Private Practice Software

What Private Practice Software does

Private Practice Software (PPS), operated by Rushcliff Ltd, is a UK-based provider of practice management software for private healthcare practitioners and clinics. Founded in 1995 (with the PPS platform released in 1997), the company offers three deployment tiers — PPS Express (cloud, mobile-optimised), PPS Online (advanced hosted), and PPS Onsite (offline desktop) — covering scheduling, clinical notes, billing, KPI reporting, telehealth, online booking, self check-in and integration with payment processors (Dojo, Elavon, PayPal, Opayo), PMI billing (Healthcode), marketing (Mailchimp), exercise prescription libraries, and referral networks. The platform targets solo practitioners, single- and multi-location clinics, private hospitals, UK universities, and global organisations across 15+ allied health disciplines including physiotherapy, podiatry, osteopathy, aesthetics, mental health, occupational health, extreme medicine, and consultant surgery.

In 2024 PPS launched PPS Scribe AI, a real-time clinical transcription add-on that converts consultations into structured notes (including SOAP format) and saves directly to patient records. The company also monetised its PPS API at £80/month for custom integrations and external BI tooling. Underlying infrastructure runs on OVHCloud Tier 4 data centres in London and Gravelines, with ISO 27001/27017/27018/27701 certifications and UK GDPR compliance.

Revenue is generated primarily through per-concurrent-user monthly subscriptions (PPS Express £16.80/user/month; PPS Online £50/month + £25/user; PPS Onsite £35/month + £15/user) supplemented by add-on subscriptions (Scribe AI, Online Booking, Call Handling, API) and embedded payment transaction fees. Go-to-market is product-led via a free 30-day trial with no payment details required, supported by 30-minute live online demos, direct website purchase, and dedicated account management for larger accounts. The company is privately held with no external funding rounds disclosed, operates with 11–50 employees, and is co-owned by founders Andy and John.

Name

Private Practice Software

Legal name

Rushcliff Ltd

Website

https://privatepracticesoftware.co.uk

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Private Practice Software (Rushcliff Ltd) provides cloud and on-premise practice management software for UK private healthcare practitioners and clinics, covering scheduling, clinical notes, billing, AI transcription, and integrations with payments, PMI billing and exercise platforms.

Ownership category

akta.pro rank

Headquarters

HQ city

Burton-on-trent

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Software Subscriptions: Three-tier subscription model: PPS Express at £16.80/user/month, PPS Online at £50/month + £25/user, PPS Onsite at £35/month + £15/user. Pricing based on concurrent users rather than total staff.
2. PPS Scribe AI Add-on: AI transcription add-on at £39/practitioner/month (Unlimited tier) or free tier with 3 sessions/week. Premium add-on service integrated with core subscription.
3. Online Booking Add-on: Monthly add-on for 24/7 online bookings with upfront payments at £20/month.
4. PPS API Access: API access for custom integrations at £80/month for advanced development capabilities.
5. Payment Processing: Integrated payment processing via Dojo, Elavon, PayPal and Opayo. Revenue from transaction fees embedded in payment processing partnerships.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Private Practice Software (PPS), developed by Rushcliff Ltd, is an all-in-one practice management software platform for UK private healthcare organisations. It combines appointment scheduling, clinical notes and treatment documentation, patient records, billing and insurance processing, automated communications, telehealth, and KPI reporting across three deployment tiers (PPS Express, PPS Online, PPS Onsite) plus add-on modules including PPS Scribe AI transcription, Online Booking, Self Check-In, Call Handling and a custom API.

Product overview

Private Practice Software (PPS) is a unified practice management platform designed for private healthcare organisations. The core product family includes three tiers: PPS Express (web-based, optimised for mobile), PPS Online (advanced hosted solution), and PPS Onsite (offline desktop version). The platform integrates appointment scheduling, patient management, clinical notes, billing, and reporting. Add-on modules include PPS Scribe AI (real-time clinical transcription), Online Booking (24/7 patient scheduling), Self Check-In (digital kiosk), and Call Handling (virtual receptionist). A PPS API enables custom integrations. Pricing is per concurrent user with a free 30-day trial available.

Differentiator

Problem solved

Functional benefit

Products and services

• PPS Express Web-based practice management software optimised for smartphone and tablet access. Includes solo and multi-practitioner scheduling, integrated payments, clinical notes and treatment history, email and SMS communications, appointment reminders, online client forms, workflow automations, and KPI reports.
• PPS Online Advanced hosted practice management package for private healthcare. Includes everything in PPS Express plus room and department management, multi-location management, waiting list management, third-party billing, third-party integrations, custom treatment forms, custom activity templates, and an extensive reports suite.
• PPS Onsite Offline practice management software providing total control with local installation. Includes everything in PPS plus offline access, in-clinic data management, optional online backup, and syncing capabilities for multi-location practices.
• PPS Scribe AI AI-powered clinical notes assistant that turns consultations into structured notes automatically using real-time transcription. Built specifically for allied health professionals and seamlessly integrated with PPS. Available in a free tier (3 sessions/week) and an Unlimited tier at £39 per practitioner per month.
• Online Booking 24/7 online appointment booking add-on with upfront payments directly through the clinic's website. Online bookings sync to PPS diary in real-time. Priced at £20 per month.
• Self Check-In Digital kiosk for client arrivals that modernises reception. Allows clients to check in on arrival without a receptionist, linked directly to PPS diary.
• Call Handling

Quantifiable outcome

• 5+ hours saved per week on clinical note documentation
• +1 more outcomes

Named customers9 records

Segments15 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability3 records

Feature8 records

Partnerships

Twelve partnerships are on record, tiered core and standard.

• DojocoreTechnology or IntegrationPPS integrates with Dojo for seamless payment processing when completing appointments, making sales, or finishing courses of treatment. Dojo offers free next-day transfers, instant insights via easy-to-use app, simple PCI compliance and 24/7 UK-based support.
• MailchimpcoreTechnology or IntegrationPPS integrates with Mailchimp to expand marketing and communications capabilities. Users can build professional-looking templates, keep clients updated, and manage mailing lists directly from PPS.
• HealthcodecoreTechnology or IntegrationPPS integrates with Healthcode to streamline private medical insurance billing. Export account data and upload directly to Healthcode for easy and secure PMI billing via the Healthcode clearing service.
• Physiotools (Physitrack)coreTechnology or IntegrationGet instant access to one of the world's most comprehensive exercise libraries via PPS consultation screen. Easily print or send exercise programmes to clients and track their progress.
• PhysioteccoreTechnology or IntegrationBuild home exercise programmes in seconds with Physiotec, integrated with PPS for easy and direct access as part of client's treatment plan.
• Rehab My PatientcoreTechnology or IntegrationCreate exercise plans for patients in under 1 minute with intuitive exercise prescription software designed by physiotherapists. Access over 5,500 exercises including HD videos, pictures and lineart. Send plans via email, SMS, WhatsApp, or print to PDF.
• OpayostandardTechnology or IntegrationPPS integrates with Opayo to enable upfront payments via PPS Online Appointment Booking.
• PayPalstandardTechnology or IntegrationPPS integrates with PayPal to enable upfront payments via PPS Online Appointment Booking.
• ProntocoreTechnology or IntegrationReceive patient referrals and treatment authorisations in real time from industry's biggest providers. Safely and securely manage referral workflow through PPS.
• ElavoncoreTechnology or IntegrationPPS integrates with Elavon for payment processing. Secure payment integration available through online appointment booking system.
• WibbistandardTechnology or IntegrationPPS integrates with Wibbi as part of the expanded integration ecosystem for enhanced practice management capabilities.
• Data For Impact (PhysioFirst)standardTechnology or IntegrationPPS integrates with Data For Impact from PhysioFirst in collaboration with University of Brighton. Programme enables physios to submit anonymised treatment and outcome data to obtain national reports on efficacy of physiotherapy.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cliniko: UK/Australia-based practice management software for allied health professionals (physio, osteo, chiro, podiatry). Closest direct competitor to PPS in the same UK private healthcare market with overlapping feature set including scheduling, notes and billing.
• Jane App: Canada-origin cloud practice management platform serving allied health practitioners worldwide. Competes head-to-head with PPS for the same solo and multi-practitioner clinics and offers online booking, charting, and billing.
• Writeupp: UK-based practice management software for physiotherapists, osteopaths, chiropractors and sports therapists. Named explicitly as a PPS competitor with data migration supported, serving the same niche UK private practice market.
• PracticePal: UK practice management system for physiotherapists, osteopaths, chiropractors and podiatrists. Direct rival in the UK allied health SaaS category, with comparable scheduling and clinical notes functionality.
• Power Diary: Australia-origin practice management software for allied health and private healthcare clinics. Competes globally with PPS for multi-practitioner clinics with online booking, notes, billing and telehealth.
• Nookal: Australia-based practice management software for allied health including physiotherapy, psychology and osteopathy. Direct category peer to PPS serving solo and multi-location clinics with similar SaaS feature set.
• Pabau: UK-based clinic management software aimed at aesthetics, wellness and healthcare practices. Named explicitly as a PPS migration source, indicating direct UK private-practice SaaS overlap.
• TM3 (Blue Zinc): UK physiotherapy practice management software (TM2/TM3) from Blue Zinc. Directly comparable to PPS in the UK MSK and private practice market with scheduling, notes and insurance billing.

Emerging players

• Carepatron: Emerging practice management and EHR platform for health and wellness practitioners. Targets the same solo and small-clinic segment as PPS Express with a modern cloud-only approach and AI-assisted notes.

Broad incumbents

• SimplePractice: Large US-headquartered practice management SaaS for private health and wellness practitioners. Competes broadly in the same private practice category as PPS, particularly for solo and small clinic segments, though focused primarily on US behavioural health.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Rushcliff
• Facebookfacebook.com/PrivatePracticeSoftware
• LinkedInlinkedin.com/company/rushcliff-ltd
• Instagraminstagram.com/privatepracticesoftware

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Private Practice Software