular Giving A standalone recurring donation product providing users the opportunity to schedule regular donations with a minimum payment of $2.00 AUD and modification options up to 72 hours prior to scheduled payment.
- Safe School Fundraising A standalone secure fundraising product for educational institutions, providing free fundraising tools with built-in student protection, including non-searchable pages, surname removal, and avatar options.
Quantifiable outcome
- $500 million+ raised for charitable causes through the platform
- +3 more outcomes
Companies that use GoFundraise
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles5 records
GoFundraise technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
GoFundraise partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Kansas City Sports CommissioncoreGoFundraise partnered with the Kansas City Sports Commission to power peer-to-peer fundraising for the Garmin Kansas City Marathon. Marathon participants can create personalized fundraising pages on GoFundraise's platform to support charitable causes of their choice. This partnership extends the marathon's community impact beyond fitness and competition.
- Good2GivecoreExclusive partnership with Good2Give combining fundraising with payroll giving for double the impact. GoFundraise amplifies employee donations through workplace giving integration, allowing organizations to engage employees in philanthropy through both fundraising challenges and payroll-based giving programs.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
GoFundraise competitors and assessment
Company assessmentDirect peers
- GoFundMe: The dominant global crowdfunding and charitable fundraising platform. Directly competes with GoFundraise in Australia, the US, and the UK on peer-to-peer fundraising for charitable causes.
- JustGiving: UK-headquartered peer-to-peer fundraising platform for charities, used heavily by UK and Australian nonprofits. Closely comparable in charity-focused P2P fundraising functionality.
- GiveNow: Australian online donation platform operated by Our Community, focused on DGR-registered charities. Direct Australian competitor with overlap on charity donation infrastructure.
- Raisely: Sydney-based peer-to-peer fundraising platform for nonprofits. Direct ANZ competitor offering similar campaign, event, and regular giving functionality.
- Funraise: US-based nonprofit fundraising platform with peer-to-peer campaigns, events, and donor CRM. Comparable product set targeted at mid-market and enterprise nonprofits.
- Donorbox: Online donation platform for nonprofits with recurring giving, peer-to-peer campaigns, and event fundraising. Comparable transaction-fee model and nonprofit customer base.
Emerging players
- Givebutter: Fast-growing US fundraising platform offering free-tier P2P, events, and auctions with optional tips. An emerging competitor pushing the tip-based model that threatens take-rate platforms.
Broad incumbents
- Network for Good (Bonterra): Established US nonprofit fundraising and donor management suite, now part of Bonterra. Broader portfolio including CRM, grantmaking, and donation processing — overlapping on fundraising functionality.
- PayPal Giving Fund: PayPal's charitable giving program enabling donations to verified nonprofits. A broad incumbent in online giving infrastructure that competes for the same donor wallet, particularly in checkout flows.
Others
- Good2Give: Australian workplace-giving platform and strategic partner of GoFundraise. Partner rather than competitor, but its payroll-giving functionality makes it an adjacent comparator in the giving infrastructure stack.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
GoFundraise social profiles
Digital presenceGoFundraise compliance and trust
Trust signalCompliance3 records
GoFundraise financial estimates
Financial estimateRevenue estimate
Valuation estimate
GoFundraise leadership team
Management profileNumber of profiles
GoFundraise funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GoFundraise M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GoFundraise
What does GoFundraise do?
GoFundraise operates a digital peer-to-peer fundraising platform that enables charities, corporates, universities, schools, and event organizers to create and manage fundraising campaigns. The platform supports individual fundraising pages, donation collection, workplace giving integration, and event-based fundraising, processing payments through a PCI-secure infrastructure with SSL encryption.
Is GoFundraise a public or private company?
GoFundraise is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GoFundraise founded?
GoFundraise was founded in 2007. It employs 11 to 50 people.
Where is GoFundraise based?
GoFundraise is headquartered in Sydney, Australia, in the Oceania region.
How does GoFundraise make money?
Three revenue lines are on record. Transaction/Service Fees are the primary driver. The others are payment Processing Fees and regular Giving Platform.
Who are GoFundraise's main competitors?
Direct peers on record are GoFundMe, JustGiving, GiveNow, Raisely, Funraise and Donorbox. Givebutter is listed as an emerging player. Broad incumbents are Network for Good (Bonterra) and PayPal Giving Fund. Good2Give is listed as an others.
Does GoFundraise have an API?
No public API is recorded for GoFundraise.
What industry is GoFundraise in?
GoFundraise's product category is Online Fundraising Software. Its primary akta.pro industry code is MPACAFAJ, Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based). Its NAICS code is 813219 and its SIC code is 8300.