Tactix

Name

Tactix

Legal name

Tactix SAS

Website

https://tactix.so

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

User Research Software

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Survey, Panel & Fieldwork Services (BPAHALAJ)

Keywords

• User research platform
• Digital diary studies
• Qualitative research software
• Video research methodology
• UX research tools

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations, Others

Revenue model

1. SaaS Subscription: Tactix operates on a SaaS subscription model with customized pricing based on duration of access (1 year subscription, renewable), number of user licenses, estimated number of participants, and level of support (Expert or DIY). Pricing is quote-based with no hidden fees. The platform includes panel access, templates, demand support, consent management, participant chat, reward management, unlimited projects, visitor/admin access, unlimited storage, automatic transcription, filters, tags, and AI analysis.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Tactix provides a SaaS platform for remote, unmoderated user research studies using a video-based digital diary methodology. The platform combines participant recruitment (from a proprietary 10,000+ panel or bring-your-own contacts), remote field data collection (video, photo, and screen recordings), research operations management, and AI-powered analysis (transcription, tagging, word clouds, smart replies). It is sold primarily to enterprise UX, Product Design, and Insights teams in France, with optional expert service modules for project design, follow-up, and deliverables.

Product overview

Tactix is a flexible User Research SaaS platform consisting of five integrated modules: Recruit (participant recruitment from a 10k+ panel), Field Journal (remote unmoderated studies for real-world data collection), Manage (ResearchOps logistics and tracking), and Analyze (AI-powered insights with automatic transcription and tagging). The platform enables UX, Product, and Insights teams to gather qualitative feedback at scale through video testimonials, photos, and structured responses. Additional add-on modules include Project Design, Follow-up & Logistics, and Analysis & Deliverables for expert support. The Tixers mobile app enables participants to join studies.

Differentiator

Problem solved

Functional benefit

Products and services

• Recruit Participant recruitment module enabling companies to find and select participants from Tactix's panel of 10,000+ verified individuals or invite their own contacts using custom screeners with multiple question types (open text, multiple choice, video, voice, scale). Recruitment can be finalized in as little as 48 hours.
• Field Journal Remote unmoderated study platform enabling collection of rich, contextual qualitative data through digital journals, allowing companies to follow participants in their real-life contexts and activities using video, photo, and screen recordings.
• Manage Research operations management module providing project tracking, automated scheduling, reward payment management, consent handling, and real-time progress dashboards for ongoing studies.
• Analyze Insight analysis module featuring AI-powered automatic transcription, word clouds, typical response generation, customizable tags and clusters, filters, and automatic graph generation for rapid trend identification across study data.
• Tixers Mobile App Mobile application for participants (Tixers) to access and complete research missions, share video and photo testimonials, and participate in studies via smartphone.
• Panel (Bring-Your-Own Participants) Bring-your-own participant feature allowing companies to create and manage their own participant pools, invite contacts via dedicated web links, and conduct studies with proprietary participant segments in addition to Tactix's 10,000+ panel.
• Project Design Module (Design de projet) Expert-led research planning module where Tactix teams create a research plan, including a one-hour needs understanding session and one-hour validation session, available to Expert-tier subscribers.
• Follow-up and Logistics Module (Suivi et logistique) Operational monitoring add-on module providing participant follow-up and technical assistance for participants encountering difficulties with Tactix tools, available to Expert-tier subscribers.
• Analysis and Deliverables Module (Analyse et restitution) Deliverables production add-on module where Tactix teams produce research outputs as defined in the service order, available to Expert-tier subscribers.

Quantifiable outcome

• Cost savings of up to 70% compared to traditional focus groups
• +3 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature11 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• QuestionProcoreStrategic or Co-development Partner · 3 October 2024On October 3, 2024, QuestionPro (global leader in online survey and research services headquartered in San Francisco) acquired Tactix. This acquisition expands QuestionPro's experience research offerings and serves as its entry point into the French market. Tactix clients continue to benefit from existing services with added access to QuestionPro's complementary technology, global participant panel, and expert guidance. Tactix co-founders Pierre-Alexis Bayen (CEO) and Barthélémy Dupont-Madinier (COO) continue leading the company under QuestionPro ownership.
• Heroku EuropecoreTechnology or IntegrationHeroku Europe serves as the hosting provider for Tactix data infrastructure, including Tactix application data storage. Heroku is a Salesforce company providing cloud platform services.
• CloudinarycoreTechnology or IntegrationCloudinary provides cloud-based media management services for Tactix, specifically handling the storage of photographs and videos collected through the platform during user research studies.
• Station FsupportingOthersStation F is the world's largest startup incubator, located in Paris. Tactix is based at Station F, benefiting from the incubator's ecosystem, resources, and network. Tactix's office is located at Station F (5 rue Eugène Freyssinet).
• Groupe HavassupportingStrategic or Co-development PartnerGroupe Havas is a French leader in design and marketing. Tactix joined the Havas Group accelerator program to collaborate with agencies W&Cie and Rosa Paris at Station F. This partnership provides strategic support and market access.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• dscout: dscout operates a global participant panel and a video diary study platform for in-the-moment user research. It is the closest direct competitor to Tactix in methodology, panel-based recruitment, and diary study execution, and competes head-on in the same enterprise UX research buyer segment.
• UserTesting: UserTesting is a leading human insight platform offering unmoderated and moderated video-based research, panel access, and AI-powered analysis. It is one of the largest direct competitors to Tactix in video-first user research, with a global panel and enterprise sales motion.
• Maze: Maze is a rapid product research platform used by product and UX teams for usability testing, concept testing, and prototype validation. It overlaps with Tactix's product research use cases and competes for the same UX/Product team buyers, though Maze is stronger in quantitative and prototype testing.
• Prolific: Prolific operates a large global participant pool for academic and commercial research, including UX and behavioral studies. It competes with Tactix on the recruitment side of the workflow, offering verified participants for diary studies and qualitative research at scale.
• User Interviews: User Interviews is a participant recruitment platform for qualitative research, including diary studies and remote interviews. It overlaps with Tactix's recruit module and is often used by the same UX research buyers for sourcing participants for video-based studies.
• Sprig: Sprig is an in-product user research platform combining surveys, concept tests, and video feedback from target users. It targets the same product and UX research teams as Tactix and offers an alternative path for video-based qualitative insight collection.
• Respondent.io: Respondent.io is a participant recruitment marketplace for B2B and consumer research, including diary studies and qualitative interviews. It competes with Tactix on the recruitment layer and serves the same UX/market research buyer profile.

Broad incumbents

• Qualtrics: Qualtrics is a large-scale experience management platform with broad research, survey, and customer feedback capabilities. It overlaps with Tactix in the experience research category but addresses a much wider enterprise portfolio rather than specializing in video diary methodology.

Emerging players

• Dovetail: Dovetail is a research analysis platform that helps UX researchers synthesize interviews, surveys, and usability sessions with AI-powered tagging. It complements or competes with Tactix's Analyze module, particularly for teams that already have their own recruitment and collection workflows.
• Indeemo: Indeemo is a mobile-first diary study platform for qualitative research with video, photo, and screen capture, similar to Tactix's Field Journal. It is a smaller, niche player that overlaps with Tactix in methodology but is less established in the French enterprise market.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tactix