FrontRunner Technologies
FrontRunner Technologies operates the WindowFront™ Network, a 300+ location network of interactive digital displays installed in vacant retail storefronts across major North American and UK cities, offering premium DOOH advertising with 100% share-of-voice to enterprise brands and agencies.
- Company typePrivate
- Founded2015
- HeadquartersRegina, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
What FrontRunner Technologies does
FrontRunner Technologies Inc. is a digital out-of-home (DOOH) advertising company operating the WindowFront™ Network — a proprietary system of 300+ interactive digital displays installed in vacant retail storefronts across New York, Los Angeles, Toronto, Vancouver, Montreal, and London. Each installation averages 120 square feet of glass and converts otherwise-monetized real estate into high-impact digital canvases targeting global brands, advertising agencies, real estate owners, and streaming platforms. The platform supports 100% share-of-voice campaigns (no competing advertisements on a given display), real-time creative swaps, and integrations with leading programmatic exchanges for automated media buying.
The company's product stack centers on the WindowFront™ Network and WindowShopping execution platform, supplemented by an in-house Creative Studio (anamorphic, animation, video, interactive content), end-to-end Full-Service Deployment (ideation through permitting, build-out, and regulatory compliance), and WindowFront Analytics. Analytics capabilities include geo-fencing, mobile movement data, computer vision dwell tracking, and sentiment pattern analysis, with client-owned data as a contractual feature. Average verified impressions are approximately 3 million per month per WindowFront, with 5-week average campaign flight time across the network.
FrontRunner monetizes through direct enterprise sales of premium DOOH placements on multi-year contracts plus programmatic exchange inventory sales, with quote-based pricing varying by location, campaign duration, and creative complexity. The company also generates revenue-share economics through an 18-partner commercial real estate alliance (CBRE, JLL, Brookfield, Cushman & Wakefield, Colliers, SL Green, Empire State Realty Trust, Canderel, among others). Enterprise customer roster includes Netflix, Google, Marriott, IKEA, Ford, Starbucks, Pepsi, Snap, DoorDash, TJX Winners, and VisitCostaRica.com. The company was founded in 2015 by Nathan Elliott, who continues to lead as Founder & CEO.
FrontRunner Technologies firmographics
Firmographics- Name
- FrontRunner Technologies
- Legal name
- FrontRunner Technologies Inc.
- Website
- https://frontrunner-tech.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- FrontRunner Technologies operates the WindowFront™ Network, a 300+ location network of interactive digital displays installed in vacant retail storefronts across major North American and UK cities, offering premium DOOH advertising with 100% share-of-voice to enterprise brands and agencies.
- Ownership category
- akta.pro rank
FrontRunner Technologies industry classification
Industry- Product category
- Digital Out-of-Home Advertising
- NAICS
- Indoor and Outdoor Display Advertising (541850), Media Buying Agencies (541830)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Street Furniture Advertising (Bus Shelters, Kiosks, Benches, Phone Booths) (BPAFALAD)
Keywords
Where FrontRunner Technologies is headquartered
LocationHeadquarters
- HQ city
- Regina
- HQ country
- Canada
- HQ region
- North America
Offices6 records
Markets served
FrontRunner Technologies business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- DOOH Media Sales: Digital out-of-home advertising revenue from WindowFront network placements, sold directly to brands and agencies with managed deployment including ideation, permitting, build-out, media sales, and regulatory compliance
- Programmatic Advertising: Integrations with leading programmatic exchanges enabling automated ad buying for WindowFront inventory
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom campaign pricing based on location selection and campaign scope |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
FrontRunner Technologies product offering
Product offeringCore offering
FrontRunner Technologies operates the WindowFront™ Network, a proprietary footprint of 300+ interactive digital displays installed in vacant retail storefronts across New York, Los Angeles, Toronto, Vancouver, Montreal, and London. The company sells 100% share-of-voice digital out-of-home advertising campaigns to brands and agencies, supported by the WindowShopping campaign management platform, in-house creative studio, full-service deployment (permitting, build-out, compliance), programmatic exchange integrations, and analytics including geo-fencing and computer vision dwell tracking.
Product overview
FrontRunner Technologies offers a unified DOOH (Digital Out-of-Home) media platform centered on its WindowFront™ Network — a system of 300+ digital storefront locations that converts vacant retail windows into high-impact interactive advertising displays. The core offering combines the WindowFront™ Network with a proprietary Real-Time Creative Platform enabling 100% share-of-voice campaigns and instant creative swaps, supplemented by in-house Creative Studio services (anamorphic, animation, video, interactive content) and Full-Service Deployment (ideation through compliance). WindowFront Analytics provides measurement via geo-fencing, mobile movement data, computer vision dwell tracking, and sentiment analysis. The platform integrates with leading Programmatic Exchanges for automated media buying. Average monthly impressions are 2.5 million across a footprint spanning New York, Los Angeles, Toronto, Vancouver, London, and beyond.
Differentiator
Problem solved
Functional benefit
Brands
- WindowFront™: Proprietary platform and technology that transforms vacant retail storefronts into dynamic digital display canvases for high-impact DOOH advertising experiences.
Products and services
- WindowFront™ Network A network of 300+ digital storefront display locations globally that transforms vacant retail windows into high-impact, interactive digital advertising displays. Sold to enterprise brands and agencies as 100% share-of-voice DOOH advertising inventory across New York, Los Angeles, Toronto, Vancouver, Montreal, and London, averaging 3 million verified impressions per month per location.
- WindowShopping Campaign Platform Proprietary campaign management platform enabling 100% share-of-voice campaigns, real-time creative swaps, dayparting, and seamless global rollouts. Used by brands and agencies to execute and manage DOOH campaigns across the WindowFront network.
- Creative Studio Services In-house creative production services producing anamorphic, animation, video, and interactive content tailored for high-impact street-level digital executions. Sold as a service to brands and agencies booking WindowFront campaigns.
- Full-Service Deployment End-to-end managed deployment service covering ideation, conceptualization, permitting, build-out, media sales, and regulatory compliance for WindowFront campaigns. Sold to brands and agencies as a managed service bundled with campaign bookings.
- WindowFront Analytics Live measurement and analytics suite providing geo-fencing, mobile movement data, computer vision dwell tracking, and sentiment pattern analysis, with all data remaining client-owned. Sold to brands and agencies to measure campaign performance and audience engagement.
Quantifiable outcome
- Average 3 million verified impressions per month across WindowFront network
- +3 more outcomes
Companies that use FrontRunner Technologies
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
FrontRunner Technologies technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
FrontRunner Technologies partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- CBREcoreGlobal commercial real estate firm providing window access and property management for WindowFront installations. CBRE is one of FrontRunner's primary real estate partnerships enabling network expansion.
- Cushman & WakefieldcoreGlobal commercial real estate services firm partnering with FrontRunner to provide premium retail window locations for digital display installations.
- CollierscoreGlobal investment management and advisory company providing real estate access for WindowFront network locations.
- BrookfieldcoreAlternative investment manager with significant real estate holdings, partnering to deploy WindowFront displays in Brookfield-managed properties.
- JLLcoreProfessional services and investment management firm providing commercial real estate access for WindowFront network expansion.
- SL GreencoreManhattan-based REIT providing New York real estate locations for WindowFront installations in premium urban storefronts.
- Empire State Realty TrustcoreReal estate investment trust operating iconic New York properties including Empire State Building, providing premium locations for WindowFront displays.
- CanderelcoreCanadian commercial real estate company providing Montreal and Toronto window locations for WindowFront network.
- AlliedminorCanadian real estate services firm participating in FrontRunner's window partner network.
- First CapitalminorCanadian real estate investment trust contributing to FrontRunner's North American WindowFront network.
- KingsettminorCanadian real estate company providing window access for FrontRunner displays.
- Madison GroupminorCanadian real estate firm contributing to WindowFront network locations.
- NewmarkminorCommercial real estate advisory firm providing window access for WindowFront installations.
- MorguardminorCanadian real estate investment company providing window locations for digital displays.
- OxfordminorReal estate company participating in FrontRunner's window partner network.
- RA Realty AllianceminorReal estate alliance providing window access for WindowFront network.
- RXRminorNew York-based real estate company providing WindowFront installation locations.
- Stellar ManagementminorReal estate management company providing window access for digital displays.
- WinickminorNew York commercial real estate firm contributing to FrontRunner's WindowFront locations.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
FrontRunner Technologies competitors and assessment
Company assessmentBroad incumbents
- Clear Channel Outdoor: Global incumbent in OOH advertising including airports, transit, and roadside digital. A scaled alternative for brands considering FrontRunner, but with portfolio-level rather than niche focus.
- Lamar Advertising: One of the largest US outdoor advertising operators with both static and digital billboards. Overlaps in DOOH buying but does not focus on the storefront-immersive activations that differentiate FrontRunner.
- Outfront Media: Large publicly-traded US OOH/DOOH operator with transit and billboard formats at national scale. Operates broadly in the same DOOH category as FrontRunner but is not specialized in vacant-storefront conversions.
Direct peers
- Vistar Media: Programmatic DOOH ad-server and SSP covering 100+ partners globally. Comparable through programmatic exchange integration layer for buying DOOH inventory, which FrontRunner explicitly lists as a distribution channel.
- Place Exchange: Programmatic marketplace for DOOH inventory enabling automated, data-driven buying of premium display networks. Functionally comparable on the demand/automation side of FrontRunner's WindowFront programmatic offering.
- JCDecaux: Global leader in street furniture DOOH (bus shelters, kiosks, city information panels). Closest analog to FrontRunner's model of converting premium urban surfaces into revenue-generating digital display inventory, with multi-city global footprint.
- Branded Cities: Digital OOH operator focused on large-format, premium urban displays and 100% share-of-voice brand activations. Schuyler Sauter previously served at Branded Cities before joining FrontRunner, indicating direct talent and operating-model overlap.
- Captivate Network: Place-based digital OOH network in elevators and premium office/residential locations, with analytics layered on top. Comparable as a curated, location-based digital display network with measurement and 100% SOV-style activations.
Others
- Broadsign: Programmatic DOOH ad-server used by many outdoor networks to power campaign management. Serves as infrastructure enabling digital OOH networks like FrontRunner rather than competing for the underlying inventory.
Emerging players
- Seen Media Group: Smaller place-based digital OOH operator, where Schuyler Sauter previously worked. Comparable as a smaller, focused DOOH player pursuing brand-direct media sales.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
FrontRunner Technologies social profiles
Digital presenceFrontRunner Technologies financial estimates
Financial estimateRevenue estimate
Valuation estimate
FrontRunner Technologies leadership team
Management profileNumber of profiles
Profiles9 records
FrontRunner Technologies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FrontRunner Technologies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FrontRunner Technologies
What does FrontRunner Technologies do?
FrontRunner Technologies operates the WindowFront™ Network, a proprietary footprint of 300+ interactive digital displays installed in vacant retail storefronts across New York, Los Angeles, Toronto, Vancouver, Montreal, and London. The company sells 100% share-of-voice digital out-of-home advertising campaigns to brands and agencies, supported by the WindowShopping campaign management platform, in-house creative studio, full-service deployment (permitting, build-out, compliance), programmatic exchange integrations, and analytics including geo-fencing and computer vision dwell tracking.
Is FrontRunner Technologies a public or private company?
FrontRunner Technologies is a private company. It is classified as venture growth investor backed and is currently operating.
When was FrontRunner Technologies founded?
FrontRunner Technologies was founded in 2015. It employs 1 to 10 people.
Where is FrontRunner Technologies based?
FrontRunner Technologies is headquartered in Regina, Canada, in the North America region.
How does FrontRunner Technologies make money?
Two revenue lines are on record. DOOH Media Sales are the primary driver. The others are programmatic Advertising.
Who are FrontRunner Technologies's main competitors?
Broad incumbents on record are Clear Channel Outdoor, Lamar Advertising and Outfront Media. Direct peers are Vistar Media, Place Exchange, JCDecaux, Branded Cities and Captivate Network. Broadsign is listed as an others. Seen Media Group is listed as an emerging player.
Does FrontRunner Technologies have an API?
No public API is recorded for FrontRunner Technologies.
What industry is FrontRunner Technologies in?
FrontRunner Technologies's product category is Digital Out-of-Home Advertising. Its primary akta.pro industry code is BPAFALAD, Street Furniture Advertising (Bus Shelters, Kiosks, Benches, Phone Booths). Its NAICS code is 541850 and its SIC code is 7310.