ascedia

What ascedia does

Ascedia is a privately held, full-service digital agency founded in 2000 and headquartered in Milwaukee, Wisconsin (11–50 employees). The firm designs, develops, and markets enterprise websites and digital platforms, with core capabilities spanning digital strategy consulting, user-centered web design, full-stack development, SEO, Generative Engine Optimization (GEO), paid media management, conversion rate optimization, and ongoing maintenance. Ascedia is a certified Kentico Gold Partner with deep additional expertise in WordPress (including Gutenberg, ACF, WooCommerce), Sitecore, and custom .NET application development, supplemented by integrations across HubSpot, Pantheon, Azure Search, Coveo, Plytix PIM, Widen DAM, and Google Analytics 4 / Google Tag Manager.

The agency serves enterprise and mid-market clients primarily across three anchor verticals — manufacturing, tourism and travel, and higher education — with additional exposure to healthcare, financial services, government, and membership organizations. Notable long-term engagements include Travel Wisconsin (Agency of Record for 10+ years), GE HealthCare (10+ years), Lake Express (since 2009), and Sentry Equipment (3+ years), with documented case studies at Alto-Shaam, PRIMECAP, Novus Home Mortgage, Landmark Healthcare Facilities, Carroll University, Zurn, and Wisconsin Department of Veterans Affairs. The company has earned 50+ industry awards since 2003.

The business model is project-based professional services with multi-year contracts and a recurring maintenance and digital marketing component. Sales motion is consultative and strategy-led, anchored by senior practitioners from discovery through launch. Pricing is custom and quote-based; revenue is not publicly disclosed. Ownership is independent with Dan Early serving as owner and CEO, no disclosed institutional investment, no M&A activity, and no subsidiaries. The firm has no patents or trademarks on file in the available data.

Name

ascedia

Legal name

Ascedia, Inc.

Website

https://ascedia.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Ascedia is a privately held, full-service digital agency founded in 2000 that provides web design, development, digital strategy, and marketing services to enterprise and mid-market clients across manufacturing, tourism, higher education, healthcare, finance, and government.

Ownership category

akta.pro rank

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services - Web Design & Development: Project-based services for website design, development, and digital transformation including CMS implementation, custom applications, and platform migrations.
2. Digital Strategy Consulting: Strategic planning engagements including stakeholder interviews, audience research, competitive analysis, digital audits, and roadmap development.
3. Digital Marketing Services: Ongoing SEO, paid media management, content strategy, conversion rate optimization, and marketing automation services.
4. Ongoing Maintenance & Support: Long-term platform support, hosting management, security updates, performance optimization, and continuous enhancement services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Ascedia is a full-service digital agency that designs, develops, and markets websites and digital platforms for enterprise and mid-market organizations. Core services include digital strategy consulting, website design, full-stack web development on Kentico, WordPress, Sitecore, and .NET, plus ongoing digital marketing (SEO, GEO, paid media, conversion rate optimization) and AI implementation services. The firm operates as a certified Kentico Gold Partner with an entirely in-house senior team delivering long-term agency-of-record engagements.

Product overview

Ascedia is a full-service digital agency offering a unified portfolio of services that includes Digital Marketing (SEO, GEO, Paid Media, CRO), Digital Strategy, Website Design, and Website Development. The company operates as a certified Kentico Gold Partner with deep WordPress and .NET expertise. Their core platform offerings span CMS development on Kentico and WordPress, custom .NET application development, and AI implementation services. Supporting modules include WooCommerce e-commerce, Plytix PIM integration, Azure Search, Looker Studio dashboards, HubSpot Marketing automation, and custom calculator tools. The service architecture is integrated across all disciplines—strategy, design, development, and marketing—with AI capabilities including generative engine optimization, personalization, and workflow automation.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Marketing Services Comprehensive digital marketing services for enterprise and mid-market clients, including Search Engine Optimization (SEO), Generative Engine Optimization (GEO) for AI-driven discovery, Paid Media Management across search and social channels, Conversion Rate Optimization using heatmaps, A/B testing, and user testing, and marketing automation with AI-enhanced segmentation.
• Digital Strategy Services Digital strategy consulting engagements for organizations planning digital transformation, including stakeholder interviews, audience research, competitive analysis, digital audits, messaging pillars, channel strategy, and prioritized roadmaps for digital initiatives.
• Website Design Services User-centered website design services including journey mapping, information architecture, wireframes, high-fidelity designs, visual system development, interactive prototyping, and WCAG accessibility compliance for enterprise and mid-market clients.
• Website Development Services Full-stack web development services on WordPress, Kentico, Sitecore, and custom .NET platforms, including CMS development, third-party integrations, API development, performance optimization, and ongoing maintenance, with additional offerings on Kentico Xperience and Kentico EMS delivered as a certified Gold Partner.
• AI Implementation Services Practical AI implementation services including opportunity assessment, Generative Engine Optimization (GEO) strategy, AI-assisted content workflows, website personalization, chatbot implementation, and marketing automation with AI-enhanced segmentation, along with AI tool evaluation, vendor selection support, team training, and change management for AI adoption.

Quantifiable outcome

• Travel Wisconsin achieved 10.5 million sessions in 2019 (record year), with July 2019 reaching 1.4 million sessions in a single month
• +7 more outcomes

Named customers19 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration31 records

AI capability7 records

Feature7 records

Partnerships

Twelve partnerships are on record, tiered core.

• Kentico (Gold Partner)coreTechnology or IntegrationCertified Kentico Gold Partner with deep expertise in Kentico Xperience CMS implementation. Multiple case studies across enterprise clients including Alto-Shaam, Landmark Healthcare, Carroll University, and Zurn. Kentico Top 10 Website and Site of the Month awards achieved for client work.
• WordPresscoreTechnology or IntegrationDeep WordPress expertise including custom theme development, Gutenberg blocks, ACF integration, and WooCommerce implementation. Pantheon hosting partner for performance and scalability.
• SitecorecoreTechnology or IntegrationSitecore CMS implementation partner with expertise in custom plugin architecture, digital asset management integration, and enterprise e-commerce. Implemented for Sub-Zero and Wolf with Coveo search integration.
• Kentico EMScoreTechnology or IntegrationKentico EMS implementation for online marketing, e-commerce, content personalization, and content management capabilities. Implemented for Zurn to support 6,000+ products.
• PantheoncoreTechnology or IntegrationPreferred hosting partner for WordPress implementations. Provides enterprise performance, uptime, security, and modern deployment workflows. Used for Lakeside Manufacturing, Novus Home Mortgage, mySwaddle, and Elkhart Lake.
• HubSpotcoreTechnology or IntegrationHubSpot implementation for marketing automation, landing pages, email campaigns, CRM integration, and lead generation. Implemented for GE HealthCare Digital Pharma Solutions and Catholic Financial Life.
• Azure SearchcoreTechnology or IntegrationAdvanced search implementation with custom scoring profiles and industry-specific synonym mapping. Replaced Kentico Smart Search for Sentry Equipment for greater flexibility and relevance.
• Plytix PIMcoreTechnology or IntegrationProduct information management integration for Lakeside Manufacturing to unify product data across brands and platforms.
• Widen Digital Asset ManagementcoreTechnology or IntegrationDigital asset management system integration into Sitecore for Sub-Zero and Wolf (first-ever Widen-Sitecore integration) and Alto-Shaam for centralized product document management.
• CoveocoreTechnology or IntegrationEnterprise search solution integration for Sub-Zero and Wolf website with instant search results and advanced filtering capabilities.
• Google Tag ManagercoreTechnology or IntegrationGTM implementation across multiple client projects for event tracking, goal funnels, and clean attribution.
• Google Analytics 4coreTechnology or IntegrationGA4 implementation for detailed campaign measurement and analytics visibility across client projects.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Verndale: Mid-sized digital agency specializing in CMS implementations across Sitecore, Kentico, WordPress, and enterprise platforms. Verndale's depth in CMS strategy, platform integration, and B2B/mid-market engagement model closely mirrors Ascedia's positioning as a senior-led Kentico/WordPress/Sitecore partner.
• Velir: Digital agency with deep Sitecore, .NET, and CMS implementation expertise serving enterprise clients in healthcare, financial services, and manufacturing. Velir's technical platform specialization, enterprise client mix, and integration-heavy delivery are directly comparable to Ascedia's CMS-first approach.
• Blue Compass: Midwest-based (Iowa) digital agency of similar size offering web design, development, and digital marketing with deep CMS and integration expertise. Comparable to Ascedia in regional positioning, full-service model, and mid-market-to-enterprise client base.
• Clockwork Active Media: Minneapolis-based full-service digital agency offering strategy, design, development, and digital marketing. Comparable in regional Midwest base, integrated service offering, and enterprise/B2B client focus similar to Ascedia.
• Hanson Inc. Milwaukee-based creative and digital agency offering brand strategy, web, and marketing services to enterprise clients in healthcare, manufacturing, and tourism. Local market overlap and similar vertical focus make Hanson a direct geographic and category peer.
• Risdall Marketing Agency: Minneapolis-area full-service digital agency with strong CMS/web development practice serving enterprise clients. Comparable in size, Midwest base, integrated web-plus-marketing service offering, and vertical depth in B2B and consumer.
• Paragon Digital Marketing: Mid-sized digital agency focused on web design, CMS implementation, and digital marketing for mid-market and enterprise clients. Comparable in integrated service model and CMS/WordPress/Sitecore platform expertise.

Broad incumbents

• Hero Digital: Larger, multi-region digital experience agency offering strategy, design, technology, and marketing services to Fortune 1000 clients. Overlaps Ascedia's enterprise CMS and digital marketing offerings but operates at significantly greater scale with broader geographic reach.
• Wpromote: Large national digital marketing agency offering SEO, paid media, and web development services to enterprise clients. Competes with Ascedia on the digital marketing layer but at much larger scale with broader service breadth and channel specialization.
• iCrossing: Global digital marketing agency (Hearst-owned) offering integrated digital strategy, SEO, paid media, and experience design. Operates in the same digital strategy and SEO/GEO space as Ascedia but at significantly larger scale and broader geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ascedia
• Xx.com/ascedia
• Facebookfacebook.com/ascedia

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ascedia