MovingWaldo
MovingWaldo is a Montreal-based marketplace platform that connects Canadian consumers planning residential moves with a network of 120+ verified professional moving companies, monetizing via per-job commissions from carriers and affiliate referral fees.
- Company typePrivate
- Founded2015
- HeadquartersMontréal, Canada
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What MovingWaldo does
MovingWaldo (legal entity MovingWaldo Inc.) is a Montreal-headquartered, privately held Canadian company founded in 2015 by Guillaume Lahoud and Philippe Tardif-Michaud after the co-founders experienced repeated frustration with the Canadian moving process. It operates a B2B2C marketplace platform that connects consumers planning residential or long-distance moves with a curated network of 120+ Waldo Verified professional moving companies across Canada. The platform's product surface includes a public-facing website (movingwaldo.com), a booking portal (booking.movingwaldo.com), a personalized moving dashboard (app.movingwaldo.com), an Address Change Service, a Home Services comparison module (e.g., internet plan comparison), and MovingWaldo Pro, a white-label platform for real estate professionals.
Underlying technology comprises a web-based platform with instant quote calculation algorithms that compute estimates from user-provided move criteria (distance, hourly labor, special items, seasonal pricing), a centralized booking-management and dispatch system coordinated by dedicated booking agents, and a multi-step Waldo Verified vetting workflow that screens movers on accreditations, online presence, in-person owner interviews, and a minimum $1 million liability insurance threshold. A price-calendar tool visualizes seasonal demand and pricing variations. The company also operates a partner network (Waldo Verified) where vetted movers receive qualified job leads and pay per completed job with no sign-up fees or long-term commitments.
MovingWaldo's business model is a two-sided transaction-fee marketplace. The service is free to consumers; revenue is generated primarily through per-job commissions from moving companies in the Waldo Verified network, supplemented by affiliate/referral fees from partner home-service providers (e.g., internet plan comparisons). Go-to-market is product-led growth (organic search, content marketing, social media) supplemented by channel partnerships with real estate professionals who refer relocating clients. Reported scale includes 255,000+ satisfied customers and millions of annual platform visits, though no revenue, funding, or valuation figures are publicly disclosed. The company is Canada-focused, with stated intent to extend the quote engine to the US market, and made its first acquisition, MoveMate, in June 2026.
MovingWaldo firmographics
Firmographics- Name
- MovingWaldo
- Legal name
- MovingWaldo Inc.
- Website
- https://movingwaldo.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MovingWaldo is a Montreal-based marketplace platform that connects Canadian consumers planning residential moves with a network of 120+ verified professional moving companies, monetizing via per-job commissions from carriers and affiliate referral fees.
- Ownership category
- akta.pro rank
MovingWaldo industry classification
Industry- Product category
- Moving & Relocation Services
- NAICS
- Freight Transportation Arrangement (48851)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Move Scheduling, Time-Window Booking & Calendar Management (HSAKAOAF)
- akta.pro secondary industries
- Local Moving with Packing/Unpacking Add-On (HSAKAAAH), Local Storage-to-Home / Home-to-Storage Moves (HSAKAAAL)
Keywords
Where MovingWaldo is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
MovingWaldo business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Moving Company Commissions: MovingWaldo receives commissions from moving companies when customers book services through the platform. Moving companies pay per completed job. This is the primary revenue stream.
- Referral Fees from Home Service Partners: MovingWaldo earns commissions when users click on links or call phone numbers displayed on the site, including for internet plan comparisons and other home services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free service for consumers - no cost to use the platform |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
MovingWaldo product offering
Product offeringCore offering
MovingWaldo is a moving and relocation concierge platform that connects users with a network of 120+ Waldo Verified professional moving companies. The platform provides instant moving quote comparison, online booking, and dedicated booking agent support, along with complementary services such as an address change notification service, home services comparison, and a B2B white-label platform (MovingWaldo Pro) for real estate professionals. The service is free for end users, with revenue generated through per-job commissions from partner moving companies and referral fees from home service partners.
Product overview
MovingWaldo is a unified moving and relocation services platform that connects users with a network of 120+ verified professional moving companies. The core platform comprises the main booking service (booking.movingwaldo.com), address change notification service, and user dashboard (app.movingwaldo.com). The platform operates on a B2B2C model, offering complementary modules including MovingWaldo Pro for real estate professionals, a partner network for moving companies to receive job leads, and a booking agent service. Additional services include home services comparison tools (internet plans) and an educational blog. The company generates revenue through commissions from the moving companies in its verified network.
Differentiator
Problem solved
Functional benefit
Products and services
- MovingWaldo Booking Platform Core consumer-facing platform that connects users with a network of 120+ Waldo Verified professional moving companies, providing instant moving quote comparison, online booking, and dedicated booking agent support for local and long-distance residential moves. Free for end users.
- Address Change Service Service that notifies third parties and service providers about a user's change of address, transmitting the required information to update user accounts with their new address details. Originally the company's main service promoted on Quebec's Dragon's Den.
- Home Services Comparison Comparison and purchase service for home services such as internet plans, moving supplies, and other household services needed during the moving process, generating referral fees from partner providers.
- MovingWaldo Pro White-label/co-branded platform for real estate agents and brokers that extends the MovingWaldo moving experience to their relocating clients, enabling a comprehensive relocation offering for their customer base.
- Waldo Verified Partner Network Network program for moving companies to receive qualified, pre-vetted moving job leads dispatched by MovingWaldo booking agents. Partners must meet verification requirements including minimum $1 million liability insurance, cargo protection, and pass the multi-step Waldo Verified screening process. Partners pay per completed job with no sign-up costs or long-term commitment.
Quantifiable outcome
- 255,000+ satisfied customers have relied on MovingWaldo's experts
- +1 more outcomes
Companies that use MovingWaldo
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
MovingWaldo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
MovingWaldo partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- AKA MovingminorAKA Moving partnered with MovingWaldo in 2023 to assist with relocations. MovingWaldo's platform simplified the booking process, allowing AKA Moving to focus on excellent service delivery.
- Parker's MovingminorParker's Moving has been working with MovingWaldo for over 1.5 years. The owner values alignment in values, ethics, and commitment to customer service. MovingWaldo's website and online presence have driven quality clients who refer their friends.
- Advance MovingminorAdvance Moving has been collaborating with MovingWaldo since 2022, praising MovingWaldo's unparalleled responsiveness, expertise in the industry, and extensive industry knowledge.
- Discount MovingminorDiscount Moving has enjoyed positive collaboration with MovingWaldo since the start of 2023. They find MovingWaldo's service incredibly convenient, leading to notable increase in client base. Particularly impressed with professionalism of advertising, sales, and customer service teams.
- You Move MeminorYou Move Me is a large network of more than 20 franchisees offering full-service moving help across North America. They have been satisfied with results since starting partnership in 2021, noting MovingWaldo's power to influence decision-making of moving families and individuals.
- Let's Get MovingminorLet's Get Moving is a network partner that receives booking rate from MovingWaldo's marketing collaboration. They have credited MovingWaldo's support as key to growing their moving business and opening new locations across the country. Partnership established in 2020.
- Top Town MoversminorMovingWaldo network partner recognized for commitment to excellence. They continually enhance their platform to ensure cutting-edge service, addressing industry challenges and staying ahead of the curve, which has translated into superior experience for their customers.
- Real Estate ProfessionalscoreMovingWaldo collaborates with real estate professionals to provide their clients with an extended and seamless moving experience. These partnerships leverage MovingWaldo's expertise and deliver outstanding customer service to a wider audience through real estate agent and broker referrals.
- Storage Facility PartnersminorMovingWaldo connects users with storage solutions through partner facilities. Waldo Verified moving companies partner with storage providers to accommodate short-term or long-term storage needs during moves.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
MovingWaldo competitors and assessment
Company assessmentDirect peers
- Lugg: On-demand moving and delivery marketplace app that lets users book movers for small and large jobs. Comparable in enabling instant booking of moving help, with a stronger focus on same-day and small-job use cases.
- Moving.com: A long-standing US-based online moving marketplace that connects consumers with moving companies and provides quote comparison. Highly comparable to MovingWaldo's core marketplace and quote-comparison model, though operating at a much larger US-centric scale.
- Dolly: On-demand marketplace for hiring help with moving, furniture delivery, and hauling. Comparable marketplace model for connecting users with vetted moving labor, primarily in the US.
- Bellhops: Tech-enabled moving labor platform offering on-demand local moving help via an app-driven booking flow. Comparable as a digitally native moving services platform, though Bellhops also operates its own crews rather than only brokering.
- GoShare: Marketplace and mobile app for connecting customers with drivers and movers for deliveries, moves, and labor. Overlaps with MovingWaldo in providing an online matching platform for moving services.
- HireAHelper: US online marketplace for booking moving labor and trucks, with instant pricing and verified provider reviews. Directly comparable to MovingWaldo in providing instant quote comparison and online booking of third-party moving services.
- Unpakt: Online booking platform for comparing and booking vetted moving companies based on inventory-based pricing. Closely mirrors MovingWaldo's instant quote calculator and verified-mover model.
Broad incumbents
- TaskRabbit: General-purpose online and app marketplace for local task labor including moving help. Comparable two-sided labor marketplace model, with moving as one of many categories and a much larger brand footprint.
- Thumbtack: Large US local-services marketplace that includes moving among many other categories (cleaning, handyman, etc.). Comparable as a marketplace of pre-priced local services, but operates much more broadly than MovingWaldo's moving-only focus.
Regional players
- You Move Me: North American full-service moving franchise network (20+ franchisees). Comparable as a moving service provider in MovingWaldo's network; relevant as both a partner and a potential competitor building direct digital funnels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
MovingWaldo social profiles
Digital presenceMovingWaldo financial estimates
Financial estimateRevenue estimate
Valuation estimate
MovingWaldo leadership team
Management profileNumber of profiles
Profiles8 records
MovingWaldo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MovingWaldo M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MovingWaldo
What does MovingWaldo do?
MovingWaldo is a moving and relocation concierge platform that connects users with a network of 120+ Waldo Verified professional moving companies. The platform provides instant moving quote comparison, online booking, and dedicated booking agent support, along with complementary services such as an address change notification service, home services comparison, and a B2B white-label platform (MovingWaldo Pro) for real estate professionals. The service is free for end users, with revenue generated through per-job commissions from partner moving companies and referral fees from home service partners.
Is MovingWaldo a public or private company?
MovingWaldo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MovingWaldo founded?
MovingWaldo was founded in 2015. It employs 1 to 10 people.
Where is MovingWaldo based?
MovingWaldo is headquartered in Montréal, Canada, in the North America region.
How does MovingWaldo make money?
Two revenue lines are on record. Moving Company Commissions are the primary driver. The others are referral Fees from Home Service Partners.
Who are MovingWaldo's main competitors?
Direct peers on record are Lugg, Moving.com, Dolly, Bellhops, GoShare, HireAHelper and Unpakt. Broad incumbents are TaskRabbit and Thumbtack. You Move Me is listed as a regional player.
Does MovingWaldo have an API?
No public API is recorded for MovingWaldo.
What industry is MovingWaldo in?
MovingWaldo's product category is Moving & Relocation Services. Its primary akta.pro industry code is HSAKAOAF, Move Scheduling, Time-Window Booking & Calendar Management, with a secondary code of HSAKAAAH, Local Moving with Packing/Unpacking Add-On. Its NAICS code is 48851 and its SIC code is 4700.