Grassrootz
Grassrootz is an Australian SaaS fundraising platform that enables charities, mass-participation event organisers and individual supporters to run peer-to-peer campaigns, donation pages, event ticketing and cashless in-person giving across Australia and New Zealand.
- Company typePrivate
- Founded2016
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Grassrootz does
Grassrootz (legally Grass Roots Company Pty Ltd, ABN 38 610 840 376) is an Australian SaaS company headquartered in New South Wales that operates an online fundraising platform purpose-built for the nonprofit sector. The company was founded around 2016 and serves 'thousands of nonprofits' primarily across Australia and New Zealand, with secondary reach into global adventure-fundraising destinations via the Inspired Adventures channel partnership. The platform combines peer-to-peer campaign management, donation pages, event ticketing, a Salesforce-grade CRM data layer, and a charity place management system called PlaceHub, with an iOS Tap'n'Donate application that captures in-person cashless donations via Stripe's portable card reader.
Under the hood the platform is a cloud-hosted multi-tenant SaaS system whose customer-facing campaign websites are built on Squarespace and powered by Grassrootz's donation and fundraising layer. Payments are processed end-to-end through Stripe — full card numbers never enter Grassrootz systems — and the platform exposes a developer API (documented at grassrootz.readme.io), a native automated Salesforce CRM integration with custom deduplication, and a native Zapier integration with six triggers (Donation Received/Updated, Fundraiser Created/Updated, Sale Received/Updated) connecting to 7,000+ applications. Supporting capabilities include Strava and Fitbit activity tracking, multi-currency donations enabled by default since May 2025, a dollar/gift-matching engine supporting 2x–5x matches, and AI-based fraud and spam detection on submissions via third-party AI providers.
Grassrootz employs a freemium transaction-based revenue model. Core features (unlimited P2P campaigns, donation pages, appeals, recurring giving, automated email journeys) are free for charities, with donors able to opt-in to cover platform costs. The company earns guaranteed transaction-based platform fees on mass-participation/multi-charity events (TCS Sydney Marathon, Nike Melbourne Marathon, HBF Run for a Reason, City2Surf, Auckland Marathon, Gold Coast Marathon) and on paid ticket sales; Charity Packages and quote-based Professional Services (bespoke campaign websites and behavioural email journeys delivered by an in-house Services team) round out the revenue mix. Distribution combines self-serve free signup, inside-sales demos for mid-market/enterprise charities, and an embedded event-organiser channel — including flagship, multi-year partnerships with Pont3 (TCS Sydney Marathon, 8 years), IMG (Nike Melbourne Marathon), The IRONMAN Group (City2Surf), Sole Motive, Village Roadshow, HBF and Channel 7 Telethon Trust (9 years) — through which Grassrootz's event fundraising technology is offered free to organisers.
Grassrootz firmographics
Firmographics- Name
- Grassrootz
- Legal name
- Grass Roots Company Pty Ltd
- Website
- https://grassrootz.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Grassrootz is an Australian SaaS fundraising platform that enables charities, mass-participation event organisers and individual supporters to run peer-to-peer campaigns, donation pages, event ticketing and cashless in-person giving across Australia and New Zealand.
- Ownership category
- akta.pro rank
Grassrootz industry classification
Industry- Product category
- Nonprofit Fundraising Software
- NAICS
- Grantmaking Foundations (813211)
- akta.pro primary industry
- Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based) (MPACAFAJ)
- akta.pro secondary industry
- Private Foundations (BPAGAKAA)
Keywords
Where Grassrootz is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Grassrootz business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Optional donor tip / Platform fee (Standard Campaigns): For standard (non-mass-participation) donation campaigns, Grassrootz only charges a tiered platform fee if a Donor voluntarily chooses to cover the fee for the charity; otherwise the charity pays nothing. This is an opt-out donor-tip model.
- Ticketing platform fee: For paid ticket sales, Grassrootz charges a tiered platform fee on ticket and merchandise sales; free tickets incur no platform fee. The fee may be passed to the ticket purchaser or made optional for the purchaser to cover.
- Guaranteed platform fee on Multi-Charity / Mass Participation Events: For donations made via mass-participation/multi-charity events (e.g., TCS Sydney Marathon, Nike Melbourne Marathon, HBF Run for a Reason), Grassrootz charges a guaranteed platform fee to the beneficiary charity to recover additional operational and technology costs (registration/fundraising integrations, marketing automation, event support). Donor may opt to cover this fee; if not, the charity absorbs it.
- Transaction surcharge on multi-charity events (passed-through): On behalf of event organisers, Grassrootz may charge an additional transaction surcharge on donations through mass-participation events to offset event-organiser production costs. Grassrootz states it does not earn additional income from this surcharge — it is a pass-through to the event organiser.
- Charity Package fees: On behalf of event organisers, Grassrootz sells Charity Packages that give charities special benefits (e.g., guaranteed entries, branding, PlaceHub premium features) within specific mass-participation events. Non-refundable; optional for charities.
- Professional Services - Web Design & Development: Custom campaign website design and development services (built on Squarespace, branded with charity assets; includes progress bars, leaderboards, donation tickers, SEO tools, custom domains). Fees are bespoke/quote-based.
- Professional Services - Fundraiser Communications: Custom behavioural email journeys (Onboarding, Achievements, Event Lead-in/Post-event phases) with segmentation and trigger-based personalised content; quote-based engagement.
- Subscription / Additional services fees: Per the Terms, Grassrootz may offer Subscription packages of services and may charge up-front, annual or monthly fees for additional services requested by Organisations/Charities/Beneficiaries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Core Features - Free for charities (donor tip opt-out) |
| Transaction based/ take rate | Pay-as-you-go | Major Community Events - No connection fee; per-event platform/event fees |
| Transaction based/ take rate | Pay-as-you-go | Ticketing & Registrations - Free for free tickets; platform fee on paid |
| Other | Multi-year contract | Professional Services - Quote-based bespoke pricing |
| Freemium | Pay-as-you-go | Tap'n'Donate App - Free iOS download |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels9 records
Grassrootz product offering
Product offeringCore offering
Grassrootz operates a cloud-hosted SaaS fundraising platform that lets charities launch unlimited peer-to-peer campaigns, donation pages, ticketing, recurring giving and dollar-matching programmes, with deep integrations into mass-participation event registration flows and an in-house Professional Services team for bespoke campaign websites and behavioural email journeys. The core platform is free for charities, with donors able to opt-in to cover platform fees, while tiered platform fees and Charity Package revenues are collected on mass-participation events.
Differentiator
Problem solved
Functional benefit
Products and services
- Grassrootz Platform Unified SaaS fundraising platform for charities combining peer-to-peer campaigns, donation pages, event ticketing, integrations and an admin dashboard in a single multi-tenant system. Core features are free for charities with optional donor-covered platform fees.
- Tap'n'Donate iOS app Standalone iPad/iPhone app that captures cashless donations and donor details at in-person events and syncs real-time fundraising tallies to a connected Grassrootz campaign; works with Stripe's portable credit card reader.
- Professional Services - Web Design & Development Bespoke campaign website design and development service, built on Squarespace and powered by Grassrootz, including responsive design, automatic SSL, SEO tools, custom domain support, progress bars, donation tickers and leaderboards.
- Professional Services - Fundraiser Communications Custom behavioural email journey design service for charities, including trigger-based personalised content, comprehensive segmentation and best-practice communications across onboarding, achievements, and event lead-in/post-event phases.
- Major Community Events program Grassrootz program connecting charities to major mass-participation events (Nike Melbourne Marathon, TCS Sydney Marathon, City2Surf, Auckland Marathon, Bridge to Brisbane, HBF Run for a Reason, Gold Coast Marathon) via embedded registration-and-fundraising integrations and Charity Place Programs. Event fundraising technology is free for event organisers.
Companies that use Grassrootz
Customer profileNamed customers19 records
Segments6 records
Ideal customer profiles3 records
Grassrootz technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability4 records
Feature9 records
Grassrootz partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and flagship.
- StripecoreStripe is Grassrootz's sole payment-processing partner. Beneficiaries connect to their own Stripe accounts to process donations and ticket sales; Grassrootz Platform Fees are transferred by Stripe to Grassrootz with the balance to the charity (less credit card fees as agreed between charity and Stripe). Grassrootz Privacy Policy notes Stripe processes all card details; full card numbers never enter Grassrootz systems. Tap'n'Donate iOS app also pairs with Stripe's portable credit card reader.
- SquarespacecoreProfessional Services campaign websites are "built on Squarespace and powered by Grassrootz." Charity branded sites use Squarespace hosting/editor with Grassrootz's donation and fundraising functionality layered in. Grassrootz itself is hosted at squarespace-cdn.com image paths.
- SalesforcecoreAutomated, real-time Salesforce integration syncs campaigns, fundraising pages, donations and donors into a charity's Salesforce CRM, including a custom deduplication rule implemented for R U OK?. Listed as a Zapier connector as well.
- ZapiercoreNative Zapier integration exposing 6 triggers (Donation Received/Updated, Fundraiser Created/Updated, Sale Received/Updated) — free for all Grassrootz members. Connects to 7,000+ apps including CRMs (Hubspot, Zoho, Microsoft Dynamics 365) and email/marketing automation (Mailchimp, Campaign Monitor, ActiveCampaign, Marketo, Ortto).
- Inspired AdventuresflagshipAdventure fundraising agency and B Corp that uses Grassrootz to power peer-to-peer fundraising for all adventure participants worldwide. Inspired Adventures has run 800+ adventures since 2004, raising $46M+ AUD for 367 charities (later cited as $50M+ AUD). Partners include Cure Brain Cancer Foundation ($1,063,071 across 11 adventures), ShelterBox Australia ($384,062 since 2018) and Church World Service ($51,256 AUD Yosemite Hike for Hope).
- Channel 7 Telethon Trust (Telethon7)flagship9-year partnership supporting growth of Telethon Weekend fundraising, year-round peer-to-peer campaigns, the call centre and online giving; handles high transaction volumes. Listed as a logo on the Grassrootz contact page.
- Pont3 (TCS Sydney Marathon)flagship8-year partnership helping triple fundraising for the TCS Sydney Marathon; PlaceHub charity place management is core to the Charity Place Program; "Run For Free" rebate program automatically applies to participating charities per Terms & Conditions. TCS Sydney Marathon has been named the 7th Abbott World Marathon Major.
- IMG (Nike Melbourne Marathon Festival)flagshipLong-standing partnership; 2023 Nike Melbourne Marathon Festival raised over $1.6M (up 38% YoY); 2024 launch of Grassrootz Charity Place Program with 600 places and 21 charity partners. Grassrootz is the official fundraising platform.
- The IRONMAN Group (City2Surf)flagshipOfficial fundraising platform for City2Surf — the world's biggest fun run with 90,000 participants. Per Jasper Sweet (Charity Account Manager): Grassrootz platform is fully integrated with The IRONMAN Group's registration platforms and provides the best possible fundraising experience for charities and athletes.
- Sole Motive & Runner's WorldcoreGrassrootz acts as an extension of Sole Motive's team — powering event fundraising for Sole Motive's event portfolio (Runaway Sydney Half Marathon, City-Bay, Canberra Fun Run, Melbourne Marathon Festival, Run the Tan, etc.). Sole Motive CEO cites registration integration as a "gamechanger" and Grassrootz manages charity relationship management.
- HBF Run for a ReasoncoreWA's largest annual fundraising challenge — official Grassrootz-powered fundraising site (runforareason26.grassrootz.com). $14M+ raised since 2010; 40,000 participants in 2025; record $2M raised in 2025 alone.
- Village Roadshow Theme Parks Gold Coast MarathoncorePartnership since 2021 — Grassrootz led development of a tight registration-platform integration that created a refreshed registration-and-fundraising workflow; introduced Charity Packages for the first time, doubling fundraising YoY to $450K+.
Scale indicators15 records
Recent moves6 records
Expansion highlights6 records
Grassrootz competitors and assessment
Company assessmentDirect peers
- Everydayhero (Blackbaud TeamRaiser): Australia-founded peer-to-peer fundraising platform (now part of Blackbaud) widely used by Australian and NZ charities. Directly competes with Grassrootz in mass-participation event fundraising and is a principal alternative for event organiser partnerships across the region.
- Raisely: Australian peer-to-peer and online fundraising platform serving nonprofits with donation pages, campaigns and events. Closely comparable to Grassrootz in target market (ANZ charities), product mix (P2P, donation forms, events), and freemium-leaning business model.
- Funraisin: Australian peer-to-peer and event fundraising platform used by charities for marathons, treks and community events. Direct competitor in the same ANZ mass-participation event fundraising niche, with overlapping event organiser and charity customers.
- Classy (GoFundMe Pro): US-based peer-to-peer fundraising and event platform for nonprofits, now part of GoFundMe Pro. Direct global competitor in P2P and event fundraising, with significantly larger scale, deeper product suite and a global sales footprint.
- Funraise: US-based nonprofit fundraising platform offering donation forms, peer-to-peer campaigns, events and CRM-native functionality. Direct competitor in online and event fundraising, with overlapping product modules (ticketing, P2P, donor CRM) and a comparable self-serve plus enterprise GTM mix.
- Givebutter: US-based online fundraising platform offering donation pages, peer-to-peer campaigns, events and ticketing with a freemium model. Direct competitor in core fundraising workflows, with broader North American reach and overlapping CRM/automation integration story.
- Donorbox: US-based online donation and peer-to-peer fundraising platform for nonprofits, with a freemium core and Stripe-based payment processing. Direct competitor in donation forms and recurring giving, with similar Stripe dependency and lightweight GTM.
- QGiv: US-based online fundraising software for nonprofits with donation forms, peer-to-peer campaigns, events and ticketing. Direct competitor in event-based and P2P fundraising, with comparable feature set targeting US mid-market and enterprise charities.
Broad incumbents
- Bonterra (Network for Good, JustGiving, etapestry): Large US-based nonprofit software group combining giving days, P2P fundraising, CRM (Network for Good, JustGiving, etapestry) and grants management. Broad incumbent in the same nonprofit fundraising space; overlaps with Grassrootz on P2P and event fundraising but addresses a much wider portfolio.
- Salesforce.org (Nonprofit Cloud / NPSP): Nonprofit CRM and engagement platform from Salesforce. Grassrootz is built to integrate deeply with Salesforce (native real-time sync, custom deduplication), making Salesforce.org both a critical partner and a strategic incumbent whose expansion of native fundraising features could compress Grassrootz's differentiation.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Grassrootz social profiles
Digital presenceGrassrootz compliance and trust
Trust signalCompliance3 records
Grassrootz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grassrootz leadership team
Management profileNumber of profiles
Profiles3 records
Grassrootz funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grassrootz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grassrootz
What does Grassrootz do?
Grassrootz operates a cloud-hosted SaaS fundraising platform that lets charities launch unlimited peer-to-peer campaigns, donation pages, ticketing, recurring giving and dollar-matching programmes, with deep integrations into mass-participation event registration flows and an in-house Professional Services team for bespoke campaign websites and behavioural email journeys. The core platform is free for charities, with donors able to opt-in to cover platform fees, while tiered platform fees and Charity Package revenues are collected on mass-participation events.
Is Grassrootz a public or private company?
Grassrootz is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Grassrootz founded?
Grassrootz was founded in 2016. It employs 11 to 50 people.
Where is Grassrootz based?
Grassrootz is headquartered in Sydney, Australia, in the Oceania region.
How does Grassrootz make money?
Eight revenue lines are on record. Optional donor tip / Platform fee (Standard Campaigns) is the primary driver. The others are ticketing platform fee, guaranteed platform fee on Multi-Charity / Mass Participation Events, transaction surcharge on multi-charity events (passed-through), charity Package fees, professional Services - Web Design & Development, professional Services - Fundraiser Communications and subscription / Additional services fees.
Who are Grassrootz's main competitors?
Direct peers on record are Everydayhero (Blackbaud TeamRaiser), Raisely, Funraisin, Classy (GoFundMe Pro), Funraise, Givebutter, Donorbox and QGiv. Broad incumbents are Bonterra (Network for Good, JustGiving, etapestry) and Salesforce.org (Nonprofit Cloud / NPSP).
Does Grassrootz have an API?
Yes. Grassrootz provides a developer API (documented at grassrootz.readme.io) and supports a Zapier integration exposing triggers including Donation Received, Donation Updated, Fundraiser Created, Fundraiser Updated, Sale Received, and Sale Updated. Connectors require a Client Key and Secret Key obtained from Grassrootz Support. The Zapier integration connects Grassrootz to 7,000+ third-party applications without coding. Authentication is via client key/secret. Developer documentation is at grassrootz.readme.io/reference/getting-started-with-your-api.
What industry is Grassrootz in?
Grassrootz's product category is Nonprofit Fundraising Software. Its primary akta.pro industry code is MPACAFAJ, Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based), with a secondary code of BPAGAKAA, Private Foundations. Its NAICS code is 813211.