WriteUpp
WriteUpp is a cloud-based practice management SaaS platform serving 50,000+ allied-health practitioners and small clinics across 30+ countries, offering scheduling, clinical notes, invoicing, video consultations, payments, and an AI Medical Scribe add-on on a tiered, self-serve subscription model.
- Company typePrivate
- Founded2009
- HeadquartersChester, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What WriteUpp does
WriteUpp is a cloud-based practice management SaaS platform operated by Pathway Software (UK) Limited, headquartered in Chester, England. Founded in March 2009 (with firmographic metadata also referencing 2012), the platform serves individual allied-health practitioners and small-to-medium healthcare practices across more than 30 countries, including the UK, Ireland, Canada, and additional European markets. WriteUpp unifies appointment scheduling, online booking, electronic patient records, clinical notes, invoicing, payment processing, video consultations, smart forms, and a dedicated mobile app into a single product, with an ISO 27001:2013-certified infrastructure and compliance with GDPR, HIPAA, PIPEDA, and PHIPA across data centres in Dublin, Amsterdam, and Toronto.
The platform is sold primarily through a product-led, self-serve motion with a 30-day free trial and tiered subscription pricing (Flex, Solo, and Group) localised in GBP, CAD, and EUR. Revenue is supplemented by optional add-ons, most notably the AI Medical Scribe (launched 2025-2026), which auto-generates structured clinical notes from live and dictated audio, as well as WriteUpp Pay (Stripe-powered payments with Tap to Pay), Online Booking, and integrations with Xero, Mailchimp, CloudRx, Physitrack, and Wibbi. The company is founder-led (CEO Bob Bond, CTO Jonas Pedersen), bootstrapped with no disclosed external funding, and operates with a lean 1-10 person headcount supporting a 50,000+ practitioner user base that has collectively booked 17M+ appointments, stored 9.5M+ clinical notes, and processed £643M+ in invoices.
WriteUpp firmographics
Firmographics- Name
- WriteUpp
- Legal name
- Pathway Software (UK) Limited
- Website
- https://writeupp.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- WriteUpp is a cloud-based practice management SaaS platform serving 50,000+ allied-health practitioners and small clinics across 30+ countries, offering scheduling, clinical notes, invoicing, video consultations, payments, and an AI Medical Scribe add-on on a tiered, self-serve subscription model.
- Ownership category
- akta.pro rank
WriteUpp industry classification
Industry- Product category
- Healthcare Practice Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Document Preparation Services (561410)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Behavioral Health & Psychiatry Virtual Care (Payer Network) (HLALACAC)
Keywords
Where WriteUpp is headquartered
LocationHeadquarters
- HQ city
- Chester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
WriteUpp business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription SaaS: Tiered subscription model with multiple pricing tiers (Flex, Solo, Group) across different regions. Additional add-ons for AI Medical Scribe and online booking available at per-user or per-clinic monthly rates. Revenue is recurring based on monthly subscriptions with annual billing options offering potential discounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Flex - Entry tier for individual practitioners |
| Per seat | Monthly | Solo - Single practitioner tier |
| Per seat | Monthly | Group - Team/practice tier |
| Per seat | Monthly | AI Medical Scribe - Add-on per user |
| Unit Pricing | Monthly | Online Booking - Add-on per clinic |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
WriteUpp product offering
Product offeringCore offering
WriteUpp is a cloud-based practice management SaaS platform for healthcare professionals, providing appointment scheduling, electronic patient records, clinical notes, invoicing, online payments, video consultations, and AI-powered clinical documentation in a single integrated system. The platform serves individual practitioners and small to medium-sized healthcare practices across the UK, Ireland, Canada, and 30+ countries on a tiered subscription basis (Flex, Solo, Group) with standalone add-ons such as AI Medical Scribe, Online Booking, and WriteUpp Pay.
Product overview
WriteUpp is a cloud-based practice management platform for healthcare providers. The core offering is the WriteUpp Practice Management Software, a unified platform serving 50,000+ clinicians across the UK, Ireland, Canada, and 30+ countries. The platform operates on a modular architecture with core subscription tiers (Flex, Solo, Group) supplemented by optional add-ons including AI Medical Scribe (clinical documentation AI), Video Consultations (telehealth), Online Booking, WriteUpp Pay (payment processing), Patient Portal, Smart Forms, Diary Management, and a Mobile App. Pricing varies by region: UK plans start at £19.95/month (Flex) to £45.95/month (Group), Canada at $34.95/month (Flex) to $79/month (Group), with AI Medical Scribe at £23.95/user or CA$40/user. The platform is ISO 27001 certified and compliant with GDPR, HIPAA, PIPEDA, and PHIPA standards.
Differentiator
Problem solved
Functional benefit
Products and services
- WriteUpp Practice Management Software Cloud-based practice management SaaS platform for healthcare professionals, providing appointment scheduling, electronic patient records, clinical notes, invoicing, online payments, video consultations, and practice analytics in a unified system. Serves solo practitioners, multi-clinician practices, and clinics across the UK, Ireland, Canada, and 30+ countries via tiered subscriptions (Flex, Solo, Group).
- AI Medical Scribe
Quantifiable outcome
- Saves significant administrative time through AI-powered clinical documentation
- +2 more outcomes
Companies that use WriteUpp
Customer profileNamed customers3 records
Segments12 records
Ideal customer profiles2 records
WriteUpp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability5 records
Feature4 records
WriteUpp partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- StripecoreStripe is integrated as the primary payment processing partner for WriteUpp, enabling secure payment collection, subscription billing management, and invoice processing for healthcare practices using the platform.
- XerocoreXero accounting software integration enables seamless synchronization of invoices and financial data between WriteUpp and Xero, streamlining financial management for healthcare practices.
- CloudRxcoreCloudRx digital prescribing integration enables healthcare practitioners to issue digital prescriptions directly through the WriteUpp platform, enhancing clinical workflow efficiency.
- PhysitrackcorePhysitrack integration enables prescription of exercise programmes directly from WriteUpp, allowing physiotherapists and other rehabilitation specialists to prescribe patient-specific exercise plans.
- CloudflarecoreCloudflare provides infrastructure services including DDoS protection, CDN, and security services for the WriteUpp platform, ensuring reliable and secure service delivery globally.
- WibbicoreWibbi patient engagement integration enhances patient communication and engagement features within WriteUpp, providing additional touchpoints between healthcare providers and patients.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
WriteUpp competitors and assessment
Company assessmentDirect peers
- Jane Software: Practice management platform popular with Canadian and US allied-health clinics (physio, massage, chiro), offering scheduling, charting, billing, and telehealth - closely comparable to WriteUpp's feature set and vertical focus.
- Power Diary: Practice management software for allied health, mental health, and medical practitioners with online bookings, clinical notes, invoicing, and telehealth - a direct functional competitor in the SMB allied-health SaaS niche.
- Cliniko: Cloud-based practice management SaaS for allied health and wellness practitioners (physios, chiropractors, massage therapists) with online booking, clinical notes, and invoicing - directly overlapping WriteUpp's core offering and SMB therapist/physiotherapy target market.
- Practice Better: Practice management platform for health and wellness professionals including nutritionists, dietitians, and therapists, offering charting, scheduling, telehealth, and client portals - functionally similar to WriteUpp for solo health practitioners.
- TM3 (PracticeEvolve): Practice management suite widely used by UK and Australian physiotherapy clinics, providing notes, scheduling, and billing - a direct competitor in WriteUpp's core physiotherapy/physio-private-practice segment.
Emerging players
- Nookal: Allied health practice management software widely used by Australian physiotherapy and multidisciplinary clinics, offering appointments, clinical notes, and billing - an emerging regional player with comparable functionality.
- Carepatron: Allied health and wellness practice management platform offering scheduling, notes, telehealth, and billing for solo and group practices - an emerging player with overlapping SMB clinician targeting.
- Medesk: UK private practice and clinic management SaaS targeting consultants and small medical practices with scheduling, records, and reporting - emerging UK competitor with partial overlap to WriteUpp's SMB practitioner focus.
Broad incumbents
- SimplePractice: Larger, US-headquartered practice management platform focused on behavioural health, with scheduling, notes, billing, and telehealth - a broader incumbent operating at greater scale across an adjacent vertical.
- TherapyNotes: Established US practice management and EHR platform purpose-built for behavioural health practices, with notes, scheduling, e-billing, and telehealth - a well-funded incumbent in an overlapping segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
WriteUpp social profiles
Digital presenceWriteUpp compliance and trust
Trust signalCompliance5 records
WriteUpp financial estimates
Financial estimateRevenue estimate
Valuation estimate
WriteUpp leadership team
Management profileNumber of profiles
Profiles2 records
WriteUpp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WriteUpp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WriteUpp
What does WriteUpp do?
WriteUpp is a cloud-based practice management SaaS platform for healthcare professionals, providing appointment scheduling, electronic patient records, clinical notes, invoicing, online payments, video consultations, and AI-powered clinical documentation in a single integrated system. The platform serves individual practitioners and small to medium-sized healthcare practices across the UK, Ireland, Canada, and 30+ countries on a tiered subscription basis (Flex, Solo, Group) with standalone add-ons such as AI Medical Scribe, Online Booking, and WriteUpp Pay.
Is WriteUpp a public or private company?
WriteUpp is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WriteUpp founded?
WriteUpp was founded in 2009. It employs 1 to 10 people.
Where is WriteUpp based?
WriteUpp is headquartered in Chester, United Kingdom, in the Europe region.
How does WriteUpp make money?
One revenue line is on record: subscription SaaS.
Who are WriteUpp's main competitors?
Direct peers on record are Jane Software, Power Diary, Cliniko, Practice Better and TM3 (PracticeEvolve). Emerging players are Nookal, Carepatron and Medesk. Broad incumbents are SimplePractice and TherapyNotes.
Does WriteUpp have an API?
Yes. WriteUpp Open API is provided at WriteUpp's discretion and may be subject to additional commercial terms, service agreements, subscription requirements, or partnership agreements. For commercial purposes including third-party integrations, reseller services, marketplace offerings, or solutions provided to mutual customers, WriteUpp may require a separate partnership, commercial, or integration agreement. Access to the API may be suspended or withdrawn if required agreements are not executed or applicable fees are not paid. WriteUpp may apply rate limits, usage quotas, fair usage policies, or other technical restrictions. Unless otherwise agreed in writing, access to the API is currently provided without additional charges, though WriteUpp reserves the right to introduce fees for API access, API transactions, usage volumes, premium endpoints, support services, certification programmes, or other API-related services in the future.
What industry is WriteUpp in?
WriteUpp's product category is Healthcare Practice Management Software. Its primary akta.pro industry code is HLALACAC, Behavioral Health & Psychiatry Virtual Care (Payer Network). Its NAICS code is 518 and its SIC code is 7372.