What Layer One Media does

Layer One Media, Inc. is a privately held B2B eCommerce consulting and software firm headquartered in Milwaukee, Wisconsin (623 W. Vliet St.). Founded around 2000 and operating with 11-50 employees, the company serves mid-to-large North American distributors and manufacturers, with particular depth in the PHCP (Plumbing, Heating, Cooling, Pipe) PVF distribution, wire and cable, and industrial supply verticals. Named customers include Nidec, Jacuzzi, First Supply, DWS, George T. Sanders (GTS), The Granite Group, Lake Cable, Advicent, Brady, Auer Steel, and Porter Pipe & Supply. CEO Chad Albrecht leads the firm. Layer One functions as a vertical-specialized systems integrator rather than a platform vendor: it improves how commerce, CMS/DXP, PIM, ERP, and search systems interact across the buyer experience without replacing the underlying platforms.

The technology foundation centers on the proprietary Commergenix platform, which spans seven modules — Product Commander (multi-source product data aggregation and enrichment), Log Sentinel (AI-driven log monitoring and anomaly detection), Channel IQ (multi-channel sales analytics), Search Fitness (site-search performance and keyword management), Job Engine (scheduled and on-demand data automation), Price Director (real-time commodity-aware pricing for wire and cable), and SpecIQ (AI-assisted RFQ qualification) — together with the 2026-launched Agentic Commerce Enablement (ACE) Pack that implements the Agent Commerce Protocol and Google Universal Commerce Protocol. These modules integrate with certified platform partnerships across Optimizely Configured Commerce, Sitecore OrderCloud, InRiver PIM, Akeneo PIM, Shopify Plus, nopCommerce, and Unilog CX1, alongside ERP integrations with Epicor and Infor. Supplementary offerings include the 90-day Search Fitness Program, nopCommerce Search Accelerator, Intelli-Search, AI Product Findability, PIM Activation, Systems Integration, Platform Management & Support, the Product Truth SLA, and the 14 Focus Points digital maturity framework.

Commercially, Layer One generates revenue through professional services engagements (working sessions, consulting under its Client Success Framework, custom platform implementation, search and PIM programs) sold via enterprise field sales beginning with a no-prep 45-60 minute Working Session, supplemented by Commergenix SaaS subscriptions. Demand generation combines thought leadership content, case studies, a free 3-Minute Search Self-Check diagnostic, partner co-marketing, and inbound referrals from certified platform vendors. The company is independently owned, reports no external funding or institutional investors, and operates primarily in the United States and Canada.

Name

Layer One Media

Legal name

Layer One Media, Inc.

Website

https://layeronemedia.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Layer One Media is a privately held B2B eCommerce consulting and software firm that helps North American distributors and manufacturers integrate commerce, PIM, ERP, and search platforms, anchored by its proprietary Commergenix platform and an Agentic Commerce Enablement Pack for AI-agent-driven procurement.

Ownership category

akta.pro rank

Product category

B2B eCommerce Consulting

NAICS

Custom Computer Programming Services (541511), Marketing Consulting Services (541613)

SIC

Services-Computer Programming Services (7371), Services-Management Consulting Services (8742)

akta.pro primary industry

Product Information Management (PIM), Digital Shelf & Content Syndication Services (CRAOAOAH)

Keywords

• B2B eCommerce consulting
• Product information management
• Site search optimization
• Composable commerce integration
• Digital distribution platforms

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. B2B eCommerce Consulting and Strategy Services: Strategic consulting engagements including Working Sessions, the Client Success Framework, Search Fitness Program, PIM Activation Program, and Agentic Commerce Implementation Programs. These are typically structured, iterative consulting engagements with defined scopes.
2. Custom Software Development and Platform Implementation: Hands-on development services implementing, customizing, and building features on commerce platforms (Optimizely, Sitecore, Shopify, nopCommerce, etc.). Includes systems integration, platform customizations, and technical architecture work.
3. Commergenix Platform (Proprietary SaaS Tools): Layer One's proprietary operational platform comprising multiple SaaS modules (Product Commander, Log Sentinel, Search Fitness, Channel IQ, Job Engine, Price Director, SpecIQ). Revenue is generated through platform licensing and subscriptions for these tools.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Layer One Media delivers B2B eCommerce consulting, systems integration, and proprietary software for distributors and manufacturers across North America. The firm improves how commerce platforms, CMS/DXP systems, PIMs, and ERPs interact through implementation services on Optimizely, Sitecore, Shopify Plus, nopCommerce, Unilog, InRiver, and Akeneo, supported by the proprietary Commergenix middleware platform. Engagement begins with a free Working Session and progresses through the iterative Client Success Framework, addressing search performance, product data quality, multi-channel analytics, real-time pricing, RFQ qualification, and agentic commerce readiness.

Product overview

Layer One Media offers a comprehensive B2B eCommerce consulting and technology practice focused on distributors and manufacturers. Their portfolio includes the Commergenix product intelligence platform with seven integrated modules (Log Sentinel, Channel IQ, Job Engine, Product Commander, Search Fitness, Price Director, and Spec IQ) designed to fix, automate, and monitor product data and ecommerce operations. Beyond Commergenix, they deliver professional services including the 90-day Search Fitness Program, Agentic Commerce Enablement Pack, AI Product Findability, PIM Activation Program, nopCommerce Search Accelerator, Intelli-Search, Systems Integration, Platform Management & Support, and the Product Truth SLA framework. The company also operates the 14 Focus Points strategic framework for digital maturity assessment. All offerings integrate with leading platforms including Optimizely, Shopify, Sitecore, Unilog, nopCommerce, Inriver, Akeneo, Epicor, and Infor.

Differentiator

Problem solved

Functional benefit

Brands

• Commergenix: An online portal designed to streamline eCommerce operations for manufacturers and distributors, providing tools for seeing, managing, and improving their eCommerce system including Log Sentinel, Channel IQ, Job Engine, Product Commander, Search Fitness, Price Director, and Spec IQ modules.

Products and services

• Commergenix Platform Online portal and product intelligence platform for B2B manufacturers and distributors that provides tools for seeing, managing, and improving eCommerce systems. Includes seven purpose-built modules: Log Sentinel, Channel IQ, Job Engine, Product Commander, Search Fitness, Price Director, and SpecIQ.
• Commergenix Log Sentinel Log monitoring module that aggregates error logs from ERP, PIM, eCommerce platforms, and integrations into a unified dashboard with AI-powered anomaly detection and proactive alerting via email, Teams, SMS, or webhooks.
• Commergenix Channel IQ Multi-channel analytics module that unifies sales data from ecommerce, marketplaces, POS, and partner channels into customizable dashboards with sales trend analysis, top SKU and customer rankings by channel, and exportable reports.
• Commergenix Product Commander Product data management module that aggregates data from manufacturer feeds, syndicated content, and ERP data into a single view, with feed aggregation, automatic enrichment detection, configurable field mapping, and OOTB connectors for direct publishing to PIM or eCommerce.
• Commergenix SpecIQ RFQ qualification module for wire and cable companies that structures incomplete requests through guided forms, rules-driven qualification, AI-assisted clarification generation, and workflow orchestration to turn incomplete RFQs into structured, quote-ready packages.
• Search Fitness Program 90-day consulting and configuration program that combines expert guidance, hands-on search tuning, and targeted fixes to improve B2B site search performance. Includes weekly working sessions, daily reporting, and team training on search intent.
• Agentic Commerce Enablement Pack ACP and Google UCP server infrastructure combined with a three-phase implementation program that enables B2B sellers to participate in AI agent-driven commerce workflows while preserving contract pricing, inventory allocation, tax calculation, shipping workflows, and payment configurations.
• AI Product Findability & Accuracy Service that prepares product data for AI interpretation by optimizing schema, metadata, structured content, and product signals so AI agents, chatbots, and search tools accurately represent offerings.
• PIM Activation Program Program helping manufacturers close gaps in PIM implementation including product data structure, governance, workflows, and business adoption to make InRiver or Akeneo PIM deployments more effective.
• nopCommerce Search Accelerator Lucene-based B2B search plugin for nopCommerce with attribute-level indexing and weighting (SKU, MPN, specs, categories), synonym management, normalization rules, scoring diagnostics, keyword redirects, and zero-result recovery.
• Intelli-Search Unified search experience that indexes products, content, PDFs, and technical documentation into a single AI-assisted search bar using predictive modeling and vector-based discovery to surface products and technical information based on user intent.
• Systems Integration Services Integration services connecting ERPs (Epicor, Infor), PIMs (InRiver, Akeneo), CRMs, pricing engines, and fulfillment tools into unified digital ecosystems with stable, maintainable API connections.
• Platform Management & Support Ongoing platform support including version management, performance monitoring, break-fix support, vendor coordination, and roadmap alignment for ecommerce platforms.
• Product Truth SLA Service level agreement framework for product data governance that defines how quickly pricing, availability, lead time, substitutions, and compliance information must be detected, approved, and published across channels.

Quantifiable outcome

• 2× increase in conversions over 18 months (Nidec case study)
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability11 records

Feature12 records

Partnerships

Twelve partnerships are on record, tiered core, supporting and strategic.

• Optimizely (Configured Commerce)coreTechnology or IntegrationCertified Optimizely partner specializing in Optimizely Configured Commerce implementation for B2B distributors and manufacturers. Layer One delivers platform configuration, custom development, and integration services on the Optimizely platform, helping clients digitize and engage dealers, franchisers, sales reps, stores, contractors, buyers, and consumers.
• SitecorecoreTechnology or IntegrationCertified Sitecore partner delivering Sitecore Experience Platform and Sitecore OrderCloud implementations. Layer One creates cohesive, customer-centered commerce journeys that drive conversions and loyalty, integrated with leading ERPs, PIMs, and analytics platforms.
• InRivercoreTechnology or IntegrationCertified InRiver partner providing PIM implementation services. InRiver is described as a leading Product Information Management platform with a business-friendly UI for onboarding and enriching product information, publishing and auditing across endpoints.
• AkeneocoreTechnology or IntegrationCertified Akeneo partner delivering PIM implementation and activation services. Akeneo PIM is described as suitable for businesses of all sizes across retail, manufacturing, distribution, and CPG with complex product catalogs and multiple sales channels.
• Shopify (Plus)coreTechnology or IntegrationCertified Shopify partner (including Shopify Plus for enterprise) helping B2B manufacturers and distributors implement Shopify as a commerce platform. Layer One addresses the 'coherence gap' in B2B Shopify implementations by integrating Shopify with ERP, PIM, and middleware layers.
• nopCommercesupportingTechnology or IntegrationnopCommerce implementation partner with a proprietary Search Accelerator add-on. nopCommerce is described as running over 60,000 eCommerce sites worldwide, a free and open-source ASP.NET Core platform with no licensing costs. Layer One has built a Lucene-based B2B search plugin specifically for nopCommerce.
• Unilog (CX1 CIMM2)supportingTechnology or IntegrationImplementation and integration partner for Unilog CX1 CIMM2, an all-inclusive eCommerce platform designed for small to midsize B2B businesses. Unilog is described as ideal for manufacturers, distributors, wholesalers, and retailers looking to establish a strong online presence.
• Commergenix – EpicorsupportingTechnology or IntegrationCommergenix platform integrates with Epicor ERP systems as part of its seamless data flow and real-time product, pricing, and order synchronization capabilities for distributor eCommerce ecosystems.
• Commergenix – InforsupportingTechnology or IntegrationCommergenix platform integrates with Infor ERP systems, enabling stable API connections, real-time sync, and reduced integration fragility for manufacturing and distribution clients.
• Commergenix – AD (Architectural Depot)supportingTechnology or IntegrationCommergenix platform integrates with AD (Architectural Depot) systems as part of its multi-channel aggregation and distributor ecosystem connectivity.
• OpenAI (AI Product Feed)strategicTechnology or IntegrationLayer One's Agentic Commerce Enablement Pack integrates with OpenAI's AI Product Feed format as part of Phase 2 of the ACP implementation program. Catalog mapping and emission in the OpenAI Product Feed format enables AI agents to discover and transact on the client's products.
• Google (AI Shopping / UCP)strategicTechnology or IntegrationLayer One's ACE Pack implements Google's Universal Commerce Protocol (UCP) and supports enrollment and trust configuration with Google's AI Shopping ecosystem as part of Phase 1 of the ACP implementation program. This positions clients for discoverability in AI-driven product search and agentic commerce experiences.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Adlib: Specialist in product information management and content management for manufacturers and distributors. Comparable focus on PIM data quality and B2B content enablement.
• Codehouse: Sitecore and Akeneo platinum partner specializing in B2B commerce implementations and PIM activation. Comparable delivery model focused on enterprise content and product data platforms.
• Verndale: Sitecore Gold partner delivering composable commerce and DXP implementations for B2B manufacturers and distributors. Overlapping client base and similar composable-architecture approach.
• Luminos Labs: Boutique Sitecore and Optimizely partner focused on B2B eCommerce implementations for industrial and distribution clients. Closely aligned in scale, services portfolio, and industry verticals served.
• XCentium: Digital experience and commerce consultancy with deep Sitecore, InRiver, and Akeneo partnerships serving mid-market and enterprise B2B manufacturers and distributors. Closest comparable in platform portfolio and vertical mix.
• Opti (formerly Optaros): Digital commerce consultancy delivering composable commerce, PIM activation, and integration services for B2B brands. Direct overlap on platform partnerships and vertical specialization.

Broad incumbents

• Americaneagle.com: Large full-service digital agency with Sitecore, Optimizely, and Shopify practices serving manufacturers and distributors. Overlaps on platform partnerships but offers much broader portfolio and scale.
• Rightpoint: Generali-owned digital experience consultancy with strong Sitecore and Optimizely commerce practices serving enterprise manufacturers. Broader portfolio than Layer One but competes on similar enterprise deals.
• Perficient: Large global digital consultancy with deep Sitecore, Optimizely, and Akeneo practices serving B2B enterprises. Competes for the same large distributor and manufacturer transformation mandates.

Emerging players

• Salsify: Product experience platform (PIM and digital shelf) competing with Akeneo/InRiver activations Layer One implements. Not a direct services peer but a category competitor for the Commergenix data layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/layeronemedia
• LinkedInlinkedin.com/company/layer-one-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Layer One Media